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SEO Isn’t a Collaborative Process

Writing by Brick Marketing in SEO

There are many red flags to take note of when starting discussions with a potential client. If they continue to ask how long it will take to get to a number one ranking, that’s a red flag. If they’ve worked with (and fired) numerous SEO companies in the past, that’s another red flag. If they think that they can disappear without providing feedback or direction throughout the course of the campaign, you guessed it, red flag. Another red flag that isn’t as common, but pops up every now and again is a potential client that operates more than one business (and more than one website) and has a different SEO firm handling each of them. What is the point of that? When asked, business owners using more than one SEO firm are usually doing it to “test the waters” with each. They may eventually move CLICK HERE TO READ MORE...

Make SEO Decisions Based on Trending Data

Writing by Nick Stamoulis in SEO

Every website is under constant pressure to produce. Even well-established businesses have monthly/quarterly/annual quotas they are supposed to meet in terms of visitor growth, qualified leads, sales and so forth. And while I can understand the fear that grips the heart of every site owner and marketer during a slow month, one of the worst mistakes you could make is to cut your SEO when business is slow. Making quick SEO decisions based on one month’s worth (or even worse, a few days!) of data is not smart SEO. Remember---SEO is a long term process, there will be months CLICK HERE TO READ MORE...

Stop Obsessing About Where You Rank

Writing by Brick Marketing in SEO

When people are looking for a product or service and conducting research, the first place that they typically turn to is the search engines. For this reason, it’s important to invest in SEO in order to improve your search engine visibility. If you’re spending money on SEO, you obviously want to see a return on that investment but obsessively looking at where you rank on a daily basis isn’t the correct way to gauge success. Rankings consistently fluctuate and are based on many factors to deliver searchers a more personalized experience which results in your website being displayed differently on CLICK HERE TO READ MORE...

Protecting Your Website from Negative SEO

Writing by Nick Stamoulis in SEO

There has been a lot of speculation the last few weeks about negative SEO, especially since the Penguin update. Back in April, Google started sending various site owners notifications about “unnatural links,” letting owners know if it looked like they were part of a link scheme. Normally, naturally occurring links are considered an SEO win. You want people to find your website and link to your content of their own accord. However, since you can’t control who links to your site, some speculated that unscrupulous competitors would be able to sabotage a good website by pointing CLICK HERE TO READ MORE...

Is Your Onsite SEO Under Optimized?

Writing by Nick Stamoulis in SEO

There has been plenty of buzz in the last few weeks about Google’s over optimization penalty (the Penguin update), leaving many site owners scrambling to figure out if their site was penalized (or might be in the future) for doing “too much SEO*.” Let me point out, there is a pretty clear line between white hat onsite SEO and over optimizing a site. Over optimization includes things like keyword stuffing, aggressive exact-match anchor text, cloaking, content spam and spun articles. A white hat onsite SEO strategy would never include any of those things. *It’s important to mention that Google’s CLICK HERE TO READ MORE...

SEO Tips for an E-Commerce Site With Changing Inventory

Writing by Brick Marketing in SEO

Unlike an informational or lead generation business website, an e-commerce website can have thousands and thousands of pages. Product inventory is typically always changing and a product that may have been available yesterday, is no longer available today. What makes this situation tough from an e-commerce SEO perspective is that the search engines aren’t indexing a website every day which means that a visitor may click on a product page only to appear at a 404 error page or a “product not found” page because the search engine hasn’t yet realized that the page no longer exists. An CLICK HERE TO READ MORE...

4 SEO Items to NOT Check Daily

Writing by Nick Stamoulis in SEO

It’s important that site owners keep an eye on various items during their SEO campaign. You need to know how well your keywords are performing (how much traffic are they driving?), what visitors are doing once they arrive on your, how well is traffic converting and so forth. These SEO items will help you identify any trends that could be influencing the success of your SEO campaign, as well as where the best opportunities for growth are. But there are 4 SEO items that site owners could stand to worry a little less about. Checking these things daily is only CLICK HERE TO READ MORE...

Brick Marketing Launches Small Business SEO Service

Writing by Brick Marketing in SEO

The team at Brick Marketing understands that many small business owners don’t have the budget to hire either an in-house SEO expert or a full service SEO company to manage their onsite SEO and link building campaigns. However, just because you don’t have the marketing budget to pay for SEO services on a monthly basis that doesn’t mean that you shouldn’t invest in SEO at all! To help small business owners that want to get their SEO off the ground and heading in the right direction, Brick Marketing has launched an affordable small business SEO solution for a onetime CLICK HERE TO READ MORE...

When Business is Slow Don’t Give Up on SEO

Writing by Nick Stamoulis in SEO

One thing that I am constantly stressing to my clients is that they can’t let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign. Too often, site owners panic during a slow month and decide that SEO isn’t working for them and they should just cut and run. While I can understand the need to tighten the marketing budget in the lean months (I’ve had to do it myself at times), SEO is not the place to do it! SEO is going to actually help carry your online business through the slow CLICK HERE TO READ MORE...

How to Fix a Google SEO Penalty

Writing by Brick Marketing in SEO

Has your website experienced an unexplained dip in traffic? Meaning, that you have been marketing the website as you always have been and there is no seasonality issue to contend with? Google is constantly changing the search algorithm, but with the roll outs of the Google Panda and Google Penguin updates, penalties are more common. While 90% of penalties aren’t severe and the website owner might not even take notice, some penalties can really hit a website hard affecting its overall success. If you think that you’ve been penalized there are few things that you CLICK HERE TO READ MORE...

How To Improve Your Domain Authority

Writing by Brick Marketing in SEO

There are numerous signals that the search engines consider when ranking a website and as we know the search engines are constantly tweaking these algorithms and giving more or less weight to certain factors in order to improve search results and combat web spam. While we don’t know exactly how much of a factor it is compared to other signals, we do know that one of the things that the search engines consider is the authority (or power) of the domain of the website. Domain authority conveys trust to the search engines which is important because the search CLICK HERE TO READ MORE...

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