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Don’t Be Afraid to Ask for a Link

Writing by Brick Marketing in Link Building

Don’t Be Afraid to Ask for a Link

Inbound links from relevant and authoritative sites are an important component of SEO. These inbound links help to convey to the search engines that your site provides something valuable and can be trusted. Link building is the ongoing portion of an SEO campaign, however sometimes links appear naturally. These natural links are really the best kinds of links, and serve as proof that what you have to offer is viewed favorably by outside parties. The thing is, website owners may be concerned about their own SEO and links, but might not even think to add a link on their site to your web property when they publish your content or mention your brand name. This means that it’s your job to remind them. After all, if they are including your work or your brand logo somewhere on their site, it’s the least that CLICK HERE TO READ MORE...

404s Aren’t Errors, They’re Link Building Opportunities!

Writing by Nick Stamoulis in Link Building

404s Aren’t Errors, They’re Link Building Opportunities!

Next time you are poking around your Google Webmaster Tools account take a look under HEALTH -> CRAWL ERRORS -> NOT FOUND. I bet your site has at least a few 404 errors in there. If you recently redesigned your website or reorganized a lot of content there’s probably a few more. A 404 error means that the Google bot was trying to access that certain URL and was unable to do so, usually because that page no longer exists. When one of my B2B SEO clients was redesigning their site (which means new URLs) I started digging through their CLICK HERE TO READ MORE...

Can Your Site Be Penalized for a Link Spike?

Writing by Nick Stamoulis in Link Building

Can Your Site Be Penalized for a Link Spike?

A lot of SEO professionals, myself included, talk about the importance of taking a natural and diversified approach to link building. It’s important to build your inbound links up slowly overtime as a way to avoid making it seem like you are trying to “spam” the system. A lot of black hat SEO spammers offer to build 1,000 links overnight and services like this tend to rely on easy-to-win, cheap-to-build, low-quality links that land your website in hot water for a plethora of other reasons on top of being created overnight. But what if your site experiences a link spike CLICK HERE TO READ MORE...

Basic Links that Every Site Should Have

Writing by Brick Marketing in Link Building

Basic Links that Every Site Should Have

Arguably the most difficult part of an SEO campaign is the ongoing link building component. It’s a manual, time consuming process to find locations in which to build links. This is especially true now, as the search engines pay close attention to the quality of links as opposed to the quantity of links. Basically, the links that hold the most value are the ones that are the hardest to acquire. However, there are still some basic links that every website owner should have that aren’t hard to attain but still hold value. Here are 4 basic links CLICK HERE TO READ MORE...

Leverage Advertising for SEO Link Building

Writing by Brick Marketing in Link Building

Leverage Advertising for SEO

The individuals, companies, firms, etc. that are the most successful with SEO are the ones that think outside of the box when it comes to SEO activities and understand that other things that the business is up to can help to improve SEO. SEO is a part of online marketing but that doesn’t mean that it’s completely separate from offline marketing activities. Even though “traditional marketing” like advertising, direct mail, PR, etc. isn’t as front and center as it used to be due to the popularity of the Internet, it doesn’t mean that those activities shouldn’t be done. In CLICK HERE TO READ MORE...

Blog Research Tips for Blog Commenting

Writing by Brick Marketing in Link Building

In this week’s SEO video lesson, Nick Stamoulis outlines some steps for researching blogs for blog commenting. Blog commenting is an important part of a link building campaign in which you research and find industry related and niche blogs where you then contribute to discussions on various posts, with a link back to your website. From setting up Google Alerts to looking at competitor blogs, you can piece together a strategy to find the best blogs for you to comment on. Remember, you need to carefully select the blogs where you leave comments to avoid being flagged as a spammer. Watch this week's CLICK HERE TO READ MORE...

Get Links to Beget Links

Writing by Nick Stamoulis in Link Building

Get Links to Beget Links

The best kinds of link building activities are the ones that stimulate other activity. Imagine your SEO campaign is like a racecar and your link building efforts are the turbo boost---it’s what kicks things up a notch and takes your website to the next level. 5-10 years ago most websites could build a few links here and there without much effort and actually do fairly well online because the competition wasn’t as strong. However, in the last few years more and more websites (including the bigger brands) have started to finally see and understand the real value of SEO and CLICK HERE TO READ MORE...

Why Pay Per Link SEO is No Good

Writing by Brick Marketing in Link Building

Why Pay Per Link SEO is No Good

If you’re in the market for an SEO provider you’ll find that there are plenty of options to choose from. You could hire an in house professional or opt to outsource the work. Outsourcing is typically the way to go for budget purposes since an in house professional can be pricey. Once you’ve decided to outsource, what next? Spend some time doing some research to find the best option for your business. SEO services vary greatly. Full service SEO firms will do everything from keyword research to on site optimization to making technical CLICK HERE TO READ MORE...

Incorporate a Variety of Keyword Anchor Text

Writing by Brick Marketing in Link Building

Places to Incorporate a Variety of Keyword Anchor Text

SEO best practice is to conduct keyword research before progressing with any other component of the campaign. This is because keywords set the foundation of the campaign and are used in every SEO activity from on site optimization to content marketing to social media to traditional link building. Keyword research should be conducted for every single non branded page of the site including all product and service pages. Each page on a website should serve a specific purpose, which means that different keywords will be targeted. During the keyword research phase it’s likely that you may CLICK HERE TO READ MORE...

Carefully Consider Outbound Links Too

Writing by Brick Marketing in Link Building

Carefully Consider Outbound Links Too

When it comes to online marketing, and SEO in particular, when people are talking about links it’s typically about inbound links. This is because inbound links pointing to your site are what help to convey trust to the search engine spiders. A link from another website over to yours serves as a sort of “vote” for your site. That website owner found something on your site that they found worthy of linking over to (and essentially sending search engine spiders and visitors to). Obviously linking works both ways. As a website owner you need to CLICK HERE TO READ MORE...

Are Nofollow Links Still Worth Something?

Writing by Nick Stamoulis in Link Building

Are Nofollow Links Still Worth Something?

“Nofollow” is how a site owner can tell the search spiders to literally not follow a specific link through to the next page it links to. Some site owners use nofollow links as a way to discourage spammers from building up inbound links from their site because a nofollow links doesn’t pass any link juice or search engine value onto the linked-to site. If there is no “real” SEO value to be had from a nofollow link the spammers will leave their site alone. But are nofollow links really worthless when it comes to your SEO? Or is there still CLICK HERE TO READ MORE...

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