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SEO Articles

SEO Writing Requires an Additional Skill Set

Written by Nick Stamoulis

Not everybody has the skills required to be a good writer. You need to be able to understand what people want to read and convey it in a proper manner. Of course there are different kinds of writing. Formal writing requires citations and research while less formal writing can be written just as if y...

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What is the Search Goal of Your Target Audience?

Written by Brick Marketing

One of the biggest differences between search traffic and social traffic, in my opinion, is that people don’t turn to Facebook or Twitter with a specific goal in mind. You head to your favorite social networks to be entertained, to check-in with your friends, to stumble across interesting news and...

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Protect Your SEO While Redesigning Your Site!

Written by Nick Stamoulis

A lot of our clients have undergone site redesigns this year in some way, shape, or form. Some just reworked a chunk of their content while others completed changed the entire design, URL structure, content and messaging and more. And while websites need to be redesigned every few years in order to ...

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Common Enterprise SEO Challenges to Overcome

Written by Nick Stamoulis

The SEO process is mostly similar for any website, regardless of size. It begins with conducting industry and target audience behavior research before selecting the proper keywords to target on every page. Keywords are then implemented naturally into on site content including meta information and on...

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Common Reasons Why SEO Success Isn’t Happening

Written by Nick Stamoulis

What SEO clients need to understand about SEO is that it’s a process. It takes time to begin to see the results of your efforts. However, if after six months of SEO work you still don’t see any kind of improvement, it could be because you are making common mistakes that are limiting the amount o...

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What Percentage of Entrance Keywords Should Be Branded?

Written by Nick Stamoulis

As an SEO campaign moves along, it’s important to monitor the success of the campaign. It’s true that SEO is a long-term strategy and that success won’t come over night, but as the campaign progresses you should be able to see small (but significant) gains along the way. One item that shoul...

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Why Bother with SEO?

Written by Nick Stamoulis

The SEO rules are always changing. The search engines are constantly changing their algorithms. “Experts” are claiming that SEO is dead. It’s no wonder why many website owners are wondering, “Why should we even bother?” Well, here’s why: SEO, done properly, still works! Yes it’s tru...

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4 Important SEO Reports to Measure Success

Written by Nick Stamoulis

While it’s true that SEO is a long-term process and you aren’t going to see an immediate ROI, that doesn’t mean that there is no way track the success of the campaign. Throughout the duration of the campaign, it’s important to check on your Analytics to make sure that things are trending the...

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Clean Up Your SEO Before It’s Too Late

Written by Nick Stamoulis

SEO clean up doesn’t work like spring-cleaning. You need to do it whenever it’s necessary as opposed to only once a year. Because the search engines are constantly tweaking their algorithms and the rules are always changing, an SEO campaign needs to evolve over time as well. This means cleaning ...

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Utilize H Tags Within Web Content

Written by Nick Stamoulis

When creating a web page, whether it is a product or service page or an informational blog post, it’s important to keep in mind the behavior of web users. People browsing the web are looking for information quickly. This is why a page that takes longer than a few seconds to load really has no chan...

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Some SEO is Better Than No SEO

Written by Nick Stamoulis

Every business website, no matter the industry or how big or small the company is, should be investing in SEO in some way, shape, or form. Think about the user behavior of your target audience. If they aren’t already using your services, how are they going to find out about you? In today’s busin...

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Are You Optimizing Your Blog Posts for SEO?

Written by Brick Marketing

It’s so important to remember that the search engines don’t rank your website as a whole, but rather the various internal pages are “graded” individually. This means that every page has the potential to become a landing page for visitors provided it has been properly optimized for SEO. That...

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3 Tips for Selecting The Right SEO Firm

Written by Brick Marketing

There are hundreds of SEO firms, consultants, experts and agencies out there to choose from. Some specialize in local SEO, others prefer to work with B2B firms, and still others do nothing but international SEO. With so many options all-clamoring for your business, how is a site owner to know they a...

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What SEO Clients Need to Understand

Written by Nick Stamoulis

SEO is an important component of an online marketing strategy. After all, when people are looking for the products or services that you provide the first place that they go online is to the search engines. While the large corporations may be able to hire an in house SEO team, that’s typically not ...

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The Increasing Importance of “No Follow” for SEO

Written by Nick Stamoulis

Inbound links that point to your site can be “followed” which means that the search engines consider them as a part of your inbound link portfolio for ranking purposes or “no follow” which means that the search engines see the link, but it doesn’t pass any trust over to your site. A miscon...

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Be Consistent with SEO Content Messaging

Written by Nick Stamoulis

SEO overall has changed drastically within the last few years. A fear of Pandas and Penguins has forced website owners and SEOs to re-evaluate their strategies for attempting to rank well in the search engines. A good SEO campaign today is more focused on the end users (target audience members) as o...

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The Silent SEO Killer- 404 Errors

Written by Brick Marketing

When you are redesigning your website you’ve got a lot on your plate—new content, new layout, new structure and internal linking system, new URLs, new images---you’re balancing webmasters, graphic designers, UX experts, your boss, your boss’s boss and more. It’s a lot of plates to keep spi...

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SEO is Nothing Without These 3 Things

Written by Nick Stamoulis

As the search engine algorithms continue to get more and more complex, SEO campaigns must adapt in order to keep up with best practices. If your SEO campaign is relying on tactics like general directory submissions and link exchanges you are going to find that it’s not working or even worse, that ...

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Items to Measure after One Year of SEO

Written by Nick Stamoulis

The goal of an SEO campaign is to improve a search engine presence as well as the number of relevant visitors to the website over the long-term. Due to the complexities of the search engine algorithms and the number of websites that are competing for target audience member attention, it’s nearly i...

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SEO Content Requires an Investment

Written by Nick Stamoulis

If you want to be successful with SEO today it all comes down to content. The businesses that are creating authoritative content on a regular basis, optimizing it utilizing targeted keywords, publishing it on their blog or on other relevant third party sites, and sharing it with their following in s...

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4 SEO Benefits You Can’t Make Google Do

Written by Nick Stamoulis

Google has thrown a lot of changes into the SERPS that, should they work as intended, could be a game changer for a lot of websites. However, even though you may do everything Google says in exactly the way they advise you to do it there is no guarantee that those SEO benefits will actually work in ...

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Should SEO Content include Dates?

Written by Nick Stamoulis

An SEO campaign isn’t going to be effective today without a steady stream of content creation. Adding keywords to your existing website content isn’t enough. The search engine space is far too competitive. In order to improve your search engine presence you need to be creating informational cont...

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3 SEO Reports to Show Continuing Success

Written by Nick Stamoulis

Obviously every site owner wants to see SEO reports that show an increase in organic traffic month to month once they start their SEO campaign. Unfortunately, very few (if any) SEO campaigns are going to experience exponential traffic growth. Some months are bound to be slower than others for a vari...

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5 Components of Successful SEO Today

Written by Nick Stamoulis

What’s both exciting and frustrating about the SEO industry is that it’s always changing. We are at the mercy of the search engine algorithms which are constantly being tweaked. That’s why it’s so important for SEOs to stay up to date by reading the search engine Webmaster Guidelines and SEO...

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Why You Need to Blog for SEO

Written by Nick Stamoulis

Did you know that blogs give websites 434% more indexed pages and 97% more indexed links? These shocking stats (or not so shocking if you are well versed in SEO) and other amazing bits of information can be found within this infographic. Convinced about the power of blogging for SEO yet? When i...

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Be Sure to Set Realistic SEO Goals

Written by Brick Marketing

One of the biggest obstacles to long term SEO success is the fact that many site owners don’t set realistic SEO goals and expectations for their program. When you treat SEO like a marketing tactic as opposed to a long term investment you might be expecting to see results typical of an online adver...

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Tell Google What Your Site is About

Written by Nick Stamoulis

Even though the Google algorithm is extremely complex and the search engine giant continues to make new strides every day to produce results that users are going to be happy with we have to continue to keep one thing in mind- it’s search spiders (robots) that are doing a majority of the work. As s...

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Forget These Old School SEO Thoughts

Written by Nick Stamoulis

What’s both exciting and challenging about SEO is that it’s an industry that is constantly evolving. What was considered best practice even just a few years ago might no longer be relevant. This is why it’s so important for those of us in the industry to stay informed by reading the search eng...

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Who’s to Blame for That SEO Penalty?

Written by Nick Stamoulis

The biggest SEO failure is obviously any kind of penalty (either algorithmic or manual). This doesn’t just mean that you SEO program didn’t work, it actually worked against you. When sites are whacked with an SEO penalty it can take months or even years for them to completely recover, depending ...

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Get the Most SEO Value Out of Blog Posts

Written by Nick Stamoulis

Blogging is a great way to attract the attention of target audience members. Consumers are looking for information online and the more information that you can give them, the better. Informational blog posts help to establish a business as a trusted source. When it comes time to buy a product or ...

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Why Waste Your Time with Low-Value SEO?

Written by Nick Stamoulis

Low-value SEO tactics include any of those “easy win” or “low-hanging fruit” solutions so many site owners are looking for. They want to get in, get out and have an optimized site as quickly as possible. I get it; as a small business owner I I know that time is tight and you don’t always h...

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Why Clients Should Learn the SEO Basics

Written by Nick Stamoulis

There’s a reason why so many successful SEO firms exist today- there’s a huge need for them! Businesses understand that an online presence today is everything, and more specifically, a positive search engine presence. This is why they are willing to invest in online marketing and SEO. If an o...

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SEO Questions an SEO Company Can’t Answer

Written by Nick Stamoulis

If we’re an SEO company, we should be able to answer all of the hard hitting SEO questions- right? Unfortunately that’s not always the case. There are plenty of SEO variables that are simply out of our control so that we can’t give definite answers to certain questions. This can be frustrat...

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3 Ways to Show Your SEO Success

Written by Nick Stamoulis

As frustrating as it is to hear (and say) not every website is going to grow their organic traffic by leaps and bounds through their SEO program. Even if you did everything “right” there could still be a number of factors working against you. For instance, if you work in a highly niche market th...

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The Impact of Enterprise SEO

Written by Nick Stamoulis

In my experience working with B2B clients, the bigger the business the more red-tape and ego there is standing in the way of the enterprise SEO campaign. For instance, one of my enterprise SEO clients (a software company) was having a hard time getting their various product managers inline when it c...

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Stop Expecting Instant SEO Success!

Written by Brick Marketing

When it comes to SEO success site owners have to be patient. As frustrating as it is to hear, SEO is a long term process that builds on itself over time. Momentum doesn’t come quick or easy but you have to remember that every little win each month (a few extra visitors, new keywords or referral li...

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How to Improve a Blog Post for SEO

Written by Nick Stamoulis

There are many reasons to create and maintain an active blog on your business website. It serves as an additional resource and source of information for website visitors. It helps to display the authority and knowledge that you have on a specific topic. It also is beneficial for SEO reasons. The...

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Make SEO Worthwhile with a Clear Call to Action

Written by Nick Stamoulis

A strong SEO campaign is essential in the competitive online space. If you want your website to rank in the search engines for specific keywords and keyword phrases, you will need to optimize your existing site content to include those keywords, add additional site content like blog posts on a regu...

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Don’t Abuse Keywords for SEO

Written by Nick Stamoulis

Keywords are an essential part of an SEO program. Even if you don’t have much SEO knowledge, this much should be somewhat obvious. SEO is all about improving a search engine presence meaning that you want your site to show up when people insert, you guessed it- keywords, into the search box and hi...

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How a Merger Could Affect SEO

Written by Nick Stamoulis

Most businesses start up with the intention of growing over time. Isn’t that the goal? Nearly every business starts as a “small business” but as it succeeds over time, along with it comes growth and potential new opportunities. One possible opportunity that may come along for a successful s...

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Features of a B2B Blog That Improve SEO

Written by Nick Stamoulis

When a prospective B2B SEO client gets in touch and is curious about the SEO process that we’ll take one of our first questions is, “Do you have a blog?” Content writing has become an intrinsic component of SEO today, specifically blog writing. The search engines rank web pages and each blog...

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Good SEO Means Putting Your Visitors First

Written by Nick Stamoulis

This might sound a little crazy coming from an SEO professional, but if you want to have the best SEO campaign possible (the kind that can survive just about any algorithm update) the single best piece of advice I can give you is to stop worrying about the search engines and put your visitors first....

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Why Are My Top Keywords All Branded?

Written by Nick Stamoulis

One of the performance metrics that we look at for each of our clients on a monthly basis are the entrance keywords that are delivering traffic to the site. It’s important to look at these keywords to compare them to the keywords that are being targeted to ensure that the campaign is on track. If ...

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Year Two of an SEO Program Should Focus on Content

Written by Nick Stamoulis

The way to approach SEO depends on the business and the budget that it has for SEO activities. Larger corporations may be able to afford an in house SEO team. If that’s the case, they will certainly be able to get a lot more done and the campaign will move from phase to phase more quickly. However...

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Where Did My Website Visitors Go?

Written by Nick Stamoulis

Instead of focusing on rank (which fluctuates and is based on too many variables to be an accurate measurement of SEO success) we always tell our SEO clients to pay more attention to visitor growth. You aren’t going to see a huge bump in visitors at the onset of a campaign but over time there shou...

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What is White Hat SEO?

Written by Nick Stamoulis

White hat SEO is just one of the many methodologies your SEO campaign can follow. There is also black hat SEO, grey hat SEO and many other shades in between. One methodology isn’t necessarily better than the other but, as a strictly white hat SEO professional, I believe that white hat SEO is the b...

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