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Link Building Articles

These Links Aren’t Worth It

Written by Nick Stamoulis

If anyone ever claims that link building is easy, they are probably doing it wrong and building the wrong kinds of links. Sure, there are plenty of sites out there that may provide link opportunities but that doesn’t mean that they are all good. Actually, if a link is easy to get it should raise a...

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Don’t Make Bad Decisions with Competitor Links

Written by Nick Stamoulis

As part of an SEO campaign it’s highly recommended to spend some time conducting a link audit. There are many tools (both free and paid) that will provide you with link data of your own site and of the sites of your competitors. It’s important to get an inside look at how the search engine spide...

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Build Links by Maintaining Relationships

Written by Nick Stamoulis

Link building is a huge component of an SEO strategy since inbound links to a site are what help to establish trust and relevance with the search engines. Link building has undergone many facelifts through the years. At one time almost any link had value and paying for links wasn’t uncommon. Th...

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Should On Page Links be Limited?

Written by Nick Stamoulis

Links are an important component of SEO because the search engine spiders crawl the web from link to link to determine what certain pages are about in order to rank them properly. While the link focus of an SEO campaign tends to be on generating valuable inbound links to a site from outside sources...

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Are You Overlooking Valuable Linking Opportunities?

Written by Nick Stamoulis

Building quality, white hat links is tough work. While it’s important to be efficient with your link building, taking shortcuts will usually land you in hot water. However, just because building inbound links can be challenging and time-consuming, that doesn’t mean it has to be all that painful ...

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Remove This Unnecessary Link from Your Site

Written by Nick Stamoulis

A huge part of website development and SEO are links. Inbound links from other relevant websites help to improve your search engine authority and help generate traffic to your site. Outbound links to other websites provide visitors with additional information. Internal links from one page of your si...

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How to Avoid a Link Penalty

Written by Nick Stamoulis

Prior to the Google Penguin update, people were a little more reckless with their link building. If they could drop a link on a site and include anchor text, they’d do it. Once Google cracked down on this practice, the game has been somewhat different. The focus is now on building a natural link p...

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The Top Link Building Priority

Written by Nick Stamoulis

Link building is an important part of SEO. There’s no denying that. Inbound links to your website help to convey to the search engines that your site is trusted. However, link building has gotten somewhat out of hand, which is why Google is beginning to take a closer look at the inbound link portf...

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Don’t Kill Your SEO Trust Factor with Broken Links

Written by Nick Stamoulis

Linking is an essential part of website development and of SEO. Internal links from one page to the next of your site help for website usability purposes. If you reference a product or service that you offer on a different page, link to that product or service page making the experience seamless f...

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Are Outbound Links Worth It?

Written by Nick Stamoulis

An outbound link is any link on your site that sends visitors to another site. It could be a link to your social profiles, an article you quoted in a blog post, a local event page, a business partner and so forth. Outbound links can be bittersweet for some site owners. While they might be a great wa...

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Don’t Disregard NoFollow Links

Written by Nick Stamoulis

Inbound links pointing to your site can be “dofollow” or “nofollow”. Dofollow links are regular links that the search engines crawl and use to establish website relevancy and power. They pass on trust from one website to another. Nofollow links have an additional attribute and look like this...

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Who’s Name to Use for Link Building?

Written by Nick Stamoulis

When executing a white hat link building strategy for our clients, one of the key components is often blog commenting. Leaving comments on relevant and reputable industry blogs is a great way to augment your link portfolio with valuable links, as well as build relationships with industry bloggers, i...

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Outbound Linking for SEO

Written by Nick Stamoulis

When people in SEO circles talk about linking, it’s typically about inbound linking. After all, inbound links pointing to your website are what establishes trust with the search engines. A website that naturally grows an impressive inbound link portfolio from relevant sources over time is going to...

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Improve Local Link Building with These Tips

Written by Nick Stamoulis

If you cater to a local audience, it’s important to dedicate time to local link building. Local link building efforts not only tell the search engines where you are located and who you are trying to target, but also help generate valuable traffic to your website. Here are 5 tactics to implement in...

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What Kind of Inbound Links Get Sites in Trouble?

Written by Nick Stamoulis

Links are the currency of the online world; the more links your site has the more valuable it becomes in the eyes of the search engines. But the search engines know that site owners understand the importance of inbound links, and they also know that there are spammers out there that are looking to m...

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Avoid Links from Sites with These Traits

Written by Nick Stamoulis

Link building is an important part of the SEO process. Inbound links are what conveys trust to the search engines. In a way, links help tell the search engines your story. It’s important to be associated with the right websites in order to convey the right story. Not all links are created equal, j...

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Give Links to Get Links

Written by Nick Stamoulis

If you’re a smart website owner you know the importance of links. Inbound links to your website from relevant sources pass on a “trust factor” to the search engines. It’s easy to become so consumed with getting inbound links that website owners can forget that outbound linking can be part of...

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A Link Audit Can Gauge Link Building Success

Written by Nick Stamoulis

A link audit is a rather tedious task to complete, but it’s worth the time and effort because it provides you with great insights about your link portfolio and how your website is viewed by the search engines. In order to conduct a link audit, you will need to use a tool like Link Diagnosis that w...

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Link Building is What Maintains SEO Success

Written by Nick Stamoulis

Search engine optimization is no easy task. It’s not like other promotional or marketing strategies in which the results can be seen quickly. Instead, SEO is a marketing strategy that is only successful if worked at for the long haul. SEO can be broken up into two phases. The first phase is on-...

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Be Where Competitors Aren’t with Link Building

Written by Nick Stamoulis

Link building is hard work no matter what way you look at it. Finding new, quality sources to build inbound links from takes a lot of time and effort on your part (or on the part of your SEO provider) and the search engines are constantly on the prowl for websites that are trying to take shortcuts w...

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Build Links that Will Get Noticed

Written by Nick Stamoulis

Link building is an important part of an SEO campaign because inbound links pointing to a site establish trust with the search engines. The search engines view a website more favorably if it has quality inbound links pointing to it from relevant sources. A website that has these kinds of links will ...

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Why Not Get the Link?

Written by Nick Stamoulis

When it comes to link building for SEO purposes it’s important to not have such a narrow focus. It’s a good strategy to develop a link building campaign that spans over a year time period with monthly activities built in and stick to it, however that doesn’t mean that those are the ONLY activi...

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How to Recognize a Site Not Worth the Link

Written by Nick Stamoulis

Not every website is created equal. Just because it exists, that doesn’t mean that you necessarily want to get an inbound link from every website and blog that you come across. Whether it be through a blog comment or guest blog post, you don’t have to take every link you can get. Even industry r...

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Leverage Relationships to Build Links

Written by Nick Stamoulis

Link building is certainly an art and it comes easier to some than others. The most successful link builders are the ones that always have it on the brain and are always seeking out new link opportunities. It’s easy to get stuck in a link building routine and carry out the same tactics over and ov...

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Link Building MUSTs

Written by Nick Stamoulis

Developing a well optimized website is only half of the SEO battle. The next step is to implement an ongoing link building campaign to establish trust with the search engines and target audience members over time. In order to build a quality link portfolio you must: Have a Diverse Approach There ...

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How to Verify Link Value

Written by Nick Stamoulis

Link building is an essential part of search engine optimization. The search engines view inbound links pointing to a website as indicators of trust. Of course, they favor certain links over others and not all links are created equal. It’s relatively easy to build a bunch of links from websites th...

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Local Event Marketing Can Help Link Building

Written by Nick Stamoulis

Link building is an important component of an SEO campaign. While it’s absolutely necessary to have a well optimized website, relevant inbound links that build gradually over time is what instills search engine trust and improves search engine ranking. In addition, links that are spread across the...

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Back to Link Building Basics

Written by Nick Stamoulis

The second phase of an SEO campaign, after on-site optimization, is ongoing link building. Links from quality websites establish trust with the search engines. What’s important to recognize is that there is a right way to build links, and a wrong way to build links. Sometimes a website owner can g...

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A Link Portfolio Needs to be Diverse

Written by Nick Stamoulis

There are plenty of ways to build inbound links for SEO purposes. A white hat link building campaign should include tactics, such as article marketing and document sharing, press release distribution, social networking, directory submission, blogging and guest blogging, blog commenting, video market...

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Where to Focus Your Link Building Efforts

Written by Nick Stamoulis

Once you’ve done keyword research and spent time properly optimizing every page of your website, the next phase of an SEO campaign is link building. Inbound links to your website establish search engine trust and build brand visibility across the web. Link building is no easy task and takes time, ...

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An Important Infographic for Link Building Tip

Written by Nick Stamoulis

In case you’re unsure of what an infographic is, it’s a visual representation of information. Depending on the industry that you are in, it’s likely that you’ve seen a few floating around. What’s great about an infographic is that it’s a fun way to put data together and share it. A blog ...

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SEO Link Building Isn’t Easy

Written by Nick Stamoulis

There are two major components of an SEO campaign. The first is on-site optimization which involves keyword research for every page of the site, editing the content and the meta tags of every page so that they incorporate these keywords, and implementing the changes or hiring a web developer to do i...

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Link Building Year Two: Now What?

Written by Nick Stamoulis

The first part of an SEO campaign involves research and on site optimization. Phase two is link building, which is an ongoing campaign to increase a company’s brand and website in the search engines by building trust. Once on site optimization has been completed, a 12 month link building strategy ...

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Blog Commenting: Think Beyond the Link

Written by Nick Stamoulis

Link building is an important part of SEO since websites that have lots of relevant inbound links are viewed favorably by the search engines. Blog commenting has become a popular link building strategy since it’s relatively easy to do. Research authority blogs in your industry, read the blog posts...

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Improve Your Reputation by Link Building

Written by Nick Stamoulis

An SEO link building campaign includes strategies such as blogging and blog commenting, article writing, press release distribution, and social networking. All of these tactics work together to get a website noticed by the search engines and by a target audience. However, there is an additional bene...

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Build Relationships to Build Links

Written by Nick Stamoulis

If you are a reader of this blog or have been researching the SEO industry you should know that a huge part of SEO is link building. There are numerous link building tactics to use. One popular strategy is article marketing and document sharing. While this method has taken a hit in recent months due...

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Don’t Rely On Just One Type of Link Building

Written by Nick Stamoulis

The first step to any SEO strategy is to do keyword research and develop the website content and meta tags using targeted keywords. Once this has been done it’s time to move on to phase two, which includes ongoing link building. In order to be respected by the search engines, a website needs to ha...

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How to Spread the Word and Build Your Links

Written by Nick Stamoulis

We all know what press releases are and the purpose that they serve. But did you know that they can also help with your search engine optimization efforts? Distributing a press release online using professional services like PRWeb, Business Wire, or PRLeap not only gets newsworthy information out th...

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