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Link Building Articles

Are Your Links Helping Your Stand Out?

Written by Shawna Wright

As part of our link building strategy development process for clients, we often look at competitor link profiles to see how our clients stack up. Are they way behind, way ahead, or on par with their toughest competition? Not that inbound links are the only thing that matters when it comes to SEO, bu...

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Google Never Told Us to Stop Link Building

Written by Danielle Bachini

There’s a lot of talk in SEO circles about how SEO has changed and it’s more about content marketing and social media today instead of link building. While it’s absolutely true that content marketing and social media are important pieces of the puzzle, link building is arguably still a piece o...

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What is a “Natural” Link?

Written by Shawna Wright

In a perfect SEO world, the kind that Google would like us all to live and work in anyway, a "natural" link is one that the site owner had zero hand in actually creating. They didn't ask for it, barter for it, submit something for it, and so forth---it was totally created by someone on the linking s...

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Link Building Is Really About Relationships

Written by Shawna Wright

Moz recently put out a new guide to link building which anyone relatively new to SEO should check out! One of the things I really appreciated is how much the author wrote about the human element of link building--people create links because they see some value in doing so. Having a relationship with...

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3 Places to Find New Linking Opportunities

Written by Shawna Wright

In today's world of SEO, easy-win linking opportunities are getting fewer and farther in-between. While there are some great easy-win linking opportunities to be had when you first set out, most easy-win links tend to be junk; they are low-quality sites, they have no real editorial process in place ...

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Who Is Linking to Your Website?

Written by Shawna Wright

It's a post-Penguin world and for better or worse we need to be aware of who is linking to our sites. Google doesn't care if you didn't ask for that link and had no hand in building it, if it shows up in your link profile it's your responsibility. As unfair as that may seem it's the new SEO world we...

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Think Like a PR Pro to Earn Links

Written by Danielle Bachini

The term link building will still be used in SEO circles, however the nature of link building has changed. It’s more about link earning as opposed to link building now. That’s because the best links that you can have pointing to your site are the ones that occur naturally. It’s not about a web...

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Link Building is Effective If You Follow the Rules

Written by Danielle Bachini

To some, the term “link building” has become a dirty word (or phrase). That’s because link building was what resulted in search engine penalties that site owners may still be working to clean up. If link building is going to get you into trouble, why bother? Here’s why you should bother, ...

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3 Things You Need to Understand About Link Building

Written by Shawna Wright

This post is inspired by a great article I read by Erin Everhart at Search Engine Land. Everything she mentions are things I've said to a client at one point or another (sometimes more than once) because at the end of the day I can't do my job well if our clients are pushing for something we don't/w...

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Bing Believes in “Unknown” Links

Written by Shawna Wright

In a May blog post about SEO myths, Bing flat out said, "You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural." To me, t...

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4 Link Building Fundamentals to Protect Your Website

Written by Shawna Wright

Link building tactics come and go. Tactics that used to work, and work really well, are now irrelevant or even dangerous to the health of your website! But while the specific activities may evolve over time, there are a few fundamentals of link building that can help you build/earn the right kinds o...

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Is One Bad Link Going to Ruin You?

Written by Shawna Wright

A few weeks ago I came across this great post by Jenny Halasz on SearchEngineLand.com about the war on links. She made some really fantastic points that rang true for me; Six weeks ago, I’d have said that was crazy; penalized for a single link, just because that site has a lot of outbound links...

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One Link Can Drive Dozens of Visitors

Written by Shawna Wright

With all the changes Google has made to their Webmaster Guidelines regarding link building in the last few years, many site owners are running scared. Hundreds, if not thousands, of site owners have struggled with Penguin and manual action penalties and been forced to guess-and-check their link prof...

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Who is Linking to You?

Written by Shawna Wright

While the rules of link building have changed dramatically, it's still incredibly important that site owners and marketing managers know exactly who is linking to them and their online properties. You need to know who is linking to you so you can remove bad links as quickly as possible and leverage ...

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We’re Looking to Trade Links for Our Clients…

Written by Shawna Wright

The other day we got a call from someone wanting to speak to our SEO manager, as in the person that manages Brick Marketing's SEO campaigns. This person, who said they work for another SEO firm, wanted to know if we worked with any lawyers. They specialized in "lawyer SEO" and were looking to trade ...

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Even Matt Cutts Says Backlinks Count for Something

Written by Nick Stamoulis

With all the changes Google has made to the algorithm (Panda and Penguin are just the biggest ones of many) and Webmaster Tools Guidelines in the last two years, many site owners (and more than a few SEOs) are left wondering if link building counts for anything anymore. In a perfect SEO world, th...

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Backlinks Still Count, Even Google Says So

Written by Nick Stamoulis

With all the major changes Google has made to the Webmaster Guidelines, not to mention the Penguin updates that have really shaken up the SERPs and taken more than one site down for the count, many site owners (and more than a few SEOs) are left wondering if links have a legitimate place in any whit...

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Getting Out of Your Link Building Rut

Written by Shawna Wright

Every marketing manager or site owner in charge of link building is bound to find themselves in a link building rut sooner or later. Since Google has made building "natural" links so much harder than it used to be, finding new and valuable link building opportunities is more like looking for the pro...

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If You Want Great Links You Have to Ask for Them

Written by Nick Stamoulis

A few weeks ago I came across this great post by link building expert Eric Ward on Search Engine Land. In it he discusses how many traditional link building tactics are no longer valuable for SEO. And if that's the case, if everything we knew to be true about link building is no longer applicable, i...

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Hi, I’m Looking to Build Relevant Link Exchanges…

Written by Nick Stamoulis

Just the other day we received a call from another marketing company who wanted to speak with our SEO manager. Seeing as Brick Marketing is an SEO company, which is pretty obvious from our homepage, we have several people who could fit that bill. Turned out this marketing company designed and manage...

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The Link That Keeps on Giving

Written by Shawna Wright

The best links are the ones that don’t just add another line item to your link profile; the best links drive targeted traffic and beget more links in time. In many circumstances, the best links aren’t ones you can ask for or actively build, you have to earn them by being active in social media a...

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3 Things a Quality Link Will Have

Written by Shawna Wright

The days of building links to just have a bigger link profile are long gone. In a perfect SEO world Google wouldn't have any site actively building links at all; it would all happen naturally, but most websites can't sit and wait for people to come to them and for all their links to just happen. But...

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Link Building Is Out, Content Marketing Is In

Written by Shawna Wright

Let me reiterate that, link building isn’t totally out. Traditional link building is still a very valuable part of an SEO campaign provided you go about it in the right way. Google made some drastic changes to what is and what is not acceptable forms of link building in 2013. In a perfect world, w...

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When to Use the No Follow Tag

Written by Nick Stamoulis

To the average web browser, a link is a link. You click on it and it brings you to a web page, it’s as simple as that. But as website owners and Internet marketers, it’s necessary to understand that there are different types of links that exist across the web. For SEO purposes, links can be put ...

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2014 – The Year of Link Earning

Written by Nick Stamoulis

Erin Everhart published this great post back in December on Search Engine Land, looking back at all the ways link building changed in 2013 (and there were certainly a lot). One of the big things she mentioned was the fundamental difference between traditional link building as we’ve known it, and t...

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How To Leverage Offline Events for SEO

Written by Shawna Wright

Don't just rely on online activities for link building purposes. You can easily integrate your white hat link building with all your marketing efforts, both online and off. Shawna Wright of Brick Marketing explains how everything you do - including offline events - can be leveraged for SEO! ...

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When Was The Last Time You Checked Your Links?

Written by Danielle Bachini

An important component of the search engine ranking algorithm is the inbound links that point to a website. The search engines use this link information as one factor to determine the authority of a website, and in turn where it should appear on the search engine results page. Good links from high q...

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3 Ways to Earn .EDU Links

Written by Shawna Wright

In the world of link building, .EDU links are some of the most trusted, the most valued, and the most authoritative you can earn. But you really do have to earn them. For the most part legitimate .EDU links can’t be bought or bartered for. If your business operates close to a college or university...

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Questions to Ask Before Building That Link

Written by Nick Stamoulis

Despite what you may have heard, link building still has a place in an SEO campaign. The search spiders are still looking at a website’s inbound links to determine the authority of a site which is a contributing factor to where that site appears within an organic search. It’s only the low qualit...

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How Much Time Do I Dedicate To Link Building?

Written by Brick Marketing

Link building is far too important to put on the back burner until you have more time. Even if you are doing SEO by yourself, try spending just a few minutes a day on link building efforts. Link building is a time consuming effort so you need to make sure you make room for it in your schedule. ...

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Not All Link Building is Bad

Written by Danielle Bachini

During initial calls with prospective SEO clients we outline our SEO process. We explain that we start by researching the industry online and thoroughly reviewing the website page by page and conducting keyword research to select the keywords that are the best fit. Then, we optimize the site by natu...

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Earn Links by Building Relationships

Written by Shawna Wright

The rules of link building have definitely changed forever thanks to the Google Penguin updates. “Easy win” links are getting harder and harder to find because the search engines are demanding that websites earn their links, not just build them haphazardly across the web. A few years ago sites c...

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Link Building is a Team Effort

Written by Danielle Bachini

If you outsource SEO activities to an SEO firm, the firm will ultimately be responsible for all components of an SEO campaign which includes link building. It’s true that link building has come under attack due to changes to the search engine algorithms, specifically the Google Penguin update, but...

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Should I Worry About Too Many Links?

Written by Nick Stamoulis

Due to the Google Penguin update and all of the subsequent updates to the update, we hear a lot from clients and potential clients that are nervous about the link building component of an SEO campaign. They have heard horror stories about what has happened to other websites that have lost a signific...

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What is “Natural” Link Building?

Written by Shawna Wright

A few days ago, I came across this great post by link building expert Eric Ward about natural link building. With all the changes Google has made to the Webmaster Guidelines (and not to mention all the Penguin updates), link building is really starting to evolve into link earning—after all, a link...

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Build Traffic Sources Outside of the Search Engines

Written by Nick Stamoulis

When it comes to marketing your business online and generating traffic to your website, the search engines should be a primary driver of traffic. After all, when people are looking for a product, service, or information that is typically the first place that they turn to which is why an SEO program ...

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Conducting a 10 Minute Link Audit

Written by Shawna Wright

Every few months you really should conduct a full and in-depth link audit to get a clear understanding of what kind of links you have created/earned. Hopefully you’re following a strictly white hat link building program but you can’t control who links to you (or how they link) and the last thing...

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What White Hat Link Building Looks Like Today

Written by Nick Stamoulis

Due to the Google Penguin algorithm update and all of the subsequent updates to the update, website owners have become fearful of link building. While understandable, what website owners need to comprehend is that links still play an important role in how a website is viewed by the search engines. Y...

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Great Referral Links Don’t Fall Out of the Sky

Written by Nick Stamoulis

I’ve seen it happen plenty of times on the Brick Marketing website—one lowly link on a popular industry site or blog can drive hundreds of visitors in a few short hours…and deliver a steady trickle of traffic for months to come. The exact thing happened when we did an interview with link build...

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Social Signals and Their Impact on Link Building

Written by Shawna Wright

There is no denying that traditional link building is getting harder and harder. Earning “natural” or “editorial” links relies heavily on your content marketing and content promotion efforts. But site owners and bloggers may be more likely to link to established industry sites and authority ...

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The New Rules of Link Building

Written by Nick Stamoulis

As the battle between Google and the spammers rages on, the range of acceptable, white hat link building activities is getting smaller and smaller. It’s not that link building is dead or pointless, but rather that many of the old ways no longer work. That’s one of the things I love most about SE...

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What Kind of Active Link Building Is Left?

Written by Nick Stamoulis

With the changes to the Google Webmaster Guidelines regarding links in press releases and guest blog posts, the number of active link building opportunities available is shrinking. And while great content can earn links naturally overtime most sites can’t afford to wait the year+ it takes to build...

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Nofollow Links Will Generate Traffic

Written by Nick Stamoulis

Links are what make up the entire architecture of the web. Users click from link to link during their browsing experience and the search engine spiders also maneuver the web by crawling from link to link in order to index pages that will appear as search results for related keyword search terms. F...

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3 Tips for Training Your Link Builders

Written by Nick Stamoulis

For the most part, SEO is not nearly as complicated as civil engineering and you don’t need a PhD to do a good job. However, just because SEO isn’t as complex as building a rocket it’s not something that everyone can do straight out of the gate. In my experience, you have to do SEO to really u...

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Inbound Links Should Deliver Traffic

Written by Nick Stamoulis

If you want to play by Google’s rules, it’s important to focus on building links to your site that will not only help to improve your inbound link portfolio for SEO purposes, but will also generate traffic from target audience members. After all, that was the original purpose of links- to direc...

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What Good Are Nofollow Links?

Written by Nick Stamoulis

The number of sites that pass link juice to another site is counted into the search algorithm and influences where that second site ranks in the SERPs. Nofollow tags (rel="nofollow") are how a site owner can tell the search engines to NOT crawl a particular link and NOT pass link juice from Site A t...

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Add Nofollow Links to Your Press Releases

Written by Nick Stamoulis

For years online press releases have been used by site owners and marketers as a way to not only promote their products and services, but also as a way to build links back to their website. One press release could be sent out to a few dozen syndication sites, which would create a spike in inbound li...

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Paid Links Are For Advertising, Not SEO

Written by Nick Stamoulis

Inbound links pointing to your website are an important factor in determining the relevance and quality of the site. However, there are the good types of inbound links (occur naturally on related third party sites) and the bad types of inbound links (built in bulk from low quality, unrelated sites)...

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Collateral Damage or Legitimate Link Penalty?

Written by Nick Stamoulis

In the wake of the Google Penguin updates more than one site owner has cried foul and claimed they were unfairly hurt by the algorithm; their site was collateral damage in Google’s war on spam. I have seen some sites that lost traffic and rankings because the domains in their link profile were wha...

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Don’t Build Links for the Search Engines

Written by Nick Stamoulis

Recent algorithm updates and changes to the Google Webmaster Guidelines are essentially telling website owners that they need to be very cautious when it comes to link building and that tactics that helped to improve a site’s search presence in the past, are no longer going to do so. Links had al...

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Give Links to Get Links

Written by Nick Stamoulis

White hat link building is hard; there is no way around it. Quality links don’t usually fall into your lap (but if they do you better recognize a golden opportunity!) and, for the most part, building quality links is a manual and time-consuming process as the best links tend to be the ones you hav...

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Many Factors Determine a Quality Site for Link Building

Written by Nick Stamoulis

Even though the way that link building is executed has changed due to stricter rules that Google has set forth, it’s still an important component of an SEO strategy. Inbound links pointing to your site are still a part of the search engine ranking algorithm and how the search engines determine th...

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Conduct a Link Audit on a Regular Basis

Written by Nick Stamoulis

While certainly not the most fun or glamorous aspect of SEO, a link audit is a necessary component that should be conducted on a regular basis. The inbound links that point to your site serve multiple purposes. In addition to generating traffic to your website, they also help to tell a story to th...

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Characteristics of a Link Worth Pursuing

Written by Nick Stamoulis

Despite all of the questions and concerns swirling around SEO land regarding link building, it’s still an important component of an SEO campaign. What has changed (and given everyone in the industry a reason to reevaluate their strategies) is that the search engines have become much more picky ab...

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Link Building is Not Dead

Written by Nick Stamoulis

At one point link building was SEO. Get your site listed on lots of other sites, regardless of whether they were relevant to what you offer or not, and enjoy seeing a boost in your ranking in the search engines. That’s not the way it works anymore though. The search engines caught on to this kind ...

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Does a Smaller Site Need a Smaller Link Profile?

Written by Shawna Wright

The simple answer is no. While the size of your site may limit how many entry pages you can create in the SERPs (although blog posts are basically limitless landing pages for any website), the size of your site should have no real impact on the size of your link building profile or link strategy. Li...

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You Want Me to Pay to Remove Links?

Written by Nick Stamoulis

Until recently one of the easiest ways to build a lot of links very quickly was to buy a directory package where for a set price your site would be submitted to a set amount of directories. I was recently combing through a new clients link profile and of the 1000+ links listed I’d say that 98% of ...

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Don’t Set a Link Limit for Your SEO

Written by Nick Stamoulis

In the wake of the Google Penguin updates many site owners are approaching their link building campaigns with some hesitancy. And while I can understand why a site owner would want to be more careful about the kind of links they are building (that’s never a bad idea!), it’s just as important to ...

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Clients Need To Be Involved in Link Building

Written by Nick Stamoulis

Link building is the ongoing component of an SEO campaign. Once a site has been optimized, it needs to generate search engine trust. It’s the inbound links that point to a site that convey this trust to the search engines. If quality sites are linking over to your site, the search engines view ...

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Build Links that Generate Visits

Written by Nick Stamoulis

SEO link building has gone through many transformations though the years. When webmasters/SEOs caught on to the fact that the number of inbound links to a site correlated with how the site performed in the search engines, the hunt was on for as many inbound links as possible. Website owners were c...

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Link Building Practices to Avoid

Written by Nick Stamoulis

With the recent release of the Google Penguin 2.0 algorithm update the focus is back on link building for SEO purposes. Links are an important component of the online landscape. It’s how users find information that is relevant to their needs and how the search engine spiders navigate through all...

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How to Determine the Quality of a Site for Link Building

Written by Nick Stamoulis

There are plenty of sites out there that you could get a link from. But you really need to ask yourself- do you really want a link from this site? Link building practices of yesterday (get a link from any site possible) are long gone. Your link portfolio is under ongoing scrutiny from the search ...

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How Can You Tell if it’s a Quality Link?

Written by Nick Stamoulis

Link building is still very much the bread and butter of SEO, but some site owners are still obsessed with building as many links as they can and aren’t talking the time to consider the value and quality of each link before they build it. In the wake of the Google Penguin update and refreshes it...

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3 Signs That It’s a Bad Link Building Opportunity

Written by Shawna Wright

Link building is a time consuming and mostly manual process, so it’s easy to understand why a site owner might jump at every link building opportunity they come across. After all, there is no guarantee they’ll find another one any time soon and more links is always better, right? Wrong! Not all ...

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Don’t Be Afraid to Ask for a Link

Written by Nick Stamoulis

Inbound links from relevant and authoritative sites are an important component of SEO. These inbound links help to convey to the search engines that your site provides something valuable and can be trusted. Link building is the ongoing portion of an SEO campaign, however sometimes links appear natur...

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Can Your Site Be Penalized for a Link Spike?

Written by Nick Stamoulis

A lot of SEO professionals, myself included, talk about the importance of taking a natural and diversified approach to link building. It’s important to build your inbound links up slowly overtime as a way to avoid making it seem like you are trying to “spam” the system. A lot of black hat SEO ...

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Basic Links that Every Site Should Have

Written by Nick Stamoulis

Arguably the most difficult part of an SEO campaign is the ongoing link building component. It’s a manual, time consuming process to find locations in which to build links. This is especially true now, as the search engines pay close attention to the quality of links as opposed to the quantity o...

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Leverage Advertising for SEO Link Building

Written by Nick Stamoulis

The individuals, companies, firms, etc. that are the most successful with SEO are the ones that think outside of the box when it comes to SEO activities and understand that other things that the business is up to can help to improve SEO. SEO is a part of online marketing but that doesn’t mean that...

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Get Links to Beget Links

Written by Nick Stamoulis

The best kinds of link building activities are the ones that stimulate other activity. Imagine your SEO campaign is like a racecar and your link building efforts are the turbo boost---it’s what kicks things up a notch and takes your website to the next level. 5-10 years ago most websites could bui...

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Why Pay Per Link SEO is No Good

Written by Nick Stamoulis

If you’re in the market for an SEO provider you’ll find that there are plenty of options to choose from. You could hire an in house professional or opt to outsource the work. Outsourcing is typically the way to go for budget purposes since an in house professional can be pricey. Once you’ve de...

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Carefully Consider Outbound Links Too

Written by Nick Stamoulis

When it comes to online marketing, and SEO in particular, when people are talking about links it’s typically about inbound links. This is because inbound links pointing to your site are what help to convey trust to the search engine spiders. A link from another website over to yours serves as a ...

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Are Nofollow Links Still Worth Something?

Written by Nick Stamoulis

“Nofollow” is how a site owner can tell the search spiders to literally not follow a specific link through to the next page it links to. Some site owners use nofollow links as a way to discourage spammers from building up inbound links from their site because a nofollow links doesn’t pass any ...

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