Encourage Connections across Your Social Networking Profiles

Written by Nick Stamoulis

Social media marketing has made it very clear that establishing relationships and connecting with consumers is a must in today’s online marketing world. But you shouldn’t be limiting yourself by keeping your social networking profiles in separate silos, worrying about how many individual Facebook Friends or Twitter followers you have. Reach out across various sites and encourage your consumers and fellow industry professionals to connect with you on all of your social profiles. By reaching out and attempting to engage them at various touch points, the more chances you have to promote your business and your brand.

Let’s say you went to an industry conference or tradeshow recently. Because of your time spent there, several people sought you out on LinkedIn and requested to add you to their professional network. If you accept their request, don’t let the connection end there. Send them a message back thanking them for reaching out to you, and invite them to follow you on Twitter or become a Fan of your company on Facebook. The more places you can become involved with them, the stronger a relationship you can develop.

If you write and publish a company blog, take the time and respond to some of the comments that get left behind. Thank the writer for taking the time to write a response and for their opinion. This shows that you are an engaged blog owner and value the attention they give your blog. Then check out their blog and see if you have anything to add on any of their posts. Have a conversation with them, building a relationship over time.

Make it possible for blog readers to subscribe to an RSS feed so they know when you post new content.

If you publish a company newsletter, make it easy for the recipients to share. It’s no longer just about forwarding the newsletter to their friends via email. You should include options for them to post the newsletter on Twitter, Facebook, LinkedIn, Digg, Tumblr, StumbleUpon and more. Not only does that help give you links, it also presents your brand to new audiences.

Find leaders in your industry and connect with them on their social networking sites. ReTweet useful links they’ve posted or link back to one of their blog posts if you write on a similar topic. Just like you want people to link to you and your site, linking to others can help create two-way, beneficial relationships.

You might be surprised how much time it takes to really connect with people across a variety of social networks. Don’t get overwhelmed by the possibilities. Find and fine tune what works for you and your company.

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