Re-Visit Existing Blog Posts When Starting SEO

Written by Danielle Bachini

Re-Visit Existing Blog Posts When Starting SEOIn many cases, a company doesn’t set up a blog on their website until it gets started with an SEO campaign. Until the company understands the importance of content and how an active blog can correlate with SEO success, blogging isn’t often part of the equation mostly because there is only so much time in the day. However, sometimes clients with no prior SEO experience do come to us with an existing blog.

Even if the existing blog isn’t as active as it should be, the existing blog posts can still have an impact on SEO, even if they came before the company “knew what it was doing” in regards to SEO. In this situation, it’s recommended to re-visit these existing posts as part of the new SEO campaign and make edits and improvements as needed. Since these posts have had the time to age, they have an advantage over brand new posts.

Here are 4 items to review when re-visiting existing blog posts:


Keywords are the cornerstone of SEO. In order for a page of content to appear, that page must include keywords or keyword phrases that match the intent of the person searching. If existing blog posts were written without thinking about keyword usage, it’s worthwhile to review the content with an “SEO eye” and see if keywords can fit into the content naturally. On the opposite end of the spectrum, keywords might need to be removed. This doesn’t happen too often, luckily, but sometimes website owners stuff keywords in there because they mistakenly think that’s what SEO is all about. On the contrary, that kind of activity will actually get you into trouble.


The search engines want to rank content that will be beneficial to users. The search engines need enough substance in each blog post to understand what it’s about and know that they aren’t sending users to a low quality page. Blog post content shouldn’t be thin. Thin content can negatively impact the overall ranking of a website. If some pages can be considered thin, those pages should be expanded upon or removed and merged with other content (and a 301 redirect should be put into place). Another option is to add “noindex” tags to the robots.txt files of pages that are thin, but necessary from a business perspective.

Meta information

Like all other pages on a business website, a blog post should include an optimized title and description that meet SEO best practice criteria. The title should be no longer than 70 characters and the description should be no longer than 150 characters (including spaces). Using a CMS like WordPress makes this extremely easy to add and update using an SEO plug in like Yoast.

Alt tags

The search engines can read text but they don’t “see” multimedia. The text is what tells the search spiders what the file (image, video, audio, PDF) is about. It’s another opportunity to incorporate keywords.

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: