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Don’t Be a Social Media Copycat

Writing by Brick Marketing in Social Media

I’m sure everyone can remember a time in their childhood when they did something foolish and explained their actions to their Mom/Dad/Grandparent/Babysitter/Teacher etc. by saying, “But, HE did it!” To which the response was often, “If HE jumped off of a bridge, would you follow?” When it comes to social media, just because THEY are doing it, does not mean that you should be doing it too. Social media marketing has been popular for a few years, but it’s still considered “new”, mostly because some companies still can’t wrap their head around it. First, it took time for them to even accept social media as a viable marketing outlet. Now that they’ve realized that it’s here to stay, they are worried about missing the boat and want to jump in as quickly as possible. Social media is about the here and now, but it’s not going anywhere. It’s important to take CLICK HERE TO READ MORE...

Social Media Lessons Learned from Anthony Weiner

Writing by Brick Marketing in Social Media

If you’ve been following the news at all you should have heard about New York Congressman Anthony Weiner’s “sexting” scandal. The details of the scandal can be found easily on other sites so we won’t get into them, but Weiner has admitted (after initial hesitation) to engaging in inappropriate contact with six women over the course of three years through social networking sites like Twitter and Facebook. While this certainly isn’t the first “oops” moment of social media and won’t be the last, it serves as another reminder of the power of social media and how it influences your reputation. Ten CLICK HERE TO READ MORE...

Social Media Timing Factors to Consider

Writing by Brick Marketing in Social Media

One of the great things about using social media for marketing is that we have complete control over the message, including when it is sent. TV and radio advertising allows you to buy air time during a specific program, but it rarely allows you to determine the very minute when your ad will go live. It’s also much more expensive to purchase airtime during high volume periods, such as during TV prime time or radio morning drive hours. The cost of using social media (mostly man hours) doesn’t change depending on the time of use. As they say, timing is CLICK HERE TO READ MORE...

Social Networking Beyond the Big 3

Writing by Brick Marketing in Social Media

Facebook. Twitter. LinkedIn. If you’re involved in online marketing at all, you know that the web has become a social place. It’s all about sharing and these sites have made it quite easy to do so. While it can be beneficial for many companies to utilize these sites and have an active presence, these sites are not the “be all end all” of social media. In many industries, there are niche social networking websites that may prove to be even more beneficial than a Facebook fan page or a Twitter profile. It’s important to seek out these industry specific networking sites. CLICK HERE TO READ MORE...

Don’t Over Think Your Social Media Strategy

Writing by Brick Marketing in Social Media

Across most industries, both B2B and B2C, social media has become a necessary component of an online marketing strategy since millions of people access social media sites every day, and often numerous times a day. While many companies have learned how to “do” social media well, others continue to struggle. Two things that companies have a hard time with are the immediacy and the reach of social media. A tweet can be read instantly and re-tweeted over and over again, or it can be ignored. Sometimes you simply don’t know what you are going to get out of it. Since social CLICK HERE TO READ MORE...

Do Not Over Promote Your Social Media Profiles

Writing by Brick Marketing in Social Media

“It’s all about social media these days.” “You need to have a social media presence to remain relevant.” “How are you utilizing social media for your business?” Website owners have heard it all, and many have gotten caught up in the social media whirlwind. While it’s certainly true that social media is important these days, some businesses have lost sight of what’s really important, and that is their actual website. A business website should still be your “hub”. The goal of social media is to gain brand recognition and get people to visit your website, not the other way around. Think CLICK HERE TO READ MORE...

Two Ways to Lose Brand Credibility

Writing by Brick Marketing in Social Media

It takes a long time to build a brand and build a positive brand reputation online. This is especially true if your business is in a competitive market. There is so much noise that it’s easy to get lost in the shuffle. That’s why it’s crucial to maintain the brand that you’ve established. Just a few wrong steps and you can very quickly lose years and years of hard work. There are two main ways that brands lose their credibility: Way#1 to Lose Brand Credibility – They Get Greedy Many companies have been struggling during the recent recession. It’s been challenging to CLICK HERE TO READ MORE...

Marketing Implications of the Facebook Takeover

Writing by Brick Marketing in Social Media

Facebook has become a huge part of our everyday culture. With over 600 million users, its power continues to grow and grow. People sign on to Facebook multiple times a day to do everything from check up on their friends, view pictures, post status updates, play games, send messages, and find news about a favorite TV show or product. It has become a primary way to connect with friends, family, colleagues, and businesses that offer products or services of interest. It’s hard to imagine a time when Facebook didn’t exist. How did everyone keep in touch? Facebook has really evolved CLICK HERE TO READ MORE...

Facebook’s Real-Time Conversation Ad Targeting

Writing by Brick Marketing in Social Media

AdAge published an interesting article last week that states that Facebook is testing a new ad targeting model on 1% of its users worldwide, which amounts to about 6 million users. The new targeting model uses real-time conversations. According to AdAge: “Facebook has been delivering targeted ads based on wall posts and status updates for some time, but never on a real-time basis. In general, users' posts and updates are collected in an aggregate format, adding them to target audiences based on the data collected over time. Keywords are a small part of that equation, but Facebook says sometimes CLICK HERE TO READ MORE...

LinkedIn Reaches 100 Million Members

Writing by Brick Marketing in Social Media

LinkedIn announced last week on its blog that it has reached 100 million members worldwide. While it still has a ways to go to reach Facebook’s reported 600 million and Twitter’s 200 million, it’s still a very impressive milestone. The post also includes the following statistics: · the site is growing at roughly one million new users every week · there are 44 million users in the U.S. and 56 million outside of the U.S. · overall activity peaks at 12pm PT while mobile activity peaks at 8pm PT · 17.8 million members are in groups · Service is the largest sector at CLICK HERE TO READ MORE...

Encourage Connections across Your Social Networking Profiles

Writing by Brick Marketing in Social Media

Social media marketing has made it very clear that establishing relationships and connecting with consumers is a must in today’s online marketing world. But you shouldn’t be limiting yourself by keeping your social networking profiles in separate silos, worrying about how many individual Facebook Friends or Twitter followers you have. Reach out across various sites and encourage your consumers and fellow industry professionals to connect with you on all of your social profiles. By reaching out and attempting to engage them at various touch points, the more chances you have to promote your business and your brand. Let’s say you went CLICK HERE TO READ MORE...

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