Google Penguin 2.0 Update is Live
In case you haven’t already heard, the Google Penguin 2.0 update went live on May 22nd, 2013. Matt Cutts, head of Google’s Webspam team, made the official announcement on his personal blog. Here’s what he said;
About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact…
This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally.
Since the Google Penguin 2.0 update only went out a few days ago the SEO industry is still stuck in speculation mode as to what exactly makes Penguin 2.0 different from its predecessor the Google Penguin updates. On an episode of “This Week in Google” Matt Cutts said
It’s gonna have a pretty big impact on web spam. It’s a brand new generation of algorithms. The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas.
The reports are already starting to roll in about what sites have gotten hit and how hard, as well as what sites are supposedly “escaped” Penguin 2.0 and are still doing very well organically. Searchmetrics reported on May 23rd that porn sites, game sites and big brands like Dish.com, the Salvation Army, CheapOair and Educational Testing Service have been hit the hardest so far.
It’s not the update I was expecting. I thought that this Googles Penguin update would have had a bigger impact similar to Panda 1. But that didn’t happen…maybe this is just the calm before the storm and the big update is really coming in the future.
Since Searchmetrics released their report only a day after Penguin 2.0 went live it’s entirely possible that different sites will be hit harder and some of these sites, like the Salvation Army, will rebound fairly quickly once the dust settles. When a major algorithm update is pushed out not every site is immediately affected, which is why it’s important to keep an eye on your analytics over the coming weeks.
Also keep in mind that your site could not be directly hit by the Google Penguin 2.0 update and still feel negative effects. For instance, if a good portion of the inbound links sources in your link profile were whacked those links are going to lose some of their SEO value, which means your link profile will lose value as well. Your site might be perfectly fine but if your link profile loses some value your organic presence might take a slight hit.
Google has also created a special spam report form at http://bit.ly/penguinspamreport where site owners can “tell” on spam sites that might have escaped detection by Penguin 2.0. My guess would be that Google is using submitted sites from this spam report form, as well as domains submitted through the link disavow tool steer Penguin 2.0 in the right direction and close even more loopholes in the algorithm.
Categorized in: Search Engines
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