Increase Your Chances of Showing up in the Facebook News Feed

Written by Danielle Bachini

Increase Your Chances of Showing up in the Facebook News FeedIt seems like it should be straightforward. Someone finds your business on Facebook, hits “Like” and then your content appears in their News Feed. After all, by hitting the “Like” button a user is willingly opting in to see your posts. Unfortunately, it’s not as easy as it seems. See, Facebook has this thing called “EdgeRank” which is its algorithm for determining what shows up in a user’s feed. “Liking” a Page or being friends with someone doesn’t mean that you will see every post that those Pages or people share.

In fact, if you sign in with a Page manager account and look at your Page, you can see how many people saw each post. It’s usually an astonishingly small percentage of the total number of Followers that the Page has! Essentially Facebook is deciding what people should see. It doesn’t seem fair, but it’s the way it is and since people spend the majority of their time on Facebook interacting with the News Feed (and rarely actually click over to visit an actual page) businesses need to develop a strategy in order to increase the chances that their content will show up in the News Feed.

Here are 3 ways to increase the chances of appearing in the Facebook News Feed:

Post often

The more you post, the better the chances are that your content will be seen by at least some of your followers. It’s even better if the followers that do see it interact with it in some way by liking, commenting, and sharing. When a post generates engagement, Facebook is more likely to show it to other followers. Which brings me to the next point…

Encourage engagement

Include call to actions in your posts that encourage people to like, comment, and share. Come right out and ask or tell your followers what you want them to do. It’s believed that comments hold more weight than likes in the EdgeRank algorithm, so ask followers questions that prompt a quick and easy response, even a one word response can be best. Stick with questions that can be answered with yes/no or true/false or ask followers to fill in the blank. Remember, social media is meant for browsing and quick interactions. If extra motivation is needed to get your followers to interact, you can promote a contest of some sort. For example, everyone that comments or shares the post is entered to win something. This typically works best for B2Cs. B2Bs are more likely to share when the content is valuable and they want to share it with their connections.

Pay Facebook

Facebook utilizes the EdgeRank algorithm to prevent the News Feed from becoming too cluttered, but it’s also a way for them to fill their pockets. Facebook needs to make money somehow, right? Facebook offers the ability to “boost” a post (for a fee), which increases the likelihood that your followers will see the post in their News Feeds. This post will be labeled as “Sponsored” and only Pages with 50+ followers can boost a post.

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: