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Link Building Articles

Link Building

Earning Real Links the Right Way

Written by Brick Marketing

In a Google Webmaster Central Office Hours hangout Google’s John Mueller was asked whether or not link building is good for webmasters. Mueller’s response was, “That is a good question. In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own...

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SEO Algorithm

Could Links Be On Their Way Out of SEO?

Written by Brick Marketing

Why does Google bother using links as a ranking factor? That's because when Google originally launched the algorithm was built to function much like academic citations. A well-researched and respected paper is eventually linked to and cited by subsequent papers in that field, further boosting the in...

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What is a High Quality, Relevant Link

What is a High Quality, Relevant Link?

Written by Nick Stamoulis

Despite what some critics may say, link building and link earning remain important components of an SEO campaign. Links are still a crucial part of the search engine algorithms and, just as importantly, help deliver traffic (from users/buyers/etc.) to your website. As long as this is the case, it’...

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What is a Niche Link?

Written by Danielle Bachini

No matter what your thoughts on link building may be, the bottom line is that links are still an important part of the search engine algorithms. Links still pass trust from one site to the next, which is why link building is still a function of an SEO campaign. However, it’s important to note that...

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Avoid Link Building? Not Quite

Written by Nick Stamoulis

A recent Google Webmaster Hangout with John Mueller has once again brought link building into question. When asked, “Is link building in any way good?” Mueller responds, “In general, I’d try to avoid that.” I guess it’s no wonder why people are freaking out over the whole thing. Y...

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3 Places to Check Your Links

Written by Danielle Bachini

As a website owner, it’s important that you know what’s going on with your website (or hire people to keep on top of this for you!). One necessary item to keep your eye on on a regular basis is your inbound links, or the websites that are linking over to you. These inbound links are a search eng...

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Earned Links

You Can’t Control Who Links to You

Written by Nick Stamoulis

It's an SEO Catch-22. You need a powerful, varied link profile to help boost the organic value of your website, but at the same time, if you build (or earn) too many of the WRONG links you actually cut your SEO program off at the knees and could inadvertently harm your website. So even while you're ...

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Good and Bad Links

Separating the Good Potential Links from the Bad

Written by Nick Stamoulis

Ever since Penguin hit the SEO scene, a lot of site owners have been running scared of link building. And having seen the devastating effects that a Penguin penalty can have on a site it's no small wonder why! I've seen sites get hit and take more than a year to recover, if they recover at all. And ...

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Referral Links

How Much Is One Referral Link Really Worth?

Written by Brick Marketing

Over the last two years, ONE link has driven 238 visitors to a client's site. Another SINGLE link on a local news site drove 380 visitors on one day. A third SOLITARY inbound link has sent 78 visitors in the last two months alone. Granted, since July 2013 this site has received over 800,000 visitors...

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The Benefits of Nofollow Links

Written by Nick Stamoulis

The nofollow attribute (rel=”nofollow”) tells the search engine spiders to not follow a link, or essentially to ignore it. The link is not included when the search engines determine how trusted a web page is. For SEO purposes, these types of links may at first seem worthless. But trust me, these...

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Are These Link Building Service Ads For Real

Are These Link Building Service Ads For Real?!

Written by Danielle Bachini

I was recently looking at (what I thought was) a trusted SEO related industry website when an advertisement on the side of the screen caught my eye. I thought, “That can’t be right”, but my curiosity got the best of me. I clicked on the ad and sure enough, it brought me to a landing page for a...

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Are Your Links Helping You Stand Out?

Written by Brick Marketing

As part of our link building strategy development process for clients, we often look at competitor link profiles to see how our clients stack up. Are they way behind, way ahead, or on par with their toughest competition? Not that inbound links are the only thing that matters when it comes to SEO, bu...

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Google Never Told Us to Stop Link Building

Written by Danielle Bachini

There’s a lot of talk in SEO circles about how SEO has changed and it’s more about content marketing and social media today instead of link building. While it’s absolutely true that content marketing and social media are important pieces of the puzzle, link building is arguably still a piece o...

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What is a “Natural” Link?

Written by Brick Marketing

In a perfect SEO world, the kind that Google would like us all to live and work in anyway, a "natural" link is one that the site owner had zero hand in actually creating. They didn't ask for it, barter for it, submit something for it, and so forth---it was totally created by someone on the linking s...

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Link Building Is Really About Relationships

Written by Brick Marketing

Moz recently put out a new guide to link building which anyone relatively new to SEO should check out! One of the things I really appreciated is how much the author wrote about the human element of link building--people create links because they see some value in doing so. Having a relationship with...

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3 Places to Find New Linking Opportunities

Written by Brick Marketing

In today's world of SEO, easy-win linking opportunities are getting fewer and farther in-between. While there are some great easy-win linking opportunities to be had when you first set out, most easy-win links tend to be junk; they are low-quality sites, they have no real editorial process in place ...

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Who Is Linking to Your Website?

Written by Brick Marketing

It's a post-Penguin world and for better or worse we need to be aware of who is linking to our sites. Google doesn't care if you didn't ask for that link and had no hand in building it, if it shows up in your link profile it's your responsibility. As unfair as that may seem it's the new SEO world we...

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Think Like a PR Pro to Earn Links

Written by Danielle Bachini

The term link building will still be used in SEO circles, however the nature of link building has changed. It’s more about link earning as opposed to link building now. That’s because the best links that you can have pointing to your site are the ones that occur naturally. It’s not about a web...

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Link Building is Effective If You Follow the Rules

Written by Danielle Bachini

To some, the term “link building” has become a dirty word (or phrase). That’s because link building was what resulted in search engine penalties that site owners may still be working to clean up. If link building is going to get you into trouble, why bother? Here’s why you should bother, ...

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Link Building

3 Things You Need to Understand About Link Building

Written by Brick Marketing

This post is inspired by a great article I read by Erin Everhart at Search Engine Land. Everything she mentions are things I've said to a client at one point or another (sometimes more than once) because at the end of the day I can't do my job well if our clients are pushing for something we don't/w...

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Unknown Links

Bing Believes in “Unknown” Links

Written by Brick Marketing

In a May blog post about SEO myths, Bing flat out said, "You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural." To me, t...

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4 Link Building Fundamentals to Protect Your Website

Written by Brick Marketing

Link building tactics come and go. Tactics that used to work, and work really well, are now irrelevant or even dangerous to the health of your website! But while the specific activities may evolve over time, there are a few fundamentals of link building that can help you build/earn the right kinds o...

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Is One Bad Link Going to Ruin You?

Written by Brick Marketing

A few weeks ago I came across this great post by Jenny Halasz on SearchEngineLand.com about the war on links. She made some really fantastic points that rang true for me; Six weeks ago, I’d have said that was crazy; penalized for a single link, just because that site has a lot of outbound links...

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One Link Can Drive Dozens of Visitors

Written by Brick Marketing

With all the changes Google has made to their Webmaster Guidelines regarding link building in the last few years, many site owners are running scared. Hundreds, if not thousands, of site owners have struggled with Penguin and manual action penalties and been forced to guess-and-check their link prof...

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Who is Linking to You?

Written by Brick Marketing

While the rules of link building have changed dramatically, it's still incredibly important that site owners and marketing managers know exactly who is linking to them and their online properties. You need to know who is linking to you so you can remove bad links as quickly as possible and leverage ...

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We’re Looking to Trade Links for Our Clients…

Written by Brick Marketing

The other day we got a call from someone wanting to speak to our SEO manager, as in the person that manages Brick Marketing's SEO campaigns. This person, who said they work for another SEO firm, wanted to know if we worked with any lawyers. They specialized in "lawyer SEO" and were looking to trade ...

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Even Matt Cutts Says Backlinks Count for Something

Written by Nick Stamoulis

With all the changes Google has made to the algorithm (Panda and Penguin are just the biggest ones of many) and Webmaster Tools Guidelines in the last two years, many site owners (and more than a few SEOs) are left wondering if link building counts for anything anymore. In a perfect SEO world, th...

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Backlinks Still Count, Even Google Says So

Written by Nick Stamoulis

With all the major changes Google has made to the Webmaster Guidelines, not to mention the Penguin updates that have really shaken up the SERPs and taken more than one site down for the count, many site owners (and more than a few SEOs) are left wondering if links have a legitimate place in any whit...

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Getting Out of Your Link Building Rut

Written by Brick Marketing

Every marketing manager or site owner in charge of link building is bound to find themselves in a link building rut sooner or later. Since Google has made building "natural" links so much harder than it used to be, finding new and valuable link building opportunities is more like looking for the pro...

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If You Want Great Links You Have to Ask for Them

Written by Nick Stamoulis

A few weeks ago I came across this great post by link building expert Eric Ward on Search Engine Land. In it he discusses how many traditional link building tactics are no longer valuable for SEO. And if that's the case, if everything we knew to be true about link building is no longer applicable, i...

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Hi, I’m Looking to Build Relevant Link Exchanges…

Written by Nick Stamoulis

Just the other day we received a call from another marketing company who wanted to speak with our SEO manager. Seeing as Brick Marketing is an SEO company, which is pretty obvious from our homepage, we have several people who could fit that bill. Turned out this marketing company designed and manage...

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The Link That Keeps on Giving

Written by Brick Marketing

The best links are the ones that don’t just add another line item to your link profile; the best links drive targeted traffic and beget more links in time. In many circumstances, the best links aren’t ones you can ask for or actively build, you have to earn them by being active in social media a...

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3 Things a Quality Link Will Have

Written by Brick Marketing

The days of building links to just have a bigger link profile are long gone. In a perfect SEO world Google wouldn't have any site actively building links at all; it would all happen naturally, but most websites can't sit and wait for people to come to them and for all their links to just happen. But...

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Link Building Is Out, Content Marketing Is In

Written by Brick Marketing

Let me reiterate that, link building isn’t totally out. Traditional link building is still a very valuable part of an SEO campaign provided you go about it in the right way. Google made some drastic changes to what is and what is not acceptable forms of link building in 2013. In a perfect world, w...

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When to Use the No Follow Tag

Written by Nick Stamoulis

To the average web browser, a link is a link. You click on it and it brings you to a web page, it’s as simple as that. But as website owners and Internet marketers, it’s necessary to understand that there are different types of links that exist across the web. For SEO purposes, links can be put ...

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2014 – The Year of Link Earning

Written by Nick Stamoulis

Erin Everhart published this great post back in December on Search Engine Land, looking back at all the ways link building changed in 2013 (and there were certainly a lot). One of the big things she mentioned was the fundamental difference between traditional link building as we’ve known it, and t...

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How To Leverage Offline Events for SEO

Written by Brick Marketing

Don't just rely on online activities for link building purposes. You can easily integrate your white hat link building with all your marketing efforts, both online and off. Shawna Wright of Brick Marketing explains how everything you do - including offline events - can be leveraged for SEO! ...

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When Was The Last Time You Checked Your Links?

Written by Danielle Bachini

An important component of the search engine ranking algorithm is the inbound links that point to a website. The search engines use this link information as one factor to determine the authority of a website, and in turn where it should appear on the search engine results page. Good links from high q...

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3 Ways to Earn .EDU Links

Written by Brick Marketing

In the world of link building, .EDU links are some of the most trusted, the most valued, and the most authoritative you can earn. But you really do have to earn them. For the most part legitimate .EDU links can’t be bought or bartered for. If your business operates close to a college or university...

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Questions to Ask Before Building That Link

Written by Nick Stamoulis

Despite what you may have heard, link building still has a place in an SEO campaign. The search spiders are still looking at a website’s inbound links to determine the authority of a site which is a contributing factor to where that site appears within an organic search. It’s only the low qualit...

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How Much Time Do I Dedicate To Link Building?

Written by Brick Marketing

Link building is far too important to put on the back burner until you have more time. Even if you are doing SEO by yourself, try spending just a few minutes a day on link building efforts. Link building is a time consuming effort so you need to make sure you make room for it in your schedule. ...

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Not All Link Building is Bad

Written by Danielle Bachini

During initial calls with prospective SEO clients we outline our SEO process. We explain that we start by researching the industry online and thoroughly reviewing the website page by page and conducting keyword research to select the keywords that are the best fit. Then, we optimize the site by natu...

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Earn Links by Building Relationships

Written by Brick Marketing

The rules of link building have definitely changed forever thanks to the Google Penguin updates. “Easy win” links are getting harder and harder to find because the search engines are demanding that websites earn their links, not just build them haphazardly across the web. A few years ago sites c...

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Link Building is a Team Effort

Written by Danielle Bachini

If you outsource SEO activities to an SEO firm, the firm will ultimately be responsible for all components of an SEO campaign which includes link building. It’s true that link building has come under attack due to changes to the search engine algorithms, specifically the Google Penguin update, but...

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Should I Worry About Too Many Links?

Written by Nick Stamoulis

Due to the Google Penguin update and all of the subsequent updates to the update, we hear a lot from clients and potential clients that are nervous about the link building component of an SEO campaign. They have heard horror stories about what has happened to other websites that have lost a signific...

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What is “Natural” Link Building?

Written by Brick Marketing

A few days ago, I came across this great post by link building expert Eric Ward about natural link building. With all the changes Google has made to the Webmaster Guidelines (and not to mention all the Penguin updates), link building is really starting to evolve into link earning—after all, a link...

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Build Traffic Sources Outside of the Search Engines

Written by Nick Stamoulis

When it comes to marketing your business online and generating traffic to your website, the search engines should be a primary driver of traffic. After all, when people are looking for a product, service, or information that is typically the first place that they turn to which is why an SEO program ...

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Conducting a 10 Minute Link Audit

Written by Brick Marketing

Every few months you really should conduct a full and in-depth link audit to get a clear understanding of what kind of links you have created/earned. Hopefully you’re following a strictly white hat link building program but you can’t control who links to you (or how they link) and the last thing...

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What White Hat Link Building Looks Like Today

Written by Nick Stamoulis

Due to the Google Penguin algorithm update and all of the subsequent updates to the update, website owners have become fearful of link building. While understandable, what website owners need to comprehend is that links still play an important role in how a website is viewed by the search engines. Y...

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Great Referral Links Don’t Fall Out of the Sky

Written by Nick Stamoulis

I’ve seen it happen plenty of times on the Brick Marketing website—one lowly link on a popular industry site or blog can drive hundreds of visitors in a few short hours…and deliver a steady trickle of traffic for months to come. The exact thing happened when we did an interview with link build...

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Social Signals and Their Impact on Link Building

Written by Brick Marketing

There is no denying that traditional link building is getting harder and harder. Earning “natural” or “editorial” links relies heavily on your content marketing and content promotion efforts. But site owners and bloggers may be more likely to link to established industry sites and authority ...

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The New Rules of Link Building

Written by Nick Stamoulis

As the battle between Google and the spammers rages on, the range of acceptable, white hat link building activities is getting smaller and smaller. It’s not that link building is dead or pointless, but rather that many of the old ways no longer work. That’s one of the things I love most about SE...

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What Kind of Active Link Building Is Left?

Written by Nick Stamoulis

With the changes to the Google Webmaster Guidelines regarding links in press releases and guest blog posts, the number of active link building opportunities available is shrinking. And while great content can earn links naturally overtime most sites can’t afford to wait the year+ it takes to build...

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Nofollow Links Will Generate Traffic

Written by Nick Stamoulis

Links are what make up the entire architecture of the web. Users click from link to link during their browsing experience and the search engine spiders also maneuver the web by crawling from link to link in order to index pages that will appear as search results for related keyword search terms. F...

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3 Tips for Training Your Link Builders

Written by Nick Stamoulis

For the most part, SEO is not nearly as complicated as civil engineering and you don’t need a PhD to do a good job. However, just because SEO isn’t as complex as building a rocket it’s not something that everyone can do straight out of the gate. In my experience, you have to do SEO to really u...

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Inbound Links Should Deliver Traffic

Written by Nick Stamoulis

If you want to play by Google’s rules, it’s important to focus on building links to your site that will not only help to improve your inbound link portfolio for SEO purposes, but will also generate traffic from target audience members. After all, that was the original purpose of links- to direc...

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What Good Are Nofollow Links?

Written by Nick Stamoulis

The number of sites that pass link juice to another site is counted into the search algorithm and influences where that second site ranks in the SERPs. Nofollow tags (rel="nofollow") are how a site owner can tell the search engines to NOT crawl a particular link and NOT pass link juice from Site A t...

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Add Nofollow Links to Your Press Releases

Written by Nick Stamoulis

For years online press releases have been used by site owners and marketers as a way to not only promote their products and services, but also as a way to build links back to their website. One press release could be sent out to a few dozen syndication sites, which would create a spike in inbound li...

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Paid Links Are For Advertising, Not SEO

Written by Nick Stamoulis

Inbound links pointing to your website are an important factor in determining the relevance and quality of the site. However, there are the good types of inbound links (occur naturally on related third party sites) and the bad types of inbound links (built in bulk from low quality, unrelated sites)...

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Collateral Damage or Legitimate Link Penalty?

Written by Nick Stamoulis

In the wake of the Google Penguin updates more than one site owner has cried foul and claimed they were unfairly hurt by the algorithm; their site was collateral damage in Google’s war on spam. I have seen some sites that lost traffic and rankings because the domains in their link profile were wha...

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Don’t Build Links for the Search Engines

Written by Nick Stamoulis

Recent algorithm updates and changes to the Google Webmaster Guidelines are essentially telling website owners that they need to be very cautious when it comes to link building and that tactics that helped to improve a site’s search presence in the past, are no longer going to do so. Links had al...

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Give Links to Get Links

Written by Nick Stamoulis

White hat link building is hard; there is no way around it. Quality links don’t usually fall into your lap (but if they do you better recognize a golden opportunity!) and, for the most part, building quality links is a manual and time-consuming process as the best links tend to be the ones you hav...

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Many Factors Determine a Quality Site for Link Building

Written by Nick Stamoulis

Even though the way that link building is executed has changed due to stricter rules that Google has set forth, it’s still an important component of an SEO strategy. Inbound links pointing to your site are still a part of the search engine ranking algorithm and how the search engines determine th...

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Conduct a Link Audit on a Regular Basis

Written by Nick Stamoulis

While certainly not the most fun or glamorous aspect of SEO, a link audit is a necessary component that should be conducted on a regular basis. The inbound links that point to your site serve multiple purposes. In addition to generating traffic to your website, they also help to tell a story to th...

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Characteristics of a Link Worth Pursuing

Written by Nick Stamoulis

Despite all of the questions and concerns swirling around SEO land regarding link building, it’s still an important component of an SEO campaign. What has changed (and given everyone in the industry a reason to reevaluate their strategies) is that the search engines have become much more picky ab...

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Link Building is Not Dead

Written by Nick Stamoulis

At one point link building was SEO. Get your site listed on lots of other sites, regardless of whether they were relevant to what you offer or not, and enjoy seeing a boost in your ranking in the search engines. That’s not the way it works anymore though. The search engines caught on to this kind ...

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Does a Smaller Site Need a Smaller Link Profile?

Written by Brick Marketing

The simple answer is no. While the size of your site may limit how many entry pages you can create in the SERPs (although blog posts are basically limitless landing pages for any website), the size of your site should have no real impact on the size of your link building profile or link strategy. Li...

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You Want Me to Pay to Remove Links?

Written by Nick Stamoulis

Until recently one of the easiest ways to build a lot of links very quickly was to buy a directory package where for a set price your site would be submitted to a set amount of directories. I was recently combing through a new clients link profile and of the 1000+ links listed I’d say that 98% of ...

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Don’t Set a Link Limit for Your SEO

Written by Nick Stamoulis

In the wake of the Google Penguin updates many site owners are approaching their link building campaigns with some hesitancy. And while I can understand why a site owner would want to be more careful about the kind of links they are building (that’s never a bad idea!), it’s just as important to ...

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Clients Need To Be Involved in Link Building

Written by Nick Stamoulis

Link building is the ongoing component of an SEO campaign. Once a site has been optimized, it needs to generate search engine trust. It’s the inbound links that point to a site that convey this trust to the search engines. If quality sites are linking over to your site, the search engines view ...

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Build Links that Generate Visits

Written by Nick Stamoulis

SEO link building has gone through many transformations though the years. When webmasters/SEOs caught on to the fact that the number of inbound links to a site correlated with how the site performed in the search engines, the hunt was on for as many inbound links as possible. Website owners were c...

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Link Building Practices to Avoid

Written by Nick Stamoulis

With the recent release of the Google Penguin 2.0 algorithm update the focus is back on link building for SEO purposes. Links are an important component of the online landscape. It’s how users find information that is relevant to their needs and how the search engine spiders navigate through all...

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How to Determine the Quality of a Site for Link Building

Written by Nick Stamoulis

There are plenty of sites out there that you could get a link from. But you really need to ask yourself- do you really want a link from this site? Link building practices of yesterday (get a link from any site possible) are long gone. Your link portfolio is under ongoing scrutiny from the search ...

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How Can You Tell if it’s a Quality Link?

Written by Nick Stamoulis

Link building is still very much the bread and butter of SEO, but some site owners are still obsessed with building as many links as they can and aren’t talking the time to consider the value and quality of each link before they build it. In the wake of the Google Penguin update and refreshes it...

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3 Signs That It’s a Bad Link Building Opportunity

Written by Brick Marketing

Link building is a time consuming and mostly manual process, so it’s easy to understand why a site owner might jump at every link building opportunity they come across. After all, there is no guarantee they’ll find another one any time soon and more links is always better, right? Wrong! Not all ...

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Don’t Be Afraid to Ask for a Link

Written by Nick Stamoulis

Inbound links from relevant and authoritative sites are an important component of SEO. These inbound links help to convey to the search engines that your site provides something valuable and can be trusted. Link building is the ongoing portion of an SEO campaign, however sometimes links appear natur...

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Can Your Site Be Penalized for a Link Spike?

Written by Nick Stamoulis

A lot of SEO professionals, myself included, talk about the importance of taking a natural and diversified approach to link building. It’s important to build your inbound links up slowly overtime as a way to avoid making it seem like you are trying to “spam” the system. A lot of black hat SEO ...

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Basic Links that Every Site Should Have

Written by Nick Stamoulis

Arguably the most difficult part of an SEO campaign is the ongoing link building component. It’s a manual, time consuming process to find locations in which to build links. This is especially true now, as the search engines pay close attention to the quality of links as opposed to the quantity o...

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Leverage Advertising for SEO Link Building

Written by Nick Stamoulis

The individuals, companies, firms, etc. that are the most successful with SEO are the ones that think outside of the box when it comes to SEO activities and understand that other things that the business is up to can help to improve SEO. SEO is a part of online marketing but that doesn’t mean that...

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Get Links to Beget Links

Written by Nick Stamoulis

The best kinds of link building activities are the ones that stimulate other activity. Imagine your SEO campaign is like a racecar and your link building efforts are the turbo boost---it’s what kicks things up a notch and takes your website to the next level. 5-10 years ago most websites could bui...

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Why Pay Per Link SEO is No Good

Written by Nick Stamoulis

If you’re in the market for an SEO provider you’ll find that there are plenty of options to choose from. You could hire an in house professional or opt to outsource the work. Outsourcing is typically the way to go for budget purposes since an in house professional can be pricey. Once you’ve de...

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Carefully Consider Outbound Links Too

Written by Nick Stamoulis

When it comes to online marketing, and SEO in particular, when people are talking about links it’s typically about inbound links. This is because inbound links pointing to your site are what help to convey trust to the search engine spiders. A link from another website over to yours serves as a ...

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Are Nofollow Links Still Worth Something?

Written by Nick Stamoulis

“Nofollow” is how a site owner can tell the search spiders to literally not follow a specific link through to the next page it links to. Some site owners use nofollow links as a way to discourage spammers from building up inbound links from their site because a nofollow links doesn’t pass any ...

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Are Your Referral Links Driving Traffic?

Written by Nick Stamoulis

Also known as inbound links, referral links are the links you’ve built on high-quality sites that help drive targeted traffic over to your site. One of the best ways to ensure that your link building stays white hat and doesn’t run afoul of the Google Penguin update (which targeted web spam and ...

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Are There Good Paid Links?

Written by Nick Stamoulis

When it comes to white hat SEO, there are a lot of rules to follow. The search engines lay out certain guidelines that must be abided by in order to be viewed favorably by the search engines. The black hat SEO practitioners pretty much ignore these guidelines and prefer to risk it. Black hat tact...

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Take the Right Approach to Blog Commenting

Written by Nick Stamoulis

Blog commenting is a valuable online marketing tactic for multiple reasons. Reading industry blogs can provide you with knowledge that can make you better at your craft. You can see what others are talking about in the industry and use what you learn in order to create your own content. By leaving a...

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There Are Always Link Building Opportunities

Written by Nick Stamoulis

Once keyword research has been conducted and the website has been optimized, the ongoing component of an SEO program is link building. Link building is necessary because inbound links pointing to a website are what convey trust to the search engine spiders. The search spiders crawl the web link to l...

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Reasons to Conduct a Full SEO Link Audit

Written by Nick Stamoulis

An SEO link audit is the process of pulling the inbound link data of your site and of your competitors using an SEO tool like SEOMoz and analyzing each existing link that points to the sites. It involves manually visiting each link and categorizing the link. Categories could include article links, p...

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Your Link Building Activities Need to Be Relevant!

Written by Nick Stamoulis

I am a strictly white hat link building advocate and have been my whole SEO career. That means I believe that SEO campaigns need to play by the rules set forth by the search engines (as best as we can understand them anyway) and to avoid anything that might land your website in hot water. There are ...

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Build Links That Generate Traffic

Written by Nick Stamoulis

There’s no doubt that link building is an important part of SEO. Inbound links are what help convey trust to the search engines and improve a search engine presence. However, you never want to focus too much on the search engines when it comes to link building. After all, the search engines are...

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The Dangers of Cheap Link Building Services

Written by Nick Stamoulis

I know that, for many small business owners and marketing managers, the SEO budget is tight. You simply can’t afford to hire a full-time SEO copywriter, a full-time link building manager, a full-time social media marketing manager and so forth. A lot of site owners manage to piece their own SEO pr...

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How to Find New Opportunities for Blog Commenting

Written by Nick Stamoulis

Before I go any further let me say that I think blog commenting is a great link building tactic provided it’s done right. This means actually reading the post and responding to something that struck you as interesting or insightful. “Great post!” doesn’t really cut it, nor should you ever tr...

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How Important is Domain Authority When Building Links?

Written by Nick Stamoulis

A few weeks ago I came across this great post on SEOMoz by Adam Thompson that talked about whether or not an inbound link’s domain authority should be how a site owner decides to disavow a link. Adam’s conclusion? “Don't go out and delete links just because they are on a site with low domain a...

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Don’t Miss Out on These Link Opportunities

Written by Nick Stamoulis

For the most part, link building is a challenging endeavor. In order for a link to be worth it, it has to be a link from a quality source and should be relevant. It takes time to establish relationships and your brand online in order to achieve links naturally. However, there are some ways to bui...

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Building Online Partnerships With Offline Efforts

Written by Nick Stamoulis

Building online partnerships with other websites is a great way to get new links to your site while exposing your content to new audiences. Guest blogging, creating partnerships with other businesses, and conducting interviews with industry experts are all ways to improve your SEO, however each acti...

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3 Overlooked Link Building Opportunities

Written by Nick Stamoulis

If you want to stick to a white hat link building strategy it’s important that you diversify your link sources as much as possible. Relying too heavily on one form of link building leaves your website in a vulnerable position—what if that link building tactic becomes classified as web spam and 6...

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What to Do if You Have Unnatural Links

Written by Nick Stamoulis

As a part of its effort to be more transparent about its practices, Google has been sending out a notification to webmasters alerting them when unnatural links are detected. The notice itself serves as an FYI and doesn’t necessarily mean that a penalty has occurred (yet). The only way to really ...

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Is Your Content Worthy of a Link?

Written by Nick Stamoulis

For SEO purposes it’s important to build inbound links to your site. These links are what convey trust to the search engines and improve your search engine visibility and rank over time. To really be successful with link building though, you can’t be the only one that is sharing or posting lin...

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No Follow Links Are Still Valuable

Written by Nick Stamoulis

Many site owners want to know the difference between follow and no-follow links. Both kinds of links are seen and noted by the search engines, but the big difference is that a no-follow link doesn’t pass on any SEO value from one site to another. No-follow links help ensure that spammers don’t ...

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Can One Good Link Make The Difference?

Written by Nick Stamoulis

Here’s an analogy for link building that I’ve used in many of my SEO trainings---imagine that your website is like a car engine with a dead battery and you need to get it started. What do you do? Jumper cables of course! A white hat link building campaign serves as those jumper cables, stimulati...

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Why Your Blog Comments are Getting Rejected

Written by Nick Stamoulis

Depending on who you ask you might be told that blog commenting is no longer a relevant SEO tactic. While it’s true that blog comments may be “no follow”, that doesn’t mean that you should ditch blog commenting altogether. The correct link building approach to take is to build a wide varie...

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Ways to Diversify Your Link Portfolio

Written by Nick Stamoulis

Inbound links pointing to your site are a huge SEO ranking factor. Inbound links convey trust to the search engines. A website that has many links coming from many sources must have something good to offer. On the other hand, a website that has very little inbound links isn’t viewed as favorably. ...

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Content Marketing is Link Building

Written by Nick Stamoulis

Within the overall topic of online marketing, content marketing and link building are typically listed as two separate online marketing or SEO tactics. Really though, there is nothing separate about these two. Content marketing is link building and vice versa. The two are still listed as separate...

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The Challenge of Attaining Wikipedia Links

Written by Nick Stamoulis

If you do a search for anything, really- anything, it’s likely that within the first few results is the corresponding Wikipedia page. This means that Wikipedia is obviously a very trusted site that has high authority in the eyes of the search engines. Isn’t the whole point of link building to a...

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The Qualities of Good and Bad Directories

Written by Nick Stamoulis

Directory submission has always been a component of an SEO strategy. Back in the day, it was high on the priority list. There were so many directories to submit to, it was easy to do, and it would give your site a backlink. In recent years directory submission has gotten a bad reputation in SEO c...

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3 Easy Link Building Tactics

Written by Nick Stamoulis

I know that busy site owners and marketing managers are always on the lookout for “easy wins” when it comes to link building. How can they get the most bang for the least buck? It’s no secret that white hat link building takes a lot of time and effort on your part and, unlike many other market...

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These Links Aren’t Worth It

Written by Nick Stamoulis

If anyone ever claims that link building is easy, they are probably doing it wrong and building the wrong kinds of links. Sure, there are plenty of sites out there that may provide link opportunities but that doesn’t mean that they are all good. Actually, if a link is easy to get it should raise a...

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Don’t Make Bad Decisions with Competitor Links

Written by Nick Stamoulis

As part of an SEO campaign it’s highly recommended to spend some time conducting a link audit. There are many tools (both free and paid) that will provide you with link data of your own site and of the sites of your competitors. It’s important to get an inside look at how the search engine spide...

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Build Links by Maintaining Relationships

Written by Nick Stamoulis

Link building is a huge component of an SEO strategy since inbound links to a site are what help to establish trust and relevance with the search engines. Link building has undergone many facelifts through the years. At one time almost any link had value and paying for links wasn’t uncommon. Th...

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Should On Page Links be Limited?

Written by Nick Stamoulis

Links are an important component of SEO because the search engine spiders crawl the web from link to link to determine what certain pages are about in order to rank them properly. While the link focus of an SEO campaign tends to be on generating valuable inbound links to a site from outside sources...

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Are You Overlooking Valuable Linking Opportunities?

Written by Nick Stamoulis

Building quality, white hat links is tough work. While it’s important to be efficient with your link building, taking shortcuts will usually land you in hot water. However, just because building inbound links can be challenging and time-consuming, that doesn’t mean it has to be all that painful ...

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Remove This Unnecessary Link from Your Site

Written by Nick Stamoulis

A huge part of website development and SEO are links. Inbound links from other relevant websites help to improve your search engine authority and help generate traffic to your site. Outbound links to other websites provide visitors with additional information. Internal links from one page of your si...

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What to Do if You Have Bad Inbound Links

Written by Nick Stamoulis

Perhaps one of the most important ways that the search engines determine the authority of your website is by analyzing the inbound links that point to it, which is why white hat SEO link building is such an important part of an SEO strategy. While website owners are building inbound links it’s imp...

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How to Avoid a Link Penalty

Written by Nick Stamoulis

Prior to the Google Penguin update, people were a little more reckless with their link building. If they could drop a link on a site and include anchor text, they’d do it. Once Google cracked down on this practice, the game has been somewhat different. The focus is now on building a natural link p...

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The Top Link Building Priority

Written by Nick Stamoulis

Link building is an important part of SEO. There’s no denying that. Inbound links to your website help to convey to the search engines that your site is trusted. However, link building has gotten somewhat out of hand, which is why Google is beginning to take a closer look at the inbound link portf...

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Don’t Kill Your SEO Trust Factor with Broken Links

Written by Nick Stamoulis

Linking is an essential part of website development and of SEO. Internal links from one page to the next of your site help for website usability purposes. If you reference a product or service that you offer on a different page, link to that product or service page making the experience seamless f...

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Redirecting Blog Posts – Make it One to One

Written by Nick Stamoulis

Many site owners have had the question “What do I do with my old blog posts?” Perhaps they are moving from one blogging platform to another, maybe they want to delete two different company blogs and focus on a new one—whatever the reason, they need to get rid of an older blog. The question the...

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Are Outbound Links Worth It?

Written by Nick Stamoulis

An outbound link is any link on your site that sends visitors to another site. It could be a link to your social profiles, an article you quoted in a blog post, a local event page, a business partner and so forth. Outbound links can be bittersweet for some site owners. While they might be a great wa...

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Don’t Disregard NoFollow Links

Written by Nick Stamoulis

Inbound links pointing to your site can be “dofollow” or “nofollow”. Dofollow links are regular links that the search engines crawl and use to establish website relevancy and power. They pass on trust from one website to another. Nofollow links have an additional attribute and look like this...

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Who’s Name to Use for Link Building?

Written by Nick Stamoulis

When executing a white hat link building strategy for our clients, one of the key components is often blog commenting. Leaving comments on relevant and reputable industry blogs is a great way to augment your link portfolio with valuable links, as well as build relationships with industry bloggers, i...

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Outbound Linking for SEO

Written by Nick Stamoulis

When people in SEO circles talk about linking, it’s typically about inbound linking. After all, inbound links pointing to your website are what establishes trust with the search engines. A website that naturally grows an impressive inbound link portfolio from relevant sources over time is going to...

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Improve Local Link Building with These Tips

Written by Nick Stamoulis

If you cater to a local audience, it’s important to dedicate time to local link building. Local link building efforts not only tell the search engines where you are located and who you are trying to target, but also help generate valuable traffic to your website. Here are 5 tactics to implement in...

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The Best Directories for SEO

Written by Nick Stamoulis

Directory submission has long been a standard SEO practice. There are thousands of free directories out there to submit to and each provides a link back to your website. However, Google is starting to de-index many of these free directories. When Google tweaks its algorithm, it is attempting to thin...

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Link Exchanges: Bad for SEO and Usability

Written by Nick Stamoulis

The search engines use links (along with a multitude of other factors) to help determine a site’s reputation. Since Google has the ability to crawl the entire web as needed, the search giant knows exactly how many links a website has, where they are coming from, what other sites those sources link...

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What Kind of Inbound Links Get Sites in Trouble?

Written by Nick Stamoulis

Links are the currency of the online world; the more links your site has the more valuable it becomes in the eyes of the search engines. But the search engines know that site owners understand the importance of inbound links, and they also know that there are spammers out there that are looking to m...

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How to Clean Up a Link Portfolio

Written by Nick Stamoulis

Inbound links are an important part of SEO, but you don’t want any old link pointing to your site. Unfortunately some website owners are learning this the hard way recently. The latest Google algorithm updates are penalizing sites that have lots of low quality backlinks. If you want to recover fro...

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Avoid Links from Sites with These Traits

Written by Nick Stamoulis

Link building is an important part of the SEO process. Inbound links are what conveys trust to the search engines. In a way, links help tell the search engines your story. It’s important to be associated with the right websites in order to convey the right story. Not all links are created equal, j...

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The Right Way to Use Forums for Link Building

Written by Nick Stamoulis

Link building is an important part of SEO because inbound links pointing to your website are what establish search engine trust over time. One of the most important things to remember when building links to your site is that the search engines want to see a diverse portfolio of links. If all of your...

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Why Is Internal Linking Important?

Written by Nick Stamoulis

The search engines don’t rank websites as a whole in the SERPs; they rank individual pages. For most site owners, their homepage is going to get the lion’s share of traffic and inbound links, but that doesn’t mean that deeper internal pages can’t also be useful from an SEO standpoint. Howeve...

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5 Blog Commenting Tips for Link Building

Written by Nick Stamoulis

It’s important to develop a link building strategy that incorporates a variety of tactics. One popular link building tactic is blog commenting. Leaving a thoughtful and insightful comment on a blog post along with a name, email address, and link is not only a great way to get an inbound link but i...

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Give Links to Get Links

Written by Nick Stamoulis

If you’re a smart website owner you know the importance of links. Inbound links to your website from relevant sources pass on a “trust factor” to the search engines. It’s easy to become so consumed with getting inbound links that website owners can forget that outbound linking can be part of...

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A Link Audit Can Gauge Link Building Success

Written by Nick Stamoulis

A link audit is a rather tedious task to complete, but it’s worth the time and effort because it provides you with great insights about your link portfolio and how your website is viewed by the search engines. In order to conduct a link audit, you will need to use a tool like Link Diagnosis that w...

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Black Hat SEO Tactic to Avoid: Link Schemes

Written by Nick Stamoulis

Google says it flat out in their Webmaster Guidelines, “Your site's ranking in Google search results is partly based on analysis of those sites that link to you.” The more quality sites that link to pages of your website, the more valuable it becomes in the eyes of the search engines. Although t...

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Link Building is What Maintains SEO Success

Written by Nick Stamoulis

Search engine optimization is no easy task. It’s not like other promotional or marketing strategies in which the results can be seen quickly. Instead, SEO is a marketing strategy that is only successful if worked at for the long haul. SEO can be broken up into two phases. The first phase is on-...

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Be Where Competitors Aren’t with Link Building

Written by Nick Stamoulis

Link building is hard work no matter what way you look at it. Finding new, quality sources to build inbound links from takes a lot of time and effort on your part (or on the part of your SEO provider) and the search engines are constantly on the prowl for websites that are trying to take shortcuts w...

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Blog Commenting Isn’t Just for Link Building

Written by Nick Stamoulis

Blog commenting has been a long standing SEO link building tactic. While blog commenting is a timely process (you need to find relevant blogs that accept comments, spend time reading each post, and craft a well thought out comment), it is a fairly straightforward process that can help build a quali...

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Video Marketing Guidlelines – SEO Video Tip

Written by Nick Stamoulis

Website owners think that implementing a video marketing campaign means creating television quality videos, but that simply isn't the case. Even a short tour of your facility (store, office, plant, etc), interviews with your employees or a product demo are great videos that can drive an online video...

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Build Links that Will Get Noticed

Written by Nick Stamoulis

Link building is an important part of an SEO campaign because inbound links pointing to a site establish trust with the search engines. The search engines view a website more favorably if it has quality inbound links pointing to it from relevant sources. A website that has these kinds of links will ...

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3 Blog Commenting Etiquette Tips

Written by Nick Stamoulis

Blog commenting is an incredibly important component of any link building campaign. By commenting on relevant industry blogs that target the same audience as your company you are not only improving and diversifying your link portfolio, you are also building brand name recognition and establishing yo...

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Save Your Link Portfolio with a 301 Redirect!

Written by Nick Stamoulis

In order to create a successful SEO strategy, it’s important that website owners keep their SEO partner “in the know,” especially if they are redesigning/rebuilding their websites. Failing to keep your SEO provider informed could result in some pretty unfortunate scenarios, such as a failure t...

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4 Benefits of Running a Link Audit

Written by Nick Stamoulis

Every site owner should run a link audit on their site at least once a year. When conducting a full link audit, it’s important to visit each and every link in your link portfolio no matter how many links there may be! For some site owners, this may mean you have thousands of links to check out. In...

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Why Not Get the Link?

Written by Nick Stamoulis

When it comes to link building for SEO purposes it’s important to not have such a narrow focus. It’s a good strategy to develop a link building campaign that spans over a year time period with monthly activities built in and stick to it, however that doesn’t mean that those are the ONLY activi...

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Forum Commenting Is Not Just for Links

Written by Nick Stamoulis

Like blog commenting, forum commenting can be a great way to build inbound links to your website for SEO purposes. However, when it comes to forum commenting you can’t go into it thinking that it’s all about building links. Forum commenting is also about building relationships with other forum m...

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How to Recognize a Site Not Worth the Link

Written by Nick Stamoulis

Not every website is created equal. Just because it exists, that doesn’t mean that you necessarily want to get an inbound link from every website and blog that you come across. Whether it be through a blog comment or guest blog post, you don’t have to take every link you can get. Even industry r...

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Leverage Relationships to Build Links

Written by Nick Stamoulis

Link building is certainly an art and it comes easier to some than others. The most successful link builders are the ones that always have it on the brain and are always seeking out new link opportunities. It’s easy to get stuck in a link building routine and carry out the same tactics over and ov...

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Link Building MUSTs

Written by Nick Stamoulis

Developing a well optimized website is only half of the SEO battle. The next step is to implement an ongoing link building campaign to establish trust with the search engines and target audience members over time. In order to build a quality link portfolio you must: Have a Diverse Approach There ...

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How to Verify Link Value

Written by Nick Stamoulis

Link building is an essential part of search engine optimization. The search engines view inbound links pointing to a website as indicators of trust. Of course, they favor certain links over others and not all links are created equal. It’s relatively easy to build a bunch of links from websites th...

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Local Event Marketing Can Help Link Building

Written by Nick Stamoulis

Link building is an important component of an SEO campaign. While it’s absolutely necessary to have a well optimized website, relevant inbound links that build gradually over time is what instills search engine trust and improves search engine ranking. In addition, links that are spread across the...

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Back to Link Building Basics

Written by Nick Stamoulis

The second phase of an SEO campaign, after on-site optimization, is ongoing link building. Links from quality websites establish trust with the search engines. What’s important to recognize is that there is a right way to build links, and a wrong way to build links. Sometimes a website owner can g...

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A Link Portfolio Needs to be Diverse

Written by Nick Stamoulis

There are plenty of ways to build inbound links for SEO purposes. A white hat link building campaign should include tactics, such as article marketing and document sharing, press release distribution, social networking, directory submission, blogging and guest blogging, blog commenting, video market...

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Where to Focus Your Link Building Efforts

Written by Nick Stamoulis

Once you’ve done keyword research and spent time properly optimizing every page of your website, the next phase of an SEO campaign is link building. Inbound links to your website establish search engine trust and build brand visibility across the web. Link building is no easy task and takes time, ...

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An Important Infographic for Link Building Tip

Written by Nick Stamoulis

In case you’re unsure of what an infographic is, it’s a visual representation of information. Depending on the industry that you are in, it’s likely that you’ve seen a few floating around. What’s great about an infographic is that it’s a fun way to put data together and share it. A blog ...

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SEO Link Building Isn’t Easy

Written by Nick Stamoulis

There are two major components of an SEO campaign. The first is on-site optimization which involves keyword research for every page of the site, editing the content and the meta tags of every page so that they incorporate these keywords, and implementing the changes or hiring a web developer to do i...

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Guest Blogging is the New Link Exchange

Written by Nick Stamoulis

Back in the olden days of SEO website owners would participate in link exchanges meaning that both parties would place links to each other’s sites somewhere on their site. Since the search engines placed emphasis on inbound links, this seemed like an easy way to get a quick boost. Now, that kind o...

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Establishing a Link Building Baseline – SEO Video Tip

Written by Nick Stamoulis

Before you start outlining your link building campaign, it's important to understand where your site is starting from. Every site, regardless of previous link building activity, has accrued some natural links over time. Using Google Webmaster Tools to run a link audit will help you discover how many...

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Link Building Year Two: Now What?

Written by Nick Stamoulis

The first part of an SEO campaign involves research and on site optimization. Phase two is link building, which is an ongoing campaign to increase a company’s brand and website in the search engines by building trust. Once on site optimization has been completed, a 12 month link building strategy ...

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How Infographics Help SEO

Written by Nick Stamoulis

An infographic is a visual representation of information. Instead of writing an article or blog post that covers a lot of ground and uses enough stats and percentages to make the reader’s head spin, you can create an infographic that ties it all together in a handy dandy image. You may be thinking...

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Link Research Tools Link Building Toolkit Product Review

Written by Nick Stamoulis

Link building, although one of the most important components of SEO, can also be the most time consuming and frustrating. It sometimes feels like you’re drowning in a sea of low-quality backlinks, repetitive anchor text and missed linking opportunities. The link building toolkit from Link Research...

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Forum Marketing is About More Than SEO

Written by Nick Stamoulis

Like blog commenting, forum marketing can have SEO benefits. However, in order to do forum marketing well it’s important to realize that it’s about much more than promotion and getting links. The point of forum commenting is to build credibility and establish a good reputation within a niche com...

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Blog Commenting: Think Beyond the Link

Written by Nick Stamoulis

Link building is an important part of SEO since websites that have lots of relevant inbound links are viewed favorably by the search engines. Blog commenting has become a popular link building strategy since it’s relatively easy to do. Research authority blogs in your industry, read the blog posts...

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The Pro’s and Con’s of Outbound Linking

Written by Nick Stamoulis

Links are an extremely important component of the overall structure of the web and play a large role in search engine ranking. After all, the search engine spiders crawl these links to understand the intent and purpose of a website. Therefore, it’s important to be connected to other websites that ...

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Improve Your Reputation by Link Building

Written by Nick Stamoulis

An SEO link building campaign includes strategies such as blogging and blog commenting, article writing, press release distribution, and social networking. All of these tactics work together to get a website noticed by the search engines and by a target audience. However, there is an additional bene...

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Do’s and Don’ts of Blog Commenting

Written by Nick Stamoulis

There are numerous ways to build legitimate links pointing to your website. Blogging is a great way to build links, but another popular strategy is to comment on the blog posts of others. Many blogs allow, and encourage, people to leave comments. Most blog comment sections have a spot for the commen...

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Build Relationships to Build Links

Written by Nick Stamoulis

If you are a reader of this blog or have been researching the SEO industry you should know that a huge part of SEO is link building. There are numerous link building tactics to use. One popular strategy is article marketing and document sharing. While this method has taken a hit in recent months due...

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Wordstream SEM Keyword Tools Announced

Wordstream SEM Keyword Tools Announced

Written by Nick Stamoulis

This is not a paid review. Nick Stamoulis and Brick Marketing is partnered with the great folks at Wordstream. Wordstream, a company that provides Internet marketing software and tools, announced the release of a new, comprehensive keyword research suite for both paid and organic search marketers....

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Don’t Rely On Just One Type of Link Building

Written by Nick Stamoulis

The first step to any SEO strategy is to do keyword research and develop the website content and meta tags using targeted keywords. Once this has been done it’s time to move on to phase two, which includes ongoing link building. In order to be respected by the search engines, a website needs to ha...

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How to Spread the Word and Build Your Links

Written by Nick Stamoulis

We all know what press releases are and the purpose that they serve. But did you know that they can also help with your search engine optimization efforts? Distributing a press release online using professional services like PRWeb, Business Wire, or PRLeap not only gets newsworthy information out th...

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Internal vs. Inbound Link Building

Written by Nick Stamoulis

Both internal and inbound links are important parts of SEO. However, they aren’t the same and it’s important to understand the difference between them. Internal links are located within your website and link from one page on your site to another on your site. For example, you might have a link t...

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Link Building by Blog Commenting

Link Building by Blog Commenting

Written by Nick Stamoulis

One of the many ways to help your link building efforts is through blog commenting. Take the time and research relevant blogs that relate to your industry, customers and business. There are dozens of blog directories organized by category, industry or topic to sort through. Depending on how niche yo...

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Link Building Through Business Profiles

Written by Nick Stamoulis

There are many ingredients that go into marketing a website but one that I still really like for a variety of reasons is a traditional business profile. There is a certain feeling you get when you fill out a nice robust business profile and see it appearing in the search results. Business profiles c...

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