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Link Building Articles

Referral Links

Your Link Building Activities Need to Be Relevant!

Written by Nick Stamoulis

At Brick Marketing, we are advocates of strictly white hat link building. That means that we believe that SEO campaigns need to play by the rules set forth by the search engines (as best as we can understand them anyway) and avoid anything that might land our clients' websites in hot water. There ar...

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Benefits of Running a Link Audit

Written by Nick Stamoulis

Every site owner should run a link audit on their site at least once a year. When conducting a full link audit, it’s important to visit each and every link in your link portfolio no matter how many links there may be! For some site owners, this may mean you have thousands of links to check out. In...

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Referral Links

Save Your Link Portfolio with a 301 Redirect!

Written by Nick Stamoulis

Are you rebuilding or redesigning your website? If so, then you'll want to make sure that you keep your SEO partner informed for several reasons. One of the most important of these is because you will want to make sure that you keep your hard-won link portfolio intact as you make any changes to your...

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Good and Bad Links

What to Do if You Have Bad Inbound Links

Written by Nick Stamoulis

Perhaps one of the most important ways that the search engines determine the authority of your website is by analyzing the inbound links that point to it, which is why white hat SEO link building is such an important part of an SEO strategy. While website owners are building inbound links it’s imp...

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Link Building Needs to Come Naturally

Written by Nick Stamoulis

It's true that link building is still an important ranking factor. However, this is only true depending on how the links were obtained. They need to come naturally, otherwise they could do more harm than good. Ever since the Penguin and Panda updates, Google has been cracking down on poor quality l...

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Referral Links

Building a Natural Link Profile Is a Constant Effort

Written by Nick Stamoulis

Link building has changed a lot over the past few years, especially after the Google Penguin update. What this means is that Google has gotten extremely picky about what's acceptable and what isn't. In this case, the more cautious you are, the better. In fact, actively building links can get you in...

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internet 3d concept

Black Hat SEO Tactic to Avoid: Link Schemes

Written by Nick Stamoulis

Link schemes are a black hat SEO tactic that should absolutely be avoided. As a white hat full service SEO firm, we absolute avoid link schemes and you should too! Here's more information on what they are and what you can do instead: What Link Schemes Are According to Google, link schemes are defi...

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What to Know About White Hat Link Building

Written by Nick Stamoulis

Many of the basics of white hat link building has evolved and changed over the past few years. While it is still important to gain links from authority websites, this should be done over a period of time and it absolutely shouldn't be forced.  With our full service SEO clients, we always execute a...

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Link Building

Why Is Internal Linking Important?

Written by Nick Stamoulis

The search engines don’t rank websites as a whole in the SERPs - they rank individual pages. For most websites, the homepage is going to get most of the traffic and inbound links, but that doesn’t mean that deeper internal pages can’t also be useful from an SEO standpoint. However, in order f...

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Referral Links

Blog Commenting Tips for Link Building

Written by Nick Stamoulis

Commenting on blogs has been a valuable practice for years, but the practice has changed somewhat. Before Google’s policy and algorithm changes, blog commenting offered a way to get direct links. Now, most blogs are set at “no follow” to stay in compliance with industry changes. Commentin...

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Don’t Give Up on Link Building Just Yet

Don’t Give Up on Link Building Just Yet

Written by Nick Stamoulis

Moz released some initial results from their biannual ranking survey. The goal of the study is to so correlation (not necessarily causation) between factors we know Google looks at and how well as website ranks. “When we look at what the study found about links, we find a strong relationship…act...

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Perform a Link Audit on All Inbound Links

Written by Nick Stamoulis

Link building strategies for your website have changed a lot over the past decade. There was a time when manually building your own links by using a variety of tactics such as article marketing and link exchanges actually benefitted your site. Google’s algorithm was written in a way that gave site...

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Link Building

Earning Real Links the Right Way

Written by Nick Stamoulis

In a Google Webmaster Central Office Hours hangout Google’s John Mueller was asked whether or not link building is good for webmasters. Mueller’s response was, “That is a good question. In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own...

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SEO Algorithm

Could Links Be On Their Way Out of SEO?

Written by Nick Stamoulis

Why does Google bother using links as a ranking factor? That's because when Google originally launched the algorithm was built to function much like academic citations. A well-researched and respected paper is eventually linked to and cited by subsequent papers in that field, further boosting the in...

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What is a High Quality, Relevant Link?

Written by Nick Stamoulis

Despite what some critics may say, link building and link earning remain important components of an SEO campaign. Links are still a crucial part of the search engine algorithms and, just as importantly, help deliver traffic (from users/buyers/etc.) to your website. As long as this is the case, it’...

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What is a Niche Link?

Written by Danielle Bachini

No matter what your thoughts on link building may be, the bottom line is that links are still an important part of the search engine algorithms. Links still pass trust from one site to the next, which is why link building is still a function of an SEO campaign. However, it’s important to note that...

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Avoid Link Building? Not Quite

Written by Nick Stamoulis

A recent Google Webmaster Hangout with John Mueller has once again brought link building into question. When asked, “Is link building in any way good?” Mueller responds, “In general, I’d try to avoid that.” I guess it’s no wonder why people are freaking out over the whole thing. Y...

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3 Places to Check Your Links

Written by Danielle Bachini

As a website owner, it’s important that you know what’s going on with your website (or hire people to keep on top of this for you!). One necessary item to keep your eye on on a regular basis is your inbound links, or the websites that are linking over to you. These inbound links are a search eng...

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Earned Links

You Can’t Control Who Links to You

Written by Nick Stamoulis

It's an SEO Catch-22. You need a powerful, varied link profile to help boost the organic value of your website, but at the same time, if you build (or earn) too many of the WRONG links you actually cut your SEO program off at the knees and could inadvertently harm your website. So even while you're ...

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Good and Bad Links

Separating the Good Potential Links from the Bad

Written by Nick Stamoulis

Ever since Penguin hit the SEO scene, a lot of site owners have been running scared of link building. And having seen the devastating effects that a Penguin penalty can have on a site it’s no small wonder why! I’ve seen sites get hit and take more than a year to recover, if they recover at all. ...

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Referral Links

How Much Is One Referral Link Really Worth?

Written by Brick Marketing

Over the last two years, ONE link has driven 238 visitors to a client’s site. Another SINGLE link on a local news site drove 380 visitors on one day. A third SOLITARY inbound link has sent 78 visitors in the last two months alone. Granted, since July 2013 this site has received over 800,000 visito...

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The Benefits of Nofollow Links

Written by Nick Stamoulis

The nofollow attribute (rel=”nofollow”) tells the search engine spiders to not follow a link, or essentially to ignore it. The link is not included when the search engines determine how trusted a web page is. For SEO purposes, these types of links may at first seem worthless. But trust me, these...

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Are These Link Building Service Ads For Real

Are These Link Building Service Ads For Real?!

Written by Danielle Bachini

I was recently looking at (what I thought was) a trusted SEO related industry website when an advertisement on the side of the screen caught my eye. I thought, “That can’t be right”, but my curiosity got the best of me. I clicked on the ad and sure enough, it brought me to a landing page for a...

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Are Your Links Helping You Stand Out?

Written by Brick Marketing

As part of our link building strategy development process for clients, we often look at competitor link profiles to see how our clients stack up. Are they way behind, way ahead, or on par with their toughest competition? Not that inbound links are the only thing that matters when it comes to SEO, bu...

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Google Never Told Us to Stop Link Building

Written by Danielle Bachini

There’s a lot of talk in SEO circles about how SEO has changed and it’s more about content marketing and social media today instead of link building. While it’s absolutely true that content marketing and social media are important pieces of the puzzle, link building is arguably still a piece o...

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What is a “Natural” Link?

Written by Brick Marketing

In a perfect SEO world, the kind that Google would like us all to live and work in anyway, a “natural” link is one that the site owner had zero hand in actually creating. They didn’t ask for it, barter for it, submit something for it, and so forth—it was totally created by someone on the li...

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Link Building Is Really About Relationships

Written by Brick Marketing

Moz recently put out a new guide to link building, which anyone relatively new to SEO should check out! One of the things I really appreciated is how much the author wrote about the human element of link building--people create links because they see some value in doing so. Having a relationship wi...

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3 Places to Find New Linking Opportunities

Written by Brick Marketing

In today's world of SEO, easy-win linking opportunities are getting fewer and farther in-between. While there are some great easy-win linking opportunities to be had when you first set out, most easy-win links tend to be junk; they are low-quality sites, they have no real editorial process in place ...

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Who Is Linking to Your Website?

Written by Brick Marketing

It’s a post-Penguin world and for better or worse we need to be aware of who is linking to our sites. Google doesn’t care if you didn’t ask for that link and had no hand in building it; if it shows up in your link profile it’s your responsibility. As unfair as that may seem it’s the ne...

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Think Like a PR Pro to Earn Links

Written by Danielle Bachini

The term link building will still be used in SEO circles, however the nature of link building has changed. It’s more about link earning as opposed to link building now. That’s because the best links that you can have pointing to your site are the ones that occur naturally. It’s not about a web...

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Link Building is Effective If You Follow the Rules

Written by Danielle Bachini

To some, the term “link building” has become a dirty word (or phrase). That’s because link building was what resulted in search engine penalties that site owners may still be working to clean up. If link building is going to get you into trouble, why bother? Here’s why you should bother, ...

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Link Building

3 Things You Need to Understand About Link Building

Written by Brick Marketing

A great article I read by Erin Everhart at Search Engine Land inspired this post. Everything she mentions are things I've said to a client at one point or another (sometimes more than once) because at the end of the day I can't do my job well if our clients are pushing for something we don't/won't/...

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Unknown Links

Bing Believes in “Unknown” Links

Written by Brick Marketing

In a May blog post about SEO myths, Bing flat out said, "You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural." To me, t...

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4 Link Building Fundamentals to Protect Your Website

Written by Brick Marketing

Link building tactics come and go. Tactics that used to work, and work really well, are now irrelevant or even dangerous to the health of your website! But while the specific activities may evolve over time, there are a few fundamentals of link building that can help you build/earn the right kinds o...

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Is One Bad Link Going to Ruin You?

Written by Brick Marketing

A few weeks ago I came across this great post by Jenny Halasz on SearchEngineLand.com about the war on links. She made some really fantastic points that rang true for me. Six weeks ago, I’d have said that was crazy; penalized for a single link, just because that site has a lot of outbound links...

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One Link Can Drive Dozens of Visitors

Written by Brick Marketing

With all the changes Google has made to their Webmaster Guidelines regarding link building in the last few years, many site owners are running scared. Hundreds, if not thousands, of site owners have struggled with Penguin and manual action penalties and been forced to guess-and-check their link prof...

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Who is Linking to You?

Written by Brick Marketing

While the rules of link building have changed dramatically, it's still incredibly important that site owners and marketing managers know exactly who is linking to them and their online properties. You need to know who is linking to you so you can remove bad links as quickly as possible and leverage ...

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We’re Looking to Trade Links for Our Clients…

Written by Brick Marketing

The other day we got a call from someone wanting to speak to our SEO manager, as in the person that manages Brick Marketing's SEO campaigns. This person, who said they work for another SEO firm, wanted to know if we worked with any lawyers. They specialized in "lawyer SEO" and were looking to trade ...

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Backlinks Still Count, Even Google Says So

Written by Nick Stamoulis

With all the major changes Google has made to the Webmaster Guidelines, not to mention the Penguin updates that have really shaken up the SERPs and taken more than one site down for the count, many site owners (and more than a few SEOs) are left wondering if links have a legitimate place in any whit...

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Getting Out of Your Link Building Rut

Written by Brick Marketing

Every marketing manager or site owner in charge of link building is bound to find him or herself in a link building rut sooner or later. Since Google has made building “natural” links so much harder than it used to be, finding new and valuable link-building opportunities is more like looking for...

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If You Want Great Links You Have to Ask for Them

Written by Nick Stamoulis

A few weeks ago I came across this great post by link building expert Eric Ward on Search Engine Land. In it he discusses how many traditional link building tactics are no longer valuable for SEO. And if that's the case, if everything we knew to be true about link building is no longer applicable, i...

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Hi, I’m Looking to Build Relevant Link Exchanges…

Written by Nick Stamoulis

Just the other day we received a call from another marketing company who wanted to speak with our SEO manager. Seeing as Brick Marketing is an SEO company, which is pretty obvious from our homepage, we have several people who could fit that bill. Turned out this marketing company designed and manage...

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The Link That Keeps on Giving

Written by Brick Marketing

The best links are the ones that don’t just add another line item to your link profile; the best links drive targeted traffic and beget more links in time. In many circumstances, the best links aren’t ones you can ask for or actively build, you have to earn them by being active in social media a...

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3 Things a Quality Link Will Have

Written by Brick Marketing

The days of building links to just have a bigger link profile are long gone. In a perfect SEO world Google wouldn't have any site actively building links at all; it would all happen naturally, but most websites can't sit and wait for people to come to them and for all their links to just happen. But...

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Link Building Is Out, Content Marketing Is In

Written by Brick Marketing

Let me reiterate that, link building isn’t totally out. Traditional link building is still a very valuable part of an SEO campaign provided you go about it in the right way. Google made some drastic changes to what is and what is a not acceptable form of link building in 2013. In a perfect world, ...

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When to Use the No Follow Tag

Written by Nick Stamoulis

To the average web browser, a link is a link. You click on it and it brings you to a web page, it’s as simple as that. But as website owners and Internet marketers, it’s necessary to understand that there are different types of links that exist across the web. For SEO purposes, links can be put ...

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How To Leverage Offline Events for SEO

Written by Brick Marketing

Don't just rely on online activities for link building purposes. You can easily integrate your white hat link building with all your marketing efforts, both online and off. Shawna Wright of Brick Marketing explains how everything you do - including offline events - can be leveraged for SEO! ...

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When Was The Last Time You Checked Your Links?

Written by Danielle Bachini

An important component of the search engine ranking algorithm is the inbound links that point to a website. The search engines use this link information as one factor to determine the authority of a website, and in turn where it should appear on the search engine results page. Good links from high q...

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3 Ways to Earn .EDU Links

Written by Brick Marketing

In the world of link building, .EDU links are some of the most trusted, the most valued, and the most authoritative you can earn. But you really do have to earn them. For the most part legitimate .EDU links can’t be bought or bartered for. If your business operates close to a college or university...

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Questions to Ask Before Building That Link

Written by Nick Stamoulis

Despite what you may have heard, link building still has a place in an SEO campaign. The search spiders are still looking at a website’s inbound links to determine the authority of a site, which is a contributing factor to where that site appears within an organic search. It’s only the low quali...

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