x

Keyword Research Articles

How Does User Intent Affect Keyword Research?

Written by Nick Stamoulis

Quick question—what’s the difference between running shoes, gym shoes and tennis shoes? Are the three terms relatively interchangeable or do they have very specific meanings to you? That right there is user intent. When an avid tennis player searches for “tennis shoes” they are expecting to ...

Read More

When It’s Time for Keyword Cleanup

Written by Nick Stamoulis

One of the most important, if not the most important, parts of an SEO campaign is the keywords that are chosen. After all, they lay the foundation for all of the work that follows. Selected keywords are used in the meta tags, anchor text links, and throughout the content that is published on your ...

Read More

Keywords Aren’t Turkey: Don’t Stuff!

Written by Nick Stamoulis

When it comes to SEO, there are a few things that you don’t want to be accused of doing. One of these is keyword stuffing, which is the practice of putting lots of (unnecessary) keywords onto your page to try and manipulate your search engine ranking. Trust us; it’s never a good idea to mess wit...

Read More

Finding the Keyword Sweet Spot

Written by Nick Stamoulis

Keywords determine who will find your website, search engine spiders and human users alike. Your audience uses keywords to search for what your company offers and hopefully your other well-planned SEO efforts (link building, on-site optimization, relevant content and more) are placing your various l...

Read More