Writing by Nick Stamoulis in Link Building
I know that, for many small business owners and marketing managers, the SEO budget is tight. You simply can’t afford to hire a full-time SEO copywriter, a full-time link building manager, a full-time social media marketing manager and so forth. A lot of site owners manage to piece their own SEO program together, or maybe they hire a white hat SEO consultant or SEO company to outline a strategy for them that they can implement on their own. Either way, most site owners are looking to get the most value and return for every dollar they spend on their SEO program. A few site owners might ultimately decide that a cheap link building service is the way to go—and I’m here to tell you it’s not worth the risk!
Here are 3 dangers of using a cheap link building service:
1. You get what you pay for.
If you have never done any white hat link building on your own, let me tell you right now it’s not quick or easy work. To do it right means you do it manually and that takes time. You could easily spend more than an hour looking for quality links and only have one link building opportunity to show for it. I know that’s not what site owners want to hear but it’s the truth. When you run out of the “low hanging fruit” links and have to move on to the better quality and harder-to-get links it takes a lot more time and effort to grow your link profile. Do you really think a cheap link building service is going to spend an hour looking for one great link? Probably not. They are going to go for the easy wins to make themselves look good and pad their link building report, but it’s really just a lot of smoke and mirrors. If you aren’t going to pay for quality work you can’t expect to get quality links.
2. Some cheap link building services aren’t 100% transparent.
I’m not saving every cheap link building service provider is out to take advantage of you, but more than a few are just looking to make a quick buck and fly under the radar. I’ve spoken with many site owners over the years that worked with a cheap link building service provider and couldn’t actually say what that provider did for them! They never saw a link building report because of “proprietary” link building methods the company didn’t want disclosed. It’s your website; you deserve to know what kinds of links are being built! I believe that transparency is essential for maintaining a good client-SEO company relationship but most cheap link building service providers aren’t getting paid enough to care.
3. Cheap links tend to be what lands a website in hot water.
The Google Penguin update was no joke and plenty of sites are still struggling to recover. And what did the Penguin update do? It went after sites with poor quality link building profiles. Most of the time those low quality links are the result of cheap link building services because, like I mentioned before, you get what you pay for. Think about the long term health of your business—can you afford the time and money it will cost you to recover from a penalty brought on by shoddy links. Suddenly that cheap link building service is costing you a lot more than you had ever imagined.