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Watch Out for Duplicate Content Errors

Writing by Brick Marketing in SEM

The search engines do not like to see duplicate content. In the eyes of the search engine spiders, duplicate content is an attempt to get more links to rank on a SERP (search engine results page) for specific keywords. Thanks to the Panda update, we know that we shouldn’t publish duplicate content across the web and the focus is now on original content when submitting to article submission and industry sites. But what about on your own website? Duplicate content there is also a big “no no” and in most cases a website owner might not even realize that they have a duplicate content issue. Check your website to make sure that these issues don’t apply: /index.html version of homepage This is a common error that happens to many websites. In addition to the homepage “http://www.yourwebsite.com” , there is also a “http://www.yourwebsite.com/index.html” version that may appear CLICK HERE TO READ MORE...

Business.com Launches New PPC Listing Service

Writing by Brick Marketing in SEM

Business.com, the premier online destination for businesses to research, find, and compare the products and services they need to run their businesses, has recently launched a new and improved directory, designed to better highlight B2B vendors. Known as “The Grid,” this PPC listing service and business directory is a cost effective way to connect your business to thousands of customers and help your SEO. Unlike most business directories, the Business.com Grid gives your business the opportunity to list much more than just a sentence or two describing your company. You can showcase any recent reviews and rewards, CLICK HERE TO READ MORE...

Retargeting: Effective Marketing or Creepy?

Writing by Brick Marketing in SEM

To understand this post you’ll need to know what retargeting is. Here’s a definition of retargeting for those who aren’t in the know: Retargeting “is also referred to as behavioral retargeting or behavioral remarketing. Retargeting allows online advertisers to target consumers based on their previous interactions with their website.” Basically, what happens when you have a retargeting campaign set up is that a visitor to your site (or a certain section of your site) is “cookied”. When they visit websites that are in the display networks that you are running retargeting ads on, they will see your banner ads. Now CLICK HERE TO READ MORE...

AdWords Advantage Hosts PPC Training Online Seminar

Writing by Brick Marketing in SEM

Are you a marketer or business owner looking to get more out of your AdWords PPC campaign? Do you want to learn how to drive more targeted traffic, increase your click through rates and up your conversion rate? If you want to get the most bang for your PPC buck, then sign up today for the AdWords Advantage PPC Training Online Seminar! This is the first online training summit designed to help AdWords advertisers achieve results! The online event starts Tuesday, May 10th and runs for 2 weeks. Content from the summit will be available online for 90 CLICK HERE TO READ MORE...

Negative Keywords Create Positive PPC Results

Writing by Brick Marketing in SEM

When implementing a pay per click campaign it’s just as important to figure out the keywords that you don’t want to target as it is to figure out the ones that you do. Some keywords and keyword phrases might be related to what you offer, but aren’t 100% accurate. Therefore, it’s important to note the negative keywords of your campaign, or the keywords that you want to exclude. Negative keywords are words or phrases that you don’t want to be associated with your product or brand. One of the most common negative keywords is “free”. For example, if you are a CLICK HERE TO READ MORE...

Examining PPC vs. SEO

Writing by Brick Marketing in SEM

PPC, or pay per click advertising, and SEO, or search engine optimization, both fall under the search engine marketing (SEM) realm. PPC advertising is a pretty straightforward approach to marketing yourself online. When utilizing PPC the advertiser pays the search engine or content site only when their ad is clicked on. Costs vary. Search engines have a keyword bidding system implemented, in which you compete with your competitors for specific keywords that relate to your product or service, while many content sites have flat rates. On the other hand, SEO is the process of building your website and links in CLICK HERE TO READ MORE...

Learning from Your Search Engine Marketing Mistakes

Writing by Brick Marketing in SEM

If you are a website owner, you know the importance of traffic. For the most part, traffic comes from proper search engine optimization. If you use SEO well in your marketing, you will see a significant change in the amount of people that come to your site in comparison to times when you don’t use search engine marketing. While you may have tried your hand at this concept, it’s often difficult to figure out just the right strategy to employ for results. The best thing you can do is discover your mistakes and learn from them. Here are some suggestions CLICK HERE TO READ MORE...