x

SEO Articles

Blog Posts Require More Than SEO

Written by Nick Stamoulis

After conducting keyword research and implementing targeted keywords onto the existing static pages of your website, one of the biggest components of long term SEO success is creating fresh new content on a regular basis. The best way to keep your website “fresh” is by implementing a blog that i...

Read More

Getting Into the SEO Mindset

Written by Brick Marketing

In order to “do” SEO properly you need to have the right attitude about it. Too often site owners claim SEO doesn’t work but mostly that’s because they didn’t actually take the time to invest in it properly. If you only put 50% in you can’t expect to get 100% out of your SEO campaign. He...

Read More

Remove the Red Tape on Your SEO Campaign

Written by Nick Stamoulis

An SEO campaign is an ongoing process. It’s not like a one off promotion or advertising campaign that runs for a limited amount of time. Therefore, it’s true that there really are no “hard, fast” deadlines but at the same time, the longer that you put things off the longer it will take to se...

Read More

Attributes of a Good SEO Firm

Written by Nick Stamoulis

The decision to hire an SEO company isn’t made lightly. The types of businesses that hire a firm as opposed to hiring someone in house to do the work typically have a limited budget and SEO work requires a significant investment. Of course, that investment is well worth it since a positive searc...

Read More

Always Communicate With Your SEO Partner

Written by Nick Stamoulis

Companies choose to outsource SEO work for two reasons. First, they can’t afford to hire additional staff to handle SEO and second, current staff members aren’t qualified and don’t have the time to learn it and then include it amongst all of their other daily duties. In many cases outsourcing ...

Read More

Don’t Blame a Low Conversion Rate on SEO

Written by Nick Stamoulis

One of the most important online marketing tactics today is search engine optimization since nearly everybody that is looking for anything online turns to the search engines. However it’s necessary to recognize that there is a difference between the purpose of SEO and the purpose of a business we...

Read More

Why Risk Your Website with Black Hat SEO Tactics?

Written by Nick Stamoulis

Let me start off by saying that I am a strictly white hat SEO practitioner, and that means that I make sure that all the SEO work I do for my clients, as well as for Brick Marketing itself, falls in line with the Google and Bing Webmaster Tools guidelines. That being said, I have seen plenty of site...

Read More

How to Prove SEO Is Working For Your Website

Written by Brick Marketing

In today’s economy very dollar has to be accounted for. For many websites, they want to see that when they invest one dollar in their SEO campaign it’s going to bring a $1.50 or $2 back into their business. But in order to prove SEO is working for your website you need to know what to look for. ...

Read More

SEO Work Shouldn’t be Seasonal

Written by Nick Stamoulis

Many businesses operate on seasonal schedules. For example, a pool cleaning service in New England isn’t going to get much business in January and a snow plowing company won’t have anything to do in July. However, seasonality of services and products doesn’t always align directly with the actu...

Read More

3 Questions You Shouldn’t Ask Your SEO Company

Written by Nick Stamoulis

In my 13 year career as an SEO professional I’ve gotten some pretty crazy questions from clients. Not that I mind answering questions—I think a well-educated client makes for a better client so I’m happy to answer any and all questions my clients have about SEO, no matter how basic it may seem...

Read More

6 Quick Onsite SEO Tips for the Busy Site Owner

Written by Nick Stamoulis

As a small business owners I understand how tight time is every day. Any little disruption to the usual schedule could mean losing hours of time you don’t have to waste. But if you’re a site owner that is serious about optimizing your website for SEO you can’t afford to push your onsite SEO pr...

Read More

Don’t Look for SEO Shortcuts

Written by Nick Stamoulis

What frustrates website owners the most about SEO is that it is a slow moving process and it takes time to build any kind of momentum. They are used to spending money on a marketing, promotions, or advertising plan that is going to result in a quick ROI. Well, it just simply isn’t going to happen ...

Read More

Read Industry Blogs to Improve Your SEO

Written by Nick Stamoulis

We all know that blogging is an important part of SEO because it creates fresh content on your site and provides an opportunity to target different variations of keywords and get noticed by the search engine spiders. Almost as important as it is to create and publish your own blog posts is to spend ...

Read More

Why Does it Take so Long to See SEO Results?

Written by Nick Stamoulis

One thing that white hat SEO practitioners will always preach is that SEO is a long term process. It’s a marathon, not a sprint. Unlike other methods of marketing, where there is a more immediate result, it takes time to see the results of an SEO campaign. Understandably this is frustrating to mos...

Read More

Is Your SEO Program On Autopilot?

Written by Nick Stamoulis

There are plenty of SEO tools and software programs out there that can help automate some of the aspects of your SEO program, freeing up your valuable time so you can focus more on other SEO-related tasks like content creation and blogger outreach that can’t (and shouldn’t) be automated. I’m a...

Read More

SEO Tactics for New Website Owners

Written by Nick Stamoulis

It’s a policy of ours to only take on a new full service SEO client if their site has existed for at least a year or two. This is because a brand new site doesn’t yet have the search engine trust that is necessary in order to see a measurable improvement in ranking or traffic in the short term (...

Read More

Competitive Analysis is Part of an SEO Campaign

Written by Nick Stamoulis

When getting started with a marketing campaign of any sort, one of the first things that must be done is to conduct a competitive analysis. It’s necessary to understand what the competition is doing in order to know how much work needs to be done to compete and what kind of angle you can take to ...

Read More

4 SEO Myths You Should Let Go Of

Written by Nick Stamoulis

For many site owners and marketing managers just beginning their foray into SEO there is a lot of information to take in and even more nuances that are hard to understand until you roll up your hands and dive in headfirst into your own SEO campaign. Like any other industry, there is no shortage of S...

Read More

Are You Guilty of Under-Optimization?

Written by Nick Stamoulis

A little ways back we wrote a post titled, “Are You Guilty of Over-Optimization?” At the time, the Google Penguin update was somewhat recent and some website owners were seeing a huge dip in traffic and rankings. These sites were guilty of what Google believed to be “over-optimization” or g...

Read More

Making Enterprise SEO A Priority Across Your Departments

Written by Nick Stamoulis

Unlike a small business where the owner handles SEO, or even a mid-sized firm with a marketing manager or marketing director, an enterprise can have multiple teams and departments that contribute to the ultimate success or failure of an enterprise SEO campaign. The key is to make SEO a priority acro...

Read More

Consider SEO from the Start

Written by Nick Stamoulis

While it may be hard to believe, there are businesses out there that still don’t have a website. There are plenty of other businesses that have a bare bones website and are realizing that it’s time for an overhaul. And of course there are always new businesses being launched that need to create ...

Read More

SEO Musts for Your Local Business

Written by Nick Stamoulis

For many reasons, local businesses are often the most hesitant when it comes to getting involved with SEO. Maybe they have found success by simply using other marketing methods like direct mail or flyers and promotions. Or maybe they rely heavily on word of mouth within the area. Local businesses ty...

Read More

6 Tips to Optimize Your Blog for SEO

Written by Nick Stamoulis

In my opinion a blog is the second more valuable piece of real-estate a brand has, next to the company website of course. But just having a blog isn’t enough to make it a real SEO powerhouse. If you want your blog to take your SEO and content marketing efforts to the next level than you need to be...

Read More

SEO Company Red Flags

Written by Nick Stamoulis

There are plenty of SEO providers out there to choose from. There are some good ones, and some not so good ones. Unfortunately it’s the not so good ones that give the industry a bad reputation. Prior to hiring an SEO firm it’s important to do some research in order to determine what firm is t...

Read More

Why You’re to Blame for a Failed SEO Campaign

Written by Nick Stamoulis

What SEO clients need to understand from the get go is that the relationship between SEO client and SEO firm should be viewed as a partnership. Both parties need to work together in order to achieve positive results. An SEO client can’t sign a contract with an SEO firm and then think that the wo...

Read More

Important Ways to Improve Local SEO Efforts

Written by Nick Stamoulis

Unless your business is booming simply by positive word of mouth or being in the right busy location, it’s necessary for your local business to have a search engine presence. People are looking for just about everything in the search engines, and if you can’t be found, you’ll miss out on new b...

Read More

A New Year Means New SEO

Written by Nick Stamoulis

I see so many site owners make the mistake of thinking that SEO is a “set it and forget it” medium. Just like any other marketing campaign you may undertake this year, SEO is something that can’t just put on the back burner and expect to run itself. No, you don’t need to be re-optimizing you...

Read More

Reasons Why SEO Is Frustrating

Written by Nick Stamoulis

As SEO experts, we’ll be the first to admit that SEO can be a frustrating field so we can only imagine how SEO clients feel. Here are some of the top SEO frustrations: Success is difficult to measure SEO is a marathon, not a sprint. However, no matter how many times the SEO process is explai...

Read More

Google Analytics Data to Pay Attention To

Written by Nick Stamoulis

One of the first things that you should do once your website is up and running is to add Google Analytics to the site. Google Analytics is a free tool by Google that provides you with data about the performance of your site. Without Analytics, you are essentially operating your site blindly. How are...

Read More

SEO Copywriting Rules to Follow

Written by Nick Stamoulis

When writing copy that is going to be published anywhere it’s important to consider the basics- correct spelling, language, grammar, structure, organization, etc. However, writing for the web and more specifically, for SEO purposes, is a different kind of writing that requires additional thought. ...

Read More

How to Execute SEO with a Small Budget

Written by Nick Stamoulis

SEO is extremely important for any business that wants to improve its online presence and good SEO does cost money. Unfortunately many small businesses don’t even bother looking into SEO because all they think about is the cost that is associated with it. While it’s true that a small business wi...

Read More

What to Know Before Outsourcing SEO

Written by Nick Stamoulis

A business/website owner has a few options when it comes to SEO services. The first option is to hire an in house SEO Specialist. While large companies can afford the salary of an SEO Specialist or an SEO team, many smaller companies cannot. The owners of very small businesses may elect to do the SE...

Read More

Don’t Fixate on the Wrong SEO Goals

Written by Nick Stamoulis

SEO is a marathon, not a sprint. It takes time to see results no matter what industry you are in. If the industry is extremely competitive, it takes even more time. There are various ways to measure the success of an SEO campaign over time, but many website owners make the mistake of focusing on the...

Read More

Ways for Beginners to Learn SEO

Written by Nick Stamoulis

If you just launched a website or are looking to start a new online marketing campaign for an existing website in order to improve its visibility, you’ve probably been hearing about search engine optimization (or SEO). SEO is an extremely important online marketing tactic that improves search engi...

Read More

7 Free SEO Tools for Site Owners

Written by Nick Stamoulis

The market is flooded with free SEO tools. Some tools are great and a worthwhile investment, others are just okay and some aren’t worth it even if they are free. I use a lot of SEO tools and software programs (paid and free) to help my clients with their SEO, content marketing and social media mar...

Read More

SEO Advice for a New Small Business

Written by Nick Stamoulis

Congratulations on your new small business! Your website is up, your phone is connected and you’re just waiting for those visitors to start falling into your lap, right? Well before you can start to see any real online growth there are a few things about SEO that a new small business owner should ...

Read More

Why Negative SEO Isn’t Worth Your Time

Written by Nick Stamoulis

Link building has always been an important part of SEO, but the quality of those links came into focus with the Google Penguin update. Penguin set out to target sites that had “unnatural links” pointing to it and these sites were then penalized. Link building is a time consuming process, but rea...

Read More

Save SEO Efforts during a Website Redesign

Written by Nick Stamoulis

A website redesign can be a huge undertaking and typically many parties get involved in the process. One important party to keep in the loop from the start is your SEO firm and if you don’t have an SEO firm, this might be a good time to get some guidance from an SEO consultant. It’s important ...

Read More

Share-Worthy Content Ranks Higher In Search

Written by Nick Stamoulis

Recently Mashable published an interesting article about content marketing and how it has evolved over the past decade. They compared content that people shared with how high the content ranked in the search results. Back in 2002, there was a small overlap of these two areas. Fast forward ten years ...

Read More

Technical SEO Items to Look Out For

Written by Nick Stamoulis

When it comes to SEO it’s important to remember that the search engines look at all aspects of your website when determining rank. A website may look beautiful and be easy to navigate, which is important from a user perspective, but what’s going on on the outside of the site doesn’t always acc...

Read More

Key Components of a White Hat SEO Campaign

Written by Nick Stamoulis

There are two primary schools of thought when it comes to SEO. The first is white hat SEO, in which the SEO Specialist, agency, consultant, etc. carries out SEO activities that are deemed appropriate in the eyes of the search engines. The second is black hat SEO. This involves using tactics that ...

Read More

Why Rank is the Wrong Metric to Pay Attention To

Written by Nick Stamoulis

Of course there is value in ranking in the top spot in Google. We’re not trying to tell you there isn’t. However, it’s important to understand that rank isn’t the only way to measure the success of your SEO efforts. It’s a good idea to keep an eye on rankings because too much fluctuation c...

Read More

SEO Competitor Info to Look At

Written by Nick Stamoulis

When developing any kind of business or marketing plan it’s always important to consider the competition. If you are entering a market that has lots of established players, you are going to have to do one of two things. The first option is to provide something that is exemplary that will allow you...

Read More

SEO Clients are Also Responsible for Results

Written by Nick Stamoulis

When a company decides that it wants to improve its website visibility in the search engines it has a couple of options. A larger corporation that has the budget to do so may consider hiring an in house SEO Specialist. Since that isn’t an option for many businesses, alternate options are to have c...

Read More

3 Signs that Your SEO Campaign is Working

Written by Nick Stamoulis

SEO is a long term process. It takes time to see results from efforts, but as long as you did a good job of optimizing your site and are regularly building links and keeping active in social media you should begin to see an improvement. What many businesses make the mistake of doing is putting too...

Read More

The Best SEO Firms Practice What They Preach

Written by Nick Stamoulis

One of our employees was at a recent SEO roundtable discussion where an inquiring mind asked “how do you find the best SEO company?” Another member of the discussion replied by saying “look at the company’s SEO. It’s like hiring a personal trainer; you would want to look for someone who wa...

Read More

3 Onsite SEO Tips for the Internal Pages of Your Website

Written by Nick Stamoulis

Every single page of your website needs to be optimized for SEO, including those deep internal pages. One very important thing to remember about onsite SEO is that the search engines rank individual pages, not the website as a whole. This means that each page (in theory anyway) has a good chance of ...

Read More

Good SEO is a Two Phase Process

Written by Nick Stamoulis

The SEO process involves multiple steps and for the best results it’s important to take them one by one and dedicate ample time to each. You shouldn’t rush the SEO process and you also shouldn’t jump around from one thing to the next without completing the prior step. SEO involves two phases. ...

Read More

Don’t Get Burned by a Cheap SEO Company

Written by Nick Stamoulis

I know that some site owners are strapped for budget and can’t afford to invest in a full service SEO firm. Unfortunately it means they are stuck between a rock and a hard place—they know they need SEO but aren’t sure how to go about doing it on their own, but they also don’t have the budget...

Read More