Google Doesn’t Care About Your Website
It’s a harsh reality that a lot of businesses and site owners struggle to come to grips with. After all, we pour our hearts (and budgets) into our websites; writing content, building a social presence, focusing on the user experience and tweaking, updating, and optimizing every last detail all to make our sites more appealing in the eyes of Google. But guess what—Google wasn’t created to help your business succeed. Google was created, just like any other company ever created, to sell something. In Google’s case, they happen to be selling the organization and presentation of relevant information. Your website is a means to their end.
Here’s what SEO expert John E. Lincoln had to say about Google and the SEO industry;
Google does not make decisions with much regard for the SEO industry. Their goal is to provide users with the most relevant “natural” results possible. SEO’s by nature are trying to manipulate the results in algorithms which can put them in conflict with Google’s goals. With good reason Google does not want SEO’s gaming the system…It’s not that Google doesn’t care about SEO and websites that are optimized properly with really great content, but rather they don’t care about the SEO industry or necessarily giving you the proper insight on how to improve your rankings.
The reason why site owners invest in SEO is to help prove to Google that their website gives user those more relevant results possible. If your website can give Google users exactly the kind of information they need when they need it and do it the “right” way (which is still open to debate on what exactly the “right” way is) then it will appear in the search results. As a side-effect of helping Google do their job better, your website gets to benefit from increased brand exposure, more organic traffic, and (hopefully) more business.
But Google really doesn’t care if your business fails or succeeds—they want to make sure their business succeeds no matter what. So if your SEO initiatives can show that your website delivers the kind of information their searchers are looking for they will happily let your business come along for the ride. But if your website can’t give users the kind of experience Google is looking for there is no rule that says they have to help you succeed.
I know that, as a site owner myself, it can be very frustrating at times to try and play by Google’s rules. As John mentions in his interview, “Google has always been guarded and cryptic about the information it makes public concerning its algorithm.” The search giant doles out snippets of information and general guidelines designed to help site owners do a good job with their SEO (which helps Google clean up the search results) but doesn’t give so much information away that the spammers know exactly where the loopholes are. Sometimes though, Google’s guidelines leave site owners searching for more information and struggling to define the fine lines between was is and what isn’t good SEO.
My advice to site owners has always been to play by the rules as best you can. Yes, you are bound to make a few mistakes along the way but for the most part those mistakes shouldn’t sink your website. Just like Google puts the searchers first, so you should too! In my experience, whenever a site puts human visitors before the search engines their SEO is usually in pretty good shape and heading in the right direction.
Categorized in: Search Engines
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