Need Help with Your Search Engine Optimization?  Contact SEO Services Firm, Brick Marketing!

Need SEO Help?

Call Toll Free: 877-295-0620
info@brickmarketing.com

Request an SEO Proposal

Keyword Tips for SEO Newbies

Writing by Nick Stamoulis in Keyword Research


Keyword Tips for SEO Newbies

The search engine algorithms have become more complex, but what hasn’t changed is the importance of keywords. The search engines still look at the words on a page of content to determine what that page is about and what that page should rank for. At the highest level, all website owners should approach keywords the same way for SEO purposes. Keywords should be implemented naturally into content so search spiders and searchers themselves understand the purpose of the page. However, website owners and companies that are just getting started with SEO have a few more hurdles than the companies that have been at it for awhile. Here are 3 keyword tips for website owners that are new to SEO: Do keyword research When any site gets started with SEO, keyword research should be the first step. Websites that have been at SEO for awhile and conducted keyword research in the past can look CLICK HERE TO READ MORE...

What Search Terms Are Driving the Most Traffic to Your Site?

Writing by Shawna Wright in Keyword Research


Webmaster Tools

Until Google started locking keyword level data under "not provided," site owners could use Google Analytics to see what search terms people were using to find your website, how long they were spending on your site, how many pages they visited, what path they followed through your website, track conversions, and more. Unfortunately, with "not provided" 90-odd% of keyword data has been stripped from Google Analytics, forcing site owners to piece the same data together using a variety of sources, including Google Webmaster Tools. While you may have to work a little harder to get the same reports that you could CLICK HERE TO READ MORE...

How Is Your Audience Searching?

Writing by Shawna Wright in Keyword Research


Search

One of the biggest mistakes a site owner or marketing manager can make when it comes to their SEO is assuming they know how their audience is searching. While you can certainly make a few educated guesses, you can't just blindly target various keywords and search queries if you don't have the data to back it up. For instance, you might offer "small business accounting services" because technically, any company with fewer than 500 employees can qualify for many U.S. Small Business Administration programs. However, there is a big difference between the needs and attitudes of a company with 400 CLICK HERE TO READ MORE...

Select the Right Keywords to Focus On

Writing by Nick Stamoulis in Keyword Research


Select the Right Keywords to Focus On

Yes, it’s true that SEO has changed quite drastically even in just the last few years but one component of SEO that hasn’t changed is the importance of keywords. People input a word or phrase into the search box and the search engines deliver a list of sites that are relevant to the query. In order for a website to be on that list (and towards the top of it), it must include the word or phrase (or something very similar) within its content. That’s why selecting the right words or phrases (keywords) to include on your site remains an CLICK HERE TO READ MORE...

Understanding Keyword Competition

Writing by Shawna Wright in Keyword Research


A rule of thumb to keep in mind when you are doing you keyword research. The broader a keyword is, the more competition there will be for that keyword. You need to be aware of your keyword competition when optimizing your site to drive the most amount of traffic to your content. Senior SEO Specialist Shawn Wright provides examples of how to identify broad keywords and how to look for more specific keywords and key phrases to better optimize your SEO CLICK HERE TO READ MORE...

New to SEO? Focus on Long Tail Keywords

Writing by Nick Stamoulis in Keyword Research


If your company is relatively new or you have always relied on traditional marketing methods and are just starting to become active in the online space and have just launched a website, one of the most important things that you need to be mindful of as you create your online strategy is your competition. The online space is typically even more competitive than the offline space because you are no longer just competing with companies in your local area. A customer can have a product shipped across the country and many service based businesses can handle a workload CLICK HERE TO READ MORE...

What You Offer Dictates Keywords

Writing by Nick Stamoulis in Keyword Research


Even though it’s important to take a natural approach to SEO today, keywords still play an important role in generating visitors from the search engines. It’s not about stuffing keywords into your content- that will get your site flagged as spam. But the keywords that you want your content to appear for do need to be there, however subtly. This is why keyword research remains one of the first steps in an SEO campaign. The keywords that are researched and then selected are implemented throughout the business website and every other piece of online content that CLICK HERE TO READ MORE...

What is Your Industry’s “Buffalo Chicken Dip?”

Writing by Shawna Wright in Keyword Research


Early in 2013, Larry Kim of WordStream wrote this brilliant post about the seasonality of industry specific keywords like “buffalo chicken dip,” explaining how the football season creates demand (i.e. search volume) for this game time snack. Every industry is bound to have its “money” keywords that everyone wants to do well organically for, but the more search volume a keyword has the more competitive the search space is for that keyword. For instance, “SEO” is a highly competitive keyword that hundreds, if not thousands of websites, are trying to rank for…but only 10 sites can be on CLICK HERE TO READ MORE...

Think Beyond the Keyword Short List

Writing by Nick Stamoulis in Keyword Research


Keywords are at the foundation of an SEO campaign. When a search engine user types a keyword or keyword phrase into the search box that is related to what you have to offer, you want your site to appear on the search engine results page. That, of course, is a very high level overview of what the goal of an SEO campaign is. Of course, if you want your website content to appear for a related search, you will need to be targeting the correct keywords, which is why the keyword research phase of an SEO campaign CLICK HERE TO READ MORE...

Keyword Research – Volume vs Relevancy

Writing by Nick Stamoulis in Keyword Research


In this week’s SEO video lesson, Nick Stamoulis explains how and why keyword relevancy is more important than keyword volume when conducting keyword research. As part of implanting SEO on your site, you need to make sure you spend a decent amount of time on keyword research to help you find keywords that will not only help increase traffic to the site, but that will get the right traffic to your site. Even if you find good keywords with a high search volume, if they aren’t relevant to your site, they won’t drive traffic to your website (or they will CLICK HERE TO READ MORE...

Are Your Keywords Targeted Enough for SEO?

Writing by Shawna Wright in Keyword Research


The foundation of any SEO campaign is your keyword research. The keywords you decide to incorporate into your SEO (both onsite, offsite, and with your content marketing) will determine what kind of search your website will rank for in the SERPs, thereby determining what kind of searcher finds your site. For instance, if you’re trying to sell Bonsai gardening supplies your content has to reflect that and incorporate keywords like “Bonsai garden maintenance” and other phrases that someone with a Bonsai garden  in particular (as opposed to a rose garden or vegetable garden) would search for. “Gardening supplies” or “lawn CLICK HERE TO READ MORE...

What Are Your Striking Distance Keywords?

Writing by Shawna Wright in Keyword Research


Many site owners still only care about one thing—ranking on page one in Google. And while ranking in the top 10 (and especially in the top 3) has been shown to significantly increase click-throughs you shouldn’t just gauge your success by how many keywords you’re on page 1 for. First off, there is an infinite amount of search queries a potential visitor could use to find your website so it’s pretty much impossible to track them all in any SEO software. And many site owners, even once they do crack the top ten, are still holding out for that elusive CLICK HERE TO READ MORE...

Yes, Keyword Research for SEO is Necessary

Writing by Nick Stamoulis in Keyword Research


When things first get underway with a new client, we spend some time outlining the process that we will take and how much time we expect to be spending on each task. As keywords are the foundation of an SEO campaign, we make sure to be thorough with the keyword research process and conduct keyword research page by page for every page of the entire website. For clients that have larger websites, this process could take a few weeks. Once clients sign that contract they want to get things going and start making changes to the site as soon as CLICK HERE TO READ MORE...

Utilize Long Tail Keywords for SEO Wins

Writing by Nick Stamoulis in Keyword Research


Keywords are at the center of an SEO campaign. After all, in the most basic terms that’s how SEO works. People type in a keyword or a keyword phrase into the search engine and the search engine shows results that include that keyword or keyword variation. This is why keyword research is one of the first items completed within an SEO campaign. There are two types of keywords; broad and niche. Broad keywords are usually one or two words that are wide-ranging. The searcher could be interested in many things. For example, “SEO” is a broad keyword. What is the intent? CLICK HERE TO READ MORE...

Make Sure Your SEO Lines Up with Searcher Behavior

Writing by Nick Stamoulis in Keyword Research


A common mistake I see many new-to-SEO site owners and marketing managers make is that they assume they know how their target audience is searching for their products and services. When you’re conducting your keyword research you have to keep an open mind about what kind of search terms are going to be the best fit for your website. Industry jargon, for instance, doesn’t always make for the best SEO if your potential customers don’t use those terms to search. For example, you may refer to your financial software as “business forecasting software” but what if your customers are looking CLICK HERE TO READ MORE...

Select a Variety of SEO Keywords

Writing by Nick Stamoulis in Keyword Research


Keywords are the foundation of an SEO campaign. People search using keywords or key phrases and the search engines show results that include those keywords and match that query. Of course, it’s not as simple as it sounds. Just throwing a bunch of keywords on a page isn’t going to get your site to rank. It may have worked back in the day but the search algorithm has become much more sophisticated and complex. One of the first steps of an SEO campaign is keyword research. It’s necessary to have an understanding of how target audience members are searching for the CLICK HERE TO READ MORE...

The Best Keywords to Target

Writing by Nick Stamoulis in Keyword Research


One of the most crucial steps of an SEO campaign is conducting keyword research and then selecting the keywords that will be targeted throughout the campaign. The keywords ultimately set the foundation for any future SEO success, which is why they need to be chosen wisely. You never want to rush the keyword research process or avoid it altogether thinking that you already know what keywords should be targeted. During the keyword research process you may end up with a long list of potential keywords. That doesn’t mean that they should all be used. You CLICK HERE TO READ MORE...

Understanding the Value of Long Tail Keywords

Writing by Nick Stamoulis in Keyword Research


Next time you are in your Google Analytics account take a look at how many keywords are driving organic traffic to your site. Depending on how large your site is there could be hundreds, maybe even thousands, of keywords driving traffic to your site in any given month. For instance, one of my B2B SEO clients that exists in the IT space has 1,946 keywords driving organic traffic. A quick look at the list showed that “(not provided)” was the number one keyword with 3,036 visitors (roughly 60% of their total organic traffic, yikes!) but, of the top 100 keywords CLICK HERE TO READ MORE...

Utilize Analytics During Keyword Selection

Writing by Nick Stamoulis in Keyword Research


A business website is an important component of a marketing strategy today. Everyone has Internet access and everyone is looking for information on products or services online. If your business doesn’t have a website you are missing out on a huge opportunity to inform potential clients or customers about what you have to offer. Every business website is different but the ultimate goal of any business website is to improve conversion rates. That conversion could be making a purchase directly from the site, calling the business, filling out a lead form, subscribing to a company blog CLICK HERE TO READ MORE...

Are Your Keywords “In Season?”

Writing by Nick Stamoulis in Keyword Research


Are Your Keywords “In Season?”

Have you noticed a slight dip in your organic traffic recently? I’m not talking Google algorithm update crisis dip; just that your organic visitors seem to be a little lower than usual. There could be a lot of factors at play here and one of them that should definitely be considered is seasonality. One way to tell if seasonality is at play is to compare the month (or months) when you noticed the downward trend to the same time period last year. If the two sets of data reflect a similar dip then seasonality is most likely your culprit. The keywords CLICK HERE TO READ MORE...

Don’t be Afraid of New Keywords

Writing by Nick Stamoulis in Keyword Research


Upon taking on a new client there is a specific process that we take. It begins with getting to know the client, the industry, and the competition. Once there is a better understanding, we move on to the keyword research phase of the campaign. Keyword research is essential because the keywords that are selected set the foundation of the campaign. People search using keywords and it’s those keywords that need to be incorporated into both on site and off site content in order to gain visibility in the search engines. The proper way to conduct keyword research CLICK HERE TO READ MORE...

Page 1 of 3123