Don’t Rely on Just Google for Website Visitors

Written by Nick Stamoulis

Ever heard the saying, “don’t put all of your eggs in one basket”? Well it’s a phrase that is applicable to the online marketing world too. A positive Google search presence is certainly important, which is why we are able to survive as an SEO business. Even so, we would never suggest that a positive Google search presence is sufficient. It’s not! You shouldn’t base the long term success of your website and the traffic that it generates only on Google, or any of the search engines for that matter. It’s important to focus on other traffic sources too.

We know that your target audience is using Google. That’s a given. But where else are they hanging out on the web? These other potential referral sites can be a great source of traffic. Usually the best sites that are going to send relevant traffic to your site are the ones that provide something that is in some way related to what your site offers. These niche industry sites can be the best sources of traffic because the visitors are highly targeted and their needs often correlate with what you have to offer. These types of sites could include industry directories, forums, message boards, etc. Attaining links from these types of sites can also help to improve your SEO. If the link is a “do follow” link it will contribute to your inbound link portfolio and “trust factor”.

Another excellent source of website visitors is social media. Social media isn’t just a place to share pictures with your friends and family. People are signing onto various social sites for many reasons, one of which is to find information. For example, LinkedIn is much more than a place for recruiters or job seekers. Serious business networking is done on the site and it can be a great source of qualified traffic to your website. Joining relevant LinkedIn groups and submitting helpful content to these groups ensures that the content is being seen by the influencers and decision makers that you are trying to reach. Twitter is also a great referral site. The search feature on the site allows users to search for posts that have information that they want to find, which is why it’s important to utilize hashtags (#) within each post. For B2Cs, sites like Facebook and Pinterest also make sense. It’s just important to remember to include a link back to your site whenever, and wherever, possible on these social sites in order to improve the chances that you will generate traffic from them.

Of course, building up a presence on niche industry sites and social media feeds into an SEO strategy, but that isn’t the point of this post. The point is that you can never rely too heavily on Google. Google is constantly changing the rules. Think about the number of major algorithm updates (and updates to the updates) that have occurred even in just the last few years. This is a trend that isn’t going to stop which means that nearly all websites that exist are susceptible to changes in traffic rates over time. Google can change the game at any moment, so even if the approach that you’ve been taking has been fair game for years, there’s no guarantee that Google won’t frown upon it in the future. As an SEO firm we will be the first to say, you can’t rely only on Google for traffic. Ensuring that you have lots of other potential referral sites means that your business will be able to hold on and survive in the event that Google makes an update that affects your traffic.

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: