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How to Clean Up a Link Portfolio

Writing by Brick Marketing in Link Building

Inbound links are an important part of SEO, but you don’t want any old link pointing to your site. Unfortunately some website owners are learning this the hard way recently. The latest Google algorithm updates are penalizing sites that have lots of low quality backlinks. If you want to recover from a penalty, you need to invest the time that it takes to completely analyze your backlink profile and take the steps necessary to get any bad links removed. The first step is to generate a report of all of your inbound links using Google Webmaster Tools or another backlink reporting tool. Depending on how long your website has been active, this report could include thousands of links. The next step is tedious, but it must be done. You are going to have to visit every one of these links manually. CLICK HERE TO READ MORE...

Avoid Links from Sites with These Traits

Writing by Brick Marketing in Link Building

Link building is an important part of the SEO process. Inbound links are what conveys trust to the search engines. In a way, links help tell the search engines your story. It’s important to be associated with the right websites in order to convey the right story. Not all links are created equal, just like all websites aren’t created equal. There are lots of bad websites that exist and it’s important to determine whether a site is worth getting a link from. Here are a few indicators of a bad website to avoid CLICK HERE TO READ MORE...

The Right Way to Use Forums for Link Building

Writing by Brick Marketing in Link Building

Link building is an important part of SEO because inbound links pointing to your website are what establish search engine trust over time. One of the most important things to remember when building links to your site is that the search engines want to see a diverse portfolio of links. If all of your links are from directories or guest blog posts, it’s important to branch out and create links in other ways too. Online forums are a great way to gain exposure and build links, but there is a right way to do it and CLICK HERE TO READ MORE...

What is Natural Link Building? – SEO Video Lesson

Writing by Brick Marketing in Link Building

Natural links are inbound links that site owners didn't intentionally create as part of their link building campaign. Natural link building is a positive product of all the rest of the SEO and online marketing work that you do like social media marketing, online PR, content marketing and more. People find and link to your content because it's great content, not because you went out looking for links! Watch this week's SEO video lesson from Nick Stamoulis here! For more link building lessons from Nick Stamoulis, check out the Brick Marketing link building video lesson CLICK HERE TO READ MORE...

Why Is Internal Linking Important?

Writing by Nick Stamoulis in Link Building

The search engines don’t rank websites as a whole in the SERPs; they rank individual pages. For most site owners, their homepage is going to get the lion’s share of traffic and inbound links, but that doesn’t mean that deeper internal pages can’t also be useful from an SEO standpoint. However, in order for those internal pages to effectively compete in the search results they need their own (albeit smaller) link portfolio and search engine trust. That’s where internal linking comes into play. When one site links to another, it passes along “link juice,” or a little bit of that first CLICK HERE TO READ MORE...

5 Blog Commenting Tips for Link Building

Writing by Brick Marketing in Link Building

It’s important to develop a link building strategy that incorporates a variety of tactics. One popular link building tactic is blog commenting. Leaving a thoughtful and insightful comment on a blog post along with a name, email address, and link is not only a great way to get an inbound link but it can also improve your company/brand visibility and establish your place as a thought leader in a particular industry. Blog commenting etiquette 101 tells you that you need to take the time to actually read the post and submit a worthwhile comment, but in CLICK HERE TO READ MORE...

Blog Commenting Best Practice Tips – SEO Video Lesson

Writing by Brick Marketing in Link Building

In order to make sure your blog comment goes live, it's important to take the time to actually read the post and write a well thought out response. You don't want to give the blog owner any reason to think you're a spammer. Since blogs are inherently social in nature, it's worth linking to your social profiles, in addition to your company site, to help drive traffic to your profiles and get new fans/followers. Watch this week's SEO video lesson here! For more link building tips and lessons from Nick Stamoulis, check out the Brick Marketing link building video CLICK HERE TO READ MORE...

Give Links to Get Links

Writing by Brick Marketing in Link Building

If you’re a smart website owner you know the importance of links. Inbound links to your website from relevant sources pass on a “trust factor” to the search engines. It’s easy to become so consumed with getting inbound links that website owners can forget that outbound linking can be part of an inbound linking strategy too. Confusing? Let’s explain. As gigantic as the web is, if you think about it, it can really be broken up into separate communities or niches. Each business is part of a community with other individuals and businesses that are in CLICK HERE TO READ MORE...

A Link Audit Can Gauge Link Building Success

Writing by Brick Marketing in Link Building

A link audit is a rather tedious task to complete, but it’s worth the time and effort because it provides you with great insights about your link portfolio and how your website is viewed by the search engines. In order to conduct a link audit, you will need to use a tool like Link Diagnosis that will provide you with a list of your inbound links. Next, you will need to visit each of these links in order to determine what kind of link it is and categorize the links into the following categories: Article/Guest Blog Post, CLICK HERE TO READ MORE...

Black Hat SEO Tactic to Avoid: Link Schemes

Writing by Nick Stamoulis in Link Building

Google says it flat out in their Webmaster Guidelines, “Your site's ranking in Google search results is partly based on analysis of those sites that link to you.” The more quality sites that link to pages of your website, the more valuable it becomes in the eyes of the search engines. Although this is not the only factor impacting how well your site performs in the search engines, it’s is a critical component and one that you as a site owner can leverage for your SEO. After you properly optimize your website, it’s vital to build up your link portfolio CLICK HERE TO READ MORE...

Are You Using Anchor Text Correctly?

Writing by Brick Marketing in Link Building

Anchor text (the visible text of a hyperlink on a webpage) serves more than one purpose. Obviously, it’s much better from a user experience standpoint. If you wanted to reference another webpage and included the full http:// web address every time, especially within the middle of a sentence or paragraph, it would look terrible. But that’s not the only reason to use them. Anchor text also serves an important search engine optimization purpose. Inbound links are a search engine ranking factor because they convey trust to the search engines. If a webpage has inbound links coming from relevant, quality sources, CLICK HERE TO READ MORE...

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