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Social Media Articles

Define the Goals of Social Media Marketing to Find ROI

Written by Nick Stamoulis

Proving social media ROI is still a little complicated for most site owners and marketers. For the most part, one tweet does not automatically equal one sale and companies looking for one-to-one metrics to show ROI are often disappointed. Yes, there are numbers that show how Pinterest activity turns...

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Both B2Cs and B2Bs Should Invest in Social Media

Written by Nick Stamoulis

In a recent interview that we conducted with Josh Dreller, Director of Marketing Research at Kenshoo, he had this to say about social media: At this point, it shouldn’t be “should we invest in social” but rather “how should we invest in social?” Social is not even a channel anymore but ...

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Protecting Company Social Accounts from Rogue Employees

Written by Nick Stamoulis

It seems like every few weeks we hear a social media horror story of one kind of another. An employee tweets something offensive from the corporate account, not their personal account. The owner of the company turns a political hotbed into a promotional message. Another group of employees live tweet...

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How to Increase Your Twitter Follower Count

Written by Nick Stamoulis

Twitter is an important social network for both B2C and B2B companies, as it falls somewhere between Facebook (which typically has a B2C focus) and LinkedIn (which has a B2B focus). It’s an outlet to share your content and other information that current and potential clients or customers would fin...

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Sometimes One Tweet Can Equal One Sale…Sort Of

Written by Brick Marketing

Brick Marketing runs 4-6 SEO workshops here in Boston every year. We do a minimal amount of active marketing, usually letting the SEO value of our website position the workshops in front of those looking for a local course. If we still have some seats left a week or two before the workshop we’ll d...

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Social Media Pages Are Primary Sources of Information

Written by Nick Stamoulis

Social media pages have become a “must have” for all businesses. Whether you own a small Mom and Popshop or an enterprise organization, social media shouldn’t be viewed as an option. There are numerous reasons to be active in social media and set up business profiles on each of the primary soc...

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Timing Can Make or Break Your Social Media Marketing

Written by Brick Marketing

During the last Super Bowl Oreo spent $4 million on a 30 second commercial. Do you remember it? Maybe not but I bet you heard about their “dunk in the dark” tweet that went out during the 34 minute blackout. That simple image and social update garnered 10,000 reTweets in an hour and probably hun...

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Be Good to Your Social Influencers

Written by Nick Stamoulis

There is no denying that social media marketing has become a critical component of your online marketing success. A strong social presence helps get your content in front of a wider audience, which in turn can create more natural links. A strong social presence also lends credibility and authority t...

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Additional Ways to Be Social Online

Written by Nick Stamoulis

When you think of the word “social” in an online context, you probably associate that word with the big social networks that exist- Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. So when your marketing team suggests that your business or brand become more social, you automatically think t...

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Can Social Media Marketing Really Generate Revenue?

Written by Brick Marketing

There is no denying that being active on social networks like Facebook, Twitter, LinkedIn, Google+, and other niche networks has tons of benefits. Not only does social media marketing help connect you with your existing customer base, it can also be used to introduce your brand to new potential cust...

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Keeping Your Social Profiles Under Control

Written by Nick Stamoulis

Facebook, Twitter, Vine, Instagram, LinkedIn, Google+, Pinterest, StumbleUpon…and those are only some of the biggest social networking sites out there! If you’re like many of us, chances are you’ve got a couple dozen social profiles floating around, spread across a dozen more social sites. May...

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Is My Social Media Campaign Working?

Written by Nick Stamoulis

Unless you have been living under a rock over the last few years, you know how important social media has become to our everyday lives. People are constantly connected to others through numerous social networks on many devices including their desktop, laptop, smartphone, tablet, etc. It’s not just...

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Not All Social Sharing Buttons Are Required

Written by Nick Stamoulis

It takes a lot of time and effort to write high quality content to publish on a business blog. Of course, the content is only valuable if people are seeing it. It takes time to get blog posts to rank organically for related search terms, which is why you need to spend some time promoting your conten...

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The Real Social Media Management Happens In-House

Written by Brick Marketing

While we don’t know for sure how much of an impact social signals have on the SERPs there is definitely a correlation between an author’s social authority (which is influenced by social signals) and how well their content and website does organically. In addition to boosting your SEO program, so...

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Website First, Social Media Profiles Second

Written by Nick Stamoulis

Social media is a crucial component of online marketing today. Essentially, it’s where people are spending the majority of their time online. People have numerous social accounts and are using social media for many reasons. In addition to keeping up with friends and family, social media is one mor...

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Is a Tweeted Link as Valuable as a Regular Link?

Written by Nick Stamoulis

While we may not know for certain how much weight a tweeted link carries with it in the search algorithm, there is more than enough evidence to suggest that social signals due influence your organic search presence in one way or another. And in the wake of the Google Penguin updates is link building...

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How to Improve Your Social Signals for SEO

Written by Nick Stamoulis

One of the biggest factors that contribute to your organic search ranking is the trust that your website and brand has established across the web. There are a number of ways that the search engines identify how trusted a website is. The domain age of the website and the quality of inbound links po...

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Why LinkedIn Is Perfect for B2B Content Promotion

Written by Nick Stamoulis

SEO is a long-term investment, there is no way around in. Climbing through the SERPs takes time, commitment, and consistency. Depending on how competitive your market is and what your “money” keywords are getting to the top of the SERPs can be a long and arduous process. Most B2B marketers under...

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Utilize More Than One Social Media Channel

Written by Nick Stamoulis

Social media is no longer an option for business. It’s a necessity. When people are conducting research online they will check out a business website AND its social media presence. Nearly everyone is using social media in some form or another today. It’s become a way of life. If your busine...

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Using Google Hangouts to Create Video Blog Posts

Written by Nick Stamoulis

I came across this fantastic post on ClickZ by Chad Hill that broke down how he and colleague Adam Stetzer decided to use Google Hangouts to create a video blog post every day in 30 minutes or less. Google Hangouts lets you record your hangout and automatically post it to YouTube. You can then embed...

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Some Brands Will Never be Social Media Sweethearts

Written by Nick Stamoulis

In an interview I did with link building expert Eric Ward we started talking about how social media marketing, SEO, content marketing, and link building all worked together to build a brand online presence. After all, the content you write (optimized for SEO of course) fuels your social media market...

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Real Connections Through B2B Social Media Take Time

Written by Nick Stamoulis

Here’s a question for all the B2B marketers out there—when you attend a tradeshow and hand someone your business card do you expect that person to become a customer right then and there? In the next 24 hours? In the next 24 days? Probably not. You understand that connecting with prospects, leads...

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3 Other Social Media Platforms to Invest In

Written by Nick Stamoulis

We are all intimately familiar with the big social networks—Facebook, Twitter, LinkedIn, and to some extent Google+. But those four sites are not the only social media platforms out there. IN fact, they are really only the tip of the iceberg. Yes, Facebook has 800+ million users and Google+ (claim...

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Don’t Favor Social Over SEO

Written by Nick Stamoulis

The best online marketing campaign is well rounded and includes a combination of search engine optimization, content marketing, and social media. For the best results, all 3 of these tactics should be integrated into one overall campaign. However, there are still businesses out there that for what...

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Ways to Gauge Social Media Success

Written by Nick Stamoulis

There is often a struggle between the marketing department and the finance department. The marketing department knows the importance of long term efforts like SEO and social media marketing, both of which require some of the budget in order to execute the strategies efficiently. However, those res...

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Proving the Impact of Social Media Promotion

Written by Nick Stamoulis

I was talking with a client a few weeks back that was really excited because their company recently hired a new VP of Marketing. Although my point of contact was the Marketing Director for this company, she felt like she had no one on her side when it came to their marketing efforts, including SEO a...

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4 Twitter Etiquette Rules for Brands

Written by Nick Stamoulis

I am a big fan of Twitter for business use. I think it’s a great way to promote and share content, keep up with the latest news and updates from my favorite industry blogs, connect with industry leaders and more. But just like any other form of social interaction, there is a certain code of etique...

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Don’t Favor Social Profiles Over a Website

Written by Nick Stamoulis

Social media has become a huge part of online marketing today, and for good reason. Nearly everybody has a presence on at least one social networking site while most people have accounts on multiple sites and check in on a daily (or even hourly!) basis. Social media is where the people are, which ...

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Share-Worthy Content Ranks Higher In Search

Written by Nick Stamoulis

Recently Mashable published an interesting article about content marketing and how it has evolved over the past decade. They compared content that people shared with how high the content ranked in the search results. Back in 2002, there was a small overlap of these two areas. Fast forward ten years ...

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Are You Using LinkedIn Properly?

Written by Nick Stamoulis

Most of the attention in the social media world is paid to Facebook and Twitter while other sites like Google+ and Pinterest continue to gain popularity. It seems like LinkedIn tends to get lost in the shuffle and only comes up in conversations when people are looking for a job or looking to recruit...

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Get the Most Out of Your Social Media Investment

Written by Nick Stamoulis

Social media marketing is finally becoming accepted practice among the higher ups, but the pressure is still there. “What are we getting out of social media?”, “Is social media getting us any leads or sales?”, and “What is our social media ROI?” are all common questions that executives ...

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Social Post Timing Items to Consider

Written by Nick Stamoulis

When getting started with social media for business there’s a lot that needs to be considered. Many business owners just jump in thinking that it will be easy because they’ve been using social networking sites for personal use for years. However, using it for business is an entirely different ...

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Consider Branding Elements for Social Pages

Written by Nick Stamoulis

If you take online marketing seriously, you understand the importance of social media. Millions of people log in to social accounts on a daily basis to connect with friends and family and to find information. While the majority of businesses have taken note and gotten involved, many still aren’t...

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Social Media Bias: Your Brand on the Wrong End?

Written by Nick Stamoulis

In a recent interview with I did with link building expert Eric Ward, he brought up some great points about social media bias saying; Likes and shares and pluses are really not very good metrics for organic search, because there are inherent biases against certain topics. The search engines have to...

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Social Media Tactics that Improve Conversion

Written by Nick Stamoulis

Millions of people sign in to one or more social media accounts on a daily basis. Since it’s where the people are, social media can be a great online marketing tool if it’s used properly. While social media may be for “fun” for personal use, it can’t be looked at that way for business. ...

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Social Activity needs to be Consistent

Written by Nick Stamoulis

Social media marketing is no longer the new, shiny object when it comes to marketing online. In fact, it’s become mainstream and if your business doesn’t have a social presence you are in the minority. While most businesses have hopped on the social media train, a large percentage of them stil...

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Are You Choosing Facebook Over Your Website?

Written by Nick Stamoulis

A few weeks ago I came across this interesting post on MarketingProfs by Christian Briggs entitled “Four Reasons to Jettison the Traditional Website and Go Social.” In it, Briggs remarks, “I see companies dispensing with the traditional website in favor of integrating the most popular social n...

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Don’t Overemphasize Social on Your Website

Written by Nick Stamoulis

If you own a business and operate a business website it’s a smart idea to get involved in social media. Social media provides many great online marketing opportunities. It’s a way to communicate with target audience members and an avenue to share content, thoughts, ideas, etc. Nearly everyone ha...

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Social Media Strategy Items to Consider

Written by Nick Stamoulis

Even though social media has been used for business for years now, many businesses still aren’t quite sure how to properly leverage it. It often goes back to their beginnings in social media. There was lots of pressure to get involved so business owners jumped in and figured that they’d “lea...

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Why Buying Twitter Followers Isn’t a Good Plan

Written by Nick Stamoulis

We get it. It can be hard to build up a Twitter following and it takes time. It can be frustrating to send out tweets that you think are informational, clever, and original if very few people are seeing them. This is why it’s so tempting for businesses to hand over some money and get a quick in...

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Don’t Ignore Your Social Media Responsibilities

Written by Nick Stamoulis

Initially, businesses were hesitant to get involved with social media. It seemed like it just may be a fad (clearly not the case) and it was scary because it involved putting a lot of information “out there” and allowed customers/clients/prospects to have some say in how the brand was perceived....

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Are Followers Seeing Your Facebook Posts?

Written by Nick Stamoulis

Facebook is a crowded space. It has more than 800 million users and each of those users has many people, businesses, and brands that they follow. It’s not uncommon for a Facebook user to have more than 500 connections. For that user, the News Feed would be clogged with updates if Facebook didn...

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What to Know About Google+ Local

Written by Nick Stamoulis

Last week Google announced that Google Place pages would now become Google+ Local pages by integrating the information into the Google+ architecture. In addition to being accessed through Google Search and Maps, business information can now be found by clicking the new Local tab within Google+. A...

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Should Ecommerce Sites Delete Old Facebook Posts?

Written by Nick Stamoulis

The other day, one of Brick Marketing’s ecommerce SEO clients had a really great question about their company Facebook page that I had never really considered before. As part of their social media marketing campaign, this client routinely posts sales and promotions to their Facebook page to let th...

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A Look at Facebook PPC Ads

Written by Nick Stamoulis

Given the recent Facebook IPO, there has been a lot of talk about its revenue model and the advertising platform that it offers. Recently GM has pulled its Facebook advertising, claiming that it is ineffective. Turns out the timing of the announcement wasn’t a coincidence and that GM and Faceboo...

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Social Followers Don’t Mean Sales

Written by Nick Stamoulis

Social media is an important place to be for marketers today. After all, millions of people are visiting social sites on a daily basis and marketing is all about being where the people (target audience members) are. However, many marketers are measuring their social success the wrong way. Socia...

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Don’t Judge Your Social Success From One Update

Written by Nick Stamoulis

When it comes to social media marketing, it’s easy to lose the forest for the trees. We get so hung up on the daily numbers (how many times this piece of content is shared, how many people Liked our Facebook page, how many reTweets this link got), that we lost sight of the bigger picture. I’ve h...

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