x

Link Building Articles

What is a Niche Link?

Written by Danielle Bachini

No matter what your thoughts on link building may be, the bottom line is that links are still an important part of the search engine algorithms. Links still pass trust from one site to the next, which is why link building is still a function of an SEO campaign. However, it’s important to note that...

Read More

Avoid Link Building? Not Quite

Written by Nick Stamoulis

A recent Google Webmaster Hangout with John Mueller has once again brought link building into question. When asked, “Is link building in any way good?” Mueller responds, “In general, I’d try to avoid that.” I guess it’s no wonder why people are freaking out over the whole thing. Y...

Read More

3 Places to Check Your Links

Written by Danielle Bachini

As a website owner, it’s important that you know what’s going on with your website (or hire people to keep on top of this for you!). One necessary item to keep your eye on on a regular basis is your inbound links, or the websites that are linking over to you. These inbound links are a search eng...

Read More

You Can’t Control Who Links to You

Written by Nick Stamoulis

It's an SEO Catch-22. You need a powerful, varied link profile to help boost the organic value of your website, but at the same time, if you build (or earn) too many of the WRONG links you actually cut your SEO program off at the knees and could inadvertently harm your website. So even while you're ...

Read More

Separating the Good Potential Links from the Bad

Written by Nick Stamoulis

Ever since Penguin hit the SEO scene, a lot of site owners have been running scared of link building. And having seen the devastating effects that a Penguin penalty can have on a site it’s no small wonder why! I’ve seen sites get hit and take more than a year to recover, if they recover at all. ...

Read More

How Much Is One Referral Link Really Worth?

Written by Brick Marketing

Over the last two years, ONE link has driven 238 visitors to a client’s site. Another SINGLE link on a local news site drove 380 visitors on one day. A third SOLITARY inbound link has sent 78 visitors in the last two months alone. Granted, since July 2013 this site has received over 800,000 visito...

Read More

The Benefits of Nofollow Links

Written by Nick Stamoulis

The nofollow attribute (rel=”nofollow”) tells the search engine spiders to not follow a link, or essentially to ignore it. The link is not included when the search engines determine how trusted a web page is. For SEO purposes, these types of links may at first seem worthless. But trust me, these...

Read More

Are These Link Building Service Ads For Real?!

Written by Danielle Bachini

I was recently looking at (what I thought was) a trusted SEO related industry website when an advertisement on the side of the screen caught my eye. I thought, “That can’t be right”, but my curiosity got the best of me. I clicked on the ad and sure enough, it brought me to a landing page for a...

Read More

Are Your Links Helping You Stand Out?

Written by Brick Marketing

As part of our link building strategy development process for clients, we often look at competitor link profiles to see how our clients stack up. Are they way behind, way ahead, or on par with their toughest competition? Not that inbound links are the only thing that matters when it comes to SEO, bu...

Read More

Google Never Told Us to Stop Link Building

Written by Danielle Bachini

There’s a lot of talk in SEO circles about how SEO has changed and it’s more about content marketing and social media today instead of link building. While it’s absolutely true that content marketing and social media are important pieces of the puzzle, link building is arguably still a piece o...

Read More

What is a “Natural” Link?

Written by Brick Marketing

In a perfect SEO world, the kind that Google would like us all to live and work in anyway, a “natural” link is one that the site owner had zero hand in actually creating. They didn’t ask for it, barter for it, submit something for it, and so forth—it was totally created by someone on the li...

Read More

Link Building Is Really About Relationships

Written by Brick Marketing

Moz recently put out a new guide to link building, which anyone relatively new to SEO should check out! One of the things I really appreciated is how much the author wrote about the human element of link building--people create links because they see some value in doing so. Having a relationship wi...

Read More

3 Places to Find New Linking Opportunities

Written by Brick Marketing

In today's world of SEO, easy-win linking opportunities are getting fewer and farther in-between. While there are some great easy-win linking opportunities to be had when you first set out, most easy-win links tend to be junk; they are low-quality sites, they have no real editorial process in place ...

Read More

Who Is Linking to Your Website?

Written by Brick Marketing

It’s a post-Penguin world and for better or worse we need to be aware of who is linking to our sites. Google doesn’t care if you didn’t ask for that link and had no hand in building it; if it shows up in your link profile it’s your responsibility. As unfair as that may seem it’s the ne...

Read More

Think Like a PR Pro to Earn Links

Written by Danielle Bachini

The term link building will still be used in SEO circles, however the nature of link building has changed. It’s more about link earning as opposed to link building now. That’s because the best links that you can have pointing to your site are the ones that occur naturally. It’s not about a web...

Read More

Link Building is Effective If You Follow the Rules

Written by Danielle Bachini

To some, the term “link building” has become a dirty word (or phrase). That’s because link building was what resulted in search engine penalties that site owners may still be working to clean up. If link building is going to get you into trouble, why bother? Here’s why you should bother, ...

Read More

3 Things You Need to Understand About Link Building

Written by Brick Marketing

A great article I read by Erin Everhart at Search Engine Land inspired this post. Everything she mentions are things I've said to a client at one point or another (sometimes more than once) because at the end of the day I can't do my job well if our clients are pushing for something we don't/won't/...

Read More

Bing Believes in “Unknown” Links

Written by Brick Marketing

In a May blog post about SEO myths, Bing flat out said, "You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural." To me, t...

Read More

4 Link Building Fundamentals to Protect Your Website

Written by Brick Marketing

Link building tactics come and go. Tactics that used to work, and work really well, are now irrelevant or even dangerous to the health of your website! But while the specific activities may evolve over time, there are a few fundamentals of link building that can help you build/earn the right kinds o...

Read More

Is One Bad Link Going to Ruin You?

Written by Brick Marketing

A few weeks ago I came across this great post by Jenny Halasz on SearchEngineLand.com about the war on links. She made some really fantastic points that rang true for me. Six weeks ago, I’d have said that was crazy; penalized for a single link, just because that site has a lot of outbound links...

Read More

One Link Can Drive Dozens of Visitors

Written by Brick Marketing

With all the changes Google has made to their Webmaster Guidelines regarding link building in the last few years, many site owners are running scared. Hundreds, if not thousands, of site owners have struggled with Penguin and manual action penalties and been forced to guess-and-check their link prof...

Read More

Who is Linking to You?

Written by Brick Marketing

While the rules of link building have changed dramatically, it's still incredibly important that site owners and marketing managers know exactly who is linking to them and their online properties. You need to know who is linking to you so you can remove bad links as quickly as possible and leverage ...

Read More

We’re Looking to Trade Links for Our Clients…

Written by Brick Marketing

The other day we got a call from someone wanting to speak to our SEO manager, as in the person that manages Brick Marketing's SEO campaigns. This person, who said they work for another SEO firm, wanted to know if we worked with any lawyers. They specialized in "lawyer SEO" and were looking to trade ...

Read More

Backlinks Still Count, Even Google Says So

Written by Nick Stamoulis

With all the major changes Google has made to the Webmaster Guidelines, not to mention the Penguin updates that have really shaken up the SERPs and taken more than one site down for the count, many site owners (and more than a few SEOs) are left wondering if links have a legitimate place in any whit...

Read More

Getting Out of Your Link Building Rut

Written by Brick Marketing

Every marketing manager or site owner in charge of link building is bound to find him or herself in a link building rut sooner or later. Since Google has made building “natural” links so much harder than it used to be, finding new and valuable link-building opportunities is more like looking for...

Read More

If You Want Great Links You Have to Ask for Them

Written by Nick Stamoulis

A few weeks ago I came across this great post by link building expert Eric Ward on Search Engine Land. In it he discusses how many traditional link building tactics are no longer valuable for SEO. And if that's the case, if everything we knew to be true about link building is no longer applicable, i...

Read More

Hi, I’m Looking to Build Relevant Link Exchanges…

Written by Nick Stamoulis

Just the other day we received a call from another marketing company who wanted to speak with our SEO manager. Seeing as Brick Marketing is an SEO company, which is pretty obvious from our homepage, we have several people who could fit that bill. Turned out this marketing company designed and manage...

Read More

The Link That Keeps on Giving

Written by Brick Marketing

The best links are the ones that don’t just add another line item to your link profile; the best links drive targeted traffic and beget more links in time. In many circumstances, the best links aren’t ones you can ask for or actively build, you have to earn them by being active in social media a...

Read More

3 Things a Quality Link Will Have

Written by Brick Marketing

The days of building links to just have a bigger link profile are long gone. In a perfect SEO world Google wouldn't have any site actively building links at all; it would all happen naturally, but most websites can't sit and wait for people to come to them and for all their links to just happen. But...

Read More

Link Building Is Out, Content Marketing Is In

Written by Brick Marketing

Let me reiterate that, link building isn’t totally out. Traditional link building is still a very valuable part of an SEO campaign provided you go about it in the right way. Google made some drastic changes to what is and what is a not acceptable form of link building in 2013. In a perfect world, ...

Read More

When to Use the No Follow Tag

Written by Nick Stamoulis

To the average web browser, a link is a link. You click on it and it brings you to a web page, it’s as simple as that. But as website owners and Internet marketers, it’s necessary to understand that there are different types of links that exist across the web. For SEO purposes, links can be put ...

Read More

How To Leverage Offline Events for SEO

Written by Brick Marketing

Don't just rely on online activities for link building purposes. You can easily integrate your white hat link building with all your marketing efforts, both online and off. Shawna Wright of Brick Marketing explains how everything you do - including offline events - can be leveraged for SEO! ...

Read More

When Was The Last Time You Checked Your Links?

Written by Danielle Bachini

An important component of the search engine ranking algorithm is the inbound links that point to a website. The search engines use this link information as one factor to determine the authority of a website, and in turn where it should appear on the search engine results page. Good links from high q...

Read More

3 Ways to Earn .EDU Links

Written by Brick Marketing

In the world of link building, .EDU links are some of the most trusted, the most valued, and the most authoritative you can earn. But you really do have to earn them. For the most part legitimate .EDU links can’t be bought or bartered for. If your business operates close to a college or university...

Read More

Questions to Ask Before Building That Link

Written by Nick Stamoulis

Despite what you may have heard, link building still has a place in an SEO campaign. The search spiders are still looking at a website’s inbound links to determine the authority of a site, which is a contributing factor to where that site appears within an organic search. It’s only the low quali...

Read More

How Much Time Do I Dedicate To Link Building?

Written by Nick Stamoulis

Link building is far too important to put on the back burner until you have more time. Even if you are doing SEO by yourself, try spending just a few minutes a day on link building efforts. Link building is a time consuming effort so you need to make sure you make room for it in your schedule. ...

Read More

Not All Link Building is Bad

Written by Danielle Bachini

During initial calls with prospective SEO clients we outline our SEO process. We explain that we start by researching the industry online and thoroughly reviewing the website page-by-page and conducting keyword research to select the keywords that are the best fit. Then, we optimize the site by natu...

Read More

Earn Links by Building Relationships

Written by Brick Marketing

The rules of link building have definitely changed forever thanks to the Google Penguin updates. “Easy win” links are getting harder and harder to find because the search engines are demanding that websites earn their links, not just build them haphazardly across the web. A few years ago sites c...

Read More

Link Building is a Team Effort

Written by Danielle Bachini

If you outsource SEO activities to an SEO firm, the firm will ultimately be responsible for all components of an SEO campaign, which includes link building. It’s true that link building has come under attack due to changes to the search engine algorithms, specifically the Google Penguin update, bu...

Read More

Should I Worry About Too Many Links?

Written by Nick Stamoulis

Due to the Google Penguin update and all of the subsequent updates to the update, we hear a lot from clients and potential clients that are nervous about the link-building component of an SEO campaign. They have heard horror stories about what has happened to other websites that have lost a signific...

Read More

What is “Natural” Link Building?

Written by Brick Marketing

A few days ago, I came across this great post by link building expert Eric Ward about natural link building. With all the changes Google has made to the Webmaster Guidelines (and not to mention all the Penguin updates), link building is really starting to evolve into link earning—after all, a link...

Read More

Build Traffic Sources Outside of the Search Engines

Written by Nick Stamoulis

When it comes to marketing your business online and generating traffic to your website, the search engines should be a primary driver of traffic. After all, when people are looking for a product, service, or information that is typically the first place that they turn to which is why an SEO program ...

Read More

Conducting a 10 Minute Link Audit

Written by Brick Marketing

Every few months you really should conduct a full and in-depth link audit to get a clear understanding of what kind of links you have created/earned. Hopefully you’re following a strictly white hat link building program but you can’t control who links to you (or how they link) and the last thing...

Read More

What White Hat Link Building Looks Like Today

Written by Nick Stamoulis

Due to the Google Penguin algorithm update and all of the subsequent updates to the update, website owners have become fearful of link building. While understandable, what website owners need to comprehend is that links still play an important role in how a website is viewed by the search engines. Y...

Read More

Great Referral Links Don’t Fall Out of the Sky

Written by Nick Stamoulis

I’ve seen it happen plenty of times on the Brick Marketing website—one lowly link on a popular industry site or blog can drive hundreds of visitors in a few short hours…and deliver a steady trickle of traffic for months to come. The exact thing happened when we did an interview with link build...

Read More

Social Signals and Their Impact on Link Building

Written by Brick Marketing

There is no denying that traditional link building is getting harder and harder. Earning “natural” or “editorial” links relies heavily on your content marketing and content promotion efforts. But site owners and bloggers may be more likely to link to established industry sites and authority ...

Read More

The New Rules of Link Building

Written by Nick Stamoulis

As the battle between Google and the spammers rages on, the range of acceptable, white hat link building activities is getting smaller and smaller. It’s not that link building is dead or pointless, but rather that many of the old ways no longer work. That’s one of the things I love most about SE...

Read More

What Kind of Active Link Building Is Left?

Written by Nick Stamoulis

With the changes to the Google Webmaster Guidelines regarding links in press releases and guest blog posts, the number of active link building opportunities available is shrinking. And while great content can earn links naturally overtime most sites can’t afford to wait the year+ it takes to build...

Read More