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Understanding Keyword Competition

Writing by Shawna Wright in Keyword Research


A rule of thumb to keep in mind when you are doing you keyword research. The broader a keyword is, the more competition there will be for that keyword. You need to be aware of your keyword competition when optimizing your site to drive the most amount of traffic to your content. Senior SEO Specialist Shawn Wright provides examples of how to identify broad keywords and how to look for more specific keywords and key phrases to better optimize your SEO CLICK HERE TO READ MORE...

New to SEO? Focus on Long Tail Keywords

Writing by Nick Stamoulis in Keyword Research


New to SEO? Focus on Long Tail Keywords

If your company is relatively new or you have always relied on traditional marketing methods and are just starting to become active in the online space and have just launched a website, one of the most important things that you need to be mindful of as you create your online strategy is your competition. The online space is typically even more competitive than the offline space because you are no longer just competing with companies in your local area. A customer can have a product shipped across the country and many service based businesses can handle a workload CLICK HERE TO READ MORE...

What You Offer Dictates Keywords

Writing by Nick Stamoulis in Keyword Research


What You Offer Dictates Keywords

Even though it’s important to take a natural approach to SEO today, keywords still play an important role in generating visitors from the search engines. It’s not about stuffing keywords into your content- that will get your site flagged as spam. But the keywords that you want your content to appear for do need to be there, however subtly. This is why keyword research remains one of the first steps in an SEO campaign. The keywords that are researched and then selected are implemented throughout the business website and every other piece of online content that CLICK HERE TO READ MORE...

What is Your Industry’s “Buffalo Chicken Dip?”

Writing by Shawna Wright in Keyword Research


What is Your Industry’s “Buffalo Chicken Dip?”

Early in 2013, Larry Kim of WordStream wrote this brilliant post about the seasonality of industry specific keywords like “buffalo chicken dip,” explaining how the football season creates demand (i.e. search volume) for this game time snack. Every industry is bound to have its “money” keywords that everyone wants to do well organically for, but the more search volume a keyword has the more competitive the search space is for that keyword. For instance, “SEO” is a highly competitive keyword that hundreds, if not thousands of websites, are trying to rank for…but only 10 sites can be on CLICK HERE TO READ MORE...

Think Beyond the Keyword Short List

Writing by Nick Stamoulis in Keyword Research


Think Beyond the Keyword Short List

Keywords are at the foundation of an SEO campaign. When a search engine user types a keyword or keyword phrase into the search box that is related to what you have to offer, you want your site to appear on the search engine results page. That, of course, is a very high level overview of what the goal of an SEO campaign is. Of course, if you want your website content to appear for a related search, you will need to be targeting the correct keywords, which is why the keyword research phase of an SEO campaign CLICK HERE TO READ MORE...

Keyword Research – Volume vs Relevancy

Writing by Nick Stamoulis in Keyword Research


In this week’s SEO video lesson, Nick Stamoulis explains how and why keyword relevancy is more important than keyword volume when conducting keyword research. As part of implanting SEO on your site, you need to make sure you spend a decent amount of time on keyword research to help you find keywords that will not only help increase traffic to the site, but that will get the right traffic to your site. Even if you find good keywords with a high search volume, if they aren’t relevant to your site, they won’t drive traffic to your website (or they will CLICK HERE TO READ MORE...

Are Your Keywords Targeted Enough for SEO?

Writing by Shawna Wright in Keyword Research


Are Your Keywords Targeted Enough for SEO?

The foundation of any SEO campaign is your keyword research. The keywords you decide to incorporate into your SEO (both onsite, offsite, and with your content marketing) will determine what kind of search your website will rank for in the SERPs, thereby determining what kind of searcher finds your site. For instance, if you’re trying to sell Bonsai gardening supplies your content has to reflect that and incorporate keywords like “Bonsai garden maintenance” and other phrases that someone with a Bonsai garden  in particular (as opposed to a rose garden or vegetable garden) would search for. “Gardening supplies” or “lawn CLICK HERE TO READ MORE...

What Are Your Striking Distance Keywords?

Writing by Shawna Wright in Keyword Research


What Are Your Striking Distance Keywords?

Many site owners still only care about one thing—ranking on page one in Google. And while ranking in the top 10 (and especially in the top 3) has been shown to significantly increase click-throughs you shouldn’t just gauge your success by how many keywords you’re on page 1 for. First off, there is an infinite amount of search queries a potential visitor could use to find your website so it’s pretty much impossible to track them all in any SEO software. And many site owners, even once they do crack the top ten, are still holding out for that elusive CLICK HERE TO READ MORE...

Yes, Keyword Research for SEO is Necessary

Writing by Nick Stamoulis in Keyword Research


Yes, Keyword Research for SEO is Necessary

When things first get underway with a new client, we spend some time outlining the process that we will take and how much time we expect to be spending on each task. As keywords are the foundation of an SEO campaign, we make sure to be thorough with the keyword research process and conduct keyword research page by page for every page of the entire website. For clients that have larger websites, this process could take a few weeks. Once clients sign that contract they want to get things going and start making changes to the site as soon as CLICK HERE TO READ MORE...

Utilize Long Tail Keywords for SEO Wins

Writing by Nick Stamoulis in Keyword Research


Utilize Long Tail Keywords for SEO Wins

Keywords are at the center of an SEO campaign. After all, in the most basic terms that’s how SEO works. People type in a keyword or a keyword phrase into the search engine and the search engine shows results that include that keyword or keyword variation. This is why keyword research is one of the first items completed within an SEO campaign. There are two types of keywords; broad and niche. Broad keywords are usually one or two words that are wide-ranging. The searcher could be interested in many things. For example, “SEO” is a broad keyword. What is the intent? CLICK HERE TO READ MORE...

Make Sure Your SEO Lines Up with Searcher Behavior

Writing by Nick Stamoulis in Keyword Research


Make Sure Your SEO Lines Up with Searcher Behavior

A common mistake I see many new-to-SEO site owners and marketing managers make is that they assume they know how their target audience is searching for their products and services. When you’re conducting your keyword research you have to keep an open mind about what kind of search terms are going to be the best fit for your website. Industry jargon, for instance, doesn’t always make for the best SEO if your potential customers don’t use those terms to search. For example, you may refer to your financial software as “business forecasting software” but what if your customers are looking CLICK HERE TO READ MORE...

Select a Variety of SEO Keywords

Writing by Nick Stamoulis in Keyword Research


Select a Variety of SEO Keywords

Keywords are the foundation of an SEO campaign. People search using keywords or key phrases and the search engines show results that include those keywords and match that query. Of course, it’s not as simple as it sounds. Just throwing a bunch of keywords on a page isn’t going to get your site to rank. It may have worked back in the day but the search algorithm has become much more sophisticated and complex. One of the first steps of an SEO campaign is keyword research. It’s necessary to have an understanding of how target audience members are searching for the CLICK HERE TO READ MORE...

The Best Keywords to Target

Writing by Nick Stamoulis in Keyword Research


The Best Keywords to Target

One of the most crucial steps of an SEO campaign is conducting keyword research and then selecting the keywords that will be targeted throughout the campaign. The keywords ultimately set the foundation for any future SEO success, which is why they need to be chosen wisely. You never want to rush the keyword research process or avoid it altogether thinking that you already know what keywords should be targeted. During the keyword research process you may end up with a long list of potential keywords. That doesn’t mean that they should all be used. You CLICK HERE TO READ MORE...

Understanding the Value of Long Tail Keywords

Writing by Nick Stamoulis in Keyword Research


Understanding the Value of Long Tail Keywords

Next time you are in your Google Analytics account take a look at how many keywords are driving organic traffic to your site. Depending on how large your site is there could be hundreds, maybe even thousands, of keywords driving traffic to your site in any given month. For instance, one of my B2B SEO clients that exists in the IT space has 1,946 keywords driving organic traffic. A quick look at the list showed that “(not provided)” was the number one keyword with 3,036 visitors (roughly 60% of their total organic traffic, yikes!) but, of the top 100 keywords CLICK HERE TO READ MORE...

Utilize Analytics During Keyword Selection

Writing by Nick Stamoulis in Keyword Research


Utilize Analytics During Keyword Selection

A business website is an important component of a marketing strategy today. Everyone has Internet access and everyone is looking for information on products or services online. If your business doesn’t have a website you are missing out on a huge opportunity to inform potential clients or customers about what you have to offer. Every business website is different but the ultimate goal of any business website is to improve conversion rates. That conversion could be making a purchase directly from the site, calling the business, filling out a lead form, subscribing to a company blog CLICK HERE TO READ MORE...

Are Your Keywords “In Season?”

Writing by Nick Stamoulis in Keyword Research


Are Your Keywords “In Season?”

Have you noticed a slight dip in your organic traffic recently? I’m not talking Google algorithm update crisis dip; just that your organic visitors seem to be a little lower than usual. There could be a lot of factors at play here and one of them that should definitely be considered is seasonality. One way to tell if seasonality is at play is to compare the month (or months) when you noticed the downward trend to the same time period last year. If the two sets of data reflect a similar dip then seasonality is most likely your culprit. The keywords CLICK HERE TO READ MORE...

Don’t be Afraid of New Keywords

Writing by Nick Stamoulis in Keyword Research


Don’t be Afraid of New Keywords

Upon taking on a new client there is a specific process that we take. It begins with getting to know the client, the industry, and the competition. Once there is a better understanding, we move on to the keyword research phase of the campaign. Keyword research is essential because the keywords that are selected set the foundation of the campaign. People search using keywords and it’s those keywords that need to be incorporated into both on site and off site content in order to gain visibility in the search engines. The proper way to conduct keyword research CLICK HERE TO READ MORE...

How to Properly Conduct Keyword Research

Writing by Nick Stamoulis in Keyword Research


How to Properly Conduct Keyword Research

If you frequent this blog you’ll notice that we mention “keyword research” quite often. Actually, any SEO blog is likely to discuss keyword research a fair amount. After all, it is one of the most important components of an SEO campaign. The search engines find and rank websites based on the words and phrases that are used within the content of the website. If someone is searching for a “Boston MA hairdresser”, the search engines are going to deliver results that include sites that incorporate “Boston MA hairdresser” within the content. In order to know what keywords should be incorporated on CLICK HERE TO READ MORE...

Keyword Research Tips for Branded Keywords

Writing by Nick Stamoulis in Keyword Research


In this week’s SEO video lesson, Nick Stamoulis provides tips on how to optimize your site for branded keywords. Branded keywords are anything that uses your brand name, product name, or other company specific identifier. Having optimized branded keywords on your site helps those who are searching for you by name. For example we optimize our Branded Keywords for items may be looking for such as "Brick Marketing Phone Number" or "Brick Marketing SEO Services." If someone is looking for your company by name, make sure you make it easy for them to find you! Watch this week's SEO video lesson from Nick CLICK HERE TO READ MORE...

How to Find the Right Keywords for Your Website

Writing by Nick Stamoulis in Keyword Research


Finding the right keywords for your website and SEO campaign is crucial to your long term success. The keywords you target will ultimately determine what kind of search results your content is pulled for in the SERPs and what kind of visitor is coming to your site. If you target keywords that are too broad you risk driving the wrong kind of traffic to your site (“insurance” can mean a lot of different things to a lot of different people). You also risk not making any real headway because there is typically more competition for broad keywords and it’s harder CLICK HERE TO READ MORE...

Are Important Keywords Limiting Your SEO Success?

Writing by Nick Stamoulis in Keyword Research


One of the easiest traps to fall into when measuring your SEO success is to start siloing your results. It’s especially easy to do this when you only care about how a short list of keywords, even if they are the most important keywords for your business, performs. I had an SEO client that fell into this habit and each month, no matter what the other numbers looked like, it all came down to this list of 20 or so keywords. If those keywords hadn’t made much progress than our SEO efforts were falling short. Never mind the fact that CLICK HERE TO READ MORE...

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