Need Help with Your Search Engine Optimization?  Contact SEO Services Firm, Brick Marketing!

Need SEO Help?

Call Toll Free: 877-295-0620
info@brickmarketing.com

Request an SEO Proposal

Who Is Linking to Your Website?

Writing by Shawna Wright in Link Building


Who Is Linking to Your Website?

It's a post-Penguin world and for better or worse we need to be aware of who is linking to our sites. Google doesn't care if you didn't ask for that link and had no hand in building it, if it shows up in your link profile it's your responsibility. As unfair as that may seem it's the new SEO world we live in and it's important you know who is linking to your website (and how they are linking) so you aren't caught unawares the next time the Penguin refresh goes into effect. Here are three ways you can find who is linking to your website: Look at referring traffic sources in Google Analytics. Take a look at your referring traffic report and see what new sites are not only linking to your site, but actually sending traffic your way. A link is great, but a link that sends actual human visitors is CLICK HERE TO READ MORE...

Think Like a PR Pro to Earn Links

Writing by Danielle Bachini in Link Building


Think Like a PR Pro to Earn Links

The term link building will still be used in SEO circles, however the nature of link building has changed. It’s more about link earning as opposed to link building now. That’s because the best links that you can have pointing to your site are the ones that occur naturally. It’s not about a website owner or the SEO team that they hire placing a link on a site. It’s about a site owner, on their own and without any money passing hands, deciding that another website is relevant enough and informative enough to link over to. These are the types CLICK HERE TO READ MORE...

Link Building is Effective If You Follow the Rules

Writing by Danielle Bachini in Link Building


Link Building

To some, the term “link building” has become a dirty word (or phrase). That’s because link building was what resulted in search engine penalties that site owners may still be working to clean up. If link building is going to get you into trouble, why bother? Here’s why you should bother, because links still matter to the search algorithms! In fact, Google tested out an algorithm without links and didn’t like what they saw. From SEO Roundtable: Google's Matt Cutts latest video has Google admitting they did and do indeed test their search results by turning off linkage data CLICK HERE TO READ MORE...

3 Things You Need to Understand About Link Building

Writing by Shawna Wright in Link Building


This post is inspired by a great article I read by Erin Everhart at Search Engine Land. Everything she mentions are things I've said to a client at one point or another (sometimes more than once) because at the end of the day I can't do my job well if our clients are pushing for something we don't/won't/can't do. The better our clients understand the rules of link building the better their results will be. Don't go black hat (for even a minute). More than once I've been asked to just "try" a spammy or black hat link building tactic to CLICK HERE TO READ MORE...

Bing Believes in “Unknown” Links

Writing by Shawna Wright in Link Building


In a May blog post about SEO myths, Bing flat out said, "You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural." To me, that means that Bing, much like Google, only wants site owners to earn links naturally. That means you don't ask for it, you don't build it, you don't trade for it, you don't pay for it (even if it's CLICK HERE TO READ MORE...

4 Link Building Fundamentals to Protect Your Website

Writing by Shawna Wright in Link Building


4 Link Building Fundamentals to Protect Your Website

Link building tactics come and go. Tactics that used to work, and work really well, are now irrelevant or even dangerous to the health of your website! But while the specific activities may evolve over time, there are a few fundamentals of link building that can help you build/earn the right kinds of links and develop your online presence. Quality over quantity. A few years ago, the only thing that mattered was how big your link profile was. So of course everyone took advantage of that loophole and built links from all kinds of junk websites; blog networks, generic directories, site-wide links CLICK HERE TO READ MORE...

Is One Bad Link Going to Ruin You?

Writing by Shawna Wright in Link Building


Is One Bad Link Going to Ruin You?

A few weeks ago I came across this great post by Jenny Halasz on SearchEngineLand.com about the war on links. She made some really fantastic points that rang true for me; Six weeks ago, I’d have said that was crazy; penalized for a single link, just because that site has a lot of outbound links? But today, after the scandals with MyBlogGuest, Portent Interactive, and Doc Sheldon, I am not so sure. And while I would hope Google would put a bubble over a site like this one and protect it, I am not so sure CLICK HERE TO READ MORE...

One Link Can Drive Dozens of Visitors

Writing by Shawna Wright in Link Building


One Link Can Drive Dozens of Visitors

With all the changes Google has made to their Webmaster Guidelines regarding link building in the last few years, many site owners are running scared. Hundreds, if not thousands, of site owners have struggled with Penguin and manual action penalties and been forced to guess-and-check their link profile in an attempt to get on the right side of the algorithm. Because so many site owners are afraid that they will build the wrong kind of links they are missing out on fantastic link opportunities that not only provide good SEO value, but actually drive valuable traffic to your site. While CLICK HERE TO READ MORE...

Who is Linking to You?

Writing by Shawna Wright in Link Building


Who is Linking to You?

While the rules of link building have changed dramatically, it's still incredibly important that site owners and marketing managers know exactly who is linking to them and their online properties. You need to know who is linking to you so you can remove bad links as quickly as possible and leverage those high-quality links as far as you can! Check Google Analytics to see which links are driving traffic. Under ALLS REFERRALS in Google Analytics you can see which inbound links are driving traffic to your website in any given time period, usually a good sign that those are better quality CLICK HERE TO READ MORE...

We’re Looking to Trade Links for Our Clients…

Writing by Shawna Wright in Link Building


We're Looking to Trade Links for Our Clients...

The other day we got a call from someone wanting to speak to our SEO manager, as in the person that manages Brick Marketing's SEO campaigns. This person, who said they work for another SEO firm, wanted to know if we worked with any lawyers. They specialized in "lawyer SEO" and were looking to trade links from our clients' websites to their clients'. "As you know, building extra links can be really valuable for your clients and help them dominate the search results pages." I promptly told them we weren't interested and hung up. Let's analyze why this so called SEO CLICK HERE TO READ MORE...

Even Matt Cutts Says Backlinks Count for Something

Writing by Nick Stamoulis in Link Building


Google Logo

With all the changes Google has made to the algorithm (Panda and Penguin are just the biggest ones of many) and Webmaster Tools Guidelines in the last two years, many site owners (and more than a few SEOs) are left wondering if link building counts for anything anymore. In a perfect SEO world, the kind Google wishes we all worked and searched in, no site would actively build links. They would instead focus all their energy on content creation and let links come naturally as people found and shared that content. When Google first hit the web that was how CLICK HERE TO READ MORE...

Backlinks Still Count, Even Google Says So

Writing by Nick Stamoulis in Link Building


Backlinks Still Count, Even Google Says So

With all the major changes Google has made to the Webmaster Guidelines, not to mention the Penguin updates that have really shaken up the SERPs and taken more than one site down for the count, many site owners (and more than a few SEOs) are left wondering if links have a legitimate place in any white hat SEO program. Well, back in February Matt Cutts came out and said that without backlinks the SERPs would actually be worse off! “It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still CLICK HERE TO READ MORE...

Getting Out of Your Link Building Rut

Writing by Shawna Wright in Link Building


Getting Out of Your Link Building Rut

Every marketing manager or site owner in charge of link building is bound to find themselves in a link building rut sooner or later. Since Google has made building "natural" links so much harder than it used to be, finding new and valuable link building opportunities is more like looking for the proverbial needle in the haystack than ever. Everyone has bad days where they feel burnt-out; the passion is gone, the inspiration is waning, and the thought of building another link make your stomach hurt a little bit. You're in the link building rut. As link building expert CLICK HERE TO READ MORE...

If You Want Great Links You Have to Ask for Them

Writing by Nick Stamoulis in Link Building


If You Want Great Links You Have to Ask for Them

A few weeks ago I came across this great post by link building expert Eric Ward on Search Engine Land. In it he discusses how many traditional link building tactics are no longer valuable for SEO. And if that's the case, if everything we knew to be true about link building is no longer applicable, is link building really dead? As he said; Stop all your linking and publicity related activities. You now have one single solitary content mission: Be awesome. Be awesome and the world will find and share that awesomeness But in his article Eric pointed out how he CLICK HERE TO READ MORE...

Hi, I’m Looking to Build Relevant Link Exchanges…

Writing by Nick Stamoulis in Link Building


Hi, I’m Looking to Build Relevant Link Exchanges…

Just the other day we received a call from another marketing company who wanted to speak with our SEO manager. Seeing as Brick Marketing is an SEO company, which is pretty obvious from our homepage, we have several people who could fit that bill. Turned out this marketing company designed and managed multiple lawyer websites and “wanted to talk with our SEO manager about relevant link exchanges for their lawyer websites, since that can help drive traffic.” Where to begin… First and foremost, if you spent even two minutes on our site you’d realize that Brick Marketing is a white CLICK HERE TO READ MORE...

The Link That Keeps on Giving

Writing by Shawna Wright in Link Building


The Link That Keeps on Giving

The best links are the ones that don’t just add another line item to your link profile; the best links drive targeted traffic and beget more links in time. In many circumstances, the best links aren’t ones you can ask for or actively build, you have to earn them by being active in social media and engaging in conversations with your audience and other thought leaders, by creating the kind of content that people want to link to, and by putting your brand out there to be found across a variety of platforms. One or two powerful referral links can CLICK HERE TO READ MORE...

3 Things a Quality Link Will Have

Writing by Shawna Wright in Link Building


3 Things

The days of building links to just have a bigger link profile are long gone. In a perfect SEO world Google wouldn't have any site actively building links at all; it would all happen naturally, but most websites can't sit and wait for people to come to them and for all their links to just happen. But as you seek out links it's important you focus on building the best, most authoritative, and highest quality links possible. 1. A quality link will come from a relevant site. Relevancy is key to building quality links. Just because you can get a CLICK HERE TO READ MORE...

Link Building Is Out, Content Marketing Is In

Writing by Shawna Wright in Link Building


Link Building Is Out, Content Marketing Is In

Let me reiterate that, link building isn’t totally out. Traditional link building is still a very valuable part of an SEO campaign provided you go about it in the right way. Google made some drastic changes to what is and what is not acceptable forms of link building in 2013. In a perfect world, we would all sit and wait for people to find and naturally link to us—no link would actively be created or built. But the real world that we live and work in and the perfect SEO world that Google wishes we existed in are very different. CLICK HERE TO READ MORE...

When to Use the No Follow Tag

Writing by Nick Stamoulis in Link Building


No Follow

To the average web browser, a link is a link. You click on it and it brings you to a web page, it’s as simple as that. But as website owners and Internet marketers, it’s necessary to understand that there are different types of links that exist across the web. For SEO purposes, links can be put into two categories: follow links and no follow links. Follow links are “followed” by the search engines, meaning that they can pass search engine trust to your site. If you have a follow link from a high quality website, that helps to CLICK HERE TO READ MORE...

2014 – The Year of Link Earning

Writing by Nick Stamoulis in Link Building


Erin Everhart published this great post back in December on Search Engine Land, looking back at all the ways link building changed in 2013 (and there were certainly a lot). One of the big things she mentioned was the fundamental difference between traditional link building as we’ve known it, and the new idea of “link earning.” As she said, “Where link building implies taking an aggressive, active action in order to get one link, link earning is purely organic. You create something that deserves to be linked to, not something you have to convince someone to link CLICK HERE TO READ MORE...

How To Leverage Offline Events for SEO

Writing by Shawna Wright in Link Building


Don't just rely on online activities for link building purposes. You can easily integrate your white hat link building with all your marketing efforts, both online and off. Shawna Wright of Brick Marketing explains how everything you do - including offline events - can be leveraged for CLICK HERE TO READ MORE...

When Was The Last Time You Checked Your Links?

Writing by Danielle Bachini in Link Building


An important component of the search engine ranking algorithm is the inbound links that point to a website. The search engines use this link information as one factor to determine the authority of a website, and in turn where it should appear on the search engine results page. Good links from high quality, industry authority websites are going to convey that the linked to website is high quality by association and pass on some of that authority. Bad links on the other hand can really wreak havoc on a site, especially in recent years after the release of the Google CLICK HERE TO READ MORE...

3 Ways to Earn .EDU Links

Writing by Shawna Wright in Link Building


In the world of link building, .EDU links are some of the most trusted, the most valued, and the most authoritative you can earn. But you really do have to earn them. For the most part legitimate .EDU links can’t be bought or bartered for. If your business operates close to a college or university there are a few ways you can try to earn an extra .EDU link to cap off your link profile. 1. Attend the university’s career fair. Most universities host a career fair each semester. Chances are this career fair has a page on the college website where CLICK HERE TO READ MORE...

Questions to Ask Before Building That Link

Writing by Nick Stamoulis in Link Building


Despite what you may have heard, link building still has a place in an SEO campaign. The search spiders are still looking at a website’s inbound links to determine the authority of a site which is a contributing factor to where that site appears within an organic search. It’s only the low quality, mass produced inbound links that are going to hurt you. The good links are still going to help your SEO campaign and help your website perform well in the search engines. There’s no need to give up on link building entirely, especially if you haven’t done any CLICK HERE TO READ MORE...

How Much Time Do I Dedicate To Link Building?

Writing by Brick Marketing in Link Building


Link building is far too important to put on the back burner until you have more time. Even if you are doing SEO by yourself, try spending just a few minutes a day on link building efforts. Link building is a time consuming effort so you need to make sure you make room for it in your schedule. In this video, Shawna Wright of Brick Marketing explains how and why making time for white hat link building is a crucial step for your business. Visit us online for additional SEO tips at CLICK HERE TO READ MORE...

Not All Link Building is Bad

Writing by Danielle Bachini in Link Building


During initial calls with prospective SEO clients we outline our SEO process. We explain that we start by researching the industry online and thoroughly reviewing the website page by page and conducting keyword research to select the keywords that are the best fit. Then, we optimize the site by naturally incorporating these keywords into the content. We look for any site errors that could potentially halt SEO success and make recommendations to improve the site’s usability overall. Once the site is following SEO best practice, we move onto the link building portion of the campaign. When a knowledgeable potential client CLICK HERE TO READ MORE...

Earn Links by Building Relationships

Writing by Shawna Wright in Link Building


The rules of link building have definitely changed forever thanks to the Google Penguin updates. “Easy win” links are getting harder and harder to find because the search engines are demanding that websites earn their links, not just build them haphazardly across the web. A few years ago sites could just build any link and artificially inflate their SEO value. The search algorithm caught up with site owners and marketers, however, and now the amount of links isn’t nearly as important as the quality of those links. And with the ability to levy partial manual action penalties because of unnatural CLICK HERE TO READ MORE...

Link Building is a Team Effort

Writing by Danielle Bachini in Link Building


Team Effort

If you outsource SEO activities to an SEO firm, the firm will ultimately be responsible for all components of an SEO campaign which includes link building. It’s true that link building has come under attack due to changes to the search engine algorithms, specifically the Google Penguin update, but link building is still necessary. What’s changed is the link building approach. In the past a company would outsource their SEO work and the SEO company would find websites that accept link submissions and submit the information. That is no longer how things are done. What matters now isn’t link quantity CLICK HERE TO READ MORE...

Should I Worry About Too Many Links?

Writing by Nick Stamoulis in Link Building


Due to the Google Penguin update and all of the subsequent updates to the update, we hear a lot from clients and potential clients that are nervous about the link building component of an SEO campaign. They have heard horror stories about what has happened to other websites that have lost a significant amount of organic traffic after the algorithm updates occurred. They know that it’s because of the link portfolio of these sites, link portfolios that in many cases are created by SEO providers, and don’t want the same thing to happen to them. They worry that generating too CLICK HERE TO READ MORE...

What is “Natural” Link Building?

Writing by Shawna Wright in Link Building


A few days ago, I came across this great post by link building expert Eric Ward about natural link building. With all the changes Google has made to the Webmaster Guidelines (and not to mention all the Penguin updates), link building is really starting to evolve into link earning—after all, a link can’t be 100% natural if you asked for it, paid for it, or created it, right? But as Eric points out in his article, natural link building is about connecting people and content as if we were capable of finding every single website/blog/article that could CLICK HERE TO READ MORE...

Build Traffic Sources Outside of the Search Engines

Writing by Nick Stamoulis in Link Building


When it comes to marketing your business online and generating traffic to your website, the search engines should be a primary driver of traffic. After all, when people are looking for a product, service, or information that is typically the first place that they turn to which is why an SEO program is so important today. However, even as an SEO firm we will be the first to admit that the search engines shouldn’t be the only source of traffic to your website. Putting all of your eggs in one basket like that can be risky which CLICK HERE TO READ MORE...

Conducting a 10 Minute Link Audit

Writing by Shawna Wright in Link Building


Conducting a 10 Minute Link Audit

Every few months you really should conduct a full and in-depth link audit to get a clear understanding of what kind of links you have created/earned. Hopefully you’re following a strictly white hat link building program but you can’t control who links to you (or how they link) and the last thing you want is to be surprise with a partial manual penalty because of links you didn’t create. For instance, you might write a bi-monthly column for a popular and well-respected industry website but is that site syndicated on dozens of spammy or low-quality sites? Any legitimate links you CLICK HERE TO READ MORE...

What White Hat Link Building Looks Like Today

Writing by Nick Stamoulis in Link Building


Links

Due to the Google Penguin algorithm update and all of the subsequent updates to the update, website owners have become fearful of link building. While understandable, what website owners need to comprehend is that links still play an important role in how a website is viewed by the search engines. Yes, it’s true that links can now harm a website for SEO purposes, but there are still good links too and links can also get a website to be viewed favorably. The key is to understand the difference between what constitutes as a bad link for SEO and a good CLICK HERE TO READ MORE...

Great Referral Links Don’t Fall Out of the Sky

Writing by Nick Stamoulis in Link Building


Great Referral Links Don’t Fall Out of the Sky

I’ve seen it happen plenty of times on the Brick Marketing website—one lowly link on a popular industry site or blog can drive hundreds of visitors in a few short hours…and deliver a steady trickle of traffic for months to come. The exact thing happened when we did an interview with link building guru Eric Ward, which he was kind enough to link to from the homepage of his website. That one link sent 800 visitors in a single day! When it comes to link building, that’s exactly the kind of links you want to build—those that can generate CLICK HERE TO READ MORE...

Social Signals and Their Impact on Link Building

Writing by Shawna Wright in Link Building


There is no denying that traditional link building is getting harder and harder. Earning “natural” or “editorial” links relies heavily on your content marketing and content promotion efforts. But site owners and bloggers may be more likely to link to established industry sites and authority figures than the new kid on the block, simply because they don’t want to link out to an un-trusted and untested source. In order to earn that social credibility and authority, websites need to start building their own online community of loyal fans and followers and establish themselves as a real player in their niche. While CLICK HERE TO READ MORE...

Page 1 of 612345...Last »