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Internet Marketing Articles

Search Trends

The Searchers Are in Control!

Written by Brick Marketing

Thanks to the sophistication of the search engines, potential customers can find just about anything they want when it comes to your brand. Obviously your website is the core of your online presence, but they can also easily find your social channels, content you've written and published (on your ow...

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Touch Point

Your Last Touch Point Isn’t The Only One That Matters

Written by Nick Stamoulis

Traditionally, when we are tracking conversions we look at one moment in time. Did they fill out that form? Did they download that white paper? Did they register for that demo? We then backtrack one step and see what they did just before they converted. Were they reading a blog post? Did they respon...

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Is It Time to Cut and Run from Your Website?

Written by Nick Stamoulis

We once worked with a client that had a .net website which was hit hard by both Penguin 2.0 AND 2.1 for link spam. Their previous SEO firm, which was based on India, had relied totally on article spinning, directory submissions, and exact-match anchor text to build this client's link profile up--and...

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Maybe Your Website is the Missing Link

Written by Nick Stamoulis

A former client of ours had SEO growth like I had never seen before. Year-over-year their organic traffic jumped from around 450 visitors to 2,000 a month. That’s over 400% growth in just one year! In my 13+ year career in online marketing and SEO I don’t ever remember seeing a single website do...

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Who Are Your Real Online Competitors?

Written by Nick Stamoulis

Marketing 101 involves identifying your competitors and analyzing their strengths and weaknesses compared to your own. What are they better at than you? What unique niche can you carve out for yourself? How can you steal away some of their market share? Who is trying to steal away your own market sh...

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What’s New in SEO for February 24, 2014

Written by Brick Marketing

Want to see what's new in SEO? We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Thank You, and Welcome to the New Google Maps With the new and improved Google Maps it i...

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What Does Your Digital Marketing Budget Look Like?

Written by Nick Stamoulis

Unless you are Nike or Starbucks most companies don't have a multi-million dollar digital marketing budget. Most companies don't even have a multi-million dollar budget for all of their online and offline marketing efforts combined. But whether you have a million dollars to spend on digital marketin...

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Can You Ever Have Too Much Website Security?

Written by Nick Stamoulis

A few weeks ago I was poking around in a client’s Google Analytics account, just to see how things were progressing when I noticed a distributing drop in organic traffic. I quickly logged into their Google Webmaster Tools account to see if there were any messages and sure enough, there was an aler...

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The Wrong Reasons to Redesign Your Website

Written by Nick Stamoulis

Website owners are faced with many decisions as their website grows and their company and or industry undergoes changes both online and offline. One of the most important decisions to make is whether or not it is time for a website redesign. It’s important that your website looks current and is ...

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Blog Posts to Read for July 25, 2013

Written by Nick Stamoulis

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! The 3 Core Elements of SEO in 2013: Content, Links, and Social Media By: Jayson De...

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Five Tips to Perfect Your E-mail Newsletter

Written by Nick Stamoulis

This is a guest post by Steve Klinghoffer of WPI Communications, Inc. Good is never good enough when it comes to marketing your professional practice. Are you satisfied with your newsletter marketing program? Following these five tips could make your eNewsletter even better. 1. Use A Blink Test. ...

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Don’t Let Your Domain Name Expire

Written by Nick Stamoulis

When you first start a business or decide to launch a website or blog for personal use, the first thing that you need to do is decide what you want the domain name to be. For a business, it makes the most sense to use the business name or a memorable variation of the business name. Avoid keyword r...

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What’s New in SEO for July 15, 2013

Written by Nick Stamoulis

We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: A New Google Maps App for Smartphones and Tablets Google is rolling out a new version of Google Maps for Android with enha...

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How Often Should Website Content Change?

Written by Nick Stamoulis

Content is obviously a huge component of SEO, since it’s what gets crawled and indexed by the search spiders and then appears in the SERP for relevant keyword searches. The on site component of SEO involves going through an entire website, page by page, and improving the content for search by add...

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Who Has Access to Your Website?

Written by Brick Marketing

This post is a little off the beaten SEO path, but website security is no joke and something that every site owner (no matter how big or how small) should take very seriously. You don’t want anyone having any kind of access to your website, blog, social profiles, etc without your explicit permissi...

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Redirecting an Old Domain Name

Written by Nick Stamoulis

A few weeks ago one of my SEO clients came to me and mentioned that over the years he had purchased a handful of domain names that he felt were great domains to have in his industry, but he had never really bothered to do anything with them. They didn’t have any links over to his main company webs...

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How to Build Online Relationships

Written by Nick Stamoulis

“It’s all about who you know.” Sound familiar? The connections that you have with other people no doubt make a huge impact on every aspect of your life, but this is often a phrase that is used in the business world. Whether you are looking for a new job opportunity or trying to move your busin...

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Changing Your Site Structure Can Impact Your SEO

Written by Brick Marketing

Sooner or later you’re going to want to update your site and chances are that will involve changing your site structure in one way or another. But while you’re working on the usability of your site, the new design and layout, freshening up the content and making sure your messaging doesn’t get...

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Blog Posts to Read for May 23, 2013

Written by Nick Stamoulis

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 5 Ways to Bond with Your Blog’s Audience By: Henneke of Copyblogger 5 tips to he...

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What is the Focus of Your Website?

Written by Nick Stamoulis

When a prospective SEO client fills out a lead form or calls in to inquire about our services the first thing that we do is take a look at their website. Obviously we want to know what we might be dealing with. The first question that we hope the website will answer is, “what do they do?” The...

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Treat Your Website like the Asset That It Is

Written by Nick Stamoulis

People are connected to the web 24/7 and the growing popularity of Smartphones and tablets means that people are even connected as they are “on the go”. A business website is an absolute necessity in order to remain relevant in the business world today. Even if someone hears about your busines...

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Should I Redesign My Site?

Written by Nick Stamoulis

Even though we are SEO experts and not web design or usability experts, clients will still often ask us whether or not they should redesign their site. This question can come at any time. It can be during an initial sales call before the paperwork has even been signed or after we’ve been working w...

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Blog Posts to Read for March 14, 2013

Written by Nick Stamoulis

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Content Marketing Should Never Be Advertising By: Ardath Albee of Marketing Intera...

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Get Personal with Digital Marketing

Written by Nick Stamoulis

This is a guest post from Steve Klinghoffer of WPI Communications. Do you feel as though the world is getting less and less personal every day? Technology has been blamed for reducing the all-important human factor. That’s why it’s critical for small businesses to stand out with a personal to...

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What Happens When You Redesign Your Link Architecture?

Written by Nick Stamoulis

Here’s a quote direct from the Google Webmaster Central blog, “Link architecture—the method of internal linking on your site—is a crucial step in site design if you want your site indexed by search engines. It plays a critical role in Googlebot's ability to find your site's pages and ensures...

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Blog Posts to Read for February 21, 2013

Written by Nick Stamoulis

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Why SEO Means More Than Keyword Rank By: Virginia Bussey of Lynton Read how SEO is...

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The Internet Never Forgets Your Brand’s Reputation

Written by Nick Stamoulis

Over a year ago I wrote a blog post about Ocean Marketing, a marketing company owned by Paul Christoforo that went from relative online obscurity to Internet sensation overnight…and for all the wrong reasons. You know things are bleak when someone makes a YouTube video about your “epic douchebag...

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How to Explain a Drop In Traffic

Written by Nick Stamoulis

If you’re a marketing manager that is responsible for your company’s SEO campaign you know that with each month comes reporting. How many visitors did the site get this month from organic search? What keywords are being used to drive traffic and which of those are converting the best? How many r...

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Blog Posts to Read for December 20, 2012

Written by Nick Stamoulis

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! What’s In Store for Content Marketing in 2013? More than 80 marketers weigh in w...

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Building Online Partnerships With Offline Efforts

Written by Nick Stamoulis

Building online partnerships with other websites is a great way to get new links to your site while exposing your content to new audiences. Guest blogging, creating partnerships with other businesses, and conducting interviews with industry experts are all ways to improve your SEO, however each acti...

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How to Flush Your Reputation down the Toilet

Written by Nick Stamoulis

One of the biggest stories in social media and online reputation management recently is the story of Jane Perez and Christopher Dietz of Dietz Development LLC. Jane Perez is being sued for $750,000 by Christopher Dietz in defamation charges because she posted a negative review of the building contra...

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Quality Visitors are More Valuable Than the Link Itself

Written by Nick Stamoulis

A lot of site owners got into some trouble thanks to the Google Penguin update that went live in early 2012. The update went after sites there were guilty of web spam tactics like overuse of exact match anchor text, low-quality link building, link schemes and more. Getting nailed with a search engin...

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The Problem with SEO Packages

Written by Nick Stamoulis

We get a lot of phone calls from people looking for “SEO packages.” They want to know right off the bat what they will be getting for SEO services and how much it will cost. The truth is it is very hard to package SEO services into bundles. If presented with a Gold, Silver, and Platinum package,...

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What’s New in SEO for December 4, 2012

Written by Nick Stamoulis

We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Look up Medications More Quickly and Easily on Google To make it quick and easy for to learn about medications, Google will...

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Blog Posts to Read for November 29, 2012

Written by Nick Stamoulis

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! B2B marketing’s 6 Most Common Design Mistakes Following these tested design rule...

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Are You Looking to Buy a Pre-Existing Domain?

Written by Nick Stamoulis

You don’t need a brick and mortar storefront to do business anymore. There are thousands of businesses all over the world that only exist online (and maybe in someone’s home office) which means that every day pre-existing domains are being sold like any other storefront, retail or office space. ...

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Keep Your Sales Pipeline Full with SalesPortal

Written by Nick Stamoulis

Full disclosure - SalesPortal is a full service SEO client of Brick Marketing. I’d like to be able to say that the only goal of SEO is to drive more targeted traffic to your website. Anything that happens after that is completely up to your website itself—how user friendly is it? Is it easy for...

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3 Easy Ways to Differentiate Your Target Market

Written by Nick Stamoulis

This is a guest post by Courtney Mills of ineedhits. Online marketing, specifically pay-per-click marketing (PPC), is all about targeting. It’s no use setting up a broad online marketing campaign; it will only be a waste of your hard earned dollars. You want to know exacting who you want to targe...

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Features of a Trustworthy Website

Written by Nick Stamoulis

A good SEO campaign can help generate traffic to your website over time, however that’s pretty much as far as it can get you. Once the visitors come to the site, the SEO campaign has done its job. It’s the quality of the website and the information that it provides that will determine whether ...

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What to Do When Website Traffic Hits a Wall

Written by Nick Stamoulis

When you first get started with an online marketing campaign it can take some time to see an improvement in website traffic. But after some time has been spent on optimizing a website, building links, creating blog posts, and being active in social media there should be a slow uptick in traffic. T...

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A/B Testing Revisited: Are You Doing It Right?

Written by Nick Stamoulis

This is a guest post by Amanda DiSilvestro of Higher Visibilty. In the past, companies would associate A/B testing with tangible products; however more and more companies are realizing the importance of A/B testing in regards to Internet marketing. Collecting data and testing different SEO or marke...

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Planning a Website Redesign so You Don’t Lose Your SEO

Written by Nick Stamoulis

Making minor tweaks to your site or content is usually no big deal, but when you start planning a major website redesign it’s important to take your time and actually plan it out! I’ve worked with many site owners during the website redesign process to help ensure that the new site has just as m...

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Internet Yellow Pages (IYP): Good for SEO?

Written by Nick Stamoulis

Way back in the day if people were looking for a business they took out their trusted Yellow Pages phone directory. As times have changed, very few people use the phone book. Instead, they look online to find products or services that they need. Before Google completely dominated the Internet peo...

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The New Face of the Online Spammer

Written by Nick Stamoulis

When you think of an online spammer, what kinds of ugly images come to mind? Creepy people lurking around corners, being sneaky and crafting their next evil plan? In reality, spammers are increasingly just everyday people that go to their job and complete tasks to get their website to rank. They don...

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Put an Old Website to Good Use

Written by Nick Stamoulis

It’s not uncommon for a business owner to have more than one website. Maybe when they first started out they weren’t sure what the direction of the company would be, so they launched a few different sites that went after a few different kinds of products or services. As time went on they found...

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Hyper Local Keywords and PPC Ads

Written by Nick Stamoulis

I was recently doing keyword research for a new SEO client when I came across about 15 pages buried fairly deep in their navigation (so deep that I almost missed them!) that were obviously created to target hyper local keywords. For instance, it would be like if the Brick Marketing website had a bun...

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Get In Touch With Your Online Local Marketing

Written by Nick Stamoulis

Guest post by Jessica Sanders of ResourceNation.com With the online business world seeing it’s highest levels of engagement with online marketing, it’s easy to forget about the customers right in your backyard. While social networks are still a smart way to reach these customers, there are a va...

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Can a Keyword Rich Domain Also be a Brand?

Written by Nick Stamoulis

I was talking with a prospective SEO client a few weeks ago whose domain name was essentially citystatelawyer.com (imagine something like BostonMALaywerLLC.com). She had registered the domain name a few years prior because she read/heard/someone told her that a good way to rank well in the search en...

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Finding an Ad Program to Support SEO

Written by Nick Stamoulis

SEO is an excellent long term strategy to build up a website presence in the search engines and online in general. However, at times it may be necessary to invest in an online advertising program to support the SEO, especially if you are looking for a short term boost or have a product or service th...

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Things to Consider When Your Website Traffic Dips

Written by Nick Stamoulis

If your traffic dips down this month, don’t assume the world is crashing in around you. Unless your traffic vanished overnight and happened to coincide with a Google update like Penguin or Panda it doesn’t mean all hope is loss. I’m constantly reminding my SEO clients that you can’t make SEO...

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Should Your Site Include a Search Feature?

Written by Nick Stamoulis

Your website is the hub of all of your online activity. Obviously you want to have a site that is easy to use to provide visitors with a good experience. If they have a good experience on your site they will be more likely to buy, fill out a form, convert in some other way, or bookmark it to retur...

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Building Your Online Brand Presence

Written by Nick Stamoulis

If a customer is looking for your brand by name, your website and business profiles should be the only things coming up in the search results. For instance, when someone searches for “Brick Marketing” in Google the first 10 results include the Brick Marketing website, social profiles, the compan...

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How Often Should I Check Analytics?

Written by Nick Stamoulis

Every business today should have a website, but just setting up a website really isn’t good enough. If you’re going to invest in website design and hosting, it’s important to monitor the success of the website in order to look for ways to improve it. That’s why it’s necessary to set up a...

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A High Bounce Rate Isn’t Always Bad

Written by Nick Stamoulis

Many website owners that notice a high bounce rate in their analytics start to panic. A high bounce rate means that a website isn’t good, right? Not exactly. A website bounce rate is the rate at which a website visitor lands on a page of a website and then leaves (bounces) without visiting anot...

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How to Gain Consumer Trust Online

Written by Nick Stamoulis

The power is in the hands of the consumer. They know that they have options and they are going to take their time to ensure that they make the right choice before spending their money. Besides getting recommendations from trusted friends, family, or colleagues consumers are spending time researchi...

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Google Autocomplete Feature for Online Marketing

Written by Nick Stamoulis

If you are a frequent user of Google search (who isn’t?) you’ve noticed that Google likes to try and guess what it is that you are searching for with its autocomplete feature. According to Google these search suggestions or predicted queries “are algorithmically determined based on a number o...

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What is a Newsworthy Press Release Topic?

Written by Nick Stamoulis

Online PR is a great addition to any link building campaign. Much like blog posts or articles, individual online press releases can rank in the search engines, increasing your overall online brand presence for both branded and non-branded keywords. When published through a trusted and paid distribut...

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Moving to a New Website Domain? Remember These Tips!

Written by Nick Stamoulis

If you are moving to a new website domain anytime soon, you want to make sure the transition goes as smoothly as possible. Even small bumps in the road can have a major impact on the performance of your website and online business. Here are 6 things to keep in mind while moving to a new domain: 1. ...

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Control What You Can of Your Online Reputation

Written by Nick Stamoulis

The online reputation of your business is everything. Besides talking with trusted friends, family members, and co-workers, people turn to the search engines when they are looking for information about products or services. If they find positive sentiments about your company, they will be more lik...

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How Becoming a Thought Leader Helps SEO

Written by Nick Stamoulis

The Internet is a competitive place for businesses within any industry. People turn to the Internet, and more specifically to the search engines, every day to find information about products or services. If you want to stand out, you need to establish your business as a thought leader in your indu...

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Connecting Online Touch Points

Written by Nick Stamoulis

The best search engine optimization campaigns build your brand’s online presence in a multitude of ways. It’s not enough to just have a well optimized website (although that is step number one), you also have to create other touch points where customers can interact with your brand. These online...

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5 Ways to Generate More Traffic to Your Blog

Written by Nick Stamoulis

It takes a lot of effort to operate a business blog. It’s certainly not easy, which is why many businesses end up failing at their blogging attempt. One of the most common complaints is that the time spent doesn’t seem to show any return. “Why should I commit to blogging if nobody is readin...

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Why is My Website Failing to Convert?

Written by Nick Stamoulis

Traffic and conversions are two different things. Website traffic is great but ultimately you want to operate a website that generates traffic that turns into conversions, meaning that website visitors take some kind of action. You want your visitor to buy something or fill out a lead form before ...

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Are You Letting Your Analytics Drive You Crazy?

Written by Nick Stamoulis

Website analytics can be a marketer’s best friend or worst enemy depending how much you let them dictate your day-to-day life. If you find yourself panicking over small changes, spending hours a day combing through page after page of data and making drastic SEO changes to your site based on a few ...

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Why is My Website Still Failing to Convert?

Written by Nick Stamoulis

Keep in mind that “converting” can mean something different for every website. Obviously we would all like to increase our sales, but maybe you’re measuring your conversion rate by how many people sign up for your company newsletter, download a trial version or fill out a lead form. Converting...

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Evaluate Your Hosting for the New Year

Written by Nick Stamoulis

When it comes to hosting your website, you have options. Hosting can be relatively inexpensive, but when it comes to your business website- do you really want to rely on a cheap hosting service? A business website is the foundation of an online marketing strategy and the first place that people look...

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The Importance of Monitoring an Online Reputation

Written by Nick Stamoulis

Nobody blindly hires a services company or purchases a product these days. Before spending any money consumers want to know who or what they are dealing with. So, what’s the first thing they do before doing business with your company? That’s right, the Google you. If they see anything negative t...

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SEO Approve – Compare Top SEO Companies

Written by Nick Stamoulis

One of the biggest issues with many SEO review and comparison sites is that they have adopted a “pay to play” model. In order to even be reviewed, SEO companies have to pay a certain fee to the review site. There are some SEO review sites that charge members over $1,000 dollars a month to be rev...

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Don’t Miss the Raleigh Internet Summit 2011!

Written by Nick Stamoulis

Brick Marketing is one of the proud sponsors of this year’s Internet Summit in Raleigh, NC, November 15th-16th at the brand new Raleigh Convention Center. The Fourth Annual Internet Summit promotes forward thinking and thought leadership with sessions on social media, mobile marketing, SEO, analyt...

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Is Your Site Worthy of SEO?

Written by Nick Stamoulis

A search engine optimization campaign takes time and costs money and will only be successful if it’s supporting a good website. There is absolutely no point in investing in SEO if your website is a piece of you know what. Before even thinking about SEO, first make sure that your site meets the fol...

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Sign Up for the Digital East Conference 2011

Written by Nick Stamoulis

Brick Marketing is proud to announce that we are a corporate sponsor of the second annual Digital East conference , held in Tysons Corner, Virginia on September 28th-29th, 2011. Brick Marketing President Nick Stamoulis says, “Brick Marketing is very proud to be sponsoring the Digital East confer...

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Is That Marketing…REALLY ??!

Written by Nick Stamoulis

Marketing is an extremely important function of business. However, it seems like many companies seem to mess it up somehow. They use outdated techniques or don’t spend time actually understanding their target audience in order to satisfy a need. We thought it would be fun to take a look at some of...

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Do You Need to Change Your URLs?

Written by Nick Stamoulis

The URL is more important than you’d probably think when it comes to SEO and usability. After all, it shows right there along with the meta title and meta description that you so carefully crafted in a search result. It seems kind of silly to have a perfect looking title and description and a URL ...

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WordPress Design Factors to Consider

Written by Nick Stamoulis

WordPress is a great blogging platform because it makes blogging that much easier. Creating quality blog posts is time consuming enough so it’s important to use a platform that makes the posting and monitoring process quick and painless. That’s why we use it here on this blog. Once you decide th...

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Is Your Internet Marketing Strategy Annoying?

Written by Nick Stamoulis

Internet marketers sometimes think the more content, the better off they will be. They think that they need to pump it out by writing multiple blog posts and articles a day and then promote them in social media by tweeting and posting links to Facebook 50 times a day and sending out an email newslet...

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5 Conversion Elements to Help Any Website

Written by Nick Stamoulis

A company website is the foundation of an online marketing strategy. Every link building tactic sends users to the website to find more information and hopefully, to convert. The goal of a website is to get visitors to take some sort of action, whether that is to purchase something, fill out a lead ...

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Who Is the Voice of Your Internet Marketing?

Written by Nick Stamoulis

One of the most important things to consider before launching any kind of online marketing campaign is who the voice of the campaign should be, meaning who the message should be coming from. Some companies just assume that the message should come from the company name. While this may work for a prod...

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Website Development Mistakes to Avoid

Written by Nick Stamoulis

Before developing an internet marketing strategy that may include tactics such as SEO, PPC, and social media, it’s important to have a strong website to market. After all, the goal of an internet marketing strategy is to increase targeted traffic to a website which should in turn result in increas...

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The Pros and Cons of Paid Blog Reviews

Written by Nick Stamoulis

Blogs are the original social media outlets. Long before Facebook and Twitter dominated the Internet, people started blogs to share their thoughts with the world. Some blogs have generated loyal followings over the years, and advertisers and marketers have taken notice. It wasn’t long before blogs...

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What Does Your Web Presence Say About You?

Written by Nick Stamoulis

People search for anything and everything online. An Internet user’s search history is like their diary. In fact, it’s very likely that Google knows more about you than your closest friends and family do. It’s kind of scary, but it just proves how important search and the Internet in general a...

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Corporate Web Address Suffixes Approved

Written by Nick Stamoulis

On Monday, the Internet Corporation for Assigned Names and Numbers (ICANN) approved corporate web address suffixes. Going forward, companies can replace the standard ‘.com’, ‘.net’, and ‘.org’ suffixes with a corporate web address suffix. The length of the new suffix can be up to 63 char...

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FREE SEO and Social Media Webcast

Written by Nick Stamoulis

Live FREE SEO Webcast: Learn How to Really Boost Your SEO Results Using Social Media Are you still struggling to align your Social Media and SEO campaigns? Evolving social media marketing & search engine optimization opportunities make it harder to balance both while boosting your results. Spe...

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Web Page Load Time Factors to Think About

Written by Nick Stamoulis

When you are searching for information or products online there is nothing more frustrating than finding a source that looks great, clicking on the link, and then waiting while text and image content loads slowly. Pages with slow load times provide a really bad user experience. Some people might not...

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Is Your Website Conversion Friendly?

Written by Nick Stamoulis

If you’ve been working on an SEO campaign and are starting to see an increase in traffic, but not many more conversions, it might be time to take a look at your website. SEO is a great way to get more visitors to your website, but ultimately you want them to do something once they get there. Traff...

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3 Important Video Marketing Tips

Written by Nick Stamoulis

When people think of online content marketing, typically the first things that come to mind are articles, blog posts, and email newsletters. However, there is another form of content marketing that can very powerful if executed properly, and that is video marketing. YouTube is the second largest sea...

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All Internet Browsers Are Not Created Equal

Written by Nick Stamoulis

So you’ve designed a great site that’s user friendly, appealing to the eye, and well optimized. You’ve started a link building campaign and are beginning to build some traction in the search engines. This is all great stuff, but have you ever thought to test your site on more than one browser?...

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Website Recommendations to Think About

Written by Nick Stamoulis

Before getting started with any online marketing strategies like search engine optimization or pay per click advertising it’s important to have a quality website to market. SEO takes time and requires a lot of work and PPC can be costly. There is no point in driving traffic to a poorly designed we...

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Online Branding Isn’t Just for Business

Written by Nick Stamoulis

There is almost nothing more important than a company’s reputation when it comes to finding and maintaining success. A good reputation can ensure that a company will thrive and be profitable while a bad reputation causes closed shops, bankruptcy, and liquidation. With everyone on the web these day...

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Is Podcast Marketing Worth the Effort?

Written by Nick Stamoulis

Podcasting began in 2004 and was first designed by Apple. It was created to be a kind of digital radio that could be downloaded directly from a streaming Internet source onto computers and then be downloaded onto an MP3 player, like an iPod. Podcasts are distributed using syndication feeds, or free ...

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Avoiding Online Brand Confusion

Written by Nick Stamoulis

Google recently announced an update to their Google Profiles pages, rolling out a new layout that has much of the online community pointing out it’s similarity to Facebook.  (That’s a blog post for another day). Google said in a blog post on March 2nd that, “…we launched Google Profiles to...

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Minimize Clicks Between Homepage and Internal Pages

Written by Nick Stamoulis

A few weeks ago, there was this great blog post on SEOmoz that discussed the importance of site architecture as it pertains to user-experience and SEO. One of the key points is that websites should try to minimize the number of clicks between their landing page and deepest internal pages. The idea i...

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The Importance of Online Bios

Written by Nick Stamoulis

When you sign up for a social networking website, you usually have the opportunity to “share” a little bit of information about yourself with you new online community. What is your professional background? Where do you live? Do you favor vanilla or chocolate ice cream? A site like LinkedIn is bu...

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Offline Marketing Efforts Work with SEO

Written by Nick Stamoulis

As an SEO-centric blog, a lot of the posts center on the importance of SEO and some best practice tips for Internet marketing. But as important as Internet marketing is, it shouldn’t be used in lieu of traditional, offline marketing practices. The two worlds (offline and online) need to work toget...

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IP Address Information to Know

Written by Nick Stamoulis

When it comes to the Internet there is so much going on and your IP address is one of the elements that is rarely, if ever, thought about. Do you even know what it is? Do you know what yours is? An IP address is your Internet Protocol Address. It’s a unique number that every device that is connect...

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Back Up Your Blog Work!

Written by Nick Stamoulis

Blogging is a great way to communicate with your audience. If you have an active blog that you contribute to on a consistent basis, good for you. Now remember, it’s important to always back up all of the content that you post. Just because your writing has been published on the web does not mean t...

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Beware: Contextual Advertising Isn’t a Perfect Science

Written by Nick Stamoulis

Contextual advertising is a targeted form of advertising online. Instead of appearing as a pay per click ad on a search engine results page, contextual ads are typically in the form of a banner or pop-up ad. They are located on web pages that have a contextual relationship to the content, product, o...

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Put Your Customer Email List to Good Use

Written by Nick Stamoulis

Just about everyone has an email address (or two or three) these days, and chances are you started including them on your customer information forms a long time ago. Depending on how long you’ve been in business (especially if you are a brick and mortar business), you could be sitting on a gold mi...

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Be Proactive When Managing Your Online Reputation

Written by Nick Stamoulis

The old adage that “Any publicity is good publicity” is going the way of the Walkman. The Internet is rapidly replacing newspapers as many peoples’ go-to source for the news, which means a story never really ends. Stories that broke years ago can still rank in search engine results. For compan...

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Internet Marketing Techniques to Help Offline Sales

Written by Nick Stamoulis

Having just a brick & mortar store positioned correctly might not be enough to pull in new business. Years ago, you could position a physical store and people would just show up. That is not the case any longer. If you own a store that’s lacking on the internet side, you might want to kick thi...

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Page Load Time Factors to Look At

Written by Nick Stamoulis

Page load time has been a hot ticket item when it comes to search engine optimization discussions for a number of years now. It is still an important area to discuss because it continues to play a large role when it comes to how websites rank. Here are some ways your website can slow down without y...

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What is an XML Sitemap?

Written by Nick Stamoulis

This might not be the most confusing/abstract SEO term you’ve come across—then again maybe it is, depending on your familiarity with SEO and web design—but it is a critical (and the final!) step towards having a fully optimized website. Usually noted as www.examplewebsite.com/sitemap.xml, t...

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Redesigning Your Website? Run Analytics First!

Written by Nick Stamoulis

Is your website in need of an overhaul? Are you trying to make it more user-friendly, update the content or just plain make it better? Don’t break out the christening champagne too soon. Before you submit your final edits to your web designer for implementation, stop and ask yourself “Is my site...

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Your Website Should Engage Your Website Traffic

Written by Nick Stamoulis

A website is no longer just a website; it is an important selling tool for your business. 10 years ago, websites where not as important as they are today, as we were just getting started with the digital era. Today, the survival of a business could very well rely on how great their website communica...

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Things Not To Do With Your Web Marketing

Written by Nick Stamoulis

There are a ton of reasons why someone’s website and overall web marketing program don’t always work out how it should, but there are some key bullet points that, if followed, could help avoid any downtime in business activity. Cookie Cutter Approach Your online approach should always be strate...

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Conversions: Know What You Want

Written by Nick Stamoulis

So, you’ve set up a website for your company.  Great.  What’s its purpose?  What do you want to achieve through the site?  Visitors?  Traffic?  Yes, that’s a part of it, but you don’t want to just increase the amount of web traffic that you have.  More importantly, you want to improve...

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Expectations to Have When You First Market Your Website

Written by Nick Stamoulis

Expectations to Have When You First Market Your Website When people first go out in search of search engine marketing strategies, they have a slew of expectations that are never actually met. You may very well have had those assumptions with your own site until you realized the reality of the inter...

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You Can’t Force Viral Marketing

Written by Nick Stamoulis

I’ve seen it before. A company executive decides that the best way to promote their brand as cool and happening is to create a viral video, post it to Youtube and BOOM, watch the views skyrocket and webpage traffic climb with it. Unfortunately, it doesn’t happen that way, and some poor marketing...

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Online Marketing That Money Can’t Buy

Written by Nick Stamoulis

There are many tools and technologies you can acquire online to help promote your business, but it will always come down to your business being able to provide something of quality to your audience. In order for them to really reciprocate the love, you have to have something they need. I still see p...

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