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SEO Recommendations: Take it or Leave it

Writing by Nick Stamoulis in SEO

In my opinion, the first part of any new SEO strategy should focus on the onsite optimization aspects including keyword research, content optimization, navigation and internal structure and more. My reason for this is that the best link building campaign in the world may drive visitors to your site, but if your site isn’t prepared to handle/convert your new found traffic then all your offsite efforts will have been in vain. The main job of SEO is to drive new, targeted traffic to your website—it’s your website’s job to do the selling. When working with a new client on their onsite SEO, at the end of the whole process I present a master document to the site owner with all of the high level SEO changes (internal linking issues, design and layout, call to actions, etc) and page-by-page SEO recommendations that I think would help their site do better from CLICK HERE TO READ MORE...

Local SEO Tactics to Differentiate a Business

Writing by Brick Marketing in SEO

Businesses on a local level (ex. dentists, personal injury lawyers, pizza places, sandwich shops, etc.) can find it difficult to stand out from the competition. After all, if you are a dentist you most likely offer the same services (cleanings, fillings, x-rays) as the dentist that’s located a few blocks away. Therefore, when it comes to a dentist SEO campaign (or any local SEO campaign), it’s important to find the ways that you can separate your business from the rest online. Here’s a few: #1 Go very local If there are a few other competitors located in your CLICK HERE TO READ MORE...

SEO Items to Review Regularly

Writing by Brick Marketing in SEO

The most important thing to understand about SEO is that it is a long term process and that the strategy needs to be ongoing. If you optimize your site well and start in on some good link building, you may see an improvement within a few months. Don’t think that that means that it’s OK to scale back once you’re happy with the results. If anything, that should be motivation to keep going. SEO results can fade even quicker than they can be achieved. If you really want to keep your SEO in tip top CLICK HERE TO READ MORE...

4 Startup SEO Issues to Be Aware Of

Writing by Nick Stamoulis in SEO

Startup companies that recently launched their website (or are about to) have everything going for them. You have the opportunity to get your SEO off on the right foot from the get-go and not have to worry about any past black hat or grey hat activities that might come back to haunt you. With such a fresh slate, how can a startup SEO campaign go wrong? In more ways than one, actually. Here are 4 startup SEO mistakes to be aware of: 1. New terminology won’t have any search volume. If you’ve developed a truly revolutionary product, it’s entirely possible that you’ve just CLICK HERE TO READ MORE...

How to Compete Locally in a Competitive City

Writing by Brick Marketing in SEO

If you operate a local business SEO best practice is to target localized keywords for the city that you are located in. So, instead of targeting the extremely broad term, “personal injury lawyer”, you would instead target “Anytown USA personal injury lawyer”. This establishes your location with the search engines and helps you appear for local search terms or in personalized search results that are based on location. But what if you are located in a big, competitive city like New York City, L.A., or Chicago? “New York City personal injury lawyer” is still a competitive keyword. It’s much different CLICK HERE TO READ MORE...

Focus on Target Audience to Improve SEO Efforts

Writing by Brick Marketing in SEO

If you want to perform well in the search engines then you need to stop focusing on pleasing the search engines. That doesn’t seem to make much sense does it? Let’s explain. The search engines want to provide users with the best possible results. If the results aren’t relevant to a search, don’t meet a user’s needs, or are filled with low quality sites the user isn’t going to have a very good experience. The primary revenue source of the search engines comes from visitors clicking on paid listings in the Sponsored section. If search engine users aren’t getting good results, CLICK HERE TO READ MORE...

Dealing with the Actions of Bad SEO Providers

Writing by Nick Stamoulis in SEO

It’s an unfortunate truth that the SEO industry is (and has been for a long time) plagued by black hat SEO practitioners, spammers, and just bad SEO providers in general. Since anyone can register a domain and claim to be an SEO expert, there are plenty of cheap, low-quality SEO services available for sale from cheap, low-quality SEO providers. Some of these bad SEO providers are looking to take advantage of unsuspecting site owners, taking your money (however nominal a fee it may seem) and either A)running off with doing no work or B)doing shoddy SEO work that actually hurts CLICK HERE TO READ MORE...

Don’t Kill a Site Because of a Failed SEO Program

Writing by Nick Stamoulis in SEO

A few weeks ago I was working on an SEO audit analysis for a client that thought they were impacted by Penguin. For the record, the first step in identifying a Google penalty is to make sure you actually have one! I can’ tell you how many site owners I’ve talked to that thought they had a penalty when in reality they were just overreacting. In order to determine if this site had a Penguin penalty I started digging through their Google Analytics. If the site was really hit by Penguin there should have been a pretty major drop CLICK HERE TO READ MORE...

Can You Really Trust “Guaranteed” SEO Results? – SEO Video Lesson

Writing by Brick Marketing in SEO

Nick Stamoulis explains that no SEO provider can provide guaranteed SEO results. While there are many elements of SEO that you can control, there are too many external factors that may have a big impact that you CAN'T control to guarantee anything in SEO. Google even says in the Webmaster Guidelines to not trust any SEO company offering guaranteed SEO results. Watch this week's SEO video lesson from Nick Stamoulis here! For more Internet marketing lessons from Nick Stamoulis, check out the Brick Marketing Internet marketing video lesson CLICK HERE TO READ MORE...

Penguin Recovery Tip: Don’t Leave Your Link Portfolio Empty!

Writing by Nick Stamoulis in SEO

Since the Google Penguin Update went live on April 24th (with Penguin 1.1 rolling out a month later), I’ve received an influx of calls from site owners that want to what they can do to recover their lost traffic. Let me start off by saying that before you can recover from Penguin you need to know where you went afoul of the algorithm. Since Penguin was created to target web spam, a good place to start is with your link portfolio. The Penguin update appears to have been looking at three major factors when it comes to link portfolios: 1. CLICK HERE TO READ MORE...

Situations to ReWrite Your Title Tags

Writing by Brick Marketing in SEO

Perhaps the most important meta element is the title tag. The title appears as the clickable link on a search engine results page and is text that the search engine spiders crawl to help determine what a web page is about. If you want your website to perform well in the search engines it’s important to write quality titles for each page of the site. Take a look at your current titles. If any of the following apply, it’s time to re-write them or hire an SEO copywriter to complete the task for you: Multiple pages CLICK HERE TO READ MORE...

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