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SEO Articles

Don’t Put Your SEO and Social Media on Hold!

Written by Nick Stamoulis

SEO, content marketing, and social media all relate to each other, and they all are long term strategies that need to be cultivated and nurtured over time. You really can't have one without the other. For example, regular blog posting is essential for both SEO and social media, because content can ...

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SEO: A 5 Step Program

Written by Nick Stamoulis

Sometimes it seems like almost anything can be done in “5 easy steps” these days. Losing weight, building a business, earning extra income, getting over an ex, and the list goes on and on. SEO can also be categorized as a 5 step program, but it certainly isn’t easy. In order to find SEO succes...

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Are You Building an SEO Pyramid or House of Cards?

Written by Nick Stamoulis

Back in the early days of SEO the SEO hierarchy of needs (based on Maslow’s hierarchy of needs) went something like this: Content–> Keyword Research–> Onsite Optimization–> Link Building Website owners would create their website content, conduct keyword research using a keywor...

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Managing Product Pages for SEO

Written by Nick Stamoulis

One of the unique SEO problems that e-commerce and b2b lead generating websites face is that their products can be constantly changing. This means that new pages are being added, content is being tweaked and discontinued or out of stock product pages are being taken down. This kind of  page turnove...

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What SEO is NOT

Written by Nick Stamoulis

SEO is the practice of making changes to your website in order for the search engines to find and deliver targeted visitors. It's also defined by its white hat practices, such as creating excellent content on a regular basis, performing effective on-site SEO, and building trusted links.  However, t...

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The Argument Against Specialized SEO Services

Written by Nick Stamoulis

Many companies understand the importance of SEO, but just don’t have the time or resources to do it themselves. So, they make the smart decision to start looking for an SEO company or consultant to assist them. When researching SEO options you may come across companies that specialize in SEO withi...

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URL Writing Best Practice for SEO

Written by Nick Stamoulis

Is your URL structure SEO-friendly? On the surface, it may not seem as if such a small detail would matter. However, an effective URL structure helps increase usability to your website, which could increase traffic and also give you an advantage over your competition. When creating your website, it ...

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Ways to Build a Solid SEO Campaign

Written by Nick Stamoulis

When it comes to executing an effective SEO campaign, how it's structured makes all the difference. There are certain elements that every SEO program needs to have. Besides that, items beyond your control, such as Google's algorithm changes, can also have an impact. No matter what kind of business ...

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SEO Software Won’t Do the Work for You

Written by Nick Stamoulis

SEO isn’t just something that’s needed for big websites or large corporations. Every website that exists needs to be optimized in order to increase its online visibility and build brand awareness. Think about how many websites there are out there. Without an optimized site, it’s easy to get lo...

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Using SEO to Improve Branded Search

Written by Nick Stamoulis

While it is true that the primary goal of an SEO campaign is to improve traffic from the search engines from visitors using non branded keywords that are targeted in the SEO campaign, you can’t discount the importance of branded keyword search terms and how SEO affects these kinds of searches, as ...

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On Page SEO Is More Complex Than You Think

Written by Nick Stamoulis

There is a lot that goes into an effective full service SEO campaign. You need to produce great content on a regular basis, earn quality links, and your on page SEO needs to be as effective as possible. In the past, it was enough to come up with a bullet list of things that need to be addressed as p...

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Why SEO and PR Should Work Together

Written by Nick Stamoulis

In the past, it was possible to work on an SEO strategy independently from the rest of the marketing departments. However, over the past decade or so, search engines have changed greatly through several algorithm updates, such as Penguin, Panda, and the newest implementation of Google's machine lea...

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Influence of Rankbrain on SEO Strategy

Written by Nick Stamoulis

In October of 2015, Google officially announced that Rankbrain, their machine learning or artificial intelligence technology, is now a part of their algorithm. Since this is a machine learning technology, it has always been assumed that it would eventually impact SEO. Over time, Rankbrain has change...

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When Business is Slow Don’t Give Up on SEO

Written by Nick Stamoulis

One thing that I am constantly stressing to my clients is that they can’t let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign. Too often, site owners panic during a slow month and decide that SEO isn’t working for them and the...

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On Site SEO Checklist of Things to Remember!

Written by Nick Stamoulis

An SEO campaign is comprised of many steps. The first phase is the research phase. It’s necessary to scope out the competition and figure out which keywords would be the best fit to target. Once keyword research has been completed the next phase is on site optimization. This involves going through...

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SEO is About More that Just On-Page Optimization

Written by Nick Stamoulis

SEO has changed a lot since the early days, and most of it has to do with how much more sophisticated things have become. The queries that search engine users make have change a lot, and so have the search engines. With all the algorithm advancements made after the past few years, the search engine...

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SEO Con Men Are Alive and Well

Written by Nick Stamoulis

Do you regularly get emails from people who are trying to drum up business for their SEO services? This happens to me all the time. In fact, I received one just the other day. Typically, the emails read something like this: Hello, You could be doing much better in the search engines. As part ...

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Make Sure Your SEO Strategy Helps with Branding

Written by Nick Stamoulis

Over the years, it has become clear that Google favors business websites that show a strong brand presence in addition to creating a website that users will find valuable. Back in 2008, Eric Schmidt, the CEO of Google, said that, "Brands are the solution, not the problem," and that they give us ...

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How RankBrain Has Impacted Search Results

Written by Nick Stamoulis

When Google launched RankBrain in October 2015, it was unknown what the implications of having a machine-learning technology play a part in Google's search results would be. Essentially, they developed a system of artificial intelligence that is designed to make search queries more efficient. It ...

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Black Hat Tactics and White Hat Alternatives

Written by Nick Stamoulis

There are many tactics that can be used in a search engine optimization campaign to attract the attention of search engine spiders and get a website ranked prominently for specific keywords. Some of these tactics are considered to be white hat, which means that they are tactics that “play by the r...

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The Various Types of Searches

Written by Nick Stamoulis

When a user plugs their query into a search engine, they usually have a certain motive driving the search. Their reason for searching ties in with the actions they take once they get to your site. In some cases, as is the case with "questions" searches, it can even impact how google displays the sea...

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Why SEO Is a Continual Learning Process

Written by Nick Stamoulis

Even if you decide to outsource your SEO campaign execution and management to a full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it’s just an understanding of the basics. I know what you’re th...

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What You Need to Know About Direct Answers

Written by Nick Stamoulis

Back in May of 2012, Google launched its Knowledge Graph, which is a system for organizing information and facts about well-known people, places, and organizations. Recently, they implemented another aspect of the Knowledge Graph - the Direct Answers Box, which displays answers to direct questions a...

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Don’t Over Optimize Your Site

Written by Nick Stamoulis

For all of our full service SEO clients, we start the process with on-site optimization. This involves conducting keyword research for each page of the site, writing new and better targeted Meta tags and descriptions, and tweaking H1 tags and page content to seamlessly include the new keywords. The ...

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Black Hat SEO Tactic to Avoid: Duplicate Content

Written by Nick Stamoulis

Excellent content is the bread and butter of your online presence. However, there is a right and wrong way to create content. According to Google,  “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive a...

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Moving from Local SEO to National SEO

Written by Nick Stamoulis

Generally speaking, there are two different types of SEO campaigns, local SEO and national SEO. With all of our b2b full service SEO clients, we carefully consider whether it’s best to focus on local SEO or national SEO when developing our strategy. In most cases, we incorporate a combination ...

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Analyze Page Load Time for SEO Success

Written by Nick Stamoulis

Like any service provider, the search engines want to create a service that will keep customers happy. This means that they want to rank the best possible pages that are relevant to keyword search terms. If the websites that the search engines suggest to users aren’t relevant or are poorly develo...

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Does Google Adwords Help Your SEO?

Written by Nick Stamoulis

It seems to be a common question that new SEO clients ask. “If I run an AdWords PPC campaign in Google, will it help with my SEO program?” The thought is that if you are paying Google some money, maybe they will help you out organically, too. It actually doesn’t work that way because Goog...

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Broken Links Can Hurt Your SEO Efforts

Written by Nick Stamoulis

Broken links are a part of owning and/or managing a website and if they're not addressed, they can hurt your long term SEO efforts. In fact, they're bad from both a search engine perspective and a user perspective. Marketers need to continually monitor broken links and address them before they can...

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There’s No Quick Money When it Comes to SEO

Written by Nick Stamoulis

When it comes to SEO, there’s no such thing as making “quick money”. In fact, chasing fast money can do a lot more harm than good. When you hire an SEO firm, you need to treat them as a partner. This comes in especially handy when you’re presented with opportunities that may seem a litt...

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You Can’t Predict or Forecast SEO Results

Written by Nick Stamoulis

When you implement an SEO program, it's only natural that you want to find a way to predict results. In fact, people ask me this very thing all the time. They wonder if they can not only forecast their SEO results, but also their website visitor growth and the ROI of their overall SEO program. While...

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Internet Yellow Pages (IYP): Good for SEO?

Written by Nick Stamoulis

Do you remember when the Yellow Pages were a trusted phone directory? It seems like a long time ago and times have certainly changed. Now, very few people actually use the phone book. Instead, they look online to find products or services that they need. Before Google completely dominated the In...

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SEO Firms in India: Are They Any Good?

Written by Nick Stamoulis

*Disclaimer: The purpose of this post is not to be negative about firms in India, but rather to share the pros and cons of outsourcing SEO work to India or any other locations that aren't within the United States. When looking for an SEO firm, a business has many options. There are hundreds, if...

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Duplicate Content on Multinational Websites

Written by Nick Stamoulis

If you have a multinational corporation, it stands to reason that you'll want all of your customers to understand your site. This means that you'll likely have several versions of your content to accommodate your wide customer base. However, unless this is done correctly, it can actually hurt your S...

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Can Too Many Pages Hurt Your SEO?

Written by Nick Stamoulis

When the Internet was new, websites looked much differently than they do now. Design techniques, programming languages, and SEO tactics have evolved as the web have all gotten much more sophisticated. In the beginning, websites were fairly lean and only contained a few pages. After a while, people b...

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Your SEO Firm is Your Partner

Written by Nick Stamoulis

There's an art to choosing the best SEO firm for your business but once you do, it's important to make the most of it. What you really need, though, is a firm that treats you like a partner and not just a client! However, it does work both ways. If you treat them as "hired help" and not like a true ...

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Is This Your First Time Hiring an SEO Firm?

Written by Nick Stamoulis

Are you hiring an SEO firm for the first time? Whether you've been doing your SEO work in-house or you haven't been doing SEO at all, hiring a firm will help you make massive strides. You've made an investment into the future success of your company. Also, your online presence will improve consider...

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Why Blog Commenting is Important

Written by Nick Stamoulis

When it comes to search engine optimization, blog commenting is always considered an important part of the strategy. It's also one of those strategies that only gets better over time. Long term consistency that actually gets results. If you complete a certain number of blog comments per month, it'...

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4 Reasons Why Your Search Traffic Has Dipped

Written by Nick Stamoulis

Have you noticed a sudden drop (or even a steady decline) in the amount of visitors coming to your site from search? There are a multitude of things that could be affecting how well your site does organically, but here are four things you should look at and eliminate first. Seasonality Every busin...

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Make Sure You Have Time to Work With Your SEO Firm

Written by Nick Stamoulis

When you hire an SEO firm, it's important to make sure you have enough time to work with them. Sure, you trust their expertise. You have complete confidence that they'll deliver great results. However, if you don't have enough time to work with them, it will make it harder on them to execute the ...

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Save SEO Efforts with a 301 Redirect

Written by Nick Stamoulis

There’s a lot that goes into a website redesign. However, because your choices can impact your SEO, it’s important to take a very careful approach before your site goes live. Redesigning the business website may be necessary in order to keep the site looking “fresh” or if the company has und...

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SEO Checklist for WordPress Website Launches

Written by Nick Stamoulis

Are you getting ready to launch a new WordPress website? Here is a short SEO checklist you’ll want to run through to make sure you site is setup for success right out of the gate! While this is by no means a comprehensive list, make sure these basics are in place before you launch so you won’t m...

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Pros and Cons of Hiring Different SEO Service Providers

Written by Nick Stamoulis

You know that you need some with your SEO and for this, you have a few options. You can hire various SEO service providers to improve your SEO program, including: SEO consultants, SEO firms or agency, or you can do the ongoing SEO work in-house. How do you know which choice is the best? Well, there ...

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How To Improve Your Domain Authority

Written by Nick Stamoulis

There are numerous signals that the search engines consider when ranking a website and as we know the search engines are constantly tweaking these algorithms and giving more or less weight to certain factors in order to improve search results and combat web spam. While we don’t know exactly how...

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Is Meta Data Still Important for SEO?

Written by Nick Stamoulis

In the past, the Meta data that you included in the code of our website played a large part in your search ranking. The search engine spiders used this information to determine what your website was about and then ranked your site accordingly. Search engines weren’t sophisticated like they are...

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What is the Purpose of SEO?

Written by Nick Stamoulis

When people search for information online in the search engines, they go about it by typing in what we’re looking for into the search box. In order for your site to become available when people search for information, the search engines need to determine that the site is valuable so that when peop...

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Microsites: Good or Bad for SEO?

Written by Nick Stamoulis

When putting together your SEO campaign, you may be wondering if it is a good idea to set up a few microsites in addition to your main website. Before you work them into your strategy, understand that there are pros and cons to using microsites as part of your marketing strategy. Think twice befo...

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Why SEO Shouldn’t Wait Until “Later”

Written by Nick Stamoulis

Are you getting your business website up and running? There’s so much to do, it can be difficult to prioritize your tasks. In the beginning, you’re likely focused on tasks that are immediately important, such as making sure your site looks great, is easy to navigate, and has some decent content ...

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