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Top 5 Video Marketing Myths

Writing by Brick Marketing in Online Video Marketing

If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every business has a website and is fighting for a prominent search engine presence, but there aren’t nearly as many businesses fighting for a YouTube presence. That means that creating and posting videos provides you with more opportunities to target specific keywords. Many businesses are hesitant to create videos. Hopefully by clearing up some video marketing myths, you will feel more confident and willing to move forward with a video marketing strategy. Nobody Will Watch It Marketing is about being where the people are, right? Well people spend up to 20 hours a month on average watching videos online on sites like YouTube and Hulu. There’s a reason why YouTube is the second largest search engine after Google. Some people prefer to learn visually and find it more entertaining to watch a CLICK HERE TO READ MORE...

Video Marketing Agenda for SEO

Writing by Brick Marketing in Online Video Marketing

In order to have a successful SEO campaign, you first need to have quality content to optimize. Content doesn’t necessarily need to be text-based. Videos can help your SEO efforts too. In fact, videos are great because in some cases they may attract a whole new audience. Not everybody wants to spend time reading an article or a whitepaper but they may be more likely to watch, or listen to, a short video. Here are 4 steps to creating a video for SEO: Film For most, this is the hardest step because they don’t know what they should be filming or think that CLICK HERE TO READ MORE...

Tips for Creating Videos that Help Your SEO – SEO Video Lesson

Writing by Brick Marketing in Online Video Marketing

Video marketing is a great way to breathe new life into your content marketing. It takes static text and presents your ideas, messaging and brand in a new and exciting way. Coming up with ideas for your video marketing campaign is only as complicated as you make it to be! Watch this week's SEO video tip from Brick Marketing President Nick Stamoulis here! For more Internet marketing video tips and lessons from Nick Stamoulis, check out the Brick Marketing Internet marketing video lesson archive CLICK HERE TO READ MORE...

Do You Have the Right Video Marketing Priorities?

Writing by Brick Marketing in Online Video Marketing

YouTube has made it very easy for anyone to create a video, upload it, and share it with others. Millions of people visit the site on a daily basis, which has resulted in numerous “YouTube sensations”: people featured in videos that have gone viral and achieved an astounding number of views in a short period of time. Since it seems to happen fairly frequently businesses want to get in on the action. They think that if they create something crazy, funny, and attention grabbing it will result in a few thousand hits overnight and achieve a quick uptick in website CLICK HERE TO READ MORE...

Top 3 Video Marketing Musts

Writing by Brick Marketing in Online Video Marketing

If we’ve learned anything from the success of YouTube it’s that people love to watch videos about just about anything. No matter what the content of the video is, it somehow seems more interesting or entertaining to watch a video about something rather than read about it. Marketers have realized this and are now beginning to incorporate videos into the mix more often, although they sometimes forget some important steps. In order to get the most out of your video, don’t forget these 3 video marketing musts: Create for your target audience There is a misconception that a marketing video needs to be CLICK HERE TO READ MORE...

3 Important Video Marketing Tips

Writing by Brick Marketing in Online Video Marketing

When people think of online content marketing, typically the first things that come to mind are articles, blog posts, and email newsletters. However, there is another form of content marketing that can very powerful if executed properly, and that is video marketing. YouTube is the second largest search engine, after Google. People are watching videos, whether they are made by professionals or amateurs. Videos can attract a different audience, one that might not want to take the time to read a white paper or an article. Video marketing certainly isn’t just for B2C businesses. If you are in a B2B CLICK HERE TO READ MORE...

The Power of Online Video Marketing

Writing by Brick Marketing in Online Video Marketing

Video hosting sites like YouTube have made it easy to upload and share your videos online. Why not implement video into your marketing strategy? While bringing a bit of the traditional TV advertising aspect to the web, producing a video provides an opportunity to give a face and voice to your company. If done correctly, it can make you come across as more relatable and human. Like any other form of marketing communication, content is key. Any video that you decide to produce should have a purpose, even if it is just a tour of your company or a client testimonial. CLICK HERE TO READ MORE...