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SEO Articles

SEO Isn’t the First Priority for New Websites

Written by Nick Stamoulis

Search engine optimization is obviously an important part of an online marketing strategy. It’s a smart idea to hire an SEO agency to handle the work for you, but for a new business with a new website it’s best to wait a few years. While you may be thinking, “An SEO company telling people to w...

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SEO Then and Now

Written by Nick Stamoulis

Sometimes it’s fun to take a look back and remember the (not so?) good ole days. SEO is an industry that is changing all the time and if you don’t keep up you’ll get left behind. In the earlier days of SEO it was more about technology and it was the tech people/developers creating optimization...

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Get SEO Services Right the First Time

Written by Nick Stamoulis

An online presence, and more specifically a search presence, can really make or break a company. If a company can routinely be found quickly on a search engine result page for their targeted keywords it will result in more traffic to their website and social pages, which will eventually lead to more...

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Should Marketing Companies Outsource SEO?

Written by Nick Stamoulis

Almost anything can be outsourced these days. But is it a good idea? In some cases, yes. For example, if you want to start a content marketing strategy but have nobody on staff that can write anything worth reading and can’t afford to hire a full time content writer, there is nothing wrong with ou...

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Hiring a Local SEO Firm Doesn’t Change the Rules

Written by Nick Stamoulis

Due to the nature of the SEO process, the SEO firm that you hire does not need to be local. Someone across the country can do just as good a job, and maybe even do a better job. Even though it’s not necessary to hire a local SEO service provider, some companies still feel more comfortable working ...

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How to Spot the SEO Bad Guys

Written by Nick Stamoulis

A business can thrive or fail depending on their search engine and online presence. Since many companies simply don’t have the knowledge or time to dedicate to SEO, they decide to hire an SEO agency. This is a smart decision, but unfortunately in many cases it’s followed up by a dumb decision. T...

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“Quick SEO Advice” Isn’t Free

Written by Nick Stamoulis

It happens all too often.  People call, email and contact us through social media asking for some “quick SEO advice”. Of course, by saying “quick” they mean that they won’t be taking up much of our time and expect it to be free. This is wrong for two reasons. First, when it comes to SEO ...

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The True Cost of SEO

Written by Nick Stamoulis

SEO is free because all you need is an Internet connection to do it, right? Not exactly. In order to implement a good SEO strategy it takes time. First, it takes time to learn the complexities of search engine optimization. Sure, there are tons of free resources out there to learn the basics, but SE...

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Blog Post Optimization Tips to Follow

Written by Nick Stamoulis

Blogs are the original social media outlet. They allow for you to share your ideas and expertise with a target audience in an informal manner and encourage communication. Businesses have long used blogs to their advantage to build brand awareness and establish their online identity as an authority f...

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Don’t Be an SEO Cookie Monster

Written by Nick Stamoulis

Ah, Sesame Street. A childhood favorite for many of us, it taught us our ABC’s and valuable lessons about diversity and conflict resolution. It also taught us that it’s OK to gobble down a bunch of cookies in one sitting. Well, not really, but that’s what Sesame Street’s Cookie Monster is be...

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Is SEO Getting In Your Way?

Written by Nick Stamoulis

Keyword research. Check. On-site optimization. Check. Link building. Check. Increased search engine ranking. Check. Increased sales, leads, or conversions…not so much. What’s going on? It could be a classic case of getting so caught up in SEO that the needs of the target audience gets lost in th...

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On Site SEO First, Links Second

Written by Nick Stamoulis

An SEO campaign can be separated into two parts, on-site and link building. On-site optimization involves making changes to your website to be found by the search engines and link building is an ongoing campaign to increase a website and company brand visibility in the search engines and online in g...

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Localize Your SEO for Mobile Web Users

Written by Nick Stamoulis

The number of people using smart phones and browsing the web while on the go continues to increase. Within the next few years it’s predicted that smart phone usage will grow at even faster rates. Eventually, it will be hard to find a cell phone that isn’t “smart”. So, what does this mean for...

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The SEO Puzzle: Do You Have the Pieces?

Written by Nick Stamoulis

SEO is like a puzzle. Without all of the necessary pieces located in the right place and doing their job, it just doesn’t work. Sometimes SEO can be challenging and frustrating to piece together to figure out what works and what doesn’t. But, like putting together a puzzle, when it all comes tog...

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Why an SEO Client Needs to be a Team Player

Written by Nick Stamoulis

The relationship between an SEO agency or consultant and a client needs to be viewed as a partnership. An SEO client can’t sign a contract and then disappear for 6 months. It doesn’t work like that. It’s important for the client to communicate with the SEO specialist on a regular basis and at ...

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SEO Is Like Dessert

Written by Nick Stamoulis

When implementing an SEO campaign one piece of advice is to think of it like dessert, maybe like a box of cookies for example. It might be tempting to eat the whole box in one sitting, but it’s likely that you will feel sick after doing so and probably gain a few pounds in the process. Like desser...

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SEO Can’t Make A Horse Drink

Written by Nick Stamoulis

Any website owner that wants to be relevant or find much success these days needs to implement a search engine optimization campaign. SEO is a great tool for websites across all industries to get noticed by the search engines and by a target audience. However, SEO has limitations. The main reason to...

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Don’t Be an SEO Copycat

Written by Nick Stamoulis

The first step to an SEO campaign is to do research. This includes determining top online competitors and checking out their SEO and online marketing strategy. This is an important step that shouldn’t be overlooked, but it shouldn’t be agonized over either. Unfortunately, some website and busine...

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Beware of So-Called SEO “Experts”

Written by Nick Stamoulis

Search engine optimization has been somewhat “hot” lately. Website owners are realizing that it takes more than merely setting up a website to find any success with it. It’s all about the search engines. If you can’t be found on the first page of a Google search it’s likely that you might ...

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No Two SEOs Are The Same

Written by Nick Stamoulis

If you’re reading this blog it’s likely that you are either in the marketing or SEO industry and just like to read the opinions of others and keep up with trends or you are a smart website owner that realizes that it’s essential to get involved in search engine optimization if you want to find...

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Think About SEO When Setting Up Social Accounts

Written by Nick Stamoulis

When doing anything online it’s important to always have SEO “on the brain”. Almost everything that you do provides an opportunity to utilize keywords and increase the odds of getting noticed in the search engines. Social media is a great way to interact and communicate with a target audience....

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No SEO Firm Can Guarantee a Ranking

Written by Nick Stamoulis

Website owners are beginning to realize that it takes more than just registering a domain name and setting up a few pages of a website to find success online. In order for a website to accomplish anything it needs to be found. The main way that websites and the products and services that they offer ...

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Be Wary of SEO Firms That Spam You

Written by Nick Stamoulis

There are lots of SEO companies and consultants out there. Some are great, some are decent, and some are just plain awful. Unfortunately for website owners that are looking for some assistance with their SEO, it’s sometimes hard to tell the difference between them all, especially in the beginning....

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Communication Is Key for an SEO Partnership

Written by Nick Stamoulis

Smart companies know by now that if they want to have any success with their website, they need to get involved in search engine optimization. This isn’t an undertaking that should be taken lightly. SEO is a process that not only takes time to understand, but also takes time to implement. Everythi...

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Getting Pushed Down the SERPs

Written by Nick Stamoulis

Did you spent the time conducting keyword research, optimizing your site page-by-page based on the content and (congratulations!) you find your site ranking really well for your selected keywords, but still aren’t seeing the increase in visitor traffic you were expecting? Remember, that would have...

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SEO Terms Every Website Owner Needs to Know

Written by Nick Stamoulis

Talking about SEO involves throwing out a lot of terminology that can be very confusing for website owners looking to try their hand at doing a little DIY SEO. There is plenty of information available designed to help you through the process, but without a good grasp of the vocabulary it’s like tr...

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Stay Away From Black Hat SEO

Written by Nick Stamoulis

Remember when you were in 5th grade and Officer Friendly taught you just to say “No!” Well, the same rule applies when it comes to black hat SEO techniques. Just don’t do it! A “black hat” technique is anything designed to trick the search engines to artificially boost you rankings. This c...

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How Bounce Rate Relates to SEO

Written by Nick Stamoulis

Bounce rate, or the percentage of visitors that enter a site and leave without viewing other pages on the site, is a search engine ranking factor. The search engines want good sites to rank highly. If people don’t spend much time clicking around on a site it could mean that the site isn’t of goo...

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Don’t Rush Your SEO

Written by Nick Stamoulis

A few weeks ago, SearchEngineWatch.com author John Lynch published a post entitled “4 Reasons Why SEO is Underfunded,” discussing the reasons why SEO doesn’t always get the money (and subsequently the time and effort) it takes to run a successful SEO campaign. I think it is important to mentio...

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Your Website Visitors First, SEO Second!

Written by Nick Stamoulis

If you want your website to be a success, you have to know something about SEO. Part of this involves getting in the minds of the people who will actually come to your site. A lot of times it’s hard to think of yourself as a user and not a webmaster, but it’s something you have to do if you want...

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White Hat SEO Information to Know

Written by Nick Stamoulis

To be a successful site on the web, you have to play by the rules. Countless people out there aim for sneaky search engine marketing that they think will increase their traffic and page rank. What ends up happening is they get reported, red flagged and eventually removed from a search engine entirel...

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Meta Tags, Yes They Are Important

Written by Nick Stamoulis

If you are reading this blog it’s likely that you already know what meta tags are. But for those that don’t, it is the HTML code that contains information that describes your webpage. Even though the meta tags don’t affect the actual content on your page, they are still an important part of bu...

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Patience Is A Necessity When It Comes To SEO!

Written by Nick Stamoulis

Once you have decided to implement a search engine optimization campaign, it’s important to understand that the desired outcome may not come for months, sometimes many months. Even if you have done everything correctly you aren’t going to get instant results. You need to understand that it takes...

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Getting Through the Hard Times of SEO

Written by Nick Stamoulis

Let’s face it: search engine optimization is the biggest pain of owning an online business. It would be great if you could just put your site on the web and have people come to it. As we all know though, that’s far from what happens. Instead, you go through trial after trial, trying to find the ...

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Don’t Rush Your Search Engine Optimization

Written by Nick Stamoulis

It is important to understand that search engine optimization needs to viewed like a planted seed. You plant, you water and things grow…slowly. That doesn’t mean that certain things can’t or won’t occur quicker, but over all you have to be willing to be patient when you start marketing your ...

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