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Bing Believes in “Unknown” Links

Writing by Shawna Wright in Link Building


Bing Believes in

In a May blog post about SEO myths, Bing flat out said, "You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural." To me, that means that Bing, much like Google, only wants site owners to earn links naturally. That means you don't ask for it, you don't build it, you don't trade for it, you don't pay for it (even if it's legitimate, like a partnership); you have no hand in creating it. In the Webmaster Guidelines, Google says "The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community." In a perfect SEO CLICK HERE TO READ MORE...

4 Link Building Fundamentals to Protect Your Website

Writing by Shawna Wright in Link Building


4 Link Building Fundamentals to Protect Your Website

Link building tactics come and go. Tactics that used to work, and work really well, are now irrelevant or even dangerous to the health of your website! But while the specific activities may evolve over time, there are a few fundamentals of link building that can help you build/earn the right kinds of links and develop your online presence. Quality over quantity. A few years ago, the only thing that mattered was how big your link profile was. So of course everyone took advantage of that loophole and built links from all kinds of junk websites; blog networks, generic directories, site-wide links CLICK HERE TO READ MORE...

Is One Bad Link Going to Ruin You?

Writing by Shawna Wright in Link Building


Is One Bad Link Going to Ruin You?

A few weeks ago I came across this great post by Jenny Halasz on SearchEngineLand.com about the war on links. She made some really fantastic points that rang true for me; Six weeks ago, I’d have said that was crazy; penalized for a single link, just because that site has a lot of outbound links? But today, after the scandals with MyBlogGuest, Portent Interactive, and Doc Sheldon, I am not so sure. And while I would hope Google would put a bubble over a site like this one and protect it, I am not so sure CLICK HERE TO READ MORE...

One Link Can Drive Dozens of Visitors

Writing by Shawna Wright in Link Building


One Link Can Drive Dozens of Visitors

With all the changes Google has made to their Webmaster Guidelines regarding link building in the last few years, many site owners are running scared. Hundreds, if not thousands, of site owners have struggled with Penguin and manual action penalties and been forced to guess-and-check their link profile in an attempt to get on the right side of the algorithm. Because so many site owners are afraid that they will build the wrong kind of links they are missing out on fantastic link opportunities that not only provide good SEO value, but actually drive valuable traffic to your site. While CLICK HERE TO READ MORE...

Who is Linking to You?

Writing by Shawna Wright in Link Building


Who is Linking to You?

While the rules of link building have changed dramatically, it's still incredibly important that site owners and marketing managers know exactly who is linking to them and their online properties. You need to know who is linking to you so you can remove bad links as quickly as possible and leverage those high-quality links as far as you can! Check Google Analytics to see which links are driving traffic. Under ALLS REFERRALS in Google Analytics you can see which inbound links are driving traffic to your website in any given time period, usually a good sign that those are better quality links. CLICK HERE TO READ MORE...

We’re Looking to Trade Links for Our Clients…

Writing by Shawna Wright in Link Building


We're Looking to Trade Links for Our Clients...

The other day we got a call from someone wanting to speak to our SEO manager, as in the person that manages Brick Marketing's SEO campaigns. This person, who said they work for another SEO firm, wanted to know if we worked with any lawyers. They specialized in "lawyer SEO" and were looking to trade links from our clients' websites to their clients'. "As you know, building extra links can be really valuable for your clients and help them dominate the search results pages." I promptly told them we weren't interested and hung up. Let's analyze why this so called SEO CLICK HERE TO READ MORE...

Even Matt Cutts Says Backlinks Count for Something

Writing by Nick Stamoulis in Link Building


Even Matt Cutts Says Backlinks Count for Something

With all the changes Google has made to the algorithm (Panda and Penguin are just the biggest ones of many) and Webmaster Tools Guidelines in the last two years, many site owners (and more than a few SEOs) are left wondering if link building counts for anything anymore. In a perfect SEO world, the kind Google wishes we all worked and searched in, no site would actively build links. They would instead focus all their energy on content creation and let links come naturally as people found and shared that content. When Google first hit the web that was how CLICK HERE TO READ MORE...

Backlinks Still Count, Even Google Says So

Writing by Nick Stamoulis in Link Building


Backlinks Still Count, Even Google Says So

With all the major changes Google has made to the Webmaster Guidelines, not to mention the Penguin updates that have really shaken up the SERPs and taken more than one site down for the count, many site owners (and more than a few SEOs) are left wondering if links have a legitimate place in any white hat SEO program. Well, back in February Matt Cutts came out and said that without backlinks the SERPs would actually be worse off! “It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still CLICK HERE TO READ MORE...

Getting Out of Your Link Building Rut

Writing by Shawna Wright in Link Building


Getting Out of Your Link Building Rut

Every marketing manager or site owner in charge of link building is bound to find themselves in a link building rut sooner or later. Since Google has made building "natural" links so much harder than it used to be, finding new and valuable link building opportunities is more like looking for the proverbial needle in the haystack than ever. Everyone has bad days where they feel burnt-out; the passion is gone, the inspiration is waning, and the thought of building another link make your stomach hurt a little bit. You're in the link building rut. As link building expert CLICK HERE TO READ MORE...

If You Want Great Links You Have to Ask for Them

Writing by Nick Stamoulis in Link Building


If You Want Great Links You Have to Ask for Them

A few weeks ago I came across this great post by link building expert Eric Ward on Search Engine Land. In it he discusses how many traditional link building tactics are no longer valuable for SEO. And if that's the case, if everything we knew to be true about link building is no longer applicable, is link building really dead? As he said; Stop all your linking and publicity related activities. You now have one single solitary content mission: Be awesome. Be awesome and the world will find and share that awesomeness But in his article Eric pointed out how he CLICK HERE TO READ MORE...

Hi, I’m Looking to Build Relevant Link Exchanges…

Writing by Nick Stamoulis in Link Building


Hi, I’m Looking to Build Relevant Link Exchanges…

Just the other day we received a call from another marketing company who wanted to speak with our SEO manager. Seeing as Brick Marketing is an SEO company, which is pretty obvious from our homepage, we have several people who could fit that bill. Turned out this marketing company designed and managed multiple lawyer websites and “wanted to talk with our SEO manager about relevant link exchanges for their lawyer websites, since that can help drive traffic.” Where to begin… First and foremost, if you spent even two minutes on our site you’d realize that Brick Marketing is a white hat CLICK HERE TO READ MORE...

The Link That Keeps on Giving

Writing by Shawna Wright in Link Building


The Link That Keeps on Giving

The best links are the ones that don’t just add another line item to your link profile; the best links drive targeted traffic and beget more links in time. In many circumstances, the best links aren’t ones you can ask for or actively build, you have to earn them by being active in social media and engaging in conversations with your audience and other thought leaders, by creating the kind of content that people want to link to, and by putting your brand out there to be found across a variety of platforms. One or two powerful referral links can CLICK HERE TO READ MORE...

3 Things a Quality Link Will Have

Writing by Shawna Wright in Link Building


3 Things a Quality Link Will Have

The days of building links to just have a bigger link profile are long gone. In a perfect SEO world Google wouldn't have any site actively building links at all; it would all happen naturally, but most websites can't sit and wait for people to come to them and for all their links to just happen. But as you seek out links it's important you focus on building the best, most authoritative, and highest quality links possible. 1. A quality link will come from a relevant site. Relevancy is key to building quality links. Just because you can get a link from CLICK HERE TO READ MORE...

Link Building Is Out, Content Marketing Is In

Writing by Shawna Wright in Link Building


Link Building Is Out, Content Marketing Is In

Let me reiterate that, link building isn’t totally out. Traditional link building is still a very valuable part of an SEO campaign provided you go about it in the right way. Google made some drastic changes to what is and what is not acceptable forms of link building in 2013. In a perfect world, we would all sit and wait for people to find and naturally link to us—no link would actively be created or built. But the real world that we live and work in and the perfect SEO world that Google wishes we existed in are very different. CLICK HERE TO READ MORE...

When to Use the No Follow Tag

Writing by Nick Stamoulis in Link Building


When to Use the No Follow Tag

To the average web browser, a link is a link. You click on it and it brings you to a web page, it’s as simple as that. But as website owners and Internet marketers, it’s necessary to understand that there are different types of links that exist across the web. For SEO purposes, links can be put into two categories: follow links and no follow links. Follow links are “followed” by the search engines, meaning that they can pass search engine trust to your site. If you have a follow link from a high quality website, that helps to boost CLICK HERE TO READ MORE...

2014 – The Year of Link Earning

Writing by Nick Stamoulis in Link Building


2014 – The Year of Link Earning

Erin Everhart published this great post back in December on Search Engine Land, looking back at all the ways link building changed in 2013 (and there were certainly a lot). One of the big things she mentioned was the fundamental difference between traditional link building as we’ve known it, and the new idea of “link earning.” As she said, “Where link building implies taking an aggressive, active action in order to get one link, link earning is purely organic. You create something that deserves to be linked to, not something you have to convince someone to link CLICK HERE TO READ MORE...

How To Leverage Offline Events for SEO

Writing by Shawna Wright in Link Building


Don't just rely on online activities for link building purposes. You can easily integrate your white hat link building with all your marketing efforts, both online and off. Shawna Wright of Brick Marketing explains how everything you do - including offline events - can be leveraged for CLICK HERE TO READ MORE...

When Was The Last Time You Checked Your Links?

Writing by Danielle Bachini in Link Building


When Was The Last Time You Checked Your Links?

An important component of the search engine ranking algorithm is the inbound links that point to a website. The search engines use this link information as one factor to determine the authority of a website, and in turn where it should appear on the search engine results page. Good links from high quality, industry authority websites are going to convey that the linked to website is high quality by association and pass on some of that authority. Bad links on the other hand can really wreak havoc on a site, especially in recent years after the release of the Google CLICK HERE TO READ MORE...

3 Ways to Earn .EDU Links

Writing by Shawna Wright in Link Building


In the world of link building, .EDU links are some of the most trusted, the most valued, and the most authoritative you can earn. But you really do have to earn them. For the most part legitimate .EDU links can’t be bought or bartered for. If your business operates close to a college or university there are a few ways you can try to earn an extra .EDU link to cap off your link profile. 1. Attend the university’s career fair. Most universities host a career fair each semester. Chances are this career fair has a page on the college website where CLICK HERE TO READ MORE...

Questions to Ask Before Building That Link

Writing by Nick Stamoulis in Link Building


Questions to Ask Before Building That Link

Despite what you may have heard, link building still has a place in an SEO campaign. The search spiders are still looking at a website’s inbound links to determine the authority of a site which is a contributing factor to where that site appears within an organic search. It’s only the low quality, mass produced inbound links that are going to hurt you. The good links are still going to help your SEO campaign and help your website perform well in the search engines. There’s no need to give up on link building entirely, especially if you haven’t done any CLICK HERE TO READ MORE...

How Much Time Do I Dedicate To Link Building?

Writing by Brick Marketing in Link Building


Link building is far too important to put on the back burner until you have more time. Even if you are doing SEO by yourself, try spending just a few minutes a day on link building efforts. Link building is a time consuming effort so you need to make sure you make room for it in your schedule. In this video, Shawna Wright of Brick Marketing explains how and why making time for white hat link building is a crucial step for your business. Visit us online for additional SEO tips at CLICK HERE TO READ MORE...

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