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Business.com Launches New PPC Listing Service

Writing by Brick Marketing in SEM

Business.com, the premier online destination for businesses to research, find, and compare the products and services they need to run their businesses, has recently launched a new and improved directory, designed to better highlight B2B vendors. Known as “The Grid,” this PPC listing service and business directory is a cost effective way to connect your business to thousands of customers and help your SEO. Unlike most business directories, the Business.com Grid gives your business the opportunity to list much more than just a sentence or two describing your company. You can showcase any recent reviews and rewards, as well as list any promotions your business might be offering to new customers. You also get to upload your logo, which is great for branding. With a Grid listing, your business gets top-of-page placement (for maximum customer exposure) and national coverage with 10k+ categories to choose from. This helps CLICK HERE TO READ MORE...

Retargeting: Effective Marketing or Creepy?

Writing by Brick Marketing in SEM

To understand this post you’ll need to know what retargeting is. Here’s a definition from SEOMoz for those who aren’t in the know: Retargeting “is a form of marketing in which you target users who have previously visited your website with banner ads on display networks across the web.” Basically, what happens when you have a retargeting campaign set up is that a visitor to your site (or a certain section of your site) is “cookied”. When they visit websites that are in the display networks that you are running retargeting ads on, they will see your banner ads. Now CLICK HERE TO READ MORE...

AdWords Advantage Hosts PPC Training Online Seminar

Writing by Brick Marketing in SEM

Are you a marketer or business owner looking to get more out of your AdWords PPC campaign? Do you want to learn how to drive more targeted traffic, increase your click through rates and up your conversion rate? If you want to get the most bang for your PPC buck, then sign up today for the AdWords Advantage PPC Training Online Seminar! This is the first online training summit designed to help AdWords advertisers achieve results! The online event starts Tuesday, May 10th and runs for 2 weeks. Content from the summit will be available online for 90 CLICK HERE TO READ MORE...

Add LinkedIn Ads to Your B2B PPC Strategy

Writing by Brick Marketing in SEM

Pay per click advertising can be a great way to promote a business or company website online. PPC can be a cost-effective way to get noticed by your target audience. When people think about PPC ads, they typically tend to think about sponsored ads that are located on the top or on the side of a search engine results page in Google, Bing, or Yahoo! However, there are other places to incorporate PPC ads that might be even more effective. For example, LinkedIn recently accounted for 1% of all online display ads in the United States according to CLICK HERE TO READ MORE...

Negative Keywords Create Positive PPC Results

Writing by Brick Marketing in SEM

When implementing a pay per click campaign it’s just as important to figure out the keywords that you don’t want to target as it is to figure out the ones that you do. Some keywords and keyword phrases might be related to what you offer, but aren’t 100% accurate. Therefore, it’s important to note the negative keywords of your campaign, or the keywords that you want to exclude. Negative keywords are words or phrases that you don’t want to be associated with your product or brand. One of the most common negative keywords is “free”. For example, if you are a CLICK HERE TO READ MORE...

Examining PPC vs. SEO

Writing by Brick Marketing in SEM

PPC, or pay per click advertising, and SEO, or search engine optimization, both fall under the search engine marketing (SEM) realm. PPC advertising is a pretty straightforward approach to marketing yourself online. When utilizing PPC the advertiser pays the search engine or content site only when their ad is clicked on. Costs vary. Search engines have a keyword bidding system implemented, in which you compete with your competitors for specific keywords that relate to your product or service, while many content sites have flat rates. On the other hand, SEO is the process of building your website and links in CLICK HERE TO READ MORE...

Learning from Your Search Engine Marketing Mistakes

Writing by Brick Marketing in SEM

If you are a website owner, you know the importance of traffic. For the most part, traffic comes from proper search engine optimization. If you use SEO well in your marketing, you will see a significant change in the amount of people that come to your site in comparison to times when you don’t use search engine marketing. While you may have tried your hand at this concept, it’s often difficult to figure out just the right strategy to employ for results. The best thing you can do is discover your mistakes and learn from them. Here are some suggestions CLICK HERE TO READ MORE...