Reasons Why You Need a Content Marketing Strategy

Written by Brick Marketing

These days, content should be the lifeblood of your marketing program because it not only helps improve your SEO program, but it also increases engagement with your brand, especially on social media. The goal is to create content that people will want to read. To do this, you should develop content for each stage of your sales cycle as well as for your existing customers. In other words, your content needs to fit a wide range of purposes.

However, rather than create content blindly, it is much better to have a content marketing plan that will become a road map for your overall strategy. Once you take the time to develop your content marketing strategy, all you need to do is follow a regular schedule in order to implement it. Still not convinced that you need to take the time to formulate your content marketing plan in advance? Here are some additional reasons why it’s important:

It gives you the power to say no.

Content Marketing Strategy

Most content-marketing managers knows what it feels like to have the CEO (or some higher manager) come into their office with a blog post/article/paper and want it published. However, this content may not actually be a great fit for your overall marketing goals. If this is the case, you can refer to the content marketing strategy that the CEO or other upper level manager has approved, and this will give you clout to essentially “reject” it, saying that it isn’t part of the approved strategy.

That top-down buy-in, and it really is essential for long-term success, but what happens when your CEO comes up with something that is totally out of left field? Having a written content marketing strategy that outlines exactly what is allowed and expected gives you the ability to stop bad content at your desk, no matter who wrote it. That way you know that only the best possible content that aligns with your strategy and long-term goals is going out.

It gets everyone on the same page.

The sales team is going to approach a problem very differently than the IT team or the supply chain team or the financial team. It’s not that their approach is wrong; it’s just that they are coming from a different place with different end goals in mind. If you are getting content from a lot of different departments their tailored approach to solving the same problem is what makes their content speak to their particular audience (which is so useful!), but at the same time you want to ensure some level of consistency across the board. You don’t want content from the product manager to feel like it’s coming from a completely different company, right? You can’t always control for tone or personal writing style, but certain elements like branding and messaging need to be consistent no matter who is doing the writing.

It gives you standards you have to stick to.

Notepad with words content marketing concept and glassesWe all know the pressure to get something, anything, out the door! But when the pressure is on sometimes we push out content we know is weak, off-brand, boring, or poorly written, simply because we created a deadline that we can’t miss. And while creating content on a regular basis is incredibly important, it’s more important to focus on creating great content on a regular basis…even if that means there is a few extra days in between posts. A content marketing strategy gives you standards you HAVE to live up to, even if everyone is pushing you to get something published ASAP.

It’s true that the exact details of the content marketing strategy are going to be company-specific. You might even have specific instructions for each department (if your company is big enough). They key is to figure out what your company needs to keep the content marketing machine working and keeping all the hands that do get involved in the process on the same page.

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: