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Consider the User Experience When Designing Your Website

Writing by Michael Lupacchino in Internet Marketing


User Experience

A well-written, beautifully directed movie attracts fans. Same thing goes for a great musical album. So what is it that will drive fans to your website? Well you can’t just narrow it down to just one item. The quality of your content, breadth of information, and navigability all factor in to making people want to come to your website and stay for a while. In addition to having a well-optimized website for SEO, you need to make sure that you design your website with the user experience in mind. Here are 3 things to consider when designing your website for a great user experience: Headers and Footers All of your important information should be located in the header. A company logo, to contact information such as a phone number, email address, and even social links should find a home in the header of the website. If someone comes across your website and CLICK HERE TO READ MORE...

Is It Time to Cut and Run from Your Website?

Writing by Nick Stamoulis in Internet Marketing


Is It Time to Cut and Run from Your Website?

We once worked with a client that had a .net website which was hit hard by both Penguin 2.0 AND 2.1 for link spam. Their previous SEO firm, which was based on India, had relied totally on article spinning, directory submissions, and exact-match anchor text to build this client's link profile up--and all three of those tactics were exactly what Penguin was penalizing websites for. For months we worked to clean-up their link profile, removing old profiles from article submission sites, updating their Disavow file, contacting sites to get links taken down, building high-quality links to off-set those junk links CLICK HERE TO READ MORE...

Maybe Your Website is the Missing Link

Writing by Nick Stamoulis in Internet Marketing


Maybe Your Website is the Missing Link

A former client of ours had SEO growth like I had never seen before. Year-over-year their organic traffic jumped from around 450 visitors to 2,000 a month. That’s over 400% growth in just one year! In my 13+ year career in online marketing and SEO I don’t ever remember seeing a single website do so well in such a relatively amount of time. Typically 20-30% growth in a year is more than enough to make clients happy, and even one of best performing clients prior to this website had a measly 120% growth over a year. SEO is very much CLICK HERE TO READ MORE...

Who Are Your Real Online Competitors?

Writing by Nick Stamoulis in Internet Marketing


Who Are Your Real Online Competitors?

Marketing 101 involves identifying your competitors and analyzing their strengths and weaknesses compared to your own. What are they better at than you? What unique niche can you carve out for yourself? How can you steal away some of their market share? Who is trying to steal away your own market share? But when it comes to succeeding online it’s important to remember that your major offline competitors might only be a tiny blip on the online landscape. And just because you offer the same products/services as someone, that doesn’t automatically mean they are one of your real online competitors. CLICK HERE TO READ MORE...

What’s New in SEO for February 24, 2014

Writing by Brick Marketing in Internet Marketing


Want to see what's new in SEO? We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Thank You, and Welcome to the New Google Maps With the new and improved Google Maps it is even easier to plan your next trip, check live traffic conditions, discover what’s happening around town, and discover new places. WHAT'S NEW THIS WEEK WITH BING: Timeline: Understanding Important Events in People’s Lives Bing has rolled out a new feature called "Timeline." Timeline shows you CLICK HERE TO READ MORE...

What Does Your Digital Marketing Budget Look Like?

Writing by Nick Stamoulis in Internet Marketing


What Does Your Digital Marketing Budget Look Like?

Unless you are Nike or Starbucks most companies don't have a multi-million dollar digital marketing budget. Most companies don't even have a multi-million dollar budget for all of their online and offline marketing efforts combined. But whether you have a million dollars to spend on digital marketing, or just a thousand dollars, how you budget that money across channels matters. Where are you trying to get the most bang for your buck? According to the State of Search 2013 report, put out by Econsultancy and SEMPO, The most significant proportion of spend for our respondents went to the paid search CLICK HERE TO READ MORE...

Want to Stay Connected to Your Audience? Evolve With Them!

Writing by Shawna Wright in Internet Marketing


By now most B2B and B2C brands understand the value of a strong and consistent content marketing strategy. With Google cracking down even harder on link building, using the company blog and other owned content to earn links and social signals naturally is one of the best link building opportunities a website has. But simply creating great content isn’t enough anymore. Since so many other websites are churning out great content day in and day out you can’t wait for an audience to come to you; you have to bring your content and your brand to them. In his new book, CLICK HERE TO READ MORE...

Can You Ever Have Too Much Website Security?

Writing by Nick Stamoulis in Internet Marketing


A few weeks ago I was poking around in a client’s Google Analytics account, just to see how things were progressing when I noticed a distributing drop in organic traffic. I quickly logged into their Google Webmaster Tools account to see if there were any messages and sure enough, there was an alert that the Googlebot had been denied access to over 300 URLs on my client’s site. A quick search showed that many of those URLs had been removed from the SERPs, which explained the drastic drop in traffic in such a short amount of time. We were able to CLICK HERE TO READ MORE...

The Wrong Reasons to Redesign Your Website

Writing by Nick Stamoulis in Internet Marketing


Website owners are faced with many decisions as their website grows and their company and or industry undergoes changes both online and offline. One of the most important decisions to make is whether or not it is time for a website redesign. It’s important that your website looks current and is user friendly, but a website redesign is a complex process and the decision shouldn’t be taken lightly. Whenever a client asks us whether they should redesign their site, the first thing we ask is why they are thinking about a redesign. Two of the most CLICK HERE TO READ MORE...

What’s New in SEO for October 7, 2013

Writing by Nick Stamoulis in Internet Marketing SEO News


We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Fifteen Years On—and We’re Just Getting Started Google Search turns 15 this year - here are some new updates for the search engine including an expanded Knowledge Graph and improved mobile interface. WHAT'S NEW THIS WEEK WITH BING: Challenging the Challenge to the Bing It On Challenge Bing responds to recent claims about the Bing It On Challenge, as well as reminding us that Bing does not track data CLICK HERE TO READ MORE...

Product Listing Ads 101: How They Work and How to Get Started

Writing by Nick Stamoulis in Internet Marketing


pla1

This is a guest post from Amanda DiSilvestro of HigherVisibility. Product Listing Ads (PLAs) are becoming more and more popular for ecommerce sites; slowly surpassing the popularity of paid search text ads. They allow a marketer to upload images of the exact product that someone can buy, which is something other listings in search engines simply can’t do. While paid search text ads are still great, consumers are slowly catching on to the fact that seeing exactly what you’re going to buy is better than seeing a generic headline. The only downside to PLAs is the fact that they CLICK HERE TO READ MORE...

Blog Posts to Read for July 25, 2013

Writing by Nick Stamoulis in Internet Marketing


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! The 3 Core Elements of SEO in 2013: Content, Links, and Social Media By: Jayson DeMers of AudienceBloom Here is a simple way to think about SEO campaigns - as a set of three core elements which support each other to create an SEO campaign. Every Brand Needs an S.O.B. By: Marc Connor for ClickZ Don't leave your brand's relevancy up CLICK HERE TO READ MORE...

Five Tips to Perfect Your E-mail Newsletter

Writing by Nick Stamoulis in Internet Marketing


This is a guest post by Steve Klinghoffer of WPI Communications, Inc. Good is never good enough when it comes to marketing your professional practice. Are you satisfied with your newsletter marketing program? Following these five tips could make your eNewsletter even better. 1. Use A Blink Test. In his book Blink, Malcolm Gladwell states that most people make their decisions about something at a first glance. Have someone in your office look at your eNewsletter for no more than three seconds. Ask them what stands out. Is it appealing? Does it make them want to move on to CLICK HERE TO READ MORE...

Don’t Let Your Domain Name Expire

Writing by Nick Stamoulis in Internet Marketing


When you first start a business or decide to launch a website or blog for personal use, the first thing that you need to do is decide what you want the domain name to be. For a business, it makes the most sense to use the business name or a memorable variation of the business name. Avoid keyword rich domain names since those now are viewed as “spammy” to the search engines. Once you decide what the domain name should be you need to make sure it is available, and then register the domain. There are CLICK HERE TO READ MORE...

What’s New in SEO for July 15, 2013

Writing by Nick Stamoulis in Internet Marketing


We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: A New Google Maps App for Smartphones and Tablets Google is rolling out a new version of Google Maps for Android with enhanced navigation, as well as Google+ check-ins, and Zagat Ratings. WHAT'S NEW THIS WEEK WITH BING: Bing at Imagine Cup Bing live-streamed the Imagine Cup on July 8-11, 2013 featuring 1.6 million students heralding from almost 200 countries. WHAT'S NEW THIS WEEK WITH YAHOO!: Introducing Beautiful, New CLICK HERE TO READ MORE...

On Site SEO for B2B Websites

Writing by Nick Stamoulis in Internet Marketing


In this week’s SEO video lesson, Nick Stamoulis provides insights on how to go about optimizing on site SEO for B2B websites. B2B websites need a variety of both broad and long tail keywords. Because B2B companies are industry specific or belong to a very unique niche, going after long tail keywords when doing the website’s on-site SEO is important. But you also can’t forget about broad keywords as well. You also have to be sure to optimize every page on the site as your audience isn't always going to find you via the home page. Your searchers may be looking for CLICK HERE TO READ MORE...

How Often Should Website Content Change?

Writing by Nick Stamoulis in Internet Marketing


Content is obviously a huge component of SEO, since it’s what gets crawled and indexed by the search spiders and then appears in the SERP for relevant keyword searches. The on site component of SEO involves going through an entire website, page by page, and improving the content for search by adding relevant keywords to the meta information and on page content. Recently a client was wondering, “Should we be changing our content regularly to get search engine attention?” It’s an understandable question. After all, a lot has been said for websites that have “fresh” website content CLICK HERE TO READ MORE...

Who Has Access to Your Website?

Writing by Shawna Wright in Internet Marketing


This post is a little off the beaten SEO path, but website security is no joke and something that every site owner (no matter how big or how small) should take very seriously. You don’t want anyone having any kind of access to your website, blog, social profiles, etc without your explicit permission because the damage and fallout can ruin your online brand. A few months ago I was checking on a client’s site in Google Analytics when I noticed there was no data from the previous 9 days or so. A quick dig through their site revealed that somehow the CLICK HERE TO READ MORE...

Redirecting an Old Domain Name

Writing by Nick Stamoulis in Internet Marketing


A few weeks ago one of my SEO clients came to me and mentioned that over the years he had purchased a handful of domain names that he felt were great domains to have in his industry, but he had never really bothered to do anything with them. They didn’t have any links over to his main company website, so they weren’t even sending the few hundred visitors these sites were getting organically over to a site where they could actually be beneficial to his business. He wanted to know if redirecting those domain names would provide any SEO value CLICK HERE TO READ MORE...

How to Build Online Relationships

Writing by Nick Stamoulis in Internet Marketing


“It’s all about who you know.” Sound familiar? The connections that you have with other people no doubt make a huge impact on every aspect of your life, but this is often a phrase that is used in the business world. Whether you are looking for a new job opportunity or trying to move your business ahead, “who you know” is very important. When it comes to marketing your business online, relationship building is an important part of the equation. The Internet can be viewed as one massive community. It requires a lot of time and effort to get a business/brand CLICK HERE TO READ MORE...

Changing Your Site Structure Can Impact Your SEO

Writing by Shawna Wright in Internet Marketing


Sooner or later you’re going to want to update your site and chances are that will involve changing your site structure in one way or another. But while you’re working on the usability of your site, the new design and layout, freshening up the content and making sure your messaging doesn’t get lost along the way you also have to keep your SEO in mind! The last thing you want to do is change your site structure in such a way that it negatively affects your SEO and you lose some hard-earned (and well-deserved ground) because of something seemingly as CLICK HERE TO READ MORE...

Blog Posts to Read for May 23, 2013

Writing by Nick Stamoulis in Internet Marketing


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 5 Ways to Bond with Your Blog’s Audience By: Henneke of Copyblogger 5 tips to help engage with your readers and make them feel at home on your blog. Practical Tips for Modern SEO From the Best Minds in Europe By: Kieran Flanagan of HubSpot 5 of the top SEO minds in Europe share their expertise on what a SEO CLICK HERE TO READ MORE...

What is the Focus of Your Website?

Writing by Nick Stamoulis in Internet Marketing


When a prospective SEO client fills out a lead form or calls in to inquire about our services the first thing that we do is take a look at their website. Obviously we want to know what we might be dealing with. The first question that we hope the website will answer is, “what do they do?” There have been more times than you’d imagine that it has taken entirely too long to figure out. If we can’t figure it out or don’t know how to categorize the business, it’s likely that the prospect’s target audience CLICK HERE TO READ MORE...

Blog Posts to Read for May 9, 2013

Writing by Nick Stamoulis in Internet Marketing SEO News


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Staying Ahead Of The Curve – Mitigate Your SEO Risk By: SEO Desk By employing a little common sense, SEOs can future-proof their link building strategies. Keep SEO Intact: 3 Keys to Maintaining Site Security By: Kristi Kellogg of Bruce Clay, Inc The recent AP Twitter hack sent the Web reeling, reminding us that anyone can be hacked at any time. Keep CLICK HERE TO READ MORE...

Treat Your Website like the Asset That It Is

Writing by Nick Stamoulis in Internet Marketing


People are connected to the web 24/7 and the growing popularity of Smartphones and tablets means that people are even connected as they are “on the go”. A business website is an absolute necessity in order to remain relevant in the business world today. Even if someone hears about your business through a different marketing channel, like a TV or print ad or a piece of direct mail, they are going to go looking for your website before they decide to purchase from you or do business with you. This means that your business website is one CLICK HERE TO READ MORE...

E-commerce SEO Tips: Create Unique Descriptions

Writing by Nick Stamoulis in Internet Marketing


In this week’s SEO video lesson, Nick Stamoulis provides tips on how to optimize on site SEO for e-commerce websites. One of the best things you can do is create unique product descriptions for each product on your site. Take the time to re-write your product descriptions on your site to stay competitive on long-tail keywords. By creating unique product descriptions for each product, you can stand out from the competition. This is especially important for sites that are resellers. The manufacturers may have provided you with a product description, but by simply copying and pasting, you're using the same product description CLICK HERE TO READ MORE...

Should I Redesign My Site?

Writing by Nick Stamoulis in Internet Marketing


Even though we are SEO experts and not web design or usability experts, clients will still often ask us whether or not they should redesign their site. This question can come at any time. It can be during an initial sales call before the paperwork has even been signed or after we’ve been working with a client for a few years. There seems to be a common theme among clients that ask this question, and that is that they themselves have grown “bored” with their own website. Think about it. They probably look at it in some capacity every day. When CLICK HERE TO READ MORE...

Blog Posts to Read for March 14, 2013

Writing by Nick Stamoulis in Internet Marketing


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Content Marketing Should Never Be Advertising By: Ardath Albee of Marketing Interactions How to make sure your content marketing efforts aren't masquerading as promotional and advertorial content. What Will Kill Email? By: Christopher S Penn of Christopherspenn.com An interesting look at why email will likely never die. At least not for a very, very long time. Search Engine CLICK HERE TO READ MORE...

Get Personal with Digital Marketing

Writing by Nick Stamoulis in Internet Marketing


This is a guest post from Steve Klinghoffer of WPI Communications. Do you feel as though the world is getting less and less personal every day? Technology has been blamed for reducing the all-important human factor. That’s why it’s critical for small businesses to stand out with a personal touch. Here’s what I mean. I work with a financial planner who sends me e-mails related to areas of concern that I have. He did that just last week with some tax details he knew I’d appreciate. I also know a local accounting firm that, in addition to providing outstanding service, CLICK HERE TO READ MORE...

What Happens When You Redesign Your Link Architecture?

Writing by Nick Stamoulis in Internet Marketing


Here’s a quote direct from the Google Webmaster Central blog, “Link architecture—the method of internal linking on your site—is a crucial step in site design if you want your site indexed by search engines. It plays a critical role in Googlebot's ability to find your site's pages and ensures that your visitors can navigate and enjoy your site.” Link architecture includes things such as your high level navigation, the site footer, page to page linking and more. Pages that aren’t properly linked to from within your site, I call them “floating pages,” are more likely to be missed CLICK HERE TO READ MORE...

Blog Posts to Read for February 21, 2013

Writing by Nick Stamoulis in Internet Marketing


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Why SEO Means More Than Keyword Rank By: Virginia Bussey of Lynton Read how SEO is changing and how it means more to your inbound marketing than just keyword rankings. Responsive Web Design: No Longer a Luxury By: Lynn Sharafeddine of Market 8 Responsive web design is no longer a luxury if you want your company to keep moving forward. Creating CLICK HERE TO READ MORE...

The Internet Never Forgets Your Brand’s Reputation

Writing by Nick Stamoulis in Internet Marketing


Over a year ago I wrote a blog post about Ocean Marketing, a marketing company owned by Paul Christoforo that went from relative online obscurity to Internet sensation overnight…and for all the wrong reasons. You know things are bleak when someone makes a YouTube video about your “epic douchebaggery” and it gets over 760,000 views. It’s an extra big problem when someone searches for your brand and your website ISN’T ranked in the number one spot, another site lampooning your brand is. All of this went down in December 2011 and guess what—it still looks that way in Google’s SERPs. CLICK HERE TO READ MORE...

Content Marketing for SEO Tips

Writing by Nick Stamoulis in Internet Marketing


In this week’s SEO video lesson, Nick Stamoulis gives some advice on how to optimize your Content Marketing efforts for your site’s overall SEO. From varying your anchor text to going after long tail keywords in your blog posts, Nick lays out some tips on how to optimize your great content so the search engines can find it. Always remember to write your content for your audience first, and then optimize second. Your great content combined with the proper optimization can drive traffic to your site for weeks after it published. Watch this week's SEO video lesson from Nick Stamoulis here! For more SEO CLICK HERE TO READ MORE...

How to Explain a Drop In Traffic

Writing by Nick Stamoulis in Internet Marketing


If you’re a marketing manager that is responsible for your company’s SEO campaign you know that with each month comes reporting. How many visitors did the site get this month from organic search? What keywords are being used to drive traffic and which of those are converting the best? How many referring links did you build this month and did any of them send substantial traffic? When traffic is up then life is good, right? What happens when there is a drop in traffic one month? Or worse, for a few months in a row. How can you explain a CLICK HERE TO READ MORE...

Blog Posts to Read for December 20, 2012

Writing by Nick Stamoulis in Internet Marketing


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! What’s In Store for Content Marketing in 2013? More than 80 marketers weigh in with their content marketing predictions in 2013. 4 Ways to Evaluate Keyword Intent We all know the backbone of any good SEO program is selecting the proper keywords to target. What does a company offer and what keywords do customers use to search for it? CLICK HERE TO READ MORE...

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