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Backlinks Still Count, Even Google Says So

Writing by Nick Stamoulis in Link Building


Backlinks Still Count, Even Google Says So

With all the major changes Google has made to the Webmaster Guidelines, not to mention the Penguin updates that have really shaken up the SERPs and taken more than one site down for the count, many site owners (and more than a few SEOs) are left wondering if links have a legitimate place in any white hat SEO program. Well, back in February Matt Cutts came out and said that without backlinks the SERPs would actually be worse off! “It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results,” says Cutts. Google runs internal tests all the time and once turned off backlinks as a ranking signal to see what would happen. According to Cutts, excluding backlink relevancy resulted in “much worse” search quality. There is undoubtedly a CLICK HERE TO READ MORE...

Getting Out of Your Link Building Rut

Writing by Shawna Wright in Link Building


Getting Out of Your Link Building Rut

Every marketing manager or site owner in charge of link building is bound to find themselves in a link building rut sooner or later. Since Google has made building "natural" links so much harder than it used to be, finding new and valuable link building opportunities is more like looking for the proverbial needle in the haystack than ever. Everyone has bad days where they feel burnt-out; the passion is gone, the inspiration is waning, and the thought of building another link make your stomach hurt a little bit. You're in the link building rut. As link building expert CLICK HERE TO READ MORE...

If You Want Great Links You Have to Ask for Them

Writing by Nick Stamoulis in Link Building


If You Want Great Links You Have to Ask for Them

A few weeks ago I came across this great post by link building expert Eric Ward on Search Engine Land. In it he discusses how many traditional link building tactics are no longer valuable for SEO. And if that's the case, if everything we knew to be true about link building is no longer applicable, is link building really dead? As he said; Stop all your linking and publicity related activities. You now have one single solitary content mission: Be awesome. Be awesome and the world will find and share that awesomeness But in his article Eric pointed out how he CLICK HERE TO READ MORE...

Hi, I’m Looking to Build Relevant Link Exchanges…

Writing by Nick Stamoulis in Link Building


Hi, I’m Looking to Build Relevant Link Exchanges…

Just the other day we received a call from another marketing company who wanted to speak with our SEO manager. Seeing as Brick Marketing is an SEO company, which is pretty obvious from our homepage, we have several people who could fit that bill. Turned out this marketing company designed and managed multiple lawyer websites and “wanted to talk with our SEO manager about relevant link exchanges for their lawyer websites, since that can help drive traffic.” Where to begin… First and foremost, if you spent even two minutes on our site you’d realize that Brick Marketing is a white hat CLICK HERE TO READ MORE...

The Link That Keeps on Giving

Writing by Shawna Wright in Link Building


The Link That Keeps on Giving

The best links are the ones that don’t just add another line item to your link profile; the best links drive targeted traffic and beget more links in time. In many circumstances, the best links aren’t ones you can ask for or actively build, you have to earn them by being active in social media and engaging in conversations with your audience and other thought leaders, by creating the kind of content that people want to link to, and by putting your brand out there to be found across a variety of platforms. One or two powerful referral links can CLICK HERE TO READ MORE...

3 Things a Quality Link Will Have

Writing by Shawna Wright in Link Building


3 Things a Quality Link Will Have

The days of building links to just have a bigger link profile are long gone. In a perfect SEO world Google wouldn't have any site actively building links at all; it would all happen naturally, but most websites can't sit and wait for people to come to them and for all their links to just happen. But as you seek out links it's important you focus on building the best, most authoritative, and highest quality links possible. 1. A quality link will come from a relevant site. Relevancy is key to building quality links. Just because you can get a link from CLICK HERE TO READ MORE...

Link Building Is Out, Content Marketing Is In

Writing by Shawna Wright in Link Building


Link Building Is Out, Content Marketing Is In

Let me reiterate that, link building isn’t totally out. Traditional link building is still a very valuable part of an SEO campaign provided you go about it in the right way. Google made some drastic changes to what is and what is not acceptable forms of link building in 2013. In a perfect world, we would all sit and wait for people to find and naturally link to us—no link would actively be created or built. But the real world that we live and work in and the perfect SEO world that Google wishes we existed in are very different. CLICK HERE TO READ MORE...

When to Use the No Follow Tag

Writing by Nick Stamoulis in Link Building


When to Use the No Follow Tag

To the average web browser, a link is a link. You click on it and it brings you to a web page, it’s as simple as that. But as website owners and Internet marketers, it’s necessary to understand that there are different types of links that exist across the web. For SEO purposes, links can be put into two categories: follow links and no follow links. Follow links are “followed” by the search engines, meaning that they can pass search engine trust to your site. If you have a follow link from a high quality website, that helps to boost CLICK HERE TO READ MORE...

2014 – The Year of Link Earning

Writing by Nick Stamoulis in Link Building


2014 – The Year of Link Earning

Erin Everhart published this great post back in December on Search Engine Land, looking back at all the ways link building changed in 2013 (and there were certainly a lot). One of the big things she mentioned was the fundamental difference between traditional link building as we’ve known it, and the new idea of “link earning.” As she said, “Where link building implies taking an aggressive, active action in order to get one link, link earning is purely organic. You create something that deserves to be linked to, not something you have to convince someone to link CLICK HERE TO READ MORE...

How To Leverage Offline Events for SEO

Writing by Shawna Wright in Link Building


Don't just rely on online activities for link building purposes. You can easily integrate your white hat link building with all your marketing efforts, both online and off. Shawna Wright of Brick Marketing explains how everything you do - including offline events - can be leveraged for CLICK HERE TO READ MORE...

When Was The Last Time You Checked Your Links?

Writing by Danielle Bachini in Link Building


When Was The Last Time You Checked Your Links?

An important component of the search engine ranking algorithm is the inbound links that point to a website. The search engines use this link information as one factor to determine the authority of a website, and in turn where it should appear on the search engine results page. Good links from high quality, industry authority websites are going to convey that the linked to website is high quality by association and pass on some of that authority. Bad links on the other hand can really wreak havoc on a site, especially in recent years after the release of the Google CLICK HERE TO READ MORE...

3 Ways to Earn .EDU Links

Writing by Shawna Wright in Link Building


In the world of link building, .EDU links are some of the most trusted, the most valued, and the most authoritative you can earn. But you really do have to earn them. For the most part legitimate .EDU links can’t be bought or bartered for. If your business operates close to a college or university there are a few ways you can try to earn an extra .EDU link to cap off your link profile. 1. Attend the university’s career fair. Most universities host a career fair each semester. Chances are this career fair has a page on the college website where CLICK HERE TO READ MORE...

Questions to Ask Before Building That Link

Writing by Nick Stamoulis in Link Building


Questions to Ask Before Building That Link

Despite what you may have heard, link building still has a place in an SEO campaign. The search spiders are still looking at a website’s inbound links to determine the authority of a site which is a contributing factor to where that site appears within an organic search. It’s only the low quality, mass produced inbound links that are going to hurt you. The good links are still going to help your SEO campaign and help your website perform well in the search engines. There’s no need to give up on link building entirely, especially if you haven’t done any CLICK HERE TO READ MORE...

How Much Time Do I Dedicate To Link Building?

Writing by Brick Marketing in Link Building


Link building is far too important to put on the back burner until you have more time. Even if you are doing SEO by yourself, try spending just a few minutes a day on link building efforts. Link building is a time consuming effort so you need to make sure you make room for it in your schedule. In this video, Shawna Wright of Brick Marketing explains how and why making time for white hat link building is a crucial step for your business. Visit us online for additional SEO tips at CLICK HERE TO READ MORE...

Not All Link Building is Bad

Writing by Danielle Bachini in Link Building


Not All Link Building is Bad

During initial calls with prospective SEO clients we outline our SEO process. We explain that we start by researching the industry online and thoroughly reviewing the website page by page and conducting keyword research to select the keywords that are the best fit. Then, we optimize the site by naturally incorporating these keywords into the content. We look for any site errors that could potentially halt SEO success and make recommendations to improve the site’s usability overall. Once the site is following SEO best practice, we move onto the link building portion of the campaign. When a knowledgeable potential client CLICK HERE TO READ MORE...

Earn Links by Building Relationships

Writing by Shawna Wright in Link Building


Earn Links by Building Relationships

The rules of link building have definitely changed forever thanks to the Google Penguin updates. “Easy win” links are getting harder and harder to find because the search engines are demanding that websites earn their links, not just build them haphazardly across the web. A few years ago sites could just build any link and artificially inflate their SEO value. The search algorithm caught up with site owners and marketers, however, and now the amount of links isn’t nearly as important as the quality of those links. And with the ability to levy partial manual action penalties because of unnatural CLICK HERE TO READ MORE...

Link Building is a Team Effort

Writing by Danielle Bachini in Link Building


Link Building is a Team Effort

If you outsource SEO activities to an SEO firm, the firm will ultimately be responsible for all components of an SEO campaign which includes link building. It’s true that link building has come under attack due to changes to the search engine algorithms, specifically the Google Penguin update, but link building is still necessary. What’s changed is the link building approach. In the past a company would outsource their SEO work and the SEO company would find websites that accept link submissions and submit the information. That is no longer how things are done. What matters now isn’t link quantity CLICK HERE TO READ MORE...

Should I Worry About Too Many Links?

Writing by Nick Stamoulis in Link Building


Should I Worry About Too Many Links?

Due to the Google Penguin update and all of the subsequent updates to the update, we hear a lot from clients and potential clients that are nervous about the link building component of an SEO campaign. They have heard horror stories about what has happened to other websites that have lost a significant amount of organic traffic after the algorithm updates occurred. They know that it’s because of the link portfolio of these sites, link portfolios that in many cases are created by SEO providers, and don’t want the same thing to happen to them. They worry that generating too CLICK HERE TO READ MORE...

What is “Natural” Link Building?

Writing by Shawna Wright in Link Building


What is “Natural” Link Building?

A few days ago, I came across this great post by link building expert Eric Ward about natural link building. With all the changes Google has made to the Webmaster Guidelines (and not to mention all the Penguin updates), link building is really starting to evolve into link earning—after all, a link can’t be 100% natural if you asked for it, paid for it, or created it, right? But as Eric points out in his article, natural link building is about connecting people and content as if we were capable of finding every single website/blog/article that could CLICK HERE TO READ MORE...

Build Traffic Sources Outside of the Search Engines

Writing by Nick Stamoulis in Link Building


Build Traffic Sources Outside of the Search Engines

When it comes to marketing your business online and generating traffic to your website, the search engines should be a primary driver of traffic. After all, when people are looking for a product, service, or information that is typically the first place that they turn to which is why an SEO program is so important today. However, even as an SEO firm we will be the first to admit that the search engines shouldn’t be the only source of traffic to your website. Putting all of your eggs in one basket like that can be risky which CLICK HERE TO READ MORE...

Conducting a 10 Minute Link Audit

Writing by Shawna Wright in Link Building


Conducting a 10 Minute Link Audit

Every few months you really should conduct a full and in-depth link audit to get a clear understanding of what kind of links you have created/earned. Hopefully you’re following a strictly white hat link building program but you can’t control who links to you (or how they link) and the last thing you want is to be surprise with a partial manual penalty because of links you didn’t create. For instance, you might write a bi-monthly column for a popular and well-respected industry website but is that site syndicated on dozens of spammy or low-quality sites? Any legitimate links you CLICK HERE TO READ MORE...

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