x

SEO Articles

Competitor Info Can Help and Hinder SEO

Written by Nick Stamoulis

Before getting started with an SEO campaign it’s important to conduct research. Obviously you want to spend time researching your target audience and their behavior online, but it’s also important to spend some time researching what your competitors are doing in the online space. Competitor info...

Read More

Small Business SEO Advice

Written by Nick Stamoulis

No matter what the size of your business, it’s important to have a website and spend time optimizing it. Just because you are a small company and get most of your business from referrals, that doesn’t mean that you don’t need to invest in your online presence. Sure, you may be able to maintain...

Read More

Demand Generation and SEO

Written by Nick Stamoulis

How do you effectively optimize your website for SEO when no one is searching for the keywords that best reflect your content? Companies that have carved out an entirely new niche for their brand may find themselves facing such a situation. While there may be “ok” keywords that kind of describe ...

Read More

Don’t Forget About These On Site SEO Factors

Written by Nick Stamoulis

After doing industry, competitor, and keyword research the first phase of an SEO campaign is the on-site optimization phase. This is the process of making changes to your actual website that will attract both search engine spiders and target audience members. A website that is properly optimized f...

Read More

Local SEO Guidelines to Remember

Written by Nick Stamoulis

If people are looking for a local business these days, they don’t turn to the Yellow Pages. They head for the search engines and type in the service, product, or kind of establishment that they are looking for in addition to the location that they are in. While the search engines continue to impro...

Read More

Consider SEO When Developing a Brand

Written by Nick Stamoulis

Search engine optimization is typically a strategy that is implemented once a business has its brand in place. SEO is used to get search engine users to notice the brand. Obviously, there’s nothing wrong with that strategy and SEO can help improve the search engine performance of the brand websi...

Read More

Site Owners Still Responsible for Outsourced SEO

Written by Nick Stamoulis

I have dealt with plenty of SEO consulting and full service SEO clients in my 13 year career that want to hand their site’s SEO off to my company and forget about it entirely—unfortunately a great SEO campaign is going to need input from the website owner, not just the expertise of the SEO provi...

Read More

Are You Keeping Up With Your SEO Resolutions?

Written by Nick Stamoulis

So, here we are almost two months into the New Year. This is about the time that most New Year’s resolutions tend to fade away, if they haven’t already. Due to the demands of everyday life, many people find it very difficult to keep up with the promises that they made to themselves back on Janua...

Read More

SEO Isn’t Responsible for Conversion Rate

Written by Nick Stamoulis

Measuring SEO success and measuring website conversion success are two different things entirely. The goal of an SEO campaign is to generate more traffic and visitors to a site. Once they get there, it’s other factors that determine whether that website visitor will convert. If you find that yo...

Read More

How to Be a Bad SEO Client

Written by Nick Stamoulis

It’s taken a long time (nearly seven years!) but my business has grown to the point where I don’t have to accept every single SEO client that comes my way in order to survive. My SEO company is secure enough that I can afford to be a little discerning when choosing which potential clients I want...

Read More

Demand Generation SEO Tips

Written by Nick Stamoulis

Not every business is going to sell the same things that another business already sells. In fact, there are plenty of businesses out there starting up every day that sell a completely new product or offer a brand new service. Maybe it’s similar to another product or service, or based off of anot...

Read More

Pre SEO Advice for a Referral Based Business

Written by Nick Stamoulis

For some businesses the idea seems outlandish. A business that survives without doing any kind of advertising or marketing? While it may seem hard to believe, there are plenty of businesses out there that get new clients or customers merely based off of word of mouth and referrals. But what happens ...

Read More

An Organic Listing Isn’t Enough

Written by Nick Stamoulis

Today, when people are looking for more information about just about anything, they turn to the search engines. That means that it’s essential for businesses to develop an SEO campaign in order to improve their search engine presence. However, that doesn’t mean that SEO is now the be all end a...

Read More

When Will I See the Effects of Onsite Optimization?

Written by Nick Stamoulis

This is actually a question I get asked quite frequently from prospects, full service SEO clients, people that attend my SEO workshops and oftentimes in random emails and social media messages. I actually got an email just a few weeks ago from a newsletter subscriber wanting to know if I thought he ...

Read More

Who Should Take an SEO Training Course?

Written by Nick Stamoulis

You don’t have to be an SEO expert to understand the basics of SEO. In my opinion, just about every website owner, marketing professional and web developer could stand to take a few SEO training workshops that teach “SEO 101.” Knowing basic SEO means you can take your website’s SEO into you ...

Read More

SEO and Social: It Isn’t One or the Other

Written by Nick Stamoulis

If you are a website owner or business it’s absolutely essential to be involved in both SEO and social media. It’s not a one or the other kind of deal. If you are involved in both but operate the strategies separately- stop doing that, right now. SEO and social media are certainly different s...

Read More

Offsite SEO Can’t Save a Bad Website

Written by Nick Stamoulis

A strong SEO campaign can do a lot of things for your website and your online business. It can help increase your overall online presence, drive more targeted traffic to your website, improve your site’s visibility in the search engines, build your brand’s industry authority and much more. But t...

Read More

Clients Need to Have Realistic SEO Expectations

Written by Nick Stamoulis

Search engine optimization is unlike other forms of marketing in that it needs to be viewed as a long-term process and commitment. Results aren’t going to magically appear overnight. Some SEO clients claim to understand that in the beginning, but as the months go on and there has been only small i...

Read More

New Year’s Resolutions for SEO Clients

Written by Nick Stamoulis

It’s that time of year again. People are vowing to go to the gym more, eat less, spend more time with the kids, learn to cook, etc. etc. As an SEO client or a potential client it’s a good year to look at how the program is progressing and make a few resolutions of your own that will help improve...

Read More

SEO Tips to Compete Locally

Written by Nick Stamoulis

Search engine results are becoming more and more personalized and depend on factors including your search habits, your social media connections, and your location. For this reason, it’s important for businesses to have a local search presence, especially if the business is one that only operates l...

Read More

SEO Best Practices Beyond the Basics

Written by Nick Stamoulis

SEO isn’t something that ever ends. It’s an ongoing process and strategies are built upon over time in order to improve search engine ranking and a brand presence online. The SEO basics are extremely important and lay the foundation for an entire campaign. This involves keyword research, on-site...

Read More

Are You the SEO Tortoise or Hare?

Written by Nick Stamoulis

Perhaps one of the most famous fables is “The Tortoise and the Hare”. If for some reason you aren’t familiar with it, here is a quick synopsis. The hare (basically a rabbit) challenges the tortoise (basically a turtle) to a race. The hare is quick and the tortoise is slow. The hare gets over-c...

Read More

Meta Tag Copywriting Guidelines

Written by Nick Stamoulis

The first phase of an SEO campaign is on site optimization which involves incorporating keywords naturally into all necessary components of a website. One of these components is the website meta tags. While meta tag elements aren’t the ranking factors that they once were, it’s still SEO best pra...

Read More

How to Keep Tabs on Your SEO Competition

Written by Nick Stamoulis

SEO is a three step program that involves research, on-site optimization, and link building. An important part of the research phase is checking out the market and seeing what your competitors are up to. Their strategies should never be copied; instead the information that you find can be used to en...

Read More

Cyber Monday SEO Tips

Written by Nick Stamoulis

It’s almost that time of year again and retailers are getting ready for an influx of holiday business. While brick and mortar stores are preparing for Black Friday, E-Commerce businesses have their sights set on what has become known as Cyber Monday. Now, if you are a follower of this blog or k...

Read More

SEO Is About More Than SERP Ranking

Written by Nick Stamoulis

Search engine optimization is an online marketing strategy that, when implemented properly, will improve a website and brand presence in the search engines and online in general. Nowhere in the definition of SEO does it say that it’s an online marketing strategy that will get you to a number one s...

Read More

Spooky SEO Tactics to Avoid

Written by Nick Stamoulis

In celebration of Halloween, here are a few spooky SEO tactics to avoid because they will certainly come back to haunt you! Link Exchanges “Hey, I’ll link to you if you link to me.” While it may seem like an amazingly simple way to build your links, it won’t establish any trust with the sea...

Read More

Video Marketing Agenda for SEO

Written by Nick Stamoulis

In order to have a successful SEO campaign, you first need to have quality content to optimize. Content doesn’t necessarily need to be text-based. Videos can help your SEO efforts too. In fact, videos are great because in some cases they may attract a whole new audience. Not everybody wants to spe...

Read More

Results Aren’t Enough When Hiring an SEO Firm

Written by Nick Stamoulis

It’s a big decision to hire an SEO firm to handle your search engine optimization. It costs money and you want to make sure that you pick the right firm that will do the best job. Many firms state that it’s “all in the results” when trying to get your business and show examples of previous w...

Read More

3 Things to Know Before You Start Your SEO

Written by Nick Stamoulis

Like any other marketing campaign that you have ever or will ever implement, there is a certain amount of work that should be done before you can start optimizing your website and building inbound links to increase search engine traffic. Without having enough background information or doing proper r...

Read More

Don’t Blog Just for SEO

Written by Nick Stamoulis

Chances are good that if you’ve hired an SEO consultant or have been reading about SEO and doing research on your own that you’ve heard how great blogging can be for SEO. It’s an opportunity to write new keyword rich content for the search engines to index on a regular basis and is another pla...

Read More

Tips for an Effective SEO Partnership

Written by Nick Stamoulis

When you choose to hire an SEO company to handle your search engine optimization, it doesn’t mean that you can sign the contract on the dotted line and then disappear. You should view your SEO provider as a partner, someone that you work with, not just someone that works for you. Throughout the pr...

Read More

SEO Isn’t the First Priority for New Websites

Written by Nick Stamoulis

Search engine optimization is obviously an important part of an online marketing strategy. It’s a smart idea to hire an SEO agency to handle the work for you, but for a new business with a new website it’s best to wait a few years. While you may be thinking, “An SEO company telling people to w...

Read More

SEO Then and Now

Written by Nick Stamoulis

Sometimes it’s fun to take a look back and remember the (not so?) good ole days. SEO is an industry that is changing all the time and if you don’t keep up you’ll get left behind. In the earlier days of SEO it was more about technology and it was the tech people/developers creating optimization...

Read More

Get SEO Services Right the First Time

Written by Nick Stamoulis

An online presence, and more specifically a search presence, can really make or break a company. If a company can routinely be found quickly on a search engine result page for their targeted keywords it will result in more traffic to their website and social pages, which will eventually lead to more...

Read More

Should Marketing Companies Outsource SEO?

Written by Nick Stamoulis

Almost anything can be outsourced these days. But is it a good idea? In some cases, yes. For example, if you want to start a content marketing strategy but have nobody on staff that can write anything worth reading and can’t afford to hire a full time content writer, there is nothing wrong with ou...

Read More

Hiring a Local SEO Firm Doesn’t Change the Rules

Written by Nick Stamoulis

Due to the nature of the SEO process, the SEO firm that you hire does not need to be local. Someone across the country can do just as good a job, and maybe even do a better job. Even though it’s not necessary to hire a local SEO service provider, some companies still feel more comfortable working ...

Read More

How to Spot the SEO Bad Guys

Written by Nick Stamoulis

A business can thrive or fail depending on their search engine and online presence. Since many companies simply don’t have the knowledge or time to dedicate to SEO, they decide to hire an SEO agency. This is a smart decision, but unfortunately in many cases it’s followed up by a dumb decision. T...

Read More

“Quick SEO Advice” Isn’t Free

Written by Nick Stamoulis

It happens all too often.  People call, email and contact us through social media asking for some “quick SEO advice”. Of course, by saying “quick” they mean that they won’t be taking up much of our time and expect it to be free. This is wrong for two reasons. First, when it comes to SEO ...

Read More

The True Cost of SEO

Written by Nick Stamoulis

SEO is free because all you need is an Internet connection to do it, right? Not exactly. In order to implement a good SEO strategy it takes time. First, it takes time to learn the complexities of search engine optimization. Sure, there are tons of free resources out there to learn the basics, but SE...

Read More

Blog Post Optimization Tips to Follow

Written by Nick Stamoulis

Blogs are the original social media outlet. They allow for you to share your ideas and expertise with a target audience in an informal manner and encourage communication. Businesses have long used blogs to their advantage to build brand awareness and establish their online identity as an authority f...

Read More

Don’t Be an SEO Cookie Monster

Written by Nick Stamoulis

Ah, Sesame Street. A childhood favorite for many of us, it taught us our ABC’s and valuable lessons about diversity and conflict resolution. It also taught us that it’s OK to gobble down a bunch of cookies in one sitting. Well, not really, but that’s what Sesame Street’s Cookie Monster is be...

Read More

Is SEO Getting In Your Way?

Written by Nick Stamoulis

Keyword research. Check. On-site optimization. Check. Link building. Check. Increased search engine ranking. Check. Increased sales, leads, or conversions…not so much. What’s going on? It could be a classic case of getting so caught up in SEO that the needs of the target audience gets lost in th...

Read More

On Site SEO First, Links Second

Written by Nick Stamoulis

An SEO campaign can be separated into two parts, on-site and link building. On-site optimization involves making changes to your website to be found by the search engines and link building is an ongoing campaign to increase a website and company brand visibility in the search engines and online in g...

Read More

Localize Your SEO for Mobile Web Users

Written by Nick Stamoulis

The number of people using smart phones and browsing the web while on the go continues to increase. Within the next few years it’s predicted that smart phone usage will grow at even faster rates. Eventually, it will be hard to find a cell phone that isn’t “smart”. So, what does this mean for...

Read More

The SEO Puzzle: Do You Have the Pieces?

Written by Nick Stamoulis

SEO is like a puzzle. Without all of the necessary pieces located in the right place and doing their job, it just doesn’t work. Sometimes SEO can be challenging and frustrating to piece together to figure out what works and what doesn’t. But, like putting together a puzzle, when it all comes tog...

Read More

Why an SEO Client Needs to be a Team Player

Written by Nick Stamoulis

The relationship between an SEO agency or consultant and a client needs to be viewed as a partnership. An SEO client can’t sign a contract and then disappear for 6 months. It doesn’t work like that. It’s important for the client to communicate with the SEO specialist on a regular basis and at ...

Read More

SEO Is Like Dessert

Written by Nick Stamoulis

When implementing an SEO campaign one piece of advice is to think of it like dessert, maybe like a box of cookies for example. It might be tempting to eat the whole box in one sitting, but it’s likely that you will feel sick after doing so and probably gain a few pounds in the process. Like desser...

Read More

SEO Can’t Make A Horse Drink

Written by Nick Stamoulis

Any website owner that wants to be relevant or find much success these days needs to implement a search engine optimization campaign. SEO is a great tool for websites across all industries to get noticed by the search engines and by a target audience. However, SEO has limitations. The main reason to...

Read More

Don’t Be an SEO Copycat

Written by Nick Stamoulis

The first step to an SEO campaign is to do research. This includes determining top online competitors and checking out their SEO and online marketing strategy. This is an important step that shouldn’t be overlooked, but it shouldn’t be agonized over either. Unfortunately, some website and busine...

Read More