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SEO Articles

Are You Guilty of Under-Optimization?

Written by Nick Stamoulis

A little ways back we wrote a post titled, “Are You Guilty of Over-Optimization?” At the time, the Google Penguin update was somewhat recent and some website owners were seeing a huge dip in traffic and rankings. These sites were guilty of what Google believed to be “over-optimization” or g...

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Making Enterprise SEO A Priority Across Your Departments

Written by Nick Stamoulis

Unlike a small business where the owner handles SEO, or even a mid-sized firm with a marketing manager or marketing director, an enterprise can have multiple teams and departments that contribute to the ultimate success or failure of an enterprise SEO campaign. The key is to make SEO a priority acro...

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Consider SEO from the Start

Written by Nick Stamoulis

While it may be hard to believe, there are businesses out there that still don’t have a website. There are plenty of other businesses that have a bare bones website and are realizing that it’s time for an overhaul. And of course there are always new businesses being launched that need to create ...

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SEO Musts for Your Local Business

Written by Nick Stamoulis

For many reasons, local businesses are often the most hesitant when it comes to getting involved with SEO. Maybe they have found success by simply using other marketing methods like direct mail or flyers and promotions. Or maybe they rely heavily on word of mouth within the area. Local businesses ty...

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6 Tips to Optimize Your Blog for SEO

Written by Nick Stamoulis

In my opinion a blog is the second more valuable piece of real-estate a brand has, next to the company website of course. But just having a blog isn’t enough to make it a real SEO powerhouse. If you want your blog to take your SEO and content marketing efforts to the next level than you need to be...

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SEO Company Red Flags

Written by Nick Stamoulis

There are plenty of SEO providers out there to choose from. There are some good ones, and some not so good ones. Unfortunately it’s the not so good ones that give the industry a bad reputation. Prior to hiring an SEO firm it’s important to do some research in order to determine what firm is t...

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Why You’re to Blame for a Failed SEO Campaign

Written by Nick Stamoulis

What SEO clients need to understand from the get go is that the relationship between SEO client and SEO firm should be viewed as a partnership. Both parties need to work together in order to achieve positive results. An SEO client can’t sign a contract with an SEO firm and then think that the wo...

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Important Ways to Improve Local SEO Efforts

Written by Nick Stamoulis

Unless your business is booming simply by positive word of mouth or being in the right busy location, it’s necessary for your local business to have a search engine presence. People are looking for just about everything in the search engines, and if you can’t be found, you’ll miss out on new b...

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A New Year Means New SEO

Written by Nick Stamoulis

I see so many site owners make the mistake of thinking that SEO is a “set it and forget it” medium. Just like any other marketing campaign you may undertake this year, SEO is something that can’t just put on the back burner and expect to run itself. No, you don’t need to be re-optimizing you...

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Reasons Why SEO Is Frustrating

Written by Nick Stamoulis

As SEO experts, we’ll be the first to admit that SEO can be a frustrating field so we can only imagine how SEO clients feel. Here are some of the top SEO frustrations: Success is difficult to measure SEO is a marathon, not a sprint. However, no matter how many times the SEO process is explai...

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Google Analytics Data to Pay Attention To

Written by Nick Stamoulis

One of the first things that you should do once your website is up and running is to add Google Analytics to the site. Google Analytics is a free tool by Google that provides you with data about the performance of your site. Without Analytics, you are essentially operating your site blindly. How are...

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SEO Copywriting Rules to Follow

Written by Nick Stamoulis

When writing copy that is going to be published anywhere it’s important to consider the basics- correct spelling, language, grammar, structure, organization, etc. However, writing for the web and more specifically, for SEO purposes, is a different kind of writing that requires additional thought. ...

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How to Execute SEO with a Small Budget

Written by Nick Stamoulis

SEO is extremely important for any business that wants to improve its online presence and good SEO does cost money. Unfortunately many small businesses don’t even bother looking into SEO because all they think about is the cost that is associated with it. While it’s true that a small business wi...

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What to Know Before Outsourcing SEO

Written by Nick Stamoulis

A business/website owner has a few options when it comes to SEO services. The first option is to hire an in house SEO Specialist. While large companies can afford the salary of an SEO Specialist or an SEO team, many smaller companies cannot. The owners of very small businesses may elect to do the SE...

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Don’t Fixate on the Wrong SEO Goals

Written by Nick Stamoulis

SEO is a marathon, not a sprint. It takes time to see results no matter what industry you are in. If the industry is extremely competitive, it takes even more time. There are various ways to measure the success of an SEO campaign over time, but many website owners make the mistake of focusing on the...

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Ways for Beginners to Learn SEO

Written by Nick Stamoulis

If you just launched a website or are looking to start a new online marketing campaign for an existing website in order to improve its visibility, you’ve probably been hearing about search engine optimization (or SEO). SEO is an extremely important online marketing tactic that improves search engi...

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7 Free SEO Tools for Site Owners

Written by Nick Stamoulis

The market is flooded with free SEO tools. Some tools are great and a worthwhile investment, others are just okay and some aren’t worth it even if they are free. I use a lot of SEO tools and software programs (paid and free) to help my clients with their SEO, content marketing and social media mar...

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SEO Advice for a New Small Business

Written by Nick Stamoulis

Congratulations on your new small business! Your website is up, your phone is connected and you’re just waiting for those visitors to start falling into your lap, right? Well before you can start to see any real online growth there are a few things about SEO that a new small business owner should ...

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Why Negative SEO Isn’t Worth Your Time

Written by Nick Stamoulis

Link building has always been an important part of SEO, but the quality of those links came into focus with the Google Penguin update. Penguin set out to target sites that had “unnatural links” pointing to it and these sites were then penalized. Link building is a time consuming process, but rea...

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Save SEO Efforts during a Website Redesign

Written by Nick Stamoulis

A website redesign can be a huge undertaking and typically many parties get involved in the process. One important party to keep in the loop from the start is your SEO firm and if you don’t have an SEO firm, this might be a good time to get some guidance from an SEO consultant. It’s important ...

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Share-Worthy Content Ranks Higher In Search

Written by Nick Stamoulis

Recently Mashable published an interesting article about content marketing and how it has evolved over the past decade. They compared content that people shared with how high the content ranked in the search results. Back in 2002, there was a small overlap of these two areas. Fast forward ten years ...

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Technical SEO Items to Look Out For

Written by Nick Stamoulis

When it comes to SEO it’s important to remember that the search engines look at all aspects of your website when determining rank. A website may look beautiful and be easy to navigate, which is important from a user perspective, but what’s going on on the outside of the site doesn’t always acc...

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Key Components of a White Hat SEO Campaign

Written by Nick Stamoulis

There are two primary schools of thought when it comes to SEO. The first is white hat SEO, in which the SEO Specialist, agency, consultant, etc. carries out SEO activities that are deemed appropriate in the eyes of the search engines. The second is black hat SEO. This involves using tactics that ...

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Why Rank is the Wrong Metric to Pay Attention To

Written by Nick Stamoulis

Of course there is value in ranking in the top spot in Google. We’re not trying to tell you there isn’t. However, it’s important to understand that rank isn’t the only way to measure the success of your SEO efforts. It’s a good idea to keep an eye on rankings because too much fluctuation c...

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SEO Competitor Info to Look At

Written by Nick Stamoulis

When developing any kind of business or marketing plan it’s always important to consider the competition. If you are entering a market that has lots of established players, you are going to have to do one of two things. The first option is to provide something that is exemplary that will allow you...

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SEO Clients are Also Responsible for Results

Written by Nick Stamoulis

When a company decides that it wants to improve its website visibility in the search engines it has a couple of options. A larger corporation that has the budget to do so may consider hiring an in house SEO Specialist. Since that isn’t an option for many businesses, alternate options are to have c...

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3 Signs that Your SEO Campaign is Working

Written by Nick Stamoulis

SEO is a long term process. It takes time to see results from efforts, but as long as you did a good job of optimizing your site and are regularly building links and keeping active in social media you should begin to see an improvement. What many businesses make the mistake of doing is putting too...

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The Best SEO Firms Practice What They Preach

Written by Nick Stamoulis

One of our employees was at a recent SEO roundtable discussion where an inquiring mind asked “how do you find the best SEO company?” Another member of the discussion replied by saying “look at the company’s SEO. It’s like hiring a personal trainer; you would want to look for someone who wa...

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3 Onsite SEO Tips for the Internal Pages of Your Website

Written by Nick Stamoulis

Every single page of your website needs to be optimized for SEO, including those deep internal pages. One very important thing to remember about onsite SEO is that the search engines rank individual pages, not the website as a whole. This means that each page (in theory anyway) has a good chance of ...

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Good SEO is a Two Phase Process

Written by Nick Stamoulis

The SEO process involves multiple steps and for the best results it’s important to take them one by one and dedicate ample time to each. You shouldn’t rush the SEO process and you also shouldn’t jump around from one thing to the next without completing the prior step. SEO involves two phases. ...

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Don’t Get Burned by a Cheap SEO Company

Written by Nick Stamoulis

I know that some site owners are strapped for budget and can’t afford to invest in a full service SEO firm. Unfortunately it means they are stuck between a rock and a hard place—they know they need SEO but aren’t sure how to go about doing it on their own, but they also don’t have the budget...

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SEO Results Can’t Be Promised

Written by Nick Stamoulis

One of the first questions that prospects often ask during the sales process about our SEO services is, “So when can I be on the first page of Google?” While it seems like a fair question to ask an SEO firm, the response that we give is always the same. We cannot promise that kind of result from...

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Consider SEO Training IF…

Written by Nick Stamoulis

If you are looking to improve the visibility of your website in the search engines and online overall in order to generate more traffic, SEO is definitely the way to go. SEO is an industry that’s always evolving and there are so many ways to go about getting SEO work done. There are plenty of SEO ...

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The Pros and Cons of an In House SEO Expert

Written by Nick Stamoulis

While most small businesses can’t afford to hire an in-house SEO expert, for some larger brands it might actually make more sense than hiring an SEO company. It might sound strange hearing that from an SEO provider but I’ve always believed in working with clients that we’re a good fit for and ...

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Cheap SEO Will Cost You

Written by Nick Stamoulis

While it has showed some signs of improvement, the economy still isn’t all that great. Businesses are still trying to trim their budget where they can in order to save money. They are looking for alternative and cheaper solutions. When times are tough, it’s often the marketing budget that get...

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When an SEO Firm Shouldn’t Take on a Client

Written by Nick Stamoulis

The relationship between an SEO firm and an SEO client should be viewed as a partnership. After all, the two parties will be working together for (hopefully!) a long time. It’s important that there be a level of trust and comfort there between the two. An SEO partnership is different than working ...

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Local SEO Drives Foot Traffic

Written by Nick Stamoulis

Local SEO is great for ensuring that your local business is showing up in the SERPs for the right audiences. After all, a pizza shop in Chicago doesn’t really care about ranking in the search results for someone that lives in Seattle. But local SEO not only helps your online presence, when done ri...

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Use Analytics Data to Improve an SEO Campaign

Written by Nick Stamoulis

One of the first things that any business/website owner should do once the website is up and running is to add Google Analytics code to the site. Google Analytics provides website owners with a wealth of information at no cost. Without Analytics information, it’s nearly impossible to know how your...

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Why Your New Website Won’t Rank

Written by Nick Stamoulis

If you are launching a new business website you certainly have a few things going for you. It’s a fresh slate and you can really take the website in any direction that you choose. You have the opportunity to hit the ground running by implementing on site search engine optimization right from the...

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SEO Tips for Bloggers

Written by Nick Stamoulis

Operating a blog is a great way to market your business online. It’s a way to share your knowledge with current and potential customers and clients in an informal way to gain their trust over time. In addition, blogging can be very beneficial to an SEO program as long as you are doing it correct...

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SEO Tactics that Work

Written by Nick Stamoulis

If you know anything about SEO, you know that it’s an ever changing industry. Search engine optimization was a much different game even just one year ago. The search engines are continually changing their algorithms and what worked before may not work now. In fact, what worked before may even get ...

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How to Properly Ask for an SEO Quote

Written by Nick Stamoulis

At some point during the hunt for a white hat SEO provider, chances are you’ll need to get an SEO quote from several firms. Obviously budget is a big factor in your decision (although it shouldn’t be the only factor!) and it’s important that you know what kind of work you can expect from each ...

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There Is No Certainty in SEO

Written by Nick Stamoulis

I know that site owners with tight budgets (or marketing managers that need to account for every penny) are always looking for programs with the best ROI possible. After all, you don’t want to invest time and money into something that isn’t going to have a positive impact, right? Unfortunately w...

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Tips to Succeed in Local Search

Written by Nick Stamoulis

Search engine results are becoming more personalized based on things like search history and location. More and more people are searching on a mobile device while on the go. Many of these mobile searches are for something local. Instead of planning ahead before they leave the house, people are si...

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What Does Romney’s Tax Plan Have to Do with SEO?

Written by Nick Stamoulis

According to the Google Keyword Research Tool, “Romney tax plan” is getting 8,100 searches a month. When you look at the trending data, search volume for this keyword started picking up steam at the end of July and had a huge surge at the end of August into the first week of October. Obviously a...

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3 Onsite SEO Basics

Written by Nick Stamoulis

In their rush to move on to the latest and greatest in SEO, link building and content marketing tactics, many site owners fail to get the onsite SEO basics squared away 100%. I tell my clients that an SEO campaign is much like building a house—without a strong foundation the rest of your work isn...

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SEO Tips When Switching to a New Website

Written by Nick Stamoulis

Whenever a client says that they want to redesign their website, we can’t help but shudder a bit. A big SEO ranking factor is the trust of your website. Making lots of changes to the website can result in some of the SEO trust being lost, especially if the migration to the new site isn’t imple...

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SEO Time Management Tips

Written by Nick Stamoulis

Most small business owners and mid-sized company marketing managers have to wear multiple marketing hats all at once. They need to be the PR team, copywriter and editor, media buyer (both online and off), creative team, social media manager, SEO expert and more! It’s a lot of work for one person t...

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Each Department Should be On Board with SEO

Written by Nick Stamoulis

A business has two options when it comes to implementing an SEO campaign. It can have the SEO work done in house or outsource the work to a trusted SEO firm. In either scenario it’s important to keep in mind that SEO can’t operate in a silo. Input will be needed from different departments of ...

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