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Google Penalty or Algorithm Update: What’s the Difference?

Writing by Nick Stamoulis in Search Engines


Many sites were impacted by Google Penguin, the latest SEO update from Google. Sites that were hurt by the algorithm update saw a major loss of traffic on April 24th, and many sites are still struggling to figure out exactly where they went wrong and what they can do to recover. I’ve spoken with numerous site and small business owners in the past month that want to know how they can remove this “penalty” from their site, and it’s important to understand that if your website was affected by Penguin you did not suffer an manual penalty, your site was caught in an algorithm update. Manual Google Search Engine Penalty According to Matt Cutts, head of Google’s web spam team, “Google’s definition of a ‘penalty’ is when manual action is taken against a site.” A “penalty” is when an actual human being at Google takes manual action against a CLICK HERE TO READ MORE...

Using Google Analytics – SEO Video Lesson

Writing by Brick Marketing in Search Engines


Google Analytics is incredibly important for tracking not only how many visitors are coming to your site, but also what kind of actions they are taking once they arrive. Sites that have been online for a little while can use the data found in their Google Analytics account to help guide their onsite SEO, including keyword research. Watch this week's SEO video lesson from Nick Stamoulis here! For more Internet marketing lessons from Nick Stamoulis, check out the Brick Marketing Internet marketing video lesson CLICK HERE TO READ MORE...

Search Just Got Even More Social

Writing by Brick Marketing in Search Engines


If you’ve been paying attention to SEO trends at all in the last couple of years you should know that social media is no longer just a branding or customer service tool for business. A social media presence can improve SEO efforts. Both Google and Bing incorporate social signals into their search engine algorithm. However, Bing is now taking social search one step further. Last week Bing launched “the new Bing” and one noteworthy feature is the addition of a dedicated “social sidebar” that will appear on a search results page. If you’re logged into Facebook and CLICK HERE TO READ MORE...

Google Panda Update vs. Google Penguin Updates

Writing by Nick Stamoulis in Search Engines


The SEO community has been a buzz this past week with the latest update from Google, named Penguin. Penguin came down the pipeline last week, right on the tail of the latest Panda update. Since most of the big updates in the past year have been focused on Panda, many site owners are left wondering what the real differences between Panda and Penguin are. Here is a breakdown: Google Panda Update Overview: According to Google’s official blog post when Panda launched, This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites CLICK HERE TO READ MORE...

Set Up a Google Places Account Now

Writing by Brick Marketing in Search Engines


Is setting up a Google Places account something that you’ve been meaning to do, but just haven’t gotten around to yet? If so, you are missing out on lots of opportunities and you can’t waste any more time. It doesn’t take long to set up and verify a Google Places account, so you really have no excuse. Set up a Google Places account right now to start taking advantage of these benefits: Prominent SERP Presence It’s extremely difficult to get your website listed on the first page of a Google search result. However you can improve your chances CLICK HERE TO READ MORE...

Google Went SEO Update Crazy

Writing by Nick Stamoulis in Search Engines


I’ve been working in the Internet marketing and SEO industries for nearly 13 years, and March 2012 has got to be one of the most active months for Google updates that I’ve ever seen. We are used to hearing about a few updates (usually small ones) every month. A game changer (like the Google Panda update or Google+) comes around every now again and shakes up the SEO industry for a few months while site owners scramble to make sense of the “new order.” (In my opinion, as long as you stick to white hat SEO these Google updates shouldn’t CLICK HERE TO READ MORE...

Is Personalized Search a Bad Thing?

Writing by Nick Stamoulis in Search Engines


I came across this great article on SearchEngineLand the other day that discussed how users feel about personalized search. The debate has been going back and forth for some time about whether personalized search is a good or bad thing for the end user, who in the end is Google’s customer. Some say it makes for a better search experience because it tailors the search results to the things that are the most applicable to them, minimizing the amount of clutter they have to dig through. Others don’t like it because they feel like it limits the information CLICK HERE TO READ MORE...

Don’t Let Google SEO Freak You Out!

Writing by Brick Marketing in Search Engines


Obviously, Google is the king of search. Sure, Bing has made impressive strides and some people will never stray from Yahoo! but when it comes to search, Google is where it’s at and has by far the largest share of the search market. Google is so much more than a search engine and has become a part of our everyday lives. As a business owner you want your website to perform well in Google in order to get traffic which will turn into sales and leads. A popular consensus in SEO circles is to optimize your CLICK HERE TO READ MORE...

7 Specific Google SEO Quality Guidelines

Writing by Nick Stamoulis in Search Engines


As a white hat SEO practitioner, I take everything the search engines say about SEO very seriously. If Google or Bing declares a particular link building or onsite optimization tactic black hat, then my company tries to avoid it at all costs when executing our clients’ SEO campaigns; I never want to run a client’s website afoul of the search engine SEO quality guidelines. Google’s Webmaster Guidelines are a great resource for site owners and those just getting into SEO because it clearly outlines what is and what isn’t acceptable SEO according to Google. I recently noticed that Google CLICK HERE TO READ MORE...

What to Know About Google’s New Update

Writing by Brick Marketing in Search Engines


Last week Google announced another algorithm update, called the "page layout algorithm update", which will target sites that have too many ads above the fold. Users find it frustrating when they click on a search result and then have a difficult time finding the actual content. Google wants to provide its users with the best possible experience and will now be penalizing sites in which the content is not prominent on the page. There are two ways to look at this algorithm update. First, it’s great because it’s going to knock out many spammy, affiliate, and AdSense filled CLICK HERE TO READ MORE...

3 Ways Google Changed SEO in 2011

Writing by Brick Marketing in Search Engines


First, let’s set the record straight. Google changed SEO in many more than three ways in the past year. Google’s algorithm and policies are continually changing so it could even be safe to say that it changed SEO on a daily basis. Of course, some changes got a lot more attention than others, and rightly so. These changes could be known as “game-changers”. Obviously they each received a lot of press and attention within the last 12 months. Let’s take a look. #1 - The Panda Update Originally labeled the “Farmer Update”, Panda was a huge algorithm update that targeted “content CLICK HERE TO READ MORE...

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