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SEO Articles

Buying Links on Top News Sites? Stop the Real Spammers

Written by Nick Stamoulis

A few weeks ago I was elected to the SEMPO Board of Directors. I have been working in the Internet Marketing and SEO world since 1999 and started my own SEO firm back 2005. And while I love what I do and I love helping clients build their online brand presence I have always been rather low-key. I pr...

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Organic Recovery Takes Time

Written by Brick Marketing

When we first started working with this new client back in July 2013, one of the first things we uncovered was that the site had been hit with a partial manual penalty for unnatural links. Turns out, their old SEO provider was building links like it was the Wild West (and not telling them what kind ...

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Will Big Brands Automatically Win the SEO Race?

Written by Brick Marketing

More than one small business owner has lamented over the fact that it takes them months of back and forth with Google to recover from a manual action penalty, yet bigger websites/brands seem to recover in just a matter of weeks. Will larger sites automatically win the SEO race simply because they ar...

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How Clients Slow the SEO Process Down

Written by Nick Stamoulis

The first thing that SEO clients need to understand about the process is that SEO is a long-term strategy. You aren’t going to see results right out of the gate. It takes time to execute a search engine approved strategy. Slow and steady wins the race every time. However, just because the nature o...

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Is Your SEO Firm Being Transparent?

Written by Nick Stamoulis

Right now, we are working with multiple SEO clients that are trying to undo a partial manual action penalty or cleanup their link profile enough so that the next time there is a Penguin refresh they will be in a good place to recover. It’s very much a "hurry up and wait" process. One client went b...

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The Type of SEO that Still Works

Written by Nick Stamoulis

Conduct a search for “SEO is dead” and you’ll get plenty of results. It’s no wonder why website owners have become skeptical of the practice. If the “experts” are saying that SEO is dead, it must be right? After all, the search engines are always changing the rules meaning that what was ...

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Why Google Authorship Is Worth Signing Up For

Written by Danielle Bachini

Have you signed up for Google Authorship yet? Do you even know what Google Authorship is? This post will outline the basics and explain how to sign up in order to take advantage of what it has to offer. Google Authorship is a way to claim ownership of the content that you publish on the web. It...

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What Are Your SEO Numbers YoY?

Written by Nick Stamoulis

Since SEO is such a long-term process, it’s important that you take in the big picture when trying to measure the impact of your work and evaluate your SEO success. Month over month you might not see much growth in terms of organic traffic or link earning, but comparing three months to three month...

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Turn Offline Activities into SEO Success

Written by Brick Marketing

The other day I was talking with one of our SEO clients and they wanted to know if there was any way they could turn this trip their CEO was taking to NYC to attend an invite-only roundtable into some SEO success. Since the roundtable was closed to the media the usual event promotion activities, the...

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Page Load Time Effect on SEO

Written by Brick Marketing

According to Google, site speed is used as a factor for rank in the Google Search Algorithm. Not only does page load time influence rank, but it affects the overall user experience. If your website takes more than a few seconds to load, searchers may not stick around to wait for the page to show ...

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Changes to the SEO Game

Written by Nick Stamoulis

2013 was a year of dramatic changes for the world of SEO. Google made significant changes to the Webmaster Guidelines, another few rounds of Penguin were dropped on our heads, keyword data was locked up 100% (a far cry from the original 10% we were promised), and more. All of these changes have chan...

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How Often Are You Checking Webmaster Tools?

Written by Danielle Bachini

Google Analytics is the industry go-to when it comes to monitoring your website activity and measuring online marketing efforts. Website owners can find a wealth of information, for free, including the number of visitors to the site, traffic sources, entrance keywords, and more within a specified ti...

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What Are the Goals of Your SEO Program?

Written by Brick Marketing

Website owners and marketing managers decide to invest in SEO for a multitude of reasons. Maybe their traditional sales pipelines aren’t as fruitful as they used to be. Maybe new competitors have entered the scene and are eating away at their profit margin. Or maybe they just finally realized how ...

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Why Are You Still Waiting on SEO?

Written by Nick Stamoulis

When you are looking for information, where do you typically go? If you didn’t answer “Google”, you are in the minority today! People turn to the search engines when they are looking for just about anything, including the products or services that you offer! A prominent search presence means i...

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Why Your Website Pages Must be Focused

Written by Danielle Bachini

One of the first steps in our SEO process is to conduct page-by-page keyword research for the website. This involves visiting each page and brainstorming potential keywords that could be targeted so that they can be plugged into a keyword tool to find additional suggestions and search volume data. S...

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Even Big Sites Aren’t Safe From Google Penalties

Written by Nick Stamoulis

Just the other day I heard a story on NPR about Expedia getting whacked by Google for unnatural link building. According to USAToday, "Expedia's website lost 25% of its visibility in Google search between Jan. 12 and 19, according to data from third-party search analytics firm Searchmetrics." That d...

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The SEO Recipe for Success

Written by Nick Stamoulis

There are many components of a successful SEO program today. Each piece of the puzzle serves an important purpose and must be in place in order to improve your visibility in the search engines and across the web as a whole. Keyword research and on site optimization SEO best practice indicates that...

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Is That Drop in Organic Traffic Normal?

Written by Nick Stamoulis

Every site owner loves to see their organic traffic climb upwards month over month. But very few websites see that growth month after month after month without fail. Sooner or later you are bound to have a slow month where organic traffic takes a slight drop, maybe 5-10% or so. Other months might ev...

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Beyond the Visitor Report: Ways to Measure SEO Success

Written by Nick Stamoulis

In order to determine how your website and SEO campaign is performing, it’s necessary to add analytics code to the site. There are plenty of website analytics tools to choose from, both free and paid. What we recommend is Google Analytics. It’s a free tool that really provides a wealth of inform...

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Required Elements of a Modern SEO Campaign

Written by Nick Stamoulis

SEO has undergone multiple transformations through the years. During the early days, the focus was on building links to your website. At one point, nearly any link would help. However, that’s no longer the case. The only way a link is going to help your SEO efforts today is if it generates traffic...

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3 Things a Trustworthy SEO Firm Would Never Say

Written by Nick Stamoulis

For the most part the SEO industry is full of passionate, dedicated, honest, and hardworking professionals who just want the best for our clients. But unfortunately a few rotten eggs have spoiled the industry’s reputation, making it harder for legitimate SEO firms to gain the trust of website owne...

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What a Partial Manual Action Penalty Looks Like

Written by Nick Stamoulis

A few months ago one of our newer clients called us in a panic. Their website’s homepage had vanished from the SERPs for their branded keywords; you could only find the page if you actually searched for “companyname.com.” While no site likes to take a hit organically for any keyword, missing o...

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SEO Statements That Are No Longer True

Written by Danielle Bachini

The SEO industry is constantly evolving due to the fact that the way that the search engines view websites is constantly evolving. If your SEO approach is outdated, the search engines won’t view your site favorably. In fact, an outdated approach could even get you into trouble and result in a sear...

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Are You Expecting the Impossible from Your SEO Program?

Written by Nick Stamoulis

One of our full-service SEO clients has experienced tremendous SEO success this year, with a 210.27% growth in organic traffic. I wish we could deliver such incredible reports to all of our clients because I know as a site owner if I saw that kind of YoY organic growth I’d be jumping for joy. But ...

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Walk Away from an SEO Firm That Isn’t Transparent

Written by Nick Stamoulis

A significant number of potential SEO clients that we speak with have worked with an SEO company in some capacity in the past. They are getting in touch with us because that previous partnership didn’t work out as planned. When we ask what went wrong we are shocked to hear the number of prospects ...

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SEO Items to Understand Before Outsourcing SEO

Written by Nick Stamoulis

Since many businesses don’t have the budget to hire an in house SEO professional, outsourcing the work to an SEO firm is the next best option. However, in order to select the right SEO partner the business/website owner or the person or team that is responsible for hiring the SEO firm must have a ...

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Additional Metrics That Measure SEO Success

Written by Nick Stamoulis

The primary metric that we use to measure the success of an SEO campaign is the number of visitors delivered to a site through organic search over time. There won’t be a quick jump overnight at the onset of an SEO campaign but gradually that number should increase. Unfortunately, that increase isn...

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Can You Recognize SEO Success When You See It?

Written by Nick Stamoulis

A few months ago I got an email from one of our full-service SEO clients asking me if I had any suggestions on how they could ramp up their SEO efforts. He was looking in Moz at their site’s domain rank compared to some of their competitors and felt the gap wasn’t closing fast enough. So I did a...

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Search Volume Running Low? Tap Into New Avenues

Written by Nick Stamoulis

Depending on what industry you work in, your priority keywords could have a very large search volume (10s of thousands of searches a month), or a relatively small search volume (maybe only a few hundred). If your website is sitting fairly comfortably towards the top of page 1 in the SERPs how much r...

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Focus on One Niche to Succeed with SEO

Written by Nick Stamoulis

There are many factors that contribute towards SEO success. You need to have a quality site with great content that’s going to generate inbound links, the site needs to become trusted, the right keywords need to be used etc. There’s one more thing that isn’t talked about as much, but from year...

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Bigger Isn’t Always Better When it Comes to SEO

Written by Brick Marketing

Many small business owners feel like if only they had a bigger budget and a bigger team they could really make huge strides with their SEO campaigns. But thousands of businesses are one-man-shows or two-man teams at best, and their SEO “budget” is really whatever funds they can pull together to ...

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Stop Asking About Your Rank Already

Written by Nick Stamoulis

We are always upfront with prospective SEO clients regarding how we measure the success of an SEO campaign. We explain that SEO is a long-term process and that it will take time to start seeing an ROI, especially in a competitive niche. We measure the success of an SEO campaign by looking at many fa...

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SEO Won’t Work Unless Your Product is Consistent

Written by Nick Stamoulis

When first speaking with a potential SEO client to get a sense of the history of their business and their business website there are certain things that stand out that tell us either 1. This website and company will be great to work with and we will be able to get them SEO results or 2. There are re...

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A Theory On Penguin and Manual Action Penalties

Written by Nick Stamoulis

In August Google announced they would be notifying websites affected by manual Webspam actions in their Webmaster Tools account. Sites could be flagged for a number of reasons, including unnatural links, which could be mistaken for a Penguin penalty if site owners didn’t double check. Penguin is a...

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Merging Businesses? Think Before Merging Websites

Written by Nick Stamoulis

While some small business owners may prefer to remain a “small business”, for most business owners the goal is to grow the business over time. There are many ways to grow a business and one of them is the opportunity to merge with another business. Mergers often make sense from a business perspe...

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How to Make Your Blog Work for SEO

Written by Nick Stamoulis

One of the most important components of a search engine optimization campaign is content since it’s what can be optimized using keywords and is what generates natural links. That’s why a blog should be incorporated onto your website. However, just adding a blog to the site isn’t going to magic...

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Does Your Web Developer Understand SEO?

Written by Nick Stamoulis

As SEO professionals we can’t help but cringe a little bit when one of our clients mentions that they want to redesign their site. If the website is generating a significant amount of traffic from the search engines and other sources, and those visitors are converting we would prefer that a client...

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Think Like a PR Pro to Execute SEO

Written by Nick Stamoulis

The shifts that have occurred in the SEO industry also mean that SEO professionals need to have a shift in their mindset too. SEO is no longer simply about adding some keywords to your existing content and looking for any opportunity to get a link. It needs to be much more strategic than that. Inste...

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How to Measure SEO Campaign Success with Analytics

Written by Nick Stamoulis

SEO is an online marketing function that is built for the long term. If you start SEO one month, there’s a very small chance that you are going to see much improvement the next month. However, as the SEO campaign moves along and you are producing SEO content and generating quality inbound links yo...

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5 Things the Best SEO Clients Understand

Written by Nick Stamoulis

Just like there are good and bad SEO firms, there are also good and bad SEO clients. When a prospective client comes running to us complaining about their current or former SEO firm, we always make sure to ask the right questions to determine whether it actually was the SEO firm’s fault that the S...

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Don’t Let the Approval Process Hinder SEO Success

Written by Nick Stamoulis

One of the most important things that a website owner needs to understand about SEO is that it is a long-term process. Unlike other marketing activities in which there might be an immediate return, like direct mail or a short-term promotion, it takes time to see SEO results. This is mostly due to th...

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Why Blogging Matters for SEO

Written by Nick Stamoulis

When considering whether a new potential SEO client is a good fit there are a number of things that we take a look at. When reviewing the site one of the first things that we do is check the navigation to see if the site has a blog. If the site already has an active blog up and running, that’s a...

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Time to Throw Your SEO Firm Under the Bus

Written by Nick Stamoulis

In the last few months I have started working with two different companies in two very different fields that were negatively impacted by the work done by their previous SEO firm. The first company was hit when Penguin 2.0 came down the pipeline in May 2013 and lost about ½ of their organic traffic ...

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Business Changes That Your SEO Firm Needs to Know About

Written by Nick Stamoulis

Many companies choose to outsource SEO work because they don’t have the resources to handle all of the work that needs to be done in house. However, it’s imperative that an SEO firm still be viewed as a part of the team. A successful SEO firm/SEO client relationship is like a partnership and one...

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