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SEO Articles

Business Changes That Your SEO Firm Needs to Know About

Written by Nick Stamoulis

Many companies choose to outsource SEO work because they don’t have the resources to handle all of the work that needs to be done in house. However, it’s imperative that an SEO firm still be viewed as a part of the team. A successful SEO firm/SEO client relationship is like a partnership and one...

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SEO is Earned Media

Written by Nick Stamoulis

When you think of “media” you tend to think about TV, radio, and newspapers (do people still read those?). However, the media really refers to any outlet where you can get attention by the masses and the Internet is one of those outlets. There are two types of media: paid and earned. Paid media ...

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When Will SEO Equal Sales?

Written by Nick Stamoulis

The primary purpose of any marketing campaign is to improve awareness of a company, product, or service, in order to generate more sales. There are many different types of marketing tactics that can be implemented. Some marketing tactics work to generate business in the short term, like advertisemen...

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3 Ways to Find Your Latest Inbound Links

Written by Brick Marketing

Google has made it very clear that sites should focus more on “earning” natural links through great content marketing and an active social media presence. However, you can’t control who links to you and sometimes those earned inbound links are ones you wish weren’t pointing towards your webs...

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3 Reasons Your Organic Growth Has Flat Lined

Written by Brick Marketing

Obviously every site owner, and their SEO partners, would like to see a steadily upward increase in organic traffic once they get their SEO campaign underway. While you need to give things a few months to take hold and build momentum (remember, just because you make changes to your site that doesn...

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The White Hat Approach to Targeting Multiple Cities

Written by Nick Stamoulis

As a local business, you are targeting potential customers in a specific area - but that might include cities and towns outside of the city in which you are physically located. So, how does this work from an SEO perspective? Even if you are located in City A, you might be very close to city B, so ...

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SEO Won’t Guarantee Conversions

Written by Nick Stamoulis

The purpose of a search engine optimization campaign is to conduct activities that will capture the attention of the search engine spiders, and in turn get your website content to rank prominently in the search engines for related keyword search terms. If you are able to improve your search engine p...

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Cutting Corners in an SEO Strategy Will Backfire

Written by Nick Stamoulis

Business owners want to see the quickest possible return on their marketing investment. However, many marketing strategies are built for the long term- to build up brand recognition over time. A sale or promotion might yield results within a given timeframe, but a search engine optimization campai...

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The 3 New Rules of SEO

Written by Brick Marketing

SEO is a very interesting industry to work in because the game is constantly evolving. The tactics we rely on heavily today could very easily be useless, or even counterproductive, three months from now. This doesn’t mean that SEO is dead or dying, only that it is changing to keep up with the time...

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Why SEO Success Won’t Happen Overnight

Written by Nick Stamoulis

If you’re looking for a marketing solution that is going to generate a quick response and result in an uptick in sales, leads, conversions, etc. in the short term- SEO isn’t it. What’s frustrating to most website owners about SEO is that it is a necessary evil. It’s necessary because peopl...

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What Lazy SEO Looks Like

Written by Nick Stamoulis

There are many SEO industry professionals and it’s likely that nobody takes exactly the same approach to an SEO campaign. However, if your business website is in the market to hire an in house SEO professional, an SEO consultant, or an SEO firm the one thing that you want to make sure of is that t...

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Marketing Folks, Check Your SEO Ego at the Door

Written by Nick Stamoulis

There’s lots of content out there about how to go about selecting an SEO firm that is the right fit for your company. We’ve even written plenty on the topic ourselves. This is all well and good but what potential SEO clients need to understand is that it goes both ways. Just as you are checking ...

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How to Start SEO for Your New Website

Written by Nick Stamoulis

If you’re a start up and you’ve just launched a business website, it’s smart of you to already be thinking about SEO. After all, SEO is a slow moving process and the earlier you get started at it, the better off your site will be. However, we don’t recommend that new website owners hire an S...

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SEO Education Matters!

Written by Brick Marketing

Many site owners and marketers are pressed for time, especially when they own/work for a smaller business. Most of us don’t have the luxury of having a 10 person marketing team at our beck and call, complete with copywriter, social media community manager, and SEO expert. In most cases, the one or...

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Consider the Competition in an SEO Campaign

Written by Nick Stamoulis

An SEO campaign is like any other kind of marketing campaign in that it involves conducting research before getting started. It’s necessary to research the market online, which includes target audience behavior as well as a competitive analysis. If your business and/or website is relatively new to...

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3 Common SEO Misconceptions

Written by Nick Stamoulis

Even though search engine optimization has been around for years, it’s still a marketing tactic that many website owners don’t quite understand. This is partially due to the fact that the industry is always changing. What was an acceptable SEO practice even just 6 months ago might no longer be v...

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How To Conduct a Site Content Audit in 4 Steps

Written by Brick Marketing

Keep in mind that depending on how large your website is a full site content audit could take several weeks…or it could take several months. The most important thing about conducting a site content audit is to stay organized and keep plugging away at it! 1. Pull and organize every single URL. Th...

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SEO Writing Requires an Additional Skill Set

Written by Nick Stamoulis

Not everybody has the skills required to be a good writer. You need to be able to understand what people want to read and convey it in a proper manner. Of course there are different kinds of writing. Formal writing requires citations and research while less formal writing can be written just as if y...

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What is the Search Goal of Your Target Audience?

Written by Brick Marketing

One of the biggest differences between search traffic and social traffic, in my opinion, is that people don’t turn to Facebook or Twitter with a specific goal in mind. You head to your favorite social networks to be entertained, to check-in with your friends, to stumble across interesting news and...

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Protect Your SEO While Redesigning Your Site!

Written by Nick Stamoulis

A lot of our clients have undergone site redesigns this year in some way, shape, or form. Some just reworked a chunk of their content while others completed changed the entire design, URL structure, content and messaging and more. And while websites need to be redesigned every few years in order to ...

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Common Enterprise SEO Challenges to Overcome

Written by Nick Stamoulis

The SEO process is mostly similar for any website, regardless of size. It begins with conducting industry and target audience behavior research before selecting the proper keywords to target on every page. Keywords are then implemented naturally into on site content including meta information and on...

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Common Reasons Why SEO Success Isn’t Happening

Written by Nick Stamoulis

What SEO clients need to understand about SEO is that it’s a process. It takes time to begin to see the results of your efforts. However, if after six months of SEO work you still don’t see any kind of improvement, it could be because you are making common mistakes that are limiting the amount o...

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What Percentage of Entrance Keywords Should Be Branded?

Written by Nick Stamoulis

As an SEO campaign moves along, it’s important to monitor the success of the campaign. It’s true that SEO is a long-term strategy and that success won’t come over night, but as the campaign progresses you should be able to see small (but significant) gains along the way. One item that shoul...

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Why Bother with SEO?

Written by Nick Stamoulis

The SEO rules are always changing. The search engines are constantly changing their algorithms. “Experts” are claiming that SEO is dead. It’s no wonder why many website owners are wondering, “Why should we even bother?” Well, here’s why: SEO, done properly, still works! Yes it’s tru...

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4 Important SEO Reports to Measure Success

Written by Nick Stamoulis

While it’s true that SEO is a long-term process and you aren’t going to see an immediate ROI, that doesn’t mean that there is no way track the success of the campaign. Throughout the duration of the campaign, it’s important to check on your Analytics to make sure that things are trending the...

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Clean Up Your SEO Before It’s Too Late

Written by Nick Stamoulis

SEO clean up doesn’t work like spring-cleaning. You need to do it whenever it’s necessary as opposed to only once a year. Because the search engines are constantly tweaking their algorithms and the rules are always changing, an SEO campaign needs to evolve over time as well. This means cleaning ...

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Utilize H Tags Within Web Content

Written by Nick Stamoulis

When creating a web page, whether it is a product or service page or an informational blog post, it’s important to keep in mind the behavior of web users. People browsing the web are looking for information quickly. This is why a page that takes longer than a few seconds to load really has no chan...

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Some SEO is Better Than No SEO

Written by Nick Stamoulis

Every business website, no matter the industry or how big or small the company is, should be investing in SEO in some way, shape, or form. Think about the user behavior of your target audience. If they aren’t already using your services, how are they going to find out about you? In today’s busin...

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Are You Optimizing Your Blog Posts for SEO?

Written by Brick Marketing

It’s so important to remember that the search engines don’t rank your website as a whole, but rather the various internal pages are “graded” individually. This means that every page has the potential to become a landing page for visitors provided it has been properly optimized for SEO. That...

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3 Tips for Selecting The Right SEO Firm

Written by Brick Marketing

There are hundreds of SEO firms, consultants, experts and agencies out there to choose from. Some specialize in local SEO, others prefer to work with B2B firms, and still others do nothing but international SEO. With so many options all-clamoring for your business, how is a site owner to know they a...

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What SEO Clients Need to Understand

Written by Nick Stamoulis

SEO is an important component of an online marketing strategy. After all, when people are looking for the products or services that you provide the first place that they go online is to the search engines. While the large corporations may be able to hire an in house SEO team, that’s typically not ...

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The Increasing Importance of “No Follow” for SEO

Written by Nick Stamoulis

Inbound links that point to your site can be “followed” which means that the search engines consider them as a part of your inbound link portfolio for ranking purposes or “no follow” which means that the search engines see the link, but it doesn’t pass any trust over to your site. A miscon...

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Be Consistent with SEO Content Messaging

Written by Nick Stamoulis

SEO overall has changed drastically within the last few years. A fear of Pandas and Penguins has forced website owners and SEOs to re-evaluate their strategies for attempting to rank well in the search engines. A good SEO campaign today is more focused on the end users (target audience members) as o...

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The Silent SEO Killer- 404 Errors

Written by Brick Marketing

When you are redesigning your website you’ve got a lot on your plate—new content, new layout, new structure and internal linking system, new URLs, new images---you’re balancing webmasters, graphic designers, UX experts, your boss, your boss’s boss and more. It’s a lot of plates to keep spi...

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SEO is Nothing Without These 3 Things

Written by Nick Stamoulis

As the search engine algorithms continue to get more and more complex, SEO campaigns must adapt in order to keep up with best practices. If your SEO campaign is relying on tactics like general directory submissions and link exchanges you are going to find that it’s not working or even worse, that ...

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Items to Measure after One Year of SEO

Written by Nick Stamoulis

The goal of an SEO campaign is to improve a search engine presence as well as the number of relevant visitors to the website over the long-term. Due to the complexities of the search engine algorithms and the number of websites that are competing for target audience member attention, it’s nearly i...

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SEO Content Requires an Investment

Written by Nick Stamoulis

If you want to be successful with SEO today it all comes down to content. The businesses that are creating authoritative content on a regular basis, optimizing it utilizing targeted keywords, publishing it on their blog or on other relevant third party sites, and sharing it with their following in s...

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4 SEO Benefits You Can’t Make Google Do

Written by Nick Stamoulis

Google has thrown a lot of changes into the SERPS that, should they work as intended, could be a game changer for a lot of websites. However, even though you may do everything Google says in exactly the way they advise you to do it there is no guarantee that those SEO benefits will actually work in ...

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Should SEO Content include Dates?

Written by Nick Stamoulis

An SEO campaign isn’t going to be effective today without a steady stream of content creation. Adding keywords to your existing website content isn’t enough. The search engine space is far too competitive. In order to improve your search engine presence you need to be creating informational cont...

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3 SEO Reports to Show Continuing Success

Written by Nick Stamoulis

Obviously every site owner wants to see SEO reports that show an increase in organic traffic month to month once they start their SEO campaign. Unfortunately, very few (if any) SEO campaigns are going to experience exponential traffic growth. Some months are bound to be slower than others for a vari...

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5 Components of Successful SEO Today

Written by Nick Stamoulis

What’s both exciting and frustrating about the SEO industry is that it’s always changing. We are at the mercy of the search engine algorithms which are constantly being tweaked. That’s why it’s so important for SEOs to stay up to date by reading the search engine Webmaster Guidelines and SEO...

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Why You Need to Blog for SEO

Written by Nick Stamoulis

Did you know that blogs give websites 434% more indexed pages and 97% more indexed links? These shocking stats (or not so shocking if you are well versed in SEO) and other amazing bits of information can be found within this infographic. Convinced about the power of blogging for SEO yet? When i...

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Be Sure to Set Realistic SEO Goals

Written by Brick Marketing

One of the biggest obstacles to long term SEO success is the fact that many site owners don’t set realistic SEO goals and expectations for their program. When you treat SEO like a marketing tactic as opposed to a long term investment you might be expecting to see results typical of an online adver...

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Tell Google What Your Site is About

Written by Nick Stamoulis

Even though the Google algorithm is extremely complex and the search engine giant continues to make new strides every day to produce results that users are going to be happy with we have to continue to keep one thing in mind- it’s search spiders (robots) that are doing a majority of the work. As s...

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Forget These Old School SEO Thoughts

Written by Nick Stamoulis

What’s both exciting and challenging about SEO is that it’s an industry that is constantly evolving. What was considered best practice even just a few years ago might no longer be relevant. This is why it’s so important for those of us in the industry to stay informed by reading the search eng...

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Who’s to Blame for That SEO Penalty?

Written by Nick Stamoulis

The biggest SEO failure is obviously any kind of penalty (either algorithmic or manual). This doesn’t just mean that you SEO program didn’t work, it actually worked against you. When sites are whacked with an SEO penalty it can take months or even years for them to completely recover, depending ...

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Get the Most SEO Value Out of Blog Posts

Written by Nick Stamoulis

Blogging is a great way to attract the attention of target audience members. Consumers are looking for information online and the more information that you can give them, the better. Informational blog posts help to establish a business as a trusted source. When it comes time to buy a product or ...

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Why Waste Your Time with Low-Value SEO?

Written by Nick Stamoulis

Low-value SEO tactics include any of those “easy win” or “low-hanging fruit” solutions so many site owners are looking for. They want to get in, get out and have an optimized site as quickly as possible. I get it; as a small business owner I I know that time is tight and you don’t always h...

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