Make Sure Your SEO Lines Up with Searcher Behavior
Writing by Nick Stamoulis in Keyword Research
A common mistake I see many new-to-SEO site owners and marketing managers make is that they assume they know how their target audience is searching for their products and services. When you’re conducting your keyword research you have to keep an open mind about what kind of search terms are going to be the best fit for your website. Industry jargon, for instance, doesn’t always make for the best SEO if your potential customers don’t use those terms to search. For example, you may refer to your financial software as “business forecasting software” but what if your customers are looking for “business budgeting software,” “budget and planning software” or even “small business accounting software?” Failing to account for searcher behavior means your SEO is missing the mark and website could be missing out on a large chunk of your target audience. In a recent interview I did with Ruud Hein CLICK HERE TO READ MORE...
