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SEO Articles

Halfway Through the Year, How’s SEO?

Written by Nick Stamoulis

Here we are at the halfway point of the year. Crazy how time flies right? Now is a good time to check in on all of those personal and professional New Year’s resolutions that you made. We certainly aren’t going to judge you if you are no longer going to the gym every day or if you’ve been chea...

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5 Important SEO Takeaways

Written by Danielle Bachini

If you’re just getting started with SEO you might be realizing that it’s unlike any other form of marketing that you’ve implemented before. There are lots of moving parts and variables that determine SEO success. The nature of SEO can sometimes be frustrating to website owners, but there’s n...

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Is Your SEO Firm Transparent?

Written by Danielle Bachini

If you’re working with an SEO firm, but aren’t quite sure exactly what the SEO firm is doing for you, it’s time to reevaluate the relationship! Even if everything seems to be going well on the surface (traffic and conversions are improving) it’s still important to know what’s going on “b...

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Don’t Keep Your SEO Firm in the Dark

Written by Danielle Bachini

For many companies that don’t have the necessary time or resources in house, it makes sense to outsource SEO activities to an SEO firm. However, an SEO firm should be viewed as an extension of your own business. The SEO team is responsible for increasing traffic to your website, which is a critica...

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Are You Following Updated SEO Best Practices?

Written by Danielle Bachini

When was the last time you reviewed your SEO campaign and compared what you’re doing to what the search engines want you to be doing? If it’s been awhile, there’s a good chance that you might be using outdated tactics that could potentially land you in hot water. One of the most important thin...

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Why Your Boss Might Hate SEO

Written by Nick Stamoulis

OK, hate is a harsh word. Maybe your boss doesn’t hate SEO. But there’s a good chance that higher ups might strongly dislike SEO or be frustrated by it. Why? Because SEO is different than other marketing methods that they might be more accustomed to. If you’re a marketing person there’s no d...

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On Site SEO Basics That Still Apply

Written by Danielle Bachini

It’s true that SEO has undergone a few facelifts in recent years. The SEO campaign that you were implementing just a few years back has hopefully been tossed in the trash and replaced with something more current. Some SEO tactics that once worked and improved a site’s placement on the search eng...

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Re-Visit Existing Blog Posts When Starting SEO

Written by Danielle Bachini

In many cases, a company doesn’t set up a blog on their website until it gets started with an SEO campaign. Until the company understands the importance of content and how an active blog can correlate with SEO success, blogging isn’t often part of the equation mostly because there is only so muc...

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Should Website Pages be Added for SEO?

Written by Danielle Bachini

The on site optimization phase of an SEO campaign begins with keyword research. Research should be conducted for every page of the site, minus any pages that will target branded keywords (Contact page, Employee Bio page, Directions page, etc.) Page by page it’s necessary to brainstorm a list of po...

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You Don’t Have to Go Through SEO Alone

Written by Brick Marketing

In the last few years the rules of SEO have changed dramatically. Link building tactics that were incredibly useful 5 years ago are now (at best) a waste of time or (at worst) a danger to your website. Many unknowing site owners have been caught by the Panda and Penguin updates simply because they d...

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This is What Organic Success Looks Like Over Time

Written by Brick Marketing

When it comes to determining organic success it's very easy to pigeon-hole yourself. Too often site owners and marketing managers only look to one or two main keywords to measure organic success. For instance, if Brick Marketing only tracked (via Webmaster Tools) how many visitors came to our site a...

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3 SEO Mistakes That Can Ruin Your Website

Written by Nick Stamoulis

Thanks to all the changes Google has made to the Webmaster Guidelines in the last year or so, playing by the rules is harder than ever. With less and less wiggle room to make mistakes, plenty of site owners are getting flagged by Google updates like Panda and Penguin simply because they didn't reali...

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Keyword Rankings Can’t Be Promised

Written by Nick Stamoulis

If you’re in the market to hire an SEO provider and you’re looking for someone that’s going to tell you the keyword rankings that they’ll be able to achieve for you, you’re not looking for the right kind of SEO provider. SEO providers that adhere to the search engine guidelines and practic...

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Where Are Your Visitors Coming From?

Written by Nick Stamoulis

For the most part, the goal of any SEO program is to drive more organic (Google, Bing, Yahoo) traffic to your website. But SEO isn't just about getting more visitors from the search engines, as counterintuitive as that may seem. Think about it--content you create for other sites helps build referral...

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Setting Up Goals in Google Analytics

Written by Brick Marketing

Obviously driving more organic traffic to your website is a huge goal for any SEO program, but driving more traffic only matters if it's the RIGHT traffic. And the right traffic needs to convert! More website managers look primarily at closed sales to determine success, but there are a lot of micro-...

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Why Nofollow Links Should Be a Part of Your SEO Program

Written by Nick Stamoulis

By adding the nofollow attribute to a link (rel=”nofollow”) you are essentially telling the search spiders to not follow that link or consider it when determining how trusted that web page that is being linked to is. Initially, from an SEO standpoint this type of link seems to have no value. “...

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Things that Hinder Enterprise SEO Success

Written by Nick Stamoulis

At first glance you’d think that it’s much easier to execute an enterprise SEO campaign compared to a small business or SMB SEO campaign. Enterprise organizations have bigger budgets and more resources, which should translate into a powerful SEO campaign that delivers results. In theory this is ...

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Buying Links on Top News Sites? Stop the Real Spammers

Written by Nick Stamoulis

A few weeks ago I was elected to the SEMPO Board of Directors. I have been working in the Internet Marketing and SEO world since 1999 and started my own SEO firm back 2005. And while I love what I do and I love helping clients build their online brand presence I have always been rather low-key. I pr...

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Organic Recovery Takes Time

Written by Brick Marketing

When we first started working with this new client back in July 2013, one of the first things we uncovered was that the site had been hit with a partial manual penalty for unnatural links. Turns out, their old SEO provider was building links like it was the Wild West (and not telling them what kind ...

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Will Big Brands Automatically Win the SEO Race?

Written by Brick Marketing

More than one small business owner has lamented over the fact that it takes them months of back and forth with Google to recover from a manual action penalty, yet bigger websites/brands seem to recover in just a matter of weeks. Will larger sites automatically win the SEO race simply because they ar...

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How Clients Slow the SEO Process Down

Written by Nick Stamoulis

The first thing that SEO clients need to understand about the process is that SEO is a long-term strategy. You aren’t going to see results right out of the gate. It takes time to execute a search engine approved strategy. Slow and steady wins the race every time. However, just because the nature o...

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Is Your SEO Firm Being Transparent?

Written by Nick Stamoulis

Right now, we are working with multiple SEO clients that are trying to undo a partial manual action penalty or cleanup their link profile enough so that the next time there is a Penguin refresh they will be in a good place to recover. It’s very much a "hurry up and wait" process. One client went b...

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The Type of SEO that Still Works

Written by Nick Stamoulis

Conduct a search for “SEO is dead” and you’ll get plenty of results. It’s no wonder why website owners have become skeptical of the practice. If the “experts” are saying that SEO is dead, it must be right? After all, the search engines are always changing the rules meaning that what was ...

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Why Google Authorship Is Worth Signing Up For

Written by Danielle Bachini

Have you signed up for Google Authorship yet? Do you even know what Google Authorship is? This post will outline the basics and explain how to sign up in order to take advantage of what it has to offer. Google Authorship is a way to claim ownership of the content that you publish on the web. It...

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What Are Your SEO Numbers YoY?

Written by Nick Stamoulis

Since SEO is such a long-term process, it’s important that you take in the big picture when trying to measure the impact of your work and evaluate your SEO success. Month over month you might not see much growth in terms of organic traffic or link earning, but comparing three months to three month...

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Turn Offline Activities into SEO Success

Written by Brick Marketing

The other day I was talking with one of our SEO clients and they wanted to know if there was any way they could turn this trip their CEO was taking to NYC to attend an invite-only roundtable into some SEO success. Since the roundtable was closed to the media the usual event promotion activities, the...

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Page Load Time Effect on SEO

Written by Brick Marketing

According to Google, site speed is used as a factor for rank in the Google Search Algorithm. Not only does page load time influence rank, but it affects the overall user experience. If your website takes more than a few seconds to load, searchers may not stick around to wait for the page to show ...

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Changes to the SEO Game

Written by Nick Stamoulis

2013 was a year of dramatic changes for the world of SEO. Google made significant changes to the Webmaster Guidelines, another few rounds of Penguin were dropped on our heads, keyword data was locked up 100% (a far cry from the original 10% we were promised), and more. All of these changes have chan...

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How Often Are You Checking Webmaster Tools?

Written by Danielle Bachini

Google Analytics is the industry go-to when it comes to monitoring your website activity and measuring online marketing efforts. Website owners can find a wealth of information, for free, including the number of visitors to the site, traffic sources, entrance keywords, and more within a specified ti...

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What Are the Goals of Your SEO Program?

Written by Brick Marketing

Website owners and marketing managers decide to invest in SEO for a multitude of reasons. Maybe their traditional sales pipelines aren’t as fruitful as they used to be. Maybe new competitors have entered the scene and are eating away at their profit margin. Or maybe they just finally realized how ...

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Why Are You Still Waiting on SEO?

Written by Nick Stamoulis

When you are looking for information, where do you typically go? If you didn’t answer “Google”, you are in the minority today! People turn to the search engines when they are looking for just about anything, including the products or services that you offer! A prominent search presence means i...

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Why Your Website Pages Must be Focused

Written by Danielle Bachini

One of the first steps in our SEO process is to conduct page-by-page keyword research for the website. This involves visiting each page and brainstorming potential keywords that could be targeted so that they can be plugged into a keyword tool to find additional suggestions and search volume data. S...

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Even Big Sites Aren’t Safe From Google Penalties

Written by Nick Stamoulis

Just the other day I heard a story on NPR about Expedia getting whacked by Google for unnatural link building. According to USAToday, "Expedia's website lost 25% of its visibility in Google search between Jan. 12 and 19, according to data from third-party search analytics firm Searchmetrics." That d...

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The SEO Recipe for Success

Written by Nick Stamoulis

There are many components of a successful SEO program today. Each piece of the puzzle serves an important purpose and must be in place in order to improve your visibility in the search engines and across the web as a whole. Keyword research and on site optimization SEO best practice indicates that...

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Is That Drop in Organic Traffic Normal?

Written by Nick Stamoulis

Every site owner loves to see their organic traffic climb upwards month over month. But very few websites see that growth month after month after month without fail. Sooner or later you are bound to have a slow month where organic traffic takes a slight drop, maybe 5-10% or so. Other months might ev...

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Beyond the Visitor Report: Ways to Measure SEO Success

Written by Nick Stamoulis

In order to determine how your website and SEO campaign is performing, it’s necessary to add analytics code to the site. There are plenty of website analytics tools to choose from, both free and paid. What we recommend is Google Analytics. It’s a free tool that really provides a wealth of inform...

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Required Elements of a Modern SEO Campaign

Written by Nick Stamoulis

SEO has undergone multiple transformations through the years. During the early days, the focus was on building links to your website. At one point, nearly any link would help. However, that’s no longer the case. The only way a link is going to help your SEO efforts today is if it generates traffic...

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3 Things a Trustworthy SEO Firm Would Never Say

Written by Nick Stamoulis

For the most part the SEO industry is full of passionate, dedicated, honest, and hardworking professionals who just want the best for our clients. But unfortunately a few rotten eggs have spoiled the industry’s reputation, making it harder for legitimate SEO firms to gain the trust of website owne...

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What a Partial Manual Action Penalty Looks Like

Written by Nick Stamoulis

A few months ago one of our newer clients called us in a panic. Their website’s homepage had vanished from the SERPs for their branded keywords; you could only find the page if you actually searched for “companyname.com.” While no site likes to take a hit organically for any keyword, missing o...

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SEO Statements That Are No Longer True

Written by Danielle Bachini

The SEO industry is constantly evolving due to the fact that the way that the search engines view websites is constantly evolving. If your SEO approach is outdated, the search engines won’t view your site favorably. In fact, an outdated approach could even get you into trouble and result in a sear...

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Are You Expecting the Impossible from Your SEO Program?

Written by Nick Stamoulis

One of our full-service SEO clients has experienced tremendous SEO success this year, with a 210.27% growth in organic traffic. I wish we could deliver such incredible reports to all of our clients because I know as a site owner if I saw that kind of YoY organic growth I’d be jumping for joy. But ...

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Walk Away from an SEO Firm That Isn’t Transparent

Written by Nick Stamoulis

A significant number of potential SEO clients that we speak with have worked with an SEO company in some capacity in the past. They are getting in touch with us because that previous partnership didn’t work out as planned. When we ask what went wrong we are shocked to hear the number of prospects ...

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SEO Items to Understand Before Outsourcing SEO

Written by Nick Stamoulis

Since many businesses don’t have the budget to hire an in house SEO professional, outsourcing the work to an SEO firm is the next best option. However, in order to select the right SEO partner the business/website owner or the person or team that is responsible for hiring the SEO firm must have a ...

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Additional Metrics That Measure SEO Success

Written by Nick Stamoulis

The primary metric that we use to measure the success of an SEO campaign is the number of visitors delivered to a site through organic search over time. There won’t be a quick jump overnight at the onset of an SEO campaign but gradually that number should increase. Unfortunately, that increase isn...

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