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The SEO Puzzle: Do You Have the Pieces?

Writing by Brick Marketing in SEO

SEO is like a puzzle. Without all of the necessary pieces located in the right place and doing their job, it just doesn’t work. Sometimes SEO can be challenging and frustrating to piece together to figure out what works and what doesn’t. But, like putting together a puzzle, when it all comes together you will feel a sense of accomplishment. Not to mention, you’ll improve your web presence and increase traffic and visitors to your website. SEO is a puzzle that’s worth the time commitment. The first piece of the SEO puzzle is your website. Before implementing an SEO campaign, make sure that your website is “up to snuff”. It should have a clean structure and easy to use navigation with call to actions strategically placed throughout the site. Site speed is also important and the site should load quickly. SEO tactics will help bring targeted traffic to the website, but CLICK HERE TO READ MORE...

SEO Checklist for Re Designing a B2B Website

Writing by Brick Marketing in SEO

A B2B website is the foundation of the entire online marketing strategy of a B2B company. Every marketing initiative directs visitors to the website and it’s an important lead generation tool. Therefore, the look of the site is very important. It should be professional looking, have clean navigation, be easy to use, have call to actions strategically placed, and provide any information that a visitor might want. In a competitive industry, a B2B company needs to stay relevant and the website needs to evolve over time. Visitors do judge a company based on its “looks” and sometimes a website re-design CLICK HERE TO READ MORE...

Why an SEO Client Needs to be a Team Player

Writing by Brick Marketing in SEO

The relationship between an SEO agency or consultant and a client needs to be viewed as a partnership. An SEO client can’t sign a contract and then disappear for 6 months. It doesn’t work like that. It’s important for the client to communicate with the SEO specialist on a regular basis and at least once a month. The client plays a vital role in the development and execution of an SEO campaign and needs to be involved throughout the process in order to generate the best results. Why, you ask? Because we aren’t know-it-alls and any SEO specialist that claims CLICK HERE TO READ MORE...

SEO Is Like Dessert

Writing by Brick Marketing in SEO

When implementing an SEO campaign one piece of advice is to think of it like dessert, maybe like a box of cookies for example. It might be tempting to eat the whole box in one sitting, but it’s likely that you will feel sick after doing so and probably gain a few pounds in the process. Like dessert, SEO tactics are best used in moderation and there are repercussions for over indulging. Here are 3 components of SEO where moderation is key: Website Content The best websites have a simple design and layout and only include content that is necessary and leads to CLICK HERE TO READ MORE...

The Argument Against Specialized SEO Services

Writing by Brick Marketing in SEO

Many companies understand the importance of SEO, but just don’t have the time or resources to do it themselves. So, they make the smart decision to start looking for an SEO company or consultant to assist them. When researching SEO options you may come across companies that specialize in SEO within a certain industry. Is specialized SEO better? The simple answer is no. Here’s why: “One Size Fits All” Approach When working with an SEO company that offers specialized services, it’s likely that your SEO campaign will look very similar or exactly like someone else’s. Even if you are in the same CLICK HERE TO READ MORE...

Blog Comments Work Both Ways for SEO

Writing by Brick Marketing in SEO

There are numerous link building strategies to implement into an SEO campaign to attract a target audience and gain trust amongst the search engines. One popular strategy is to research industry related blogs and leave comments that include a link, essentially connecting your site to the blog in which you are commenting. Obviously, this helps the blog commentator from an SEO standpoint, but blog comments also assist in optimizing the blog post itself. Let’s face it, blogging is tough. It takes a lot of time and effort to manage a blog that produces good content on a consistent basis. With everything CLICK HERE TO READ MORE...

Top 4 Reasons to Hire an SEO Professional

Writing by Brick Marketing in SEO

By now, any company that wants to find success online should know that search engine optimization is important. After all, if a website can’t be found in the search engines, what good is it? Sure, there are other ways to promote a website, but the majority of web users turn to Google, Bing, and Yahoo! to find information, products, and services. It’s important to have a search presence and an SEO professional can help to achieve this. Here are 4 reasons that it might be time to hire an SEO professional: Great Website, No Traffic A company website is the foundation of any CLICK HERE TO READ MORE...

3 Ecommerce Website Optimization Tips

Writing by Brick Marketing in SEO

E-Commerce websites are different than informational websites. Therefore, the SEO process is slightly different, as well. Since e-commerce websites often have hundreds or thousands of pages, some e-commerce website owners don’t take the time to fully optimize the product pages. This is a mistake that could result in lost opportunities. Here are 3 SEO tips for e-commerce sites: Think About Linking Structure The goal of an e-commerce website is to sell, so it’s important to make it easy for a visitor to make a purchase. The website should be simple to navigate. Incorporate breadcrumbs and use keyword and keyword phrase anchor text CLICK HERE TO READ MORE...

URL Tips for SEO

Writing by Brick Marketing in SEO

The first things that we tend to think about when optimizing a web page are the meta tags and the content on the page. While those are important aspects, we can’t forget about the URL. The search engine spiders and our website visitors look at those, too. When developing a website it’s important to follow URL structure best practice guidelines. For usability and SEO purposes URL’s should: Be descriptive A URL structure mimics your file folders in your root directory, so it’s important for them to be organized and have descriptive names. URL’s titled “page2.html” and “page3.html” contribute to a bad user CLICK HERE TO READ MORE...

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