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Branded Entrance Keywords Aren’t a Bad Thing

Writing by Brick Marketing in Keyword Research

Branded Entrance Keywords Aren’t a Bad Thing

Keywords are at the foundation of an SEO campaign. Keyword research is the first step, to find out how people are searching for the products or services that your business provides. Relevant and approved keywords are then added to website content, used as anchor text links throughout content that is published, and used to search for new link building opportunities. There are two different kinds of keywords-branded and non branded keywords. Branded keyword search terms are variations of keywords that include the name of the business or brand. For example, “Company XYZ”, “Company XYZ services”, and “Company XYZ address” are all examples of branded keyword search terms. Non branded keyword search terms are the terms that have no brand or company affiliation and are broader such as “computer software” or “computer software company”. The primary goal of search engine optimization is to improve the CLICK HERE TO READ MORE...

It’s Time for Keyword Analysis; What Should You Look For?

Writing by Nick Stamoulis in Keyword Research

Your keyword research is not set in stone. The best keywords for your SEO program are bound to change as your business, industry and searcher behavior evolves. For instance, the concept of “social media marketing” didn’t even exist until a few years ago and now it gets 165,000 searches a month in the US alone. This now highly coveted keyword has also spurned thousands of long tail variations including phrases like “social media marketing consultant,” “social media for small businesses,” “social media analytics” and many, many more. The most successful businesses recognize when the lexicon of their industry is changing CLICK HERE TO READ MORE...

Keyword Research Tips for a New Website

Writing by Brick Marketing in Keyword Research

In this week’s SEO link building video lesson, Nick Stamoulis provides tips on how to conduct keyword research for a new website. If you are new, you need to recognize areas for opportunity. What is your niche? What is your audience? Once you know this, you can target long tail keywords to drive specific traffic to your site. New sites take a lot of time and energy to begin ranking in the search engines. One key factor to remember is that SEO is an on-going process. Especially if the website is new (less than two-years of age), you will not CLICK HERE TO READ MORE...

Keyword Research Tips: Non-Branded Keywords

Writing by Brick Marketing in Keyword Research

In this week’s SEO link building video lesson, Nick Stamoulis explains what non-branded keywords are and how they fit into your keyword research. The more non-branded keywords your site is able to rank well for means the more new visitors you are able drive to your site. More visitors can mean more potential conversions of new customers. Ranking for non-branded keywords will take longer than branded keywords as there is more competition which is why SEO is built as a long term campaign. The best SEO strategies target a variety of relevant non-branded keywords as you need to take the user experience CLICK HERE TO READ MORE...

Should Branded Visitors Outweigh Non-Branded?

Writing by Nick Stamoulis in Keyword Research

At the latest Boston SEO workshop, one of the attendees who worked as the marketing manager for a larger local brand had a great question during our discussion about keyword research. Their organic, non-branded traffic had grown from 40% to 57% of their overall traffic in the last year (which is great growth!), but she wanted to know what kind if breakdown they should be looking for when it comes to the keywords being used to drive traffic. Should their branded keywords and visitors outweigh non-branded? Should the opposite be true? Should the two be roughly equal? It’s a question I’ve CLICK HERE TO READ MORE...

Using Realistic Keywords

Writing by Brick Marketing in Keyword Research

In this week’s SEO link building video lesson, Nick Stamoulis of Brick Marketing explains why you need to use realistic keywords that are relevant to your website's life cycle. Each website has its own life cycle. Some sites are brand new while others have been around for years and have established credibility along with multiple links to and from the site. Knowing where your website is in its life cycle is very important for keyword research. If your site is fairly new, you want to be careful about going after keywords with high popularity and instead want to focus more on CLICK HERE TO READ MORE...

Keep an Eye on Upcoming Keywords

Writing by Nick Stamoulis in Keyword Research

Every month when you are digging through your keyword report (pulled from Google Analytics or whichever analytics you may use on your site), you need to take a good look at the non-branded keywords that are driving traffic to your site. For most sites, branded keywords usually make up the largest percentage of keywords driving visitors to your site. And while SEO does help branded search, the true impact of your SEO campaign can really be seen in those non-branded keywords. Hopefully the keywords you are actively targeting on your site and with your content marketing are driving their fair CLICK HERE TO READ MORE...

Why Long Tail Keywords are Important

Writing by Brick Marketing in Keyword Research

Keywords are the foundation of an SEO campaign and are at the center of every SEO decision that is made. When conducting keyword research the most important things to pay attention to when selecting keywords are the relevancy and the search volume. For a small business or one that is just getting a website up and running, it’s not advisable to go after the high search volume keywords because it will take years to even begin to see any traction. The best bet is to focus on keywords somewhere in the middle, that have search volume but CLICK HERE TO READ MORE...

Onsite SEO Tip – Different Keywords for Different Pages

Writing by Nick Stamoulis in Keyword Research

I’ve spoken with many site owners over the years that want to know why they can’t just target the same 5-10 keywords across their whole site. Since those keywords explain exactly what their business does and those are the keywords they want to rank well for, wouldn’t it make sense to just go after those keywords in your content and with your link building efforts? And while I can understand this train of thought, targeting the same short list of keywords again and again across your site is actually going to back your SEO into a corner and could land CLICK HERE TO READ MORE...

Don’t Let the Conversion Rate Dictate Your Keywords

Writing by Nick Stamoulis in Keyword Research

I was working with a new full service SEO client the other day and we were discussing the keyword research we had done for their website when the business owner asked if I had looked at the existing keyword conversion rate data when conducting the keyword research. Did the conversion rates influence the keywords we had researched? I thought this was a very smart question. On paper it makes perfect sense to target keywords that have a high conversion rate, but sometimes what looks good on paper might not work in practice. Imagine a long-tail keyword that sent 5 unique CLICK HERE TO READ MORE...

Select Relevant and Attainable Keywords for SEO

Writing by Brick Marketing in Keyword Research

At the foundation of an SEO campaign are the keywords that are selected. Selected keywords are incorporated into every piece of content that is produced on behalf of an SEO campaign and an overall online marketing campaign. It starts with the content on the actual business website, but that is just the tip of the iceberg. In order to build relevant inbound links and generate website traffic it’s necessary to create content such as guest blog posts, articles, press releases, blog comments, online profiles, and social media posts. In order to attain ranking in the search CLICK HERE TO READ MORE...

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