Halfway Through the Year, How’s SEO?

Written by Nick Stamoulis

Here we are at the halfway point of the year. Crazy how time flies right? Now is a good time to check in on all of those personal and professional New Year’s resolutions that you made. We certainly aren’t going to judge you if you are no longer going to the gym every day or if you’ve been cheating on that diet, but we are going to get on your case if your SEO has slacked off since the first quarter! We see it all the time. After the holidays are over businesses want to hit the ground running in January and are willing to invest in SEO. After the heavy lifting of the campaign is completed, there is a slow and steady decline in interest starting around month 4 or 5. SEO work is getting put on the back burner. We get that it’s summer and time to rejuvenate but an SEO campaign should never suffer.

Here’s a mid-year reminder of what you should be doing regularly to succeed at SEO:

Creating content

Content is an SEO necessity today. Optimizing the existing content on your site is a good start, but it’s not enough for the site to succeed long term. Blog posts on your site help to keep the site fresh and keep search spiders and visitors coming back for more. Each post can rank in the search engines for targeted keywords and generate natural inbound links and social shares. Ideally, a website should be publishing one post a week, a few a month at the absolute minimum.

Engaging in social media

Social media is an important way to communicate with your target audience members. Every piece of content that’s created should be shared in social media. Social signals are now a part of the search engine ranking algorithm and the search engines pay attention to how often a link is shared in social media. Social media is a great place to get noticed and communicate with others in the industry in order to earn future business opportunities.

Building relationships

It’s not so much about “link building” as it is about “link earning” today. In order to earn natural links you need to get out there and be in touch with the people that have the power to choose to link over to you. Website owners need to work on building relationships both online and offline. Jon Henshaw, Co-Founder & CMO of Raven Internet Marketing Tools said, “When I say relationships, I don’t mean active link building and outreach. Instead, I mean authentically connecting with people online and in real life. That can be a friend in the industry or a customer who is delighted with your product. Building relationships is key for getting natural links.”

Reading up on SEO

The SEO industry is constantly evolving as Google and the other search engines change the rules on an ongoing basis. If you own a website and you’re doing SEO, you need to pay attention to make sure that your campaign stays white hat and follows the search engine guidelines.

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