Always Communicate With Your SEO Partner
Companies choose to outsource SEO work for two reasons. First, they can’t afford to hire additional staff to handle SEO and second, current staff members aren’t qualified and don’t have the time to learn it and then include it amongst all of their other daily duties. In many cases outsourcing the work to a trusted SEO firm is the best bet to ensure that the work gets done and that it gets done properly. However, just because you are outsourcing the work to an SEO firm it doesn’t mean that the SEO firm will do its thing while you do yours. The relationship between an SEO company and an SEO client needs to be viewed as a partnership and there needs to be open lines of communication between the two parties. If a business hires an SEO company and then essentially keeps them in the dark, the SEO company can’t do its job efficiently.
Here are 5 situations in which an SEO client needs to communicate with its SEO partner:
Website content is changing
A business website is the hub of all online marketing efforts, including SEO. It’s SEO best practice to start a campaign by fully optimizing every page of the site. Of course, this isn’t enough to build long term SEO success but it’s certainly an important first step. An optimized website that is supported by a strong link building campaign over time is what will achieve search engine success. If at any time changes are being made to existing content the SEO team needs to make sure that targeted keywords are still showing up on the page and within meta information in a way that makes sense.
The website is being redesigned
While it’s true that web design and SEO are two completely different things, that doesn’t mean that one doesn’t affect the other. A website redesign can have huge repercussions on an SEO strategy. Remember, the search engine spiders aren’t looking at a site the same way that a human visitor is. The search spider is crawling the back end of the site. Even if the changes are technical it’s necessary to ensure that SEO work remains in tact.
Other agencies are being outsourced
There’s no reason to hire more than one SEO firm, but depending on the size of the organization it’s possible that it could also outsource a PR firm, social media firm, content provider, etc. All of these tactics play a role in SEO so an SEO firm should be introduced to all of these other service providers to ensure that everyone is on the same page and that work isn’t being duplicated.
Products/services are changing
Over time it only makes sense that a business will evolve. Products or services will be added, dropped, or altered. Obviously the website content and other marketing efforts should reflect these changes. If new products or services are being introduced it will require new content that will require new keyword research on behalf of the SEO provider.
Something newsworthy is happening
Company news can be great from an SEO perspective. It’s a great source of content that can be optimized, published, and shared across the web.
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