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Social Media Articles

Understanding Social Media Timing

Written by Nick Stamoulis

When it comes to social media marketing, timing is everything. It doesn’t matter how well crafted your message is, how useful your content or how clever your update is—if no one is online to see/hear it, what’s the point? Think about it like this—one of your customers might be following you...

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You Don’t Own Your Social Profiles

Written by Nick Stamoulis

Every now and then I come across a blog post or article recommending that website owner ditch their company website in favor of their Facebook profile page. The argument is that Facebook is really the driving force behind your consumers’ online actions, so why waste your time on a website when you...

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Find the Right Social Media Balance

Written by Nick Stamoulis

It’s impossible to discuss online marketing today without mentioning social media. Social media networking sites are where the people are. The numbers don’t lie. The most popular social networking sites have millions of users. Clearly, that’s where you want your brand to be as well. In additio...

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Social Media Marketing Measurement Tips

Written by Nick Stamoulis

By now most businesses understand the importance of social media as a part of a marketing strategy. However, they still aren’t sure how to figure out if a social media strategy is working for them. Here are 4 factors to consider when analyzing the success of a social media campaign: Visitor G...

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Social Media is Different for Every Business

Written by Nick Stamoulis

When it comes to social media there is no one size fits all kind of strategy for business. Social media has become a complex space in the last few years and there is plenty going on within it. The right way to use social media for business depends on lots of factors including the size of the busin...

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Do You Want Followers or Leads?

Written by Nick Stamoulis

One of the first onsite SEO recommendations I give to many of my new SEO consulting and social SEO clients is to rethink where they have placed their “Connect with Us” buttons that link to their social profiles. Many website owners place these buttons at the top of each page, giving them valuabl...

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Implement Social Media Guidelines First

Written by Nick Stamoulis

Businesses that jump into social media without formulating a plan are setting themselves up to fail. There’s a lot to think about, and it shouldn’t be a “figure it out as we go” approach. Businesses need to decide what their social media strategy is going to look like. They need to decide wh...

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Legitimate Online Relationships Can’t Be Bought

Written by Nick Stamoulis

The web has become a social place and businesses that aren’t focusing on building relationships with their stakeholders are missing out on a huge opportunity. The web has brought more accountability to businesses which are now much more transparent. A business that doesn’t share content or parti...

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Developing a Social Media Strategy That Works

Written by Nick Stamoulis

While businesses know that they need to have a social media presence, they often struggle with using the medium. It’s hard to measure ROI, and with no hard data, it’s difficult to justify the time and resources. Social media is a long term strategy that helps to build brand awareness and online ...

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Social Media Shouldn’t Replace Your Blog

Written by Nick Stamoulis

Any good Internet marketing expert understands the importance of business blogging and social media marketing. Unfortunately, some business and website owners see them as one and the same. A blog is a place to share content and promote dialogue with current and potential clients and customers. Socia...

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Social Media as a Brand or Person?

Written by Nick Stamoulis

Every business should have a social media presence. It’s an important way to share and connect with target audience members, build a brand, and improve your SEO efforts. Sometimes the hardest part about using social media for business is getting started. You need to decide which social networks to...

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Don’t Keep Your Social Media in a Silo

Written by Nick Stamoulis

The business owners that still question social media and its effectiveness as a marketing tool are the ones that are doing it wrong. They think of social media as its own entity that is separate from all other marketing initiatives. Every marketing expert has told them that they need to get involved...

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What’s the Best Time for Social Shares and Likes?

Written by Nick Stamoulis

If you’re going to implement a social media strategy, you might as well do it right. Right? That means that you can’t just sign up for an account, create a Page and sign in once in awhile or whenever the mood strikes. Like any other marketing strategy, you need to go in with a plan. Social media...

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Don’t Be a Social Media Hold Out

Written by Nick Stamoulis

At this point, you’ve heard it again and again. “You need to be on social media.” For the longest time, businesses continued to resist. They thought social media was just for fun and it was no place to handle company business. They believed that they wouldn’t be taken seriously if they were ...

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Are You Ready to Outsource Social Media?

Written by Nick Stamoulis

While businesses are finally warming up to the idea of social media marketing, many still don’t entirely get it or trust themselves to carry out a legitimate strategy. So, they think about outsourcing. While there are plenty of pros and cons to think about when it comes to outsourcing social media...

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Twitter Promoted Tweets to Enter User Streams

Written by Nick Stamoulis

If you’ve seen The Social Network you may remember an exchange between Eduardo Saverin and Mark Zuckerberg about monetizing the site. Eduardo believes that it’s time to start generating some revenue and Mark replies, “The Facebook is cool and if we start installing pop-ups for Mountain Dew it...

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Don’t Be a Social Media Copycat

Written by Nick Stamoulis

I’m sure everyone can remember a time in their childhood when they did something foolish and explained their actions to their Mom/Dad/Grandparent/Babysitter/Teacher etc. by saying, “But, HE did it!” To which the response was often, “If HE jumped off of a bridge, would you follow?” When it ...

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Social Media Lessons Learned from Anthony Weiner

Written by Nick Stamoulis

If you’ve been following the news at all you should have heard about New York Congressman Anthony Weiner’s “sexting” scandal. The details of the scandal can be found easily on other sites so we won’t get into them, but Weiner has admitted (after initial hesitation) to engaging in inappropr...

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Don’t Over Think Your Social Media Strategy

Written by Nick Stamoulis

Across most industries, both B2B and B2C, social media has become a necessary component of an online marketing strategy since millions of people access social media sites every day, and often numerous times a day. While many companies have learned how to “do” social media well, others continue t...

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More Social Media Missteps

Written by Nick Stamoulis

Social media is a great tool for both business and personal use. Social media tools like MySpace (remember them?), Facebook, Twitter, LinkedIn, and YouTube were all built because people like to connect and share with each other. They like to feel included in something and know that they have a voice...

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Don’t Forget about LinkedIn!

Written by Nick Stamoulis

When it comes to the social media networking world, Facebook and Twitter seem to get a lot of attention and are often considered the heavy hitters in the industry. However, LinkedIn is another important social media tool that is often overlooked. Unlike Facebook and Twitter, LinkedIn was created wit...

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