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Expand Beyond Core Keywords to Improve Traffic

Writing by Brick Marketing in Keyword Research

When first getting started with an SEO campaign, it’s necessary to conduct keyword research for every page of the website. For a large website, this can be a very time consuming process. For a smaller website, it may not take as much time to complete but it’s still important to put the effort in. Keywords that are selected determine what kind of searchers you are attracting and the kind of traffic that will reach your website. Choosing the wrong keywords results in website visitors that are less likely to buy, fill out a lead form, or convert in some other way. Best practice is to choose the 2-5 most relevant keywords per page of content to target on the page however it really depends on the amount of content that there is. For some pages, it may only be necessary to choose two CLICK HERE TO READ MORE...

Keyword Selection Reminders

Writing by Brick Marketing in Keyword Research

Keyword research is an important part of an SEO campaign. Just guessing which keywords to target will result in a campaign that misses the mark, gets the wrong kind of traffic, and misses out on lots of good opportunities. Keyword research should be conducted for every page of the website using a keyword tool. A keyword tool will provide you with one hundred or more keywords that are related. Obviously, you aren’t going to use them all so the next step is keyword selection. When selecting keywords to target on your website, keep the CLICK HERE TO READ MORE...

Use Broad Keywords to Start Keyword Research – SEO Video Tip

Writing by Brick Marketing in Keyword Research

When you start conducting keyword research, it's important to use broad keywords as a starting point. If you niche it down too soon, you run the risk of not coming up with enough variations that people actually search for. Using broad keywords to conduct your keyword research at the beginning will help you find keyword variations you never even thought of using! Watch this week's SEO video lesson here! For more keyword research lessons from Nick Stamoulis, check out the Brick Marketing keyword research video lesson CLICK HERE TO READ MORE...

A Common Keyword Research Mistake

Writing by Nick Stamoulis in Keyword Research

Depending on the industry your website operates in and the content on your site, there might be hundreds of keywords that you could target with your onsite SEO. Best practice dictates that you only target 2-5 keywords per page, which means you’ll have to get picky. Even if your keyword research was on the right track, you might miss the mark when it comes time to choosing the most appropriate keywords for your site and your SEO goals. One of the most common keyword research mistakes I see is that site owners don’t choose keywords that are specific enough CLICK HERE TO READ MORE...

Relevance Should Determine Selected Keywords

Writing by Brick Marketing in Keyword Research

Keyword research is one of the first steps of an SEO campaign. Sure, you could blindly select keywords that you think will perform well but typically this kind of guesswork isn’t effective. Instead, keyword research should be performed for every page of a website. This process can be relatively quick and painless for a small website, while it can be overwhelming for a large site. Either way, it needs to be done. The keyword research process involves using a keyword research tool like the one that Google provides for free. Brainstorm potential keywords CLICK HERE TO READ MORE...

Incorporate Long Tail Keywords into the Mix

Writing by Brick Marketing in Keyword Research

Perhaps one of the biggest indicators of SEO success is whether or not the correct keywords are chosen to target throughout the campaign. These keywords will be used throughout on site content and within every additional piece of content that is published on the web (articles, press releases, blog posts, etc.) If you target the wrong keywords, it will attract the wrong audience, and won’t improve your conversion rate. That’s why the keyword research process is so essential. It’s important to understand a user’s intent when they are searching online for what you have to offer. When selecting keywords, there CLICK HERE TO READ MORE...

Understanding B2B Keyword Research – SEO Video Lesson

Writing by Brick Marketing in Keyword Research

For B2B keyword research, there are two kinds of keywords you should focus on targeting. In addition to the general keywords that people are searching for, there are also highly niche keywords that only a very specific audience would be searching for. This is very common in legal, medical and tech industries where industry jargon is highly specialized. Even though these keywords may not have a lot of search volume, it is imperative that your B2B company show up when/if someone searches for them. Watch this week's SEO video tip from Nick Stamoulis here! For more keyword research video tips and lessons CLICK HERE TO READ MORE...

Keyword Relevancy is More Important Than Search Volume

Writing by Nick Stamoulis in Keyword Research

When undergoing the keyword selection process of onsite optimization, I find many site owners are often hesitant to incorporate the long-tail keywords that I am recommending that build into their content. They often ask “Why would I want to target a keyword that only gets 300 searches a month? This keyword has 3,000 searches a month, isn’t that so much better for my SEO?” Interesting enough, search volume is not nearly as important for SEO as keyword relevancy is. If that keyword that only gets 300 searches a month accurately reflects the content on that page, it will be CLICK HERE TO READ MORE...

Keyword Research Approach Tips

Writing by Brick Marketing in Keyword Research

One of the first steps of an SEO campaign is to conduct keyword research. Best practice is to manually go through every page of the website, pick out important words and phrases on each page, and plug them into a keyword research tool. The keyword research tool will then generate a listing of related keywords and provide search volume information. It’s important to choose keywords that are the most relevant per every page of the site. A mix of high search volume (competitive) and lower search volume (niche) keywords are recommended. While the keyword research CLICK HERE TO READ MORE...

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