Utilize H Tags Within Web Content

Written by Nick Stamoulis

When creating a web page, whether it is a product or service page or an informational blog post, it’s important to keep in mind the behavior of web users. People browsing the web are looking for information quickly. This is why a page that takes longer than a few seconds to load really has no chance of capturing the attention of target audience members. They are already onto the next site to find what they are looking for. Because everything is so quick, the majority of web users tend to browse a page rather than read every page word for word, which is why it’s important to make the user experience as simple as possible.

On a web page, this starts by separating content into sections that are easy to find. On a printed page, the most common way to separate a distinct section or thought that includes a specific headline is to simply bold the text. On the printed page, there’s nothing wrong with doing that but on the web, it’s important to think about things a bit differently. Bolded text does stand out to the web page visitor, but it’s not doing all that much in respect to how the search engine spiders are viewing the page.

By utilizing headline (H) tags on the page, it sets a higher priority to the content that resides within the tag than just plain text or even bolded text. The search spiders see the tag and take notice that that word or phrase is more important to the overall context of the page.

There are a few different ways to approach H tag use, and it really all depends on the preference of the website owner and how they want the look of the website to be. There isn’t just one H tag. There are multiple. You can utilize an H1 tag, H2 tag, H3 tag, etc. The higher the H tag, the more prominent (large) it will be on the page and more search engine spider consideration will be given to it. For example:

This is what an H1 tag looks like

This is what an H2 tag looks like

This is what an H3 tag looks like

This is what an H4 tag looks like

And so on… (Of course the look will be different depending on what type of CMS you use. Be sure to always preview the page before hitting publish to make sure that you like the way that it looks.)

The H tags help break your content up into sections so it is more visually appealing but also help your SEO because the tags can be utilized to tell the search spiders what search keywords are associated with the content on that specific page. The H tags help to keep things more organized for the reader and result in a page that can be navigated easily and set the page up so that the search engines are better able to crawl and index the page and rank it for related search terms.

Ultimately the way that you utilize H tags should be based on the overall architecture of the site and of each individual page. If you are only using H1 tags and H3 tags on most pages but some pages use H2 and H4 tags, it disrupts the look and feel, which should be consistent.

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