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Places to Find Keywords for Blog Post Titles

Writing by Brick Marketing in Keyword Research

If you are blogging with SEO in mind (which you should be) you know that it’s important to include targeted keywords in the post and meta information. The meta element that carries the most weight with the search engines is the title, so it’s important to include keywords there as appropriate. The keywords that you include in blog post titles don’t necessarily need to be the same ones that you are targeting on the pages of your website. Blog post titles give you the opportunity to branch out and target more long tail keywords that people are still searching for. Once you find these keywords, it can help influence the content that you write and even help you generate new ideas. Here are a few places to find long tail keywords to target in blog post titles and within the content: Google keyword research tool If you’ve CLICK HERE TO READ MORE...

2 Reasons to Optimize for Branded Keywords

Writing by Nick Stamoulis in Keyword Research

Some site owners may wonder; why should I bother to optimize my site for branded keywords? I already rank well for them and get all the traffic anyway. Why should I actively make it part of my SEO? This is actually a question I get a lot from many website owners. After all, your brand is everywhere on your website, so why should you actively target branded keywords on certain pages? Here are 2 reasons why: Branded keywords take visitors to the most applicable page for their search Let’s say someone is searching for something as simple as “Company X phone CLICK HERE TO READ MORE...

Keyword Research Best Practice Steps

Writing by Brick Marketing in Keyword Research

An SEO campaign can be broken down into two separate phases. The first part is the on-site optimization phase. Before building links that will generate search engine trust and traffic to your website it’s important to have a solid SEO foundation with your website. The website should be full of helpful, well written content that can be optimized naturally by implementing keywords. In order to find the most relevant and best keywords to use, you will need to conduct keyword research. Here are the steps to follow: Step 1 – Review Every Page It doesn’t matter CLICK HERE TO READ MORE...

How to Scrub a Keyword List

Writing by Nick Stamoulis in Keyword Research

Best practice dictates that site owners should only target 2-5 keywords on any one page of content on their site. Considering there could be 100s of keywords and keyword variations that could potentially be used to optimize your site, narrowing it down to 2-5 is not easy or quick task. I’ve found that most website owners fall into two camps when it comes to keyword research and keyword selection—they either don’t care at all and just pick their keywords out of thin air based on what they think is a good fit, or they spend weeks agonizing over every keyword, CLICK HERE TO READ MORE...

Expand Beyond Core Keywords to Improve Traffic

Writing by Brick Marketing in Keyword Research

When first getting started with an SEO campaign, it’s necessary to conduct keyword research for every page of the website. For a large website, this can be a very time consuming process. For a smaller website, it may not take as much time to complete but it’s still important to put the effort in. Keywords that are selected determine what kind of searchers you are attracting and the kind of traffic that will reach your website. Choosing the wrong keywords results in website visitors that are less likely to buy, fill out a lead form, CLICK HERE TO READ MORE...

Keyword Selection Reminders

Writing by Brick Marketing in Keyword Research

Keyword research is an important part of an SEO campaign. Just guessing which keywords to target will result in a campaign that misses the mark, gets the wrong kind of traffic, and misses out on lots of good opportunities. Keyword research should be conducted for every page of the website using a keyword tool. A keyword tool will provide you with one hundred or more keywords that are related. Obviously, you aren’t going to use them all so the next step is keyword selection. When selecting keywords to target on your website, keep the CLICK HERE TO READ MORE...

Use Broad Keywords to Start Keyword Research – SEO Video Tip

Writing by Brick Marketing in Keyword Research

When you start conducting keyword research, it's important to use broad keywords as a starting point. If you niche it down too soon, you run the risk of not coming up with enough variations that people actually search for. Using broad keywords to conduct your keyword research at the beginning will help you find keyword variations you never even thought of using! Watch this week's SEO video lesson here! For more keyword research lessons from Nick Stamoulis, check out the Brick Marketing keyword research video lesson CLICK HERE TO READ MORE...

A Common Keyword Research Mistake

Writing by Nick Stamoulis in Keyword Research

Depending on the industry your website operates in and the content on your site, there might be hundreds of keywords that you could target with your onsite SEO. Best practice dictates that you only target 2-5 keywords per page, which means you’ll have to get picky. Even if your keyword research was on the right track, you might miss the mark when it comes time to choosing the most appropriate keywords for your site and your SEO goals. One of the most common keyword research mistakes I see is that site owners don’t choose keywords that are specific enough CLICK HERE TO READ MORE...

Relevance Should Determine Selected Keywords

Writing by Brick Marketing in Keyword Research

Keyword research is one of the first steps of an SEO campaign. Sure, you could blindly select keywords that you think will perform well but typically this kind of guesswork isn’t effective. Instead, keyword research should be performed for every page of a website. This process can be relatively quick and painless for a small website, while it can be overwhelming for a large site. Either way, it needs to be done. The keyword research process involves using a keyword research tool like the one that Google provides for free. Brainstorm potential keywords CLICK HERE TO READ MORE...

Incorporate Long Tail Keywords into the Mix

Writing by Brick Marketing in Keyword Research

Perhaps one of the biggest indicators of SEO success is whether or not the correct keywords are chosen to target throughout the campaign. These keywords will be used throughout on site content and within every additional piece of content that is published on the web (articles, press releases, blog posts, etc.) If you target the wrong keywords, it will attract the wrong audience, and won’t improve your conversion rate. That’s why the keyword research process is so essential. It’s important to understand a user’s intent when they are searching online for what you have to offer. When selecting keywords, there CLICK HERE TO READ MORE...

Keyword Relevancy is More Important Than Search Volume

Writing by Nick Stamoulis in Keyword Research

When undergoing the keyword selection process of onsite optimization, I find many site owners are often hesitant to incorporate the long-tail keywords that I am recommending that build into their content. They often ask “Why would I want to target a keyword that only gets 300 searches a month? This keyword has 3,000 searches a month, isn’t that so much better for my SEO?” Interesting enough, search volume is not nearly as important for SEO as keyword relevancy is. If that keyword that only gets 300 searches a month accurately reflects the content on that page, it will be CLICK HERE TO READ MORE...

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