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Understanding Google Penalties: Penguin 2.0 Is Coming

Writing by Brick Marketing in Search Engines

Understanding Google Penalties: Penguin 2.0 Is Coming

Word on the street is that Penguin 2.0 will be coming to a Google organic search result near you very shortly. If you aren’t familiar with the Google Penguin algorithm update, it was first launched in the spring of 2012 and targeted websites that were using low quality (spammy) link building tactics. According to Matt Cutts, head of the web spam team at Google, Penguin 2.0 will be significant. Website owners- you’ve been warned. Because Penguin 2.0 hasn’t happened yet and the only thing that we know for sure is that it is on the horizon, we figured we’d take this opportunity to discuss search engine penalties as a whole and try and clear up some of the confusion that exists among our clients and blog readers. The first thing to understand is that there are two different kinds of search engine penalties. CLICK HERE TO READ MORE...

Search Engine Penalty: Manual or Algorithmic?

Writing by Brick Marketing in Search Engines

Search Engine Penalty: Manual or Algorithmic?

If you’ve noticed a significant dip in traffic to your website that spans a substantial amount of time (more than just a few days or weeks) and you haven’t scaled back any of your marketing efforts and can’t attribute it to external factors like the seasonality of your product or service your website may have incurred a penalty. The first thing to do is to check your Google Webmaster Tools account to see if there have been any notifications. Google may have sent a warning explaining what happened. Then again, maybe they didn’t, so just because there CLICK HERE TO READ MORE...

Is Your Website In the Google Sandbox?

Writing by Brick Marketing in Search Engines

Have You Been “Sandboxed”?

SEOs spend a lot of time thinking about the Google search algorithm. After all, Google is the King of Search as everyone “Googles” what they are looking for. Unfortunately the Google algorithm remains a secretive entity and we are only left to trial and error to even begin to understand it. However, one component of the algorithm that is widely agreed upon among the SEO community is that the domain age of a website plays a factor. “How come?” you might ask. Well, Google provides a service just like any other business. They want their service to be the best one CLICK HERE TO READ MORE...

Google Tells Us “How Search Works”

Writing by Brick Marketing in Search Engines

Do You Know “How Search Works”?

As part of its continued effort to be more transparent, Google has recently published “How Search Works” on its Inside Search site which tells the “from algorithms to answers” story. The main “How Search Works” page tells the story in image form as you scroll down and it is separated into three parts: Crawling and Indexing, Algorithms, and Fighting Spam. Google explains that it navigates the web by following links from page to page and that webmasters can choose whether or not to have their sites crawled. Of course, any site owner that wants to get its content CLICK HERE TO READ MORE...

The Secret to Withstanding the Next Google Update

Writing by Shawna Wright in Search Engines

The Secret to Withstanding the Next Google Update

Panda, Penguin, ads above the fold, exact match domains, Venice---it sometimes seemed like a new Google update was rolling out every other week in 2012. If you want to see exactly how many Google updates actually went live SEOMoz has a great algorithm change timeline. Panda and Penguin were undoubtedly the heaviest hitters of the 2012 Google updates and some site owners that got whacked back in April with Penguin are still struggling to completely recover. A lot of site owners, and some SEOs, cried foul and say they were unfairly penalized by a Google update but one CLICK HERE TO READ MORE...

What’s Up With Google Debt Collectors?

Writing by Brick Marketing in Search Engines

highervis

This is a guest post by Amanda DiSilvestro of HigherVisibility Google might be on top of the world, but let’s not forget they still need your money. Google AdWords is a huge source of revenue for the search engine giant, so if you’re in debt they’re going to find you and collect just as any other good business would. Unfortunately, Google isn’t quite as clear about their debt collections processes as they are other aspects of their business such as education and algorithm updates (and for anyone who follows algorithm update announcements, you know that this isn’t saying much). The biggest CLICK HERE TO READ MORE...

Ways to Claim More SERP Real Estate

Writing by Brick Marketing in Search Engines

When people are looking for information today they typically turn to their favorite search engine, which is most likely Google. Not only do you want your business to appear within search results, but ideally you want your business to appear multiple times on a SERP (search engine results page). This is especially true for branded search. If the only thing that comes up for your brand is your website, that means that there is still a lot of SERP space that is showing up and may even include some of your competitors. It’s important to CLICK HERE TO READ MORE...

Google’s Venice Update—The Forgotten Local Update

Writing by Nick Stamoulis in Search Engines

In the last few months I noticed that Brick Marketing was ranking in the top five search results for incredibly broad, national keywords like “SEO company.” We’ve been doing very well for localized keywords for a long time, but to see the company crack the SERPs for a national keyword (especially one as competitive as that) was a huge win. But something was felt amiss and I couldn’t put my finger on it until recently when I remembered the Google Venice update and its impact on local SEO. Chances are you don’t remember the Google Venice update either—even CLICK HERE TO READ MORE...

Bing Webmaster Guidelines: Does Anyone Care?

Writing by Nick Stamoulis in Search Engines

Bing recently announced on its blog that it released the Bing Webmaster Guidelines. According to Bing: These Webmaster guidelines are broad, but provide guidance on major points such as: 1. Technical SEO 2. Social Media 3. Content 4. Links 5. Things to Avoid Changes should be infrequent as these current Bing Webmaster Guidelines cover most major topics. They are not exhaustive and you should not expect to find deep, technical answers in them. They are intended to help most business owners understand the broad strokes of search marketing. Here at Brick Marketing we had an internal discussion about the release of the Bing Webmaster Guidelines. CLICK HERE TO READ MORE...

Using Google Webmaster Tools to Verify a Site

Writing by Brick Marketing in Search Engines

In this week’s SEO link building video lesson, Nick Stamoulis explains the difference between Google Analytics and Google Webmaster Tools. Google Webmaster Tools shows you what is going on with your site “under the hood," whereas Google Analytics shows you where your traffic is coming from. For SEO purposes, you can submit your XML sitemap to Google Webmaster Tools and then check to see what pages are getting crawled and indexed. Google Webmaster Tools also shows you crawl errors and blocked URLs that can affect your overall SEO. Actively using Google Webmaster Tools can alert you to notifications from Google if something CLICK HERE TO READ MORE...

Create a Search Engine Spider Friendly Site

Writing by Brick Marketing in Search Engines

The whole purpose of having a business website is to get visitors to the site that will ultimately become clients or customers. For most websites, the number one referral source of traffic is Google. For most people, Google is the first place they go when they are looking for just about anything. If you want your website to be successful, it needs to rank well in Google. The Google search algorithm is complex but we do know that the data is pulled from search engine spiders that are continually crawling the web link to link in CLICK HERE TO READ MORE...

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