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SEO Articles

What to Know Before Outsourcing SEO

Written by Nick Stamoulis

A business/website owner has a few options when it comes to SEO services. The first option is to hire an in house SEO Specialist. While large companies can afford the salary of an SEO Specialist or an SEO team, many smaller companies cannot. The owners of very small businesses may elect to do the SE...

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Don’t Fixate on the Wrong SEO Goals

Written by Nick Stamoulis

SEO is a marathon, not a sprint. It takes time to see results no matter what industry you are in. If the industry is extremely competitive, it takes even more time. There are various ways to measure the success of an SEO campaign over time, but many website owners make the mistake of focusing on the...

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Ways for Beginners to Learn SEO

Written by Nick Stamoulis

If you just launched a website or are looking to start a new online marketing campaign for an existing website in order to improve its visibility, you’ve probably been hearing about search engine optimization (or SEO). SEO is an extremely important online marketing tactic that improves search engi...

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7 Free SEO Tools for Site Owners

Written by Nick Stamoulis

The market is flooded with free SEO tools. Some tools are great and a worthwhile investment, others are just okay and some aren’t worth it even if they are free. I use a lot of SEO tools and software programs (paid and free) to help my clients with their SEO, content marketing and social media mar...

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SEO Advice for a New Small Business

Written by Nick Stamoulis

Congratulations on your new small business! Your website is up, your phone is connected and you’re just waiting for those visitors to start falling into your lap, right? Well before you can start to see any real online growth there are a few things about SEO that a new small business owner should ...

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Why Negative SEO Isn’t Worth Your Time

Written by Nick Stamoulis

Link building has always been an important part of SEO, but the quality of those links came into focus with the Google Penguin update. Penguin set out to target sites that had “unnatural links” pointing to it and these sites were then penalized. Link building is a time consuming process, but rea...

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Save SEO Efforts during a Website Redesign

Written by Nick Stamoulis

A website redesign can be a huge undertaking and typically many parties get involved in the process. One important party to keep in the loop from the start is your SEO firm and if you don’t have an SEO firm, this might be a good time to get some guidance from an SEO consultant. It’s important ...

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Share-Worthy Content Ranks Higher In Search

Written by Nick Stamoulis

Recently Mashable published an interesting article about content marketing and how it has evolved over the past decade. They compared content that people shared with how high the content ranked in the search results. Back in 2002, there was a small overlap of these two areas. Fast forward ten years ...

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Technical SEO Items to Look Out For

Written by Nick Stamoulis

When it comes to SEO it’s important to remember that the search engines look at all aspects of your website when determining rank. A website may look beautiful and be easy to navigate, which is important from a user perspective, but what’s going on on the outside of the site doesn’t always acc...

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Key Components of a White Hat SEO Campaign

Written by Nick Stamoulis

There are two primary schools of thought when it comes to SEO. The first is white hat SEO, in which the SEO Specialist, agency, consultant, etc. carries out SEO activities that are deemed appropriate in the eyes of the search engines. The second is black hat SEO. This involves using tactics that ...

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Why Rank is the Wrong Metric to Pay Attention To

Written by Nick Stamoulis

Of course there is value in ranking in the top spot in Google. We’re not trying to tell you there isn’t. However, it’s important to understand that rank isn’t the only way to measure the success of your SEO efforts. It’s a good idea to keep an eye on rankings because too much fluctuation c...

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SEO Competitor Info to Look At

Written by Nick Stamoulis

When developing any kind of business or marketing plan it’s always important to consider the competition. If you are entering a market that has lots of established players, you are going to have to do one of two things. The first option is to provide something that is exemplary that will allow you...

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SEO Clients are Also Responsible for Results

Written by Nick Stamoulis

When a company decides that it wants to improve its website visibility in the search engines it has a couple of options. A larger corporation that has the budget to do so may consider hiring an in house SEO Specialist. Since that isn’t an option for many businesses, alternate options are to have c...

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3 Signs that Your SEO Campaign is Working

Written by Nick Stamoulis

SEO is a long term process. It takes time to see results from efforts, but as long as you did a good job of optimizing your site and are regularly building links and keeping active in social media you should begin to see an improvement. What many businesses make the mistake of doing is putting too...

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The Best SEO Firms Practice What They Preach

Written by Nick Stamoulis

One of our employees was at a recent SEO roundtable discussion where an inquiring mind asked “how do you find the best SEO company?” Another member of the discussion replied by saying “look at the company’s SEO. It’s like hiring a personal trainer; you would want to look for someone who wa...

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3 Onsite SEO Tips for the Internal Pages of Your Website

Written by Nick Stamoulis

Every single page of your website needs to be optimized for SEO, including those deep internal pages. One very important thing to remember about onsite SEO is that the search engines rank individual pages, not the website as a whole. This means that each page (in theory anyway) has a good chance of ...

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Good SEO is a Two Phase Process

Written by Nick Stamoulis

The SEO process involves multiple steps and for the best results it’s important to take them one by one and dedicate ample time to each. You shouldn’t rush the SEO process and you also shouldn’t jump around from one thing to the next without completing the prior step. SEO involves two phases. ...

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Don’t Get Burned by a Cheap SEO Company

Written by Nick Stamoulis

I know that some site owners are strapped for budget and can’t afford to invest in a full service SEO firm. Unfortunately it means they are stuck between a rock and a hard place—they know they need SEO but aren’t sure how to go about doing it on their own, but they also don’t have the budget...

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SEO Results Can’t Be Promised

Written by Nick Stamoulis

One of the first questions that prospects often ask during the sales process about our SEO services is, “So when can I be on the first page of Google?” While it seems like a fair question to ask an SEO firm, the response that we give is always the same. We cannot promise that kind of result from...

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Consider SEO Training IF…

Written by Nick Stamoulis

If you are looking to improve the visibility of your website in the search engines and online overall in order to generate more traffic, SEO is definitely the way to go. SEO is an industry that’s always evolving and there are so many ways to go about getting SEO work done. There are plenty of SEO ...

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The Pros and Cons of an In House SEO Expert

Written by Nick Stamoulis

While most small businesses can’t afford to hire an in-house SEO expert, for some larger brands it might actually make more sense than hiring an SEO company. It might sound strange hearing that from an SEO provider but I’ve always believed in working with clients that we’re a good fit for and ...

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Cheap SEO Will Cost You

Written by Nick Stamoulis

While it has showed some signs of improvement, the economy still isn’t all that great. Businesses are still trying to trim their budget where they can in order to save money. They are looking for alternative and cheaper solutions. When times are tough, it’s often the marketing budget that get...

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When an SEO Firm Shouldn’t Take on a Client

Written by Nick Stamoulis

The relationship between an SEO firm and an SEO client should be viewed as a partnership. After all, the two parties will be working together for (hopefully!) a long time. It’s important that there be a level of trust and comfort there between the two. An SEO partnership is different than working ...

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Local SEO Drives Foot Traffic

Written by Nick Stamoulis

Local SEO is great for ensuring that your local business is showing up in the SERPs for the right audiences. After all, a pizza shop in Chicago doesn’t really care about ranking in the search results for someone that lives in Seattle. But local SEO not only helps your online presence, when done ri...

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Use Analytics Data to Improve an SEO Campaign

Written by Nick Stamoulis

One of the first things that any business/website owner should do once the website is up and running is to add Google Analytics code to the site. Google Analytics provides website owners with a wealth of information at no cost. Without Analytics information, it’s nearly impossible to know how your...

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Why Your New Website Won’t Rank

Written by Nick Stamoulis

If you are launching a new business website you certainly have a few things going for you. It’s a fresh slate and you can really take the website in any direction that you choose. You have the opportunity to hit the ground running by implementing on site search engine optimization right from the...

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SEO Tips for Bloggers

Written by Nick Stamoulis

Operating a blog is a great way to market your business online. It’s a way to share your knowledge with current and potential customers and clients in an informal way to gain their trust over time. In addition, blogging can be very beneficial to an SEO program as long as you are doing it correct...

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SEO Tactics that Work

Written by Nick Stamoulis

If you know anything about SEO, you know that it’s an ever changing industry. Search engine optimization was a much different game even just one year ago. The search engines are continually changing their algorithms and what worked before may not work now. In fact, what worked before may even get ...

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How to Properly Ask for an SEO Quote

Written by Nick Stamoulis

At some point during the hunt for a white hat SEO provider, chances are you’ll need to get an SEO quote from several firms. Obviously budget is a big factor in your decision (although it shouldn’t be the only factor!) and it’s important that you know what kind of work you can expect from each ...

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There Is No Certainty in SEO

Written by Nick Stamoulis

I know that site owners with tight budgets (or marketing managers that need to account for every penny) are always looking for programs with the best ROI possible. After all, you don’t want to invest time and money into something that isn’t going to have a positive impact, right? Unfortunately w...

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Tips to Succeed in Local Search

Written by Nick Stamoulis

Search engine results are becoming more personalized based on things like search history and location. More and more people are searching on a mobile device while on the go. Many of these mobile searches are for something local. Instead of planning ahead before they leave the house, people are si...

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What Does Romney’s Tax Plan Have to Do with SEO?

Written by Nick Stamoulis

According to the Google Keyword Research Tool, “Romney tax plan” is getting 8,100 searches a month. When you look at the trending data, search volume for this keyword started picking up steam at the end of July and had a huge surge at the end of August into the first week of October. Obviously a...

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3 Onsite SEO Basics

Written by Nick Stamoulis

In their rush to move on to the latest and greatest in SEO, link building and content marketing tactics, many site owners fail to get the onsite SEO basics squared away 100%. I tell my clients that an SEO campaign is much like building a house—without a strong foundation the rest of your work isn...

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SEO Tips When Switching to a New Website

Written by Nick Stamoulis

Whenever a client says that they want to redesign their website, we can’t help but shudder a bit. A big SEO ranking factor is the trust of your website. Making lots of changes to the website can result in some of the SEO trust being lost, especially if the migration to the new site isn’t imple...

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SEO Time Management Tips

Written by Nick Stamoulis

Most small business owners and mid-sized company marketing managers have to wear multiple marketing hats all at once. They need to be the PR team, copywriter and editor, media buyer (both online and off), creative team, social media manager, SEO expert and more! It’s a lot of work for one person t...

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Each Department Should be On Board with SEO

Written by Nick Stamoulis

A business has two options when it comes to implementing an SEO campaign. It can have the SEO work done in house or outsource the work to a trusted SEO firm. In either scenario it’s important to keep in mind that SEO can’t operate in a silo. Input will be needed from different departments of ...

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How Can You Make SEO Affordable?

Written by Nick Stamoulis

Many small business owners cannot afford to hire a full service SEO firm to create, execute and manage their SEO campaign. As a small business owner myself, I understand how budgets work and the need to account for every penny. However, SEO is too important and too integral to your business’s long...

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Every Business Decision Affects SEO

Written by Nick Stamoulis

While SEO is an online marketing tactic, it’s important that it doesn’t operate in a silo. If SEO is kept separate from every other business decision that is made it won’t be working at its full potential. This is why it’s so important to have all team members on board with the SEO strateg...

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How to Get Your Google+ Local Profile to Rank

Written by Nick Stamoulis

For a local business, it is imperative to have a Google+ Local listing (formerly Google Places). For local search, Google displays Google+ Local listings above the fold and before many of the organic search results. This means that even if you’ve implemented an awesome local SEO campaign and have ...

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4 Pieces of SEO Advice for Small Businesses

Written by Nick Stamoulis

Small business owners are in an interesting place when it comes to SEO. They know they need it, but might not have the budget for a full service SEO solution. They have to be a business owner, sales guy, customer service rep, marketing squad and more—and they usually have to do it all by themselve...

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Is Your SEO Agency Being Completely Transparent?

Written by Nick Stamoulis

As the owner of a white hat SEO agency, I believe that one of the keys to maintaining a successful relationship with my full service SEO clients is transparency. I know that the SEO industry as a whole has a less-than-favorable reputation and there are plenty of site owners out there that have gotte...

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Don’t Forget About This SEO Ranking Factor

Written by Nick Stamoulis

Getting a website to appear prominently in the search engines is a difficult task. It takes time to conduct keyword research, incorporate keywords into website meta information and on page content, and build inbound links from a variety of trusted sources. While these are the key components of a whi...

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Website Rank and Other SEO Goals to Worry Less About

Written by Nick Stamoulis

A problem I see with many site owners that manage their own SEO campaigns, especially if they don’t have a strong SEO background, is they often get fixated on the wrong SEO goals. SEO means building links so that’s all they care about—just get a link and move onto the next one. Websites that r...

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Give Your SEO Firm Guidance

Written by Nick Stamoulis

If you’re in the market for an SEO firm or currently working with one there is one very important thing that you must understand; you are an integral part of the SEO process. As much as some SEO firms may like to claim that they can “do it all”, it’s really not true. SEO firms have SEO Speci...

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How to Learn SEO

Written by Nick Stamoulis

A lot of site owners have asked me how they can learn SEO. There seems to be so many different sources of information out there, and for every level of expertise, that it’s hard to know where to start if you’ve never done any SEO before. Here are 4 (albeit of the many) ways that you can learn SE...

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Don’t Let 404 Errors Ruin Your Website

Written by Nick Stamoulis

When clicking through a website to find what you are looking for, there is nothing more frustrating than finding what you think is the perfect link that will lead you to the answer to your question or the product that you want to buy and then landing on a 404 Error page. This interrupts your though...

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5 Reasons You’re Not Ready to Outsource SEO

Written by Nick Stamoulis

Business owners/decision makers that want to implement search engine optimization into their marketing strategy have two options. First, they can do the work in house. If the business is on the small side this can be an additional task for the marketing department to handle. Of course, not everyone ...

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Understand SEO Before You Outsource It

Written by Nick Stamoulis

While I applaud site owners that want to get their SEO off on the right foot and outsource it to an SEO provider right away, I firmly believe it’s imperative that all site owners learn the basics of SEO for themselves BEFORE outsourcing your SEO. You don’t have to become an expert, but you need ...

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Why a Web Designer Should Attend an SEO Workshop

Written by Nick Stamoulis

SEO and web design and web development are all tied together however each of these specialties seems to operate in separate silos. Typically, SEOs aren’t web developers and web developers aren’t SEOs. And there’s nothing wrong with that. There’s something to be said for having one specialty ...

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How to Choose an SEO-Boosting Domain Name

Written by Nick Stamoulis

This is a guest post by Courtney Mills of ineedhits. When choosing a domain name most people will take the easy option and make their company name their URL, but is this really the best option, especially when it comes to optimizing your website for the search engines? The key is balance – you n...

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