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Blog Posts to Read for May 9, 2013

Writing by Brick Marketing in Internet Marketing SEO News

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Staying Ahead Of The Curve – Mitigate Your SEO Risk By: SEO Desk By employing a little common sense, SEOs can future-proof their link building strategies. Keep SEO Intact: 3 Keys to Maintaining Site Security By: Kristi Kellogg of Bruce Clay, Inc The recent AP Twitter hack sent the Web reeling, reminding us that anyone can be hacked at any time. Keep your site secure with these 3 principals! SEO 101: How Black Hat Tactics Can Lead to Complaints By: Bruce Rymshaw of WebiMax The evolution of SEO has made quality a priority and has also greatly reduced the success rate of “black hat” search engine optimization campaigns. 20 Data-Backed Ways CLICK HERE TO READ MORE...

Treat Your Website like the Asset That It Is

Writing by Brick Marketing in Internet Marketing

Treat Your Website like the Asset That It Is

People are connected to the web 24/7 and the growing popularity of Smartphones and tablets means that people are even connected as they are “on the go”. A business website is an absolute necessity in order to remain relevant in the business world today. Even if someone hears about your business through a different marketing channel, like a TV or print ad or a piece of direct mail, they are going to go looking for your website before they decide to purchase from you or do business with you. This means that your business website is one CLICK HERE TO READ MORE...

E-commerce SEO Tips: Create Unique Descriptions

Writing by Brick Marketing in Internet Marketing

In this week’s SEO video lesson, Nick Stamoulis provides tips on how to optimize on site SEO for e-commerce websites. One of the best things you can do is create unique product descriptions for each product on your site. Take the time to re-write your product descriptions on your site to stay competitive on long-tail keywords. By creating unique product descriptions for each product, you can stand out from the competition. This is especially important for sites that are resellers. The manufacturers may have provided you with a product description, but by simply copying and pasting, you're using the same product description CLICK HERE TO READ MORE...

Should I Redesign My Site?

Writing by Brick Marketing in Internet Marketing

Should I Redesign My Site?

Even though we are SEO experts and not web design or usability experts, clients will still often ask us whether or not they should redesign their site. This question can come at any time. It can be during an initial sales call before the paperwork has even been signed or after we’ve been working with a client for a few years. There seems to be a common theme among clients that ask this question, and that is that they themselves have grown “bored” with their own website. Think about it. They probably look at it in some CLICK HERE TO READ MORE...

Blog Posts to Read for March 14, 2013

Writing by Brick Marketing in Internet Marketing

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Content Marketing Should Never Be Advertising By: Ardath Albee of Marketing Interactions How to make sure your content marketing efforts aren't masquerading as promotional and advertorial content. What Will Kill Email? By: Christopher S Penn of Christopherspenn.com An interesting look at why email will likely never die. At least not for a very, very long time. Search Engine CLICK HERE TO READ MORE...

Get Personal with Digital Marketing

Writing by Brick Marketing in Internet Marketing

This is a guest post from Steve Klinghoffer of WPI Communications. Do you feel as though the world is getting less and less personal every day? Technology has been blamed for reducing the all-important human factor. That’s why it’s critical for small businesses to stand out with a personal touch. Here’s what I mean. I work with a financial planner who sends me e-mails related to areas of concern that I have. He did that just last week with some tax details he knew I’d appreciate. I also know a local accounting firm that, in addition to providing outstanding service, CLICK HERE TO READ MORE...

What Happens When You Redesign Your Link Architecture?

Writing by Nick Stamoulis in Internet Marketing

What Happens When You Redesign Your Link Architecture?

Here’s a quote direct from the Google Webmaster Central blog, “Link architecture—the method of internal linking on your site—is a crucial step in site design if you want your site indexed by search engines. It plays a critical role in Googlebot's ability to find your site's pages and ensures that your visitors can navigate and enjoy your site.” Link architecture includes things such as your high level navigation, the site footer, page to page linking and more. Pages that aren’t properly linked to from within your site, I call them “floating pages,” are more likely to be missed CLICK HERE TO READ MORE...

Blog Posts to Read for February 21, 2013

Writing by Brick Marketing in Internet Marketing

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Why SEO Means More Than Keyword Rank By: Virginia Bussey of Lynton Read how SEO is changing and how it means more to your inbound marketing than just keyword rankings. Responsive Web Design: No Longer a Luxury By: Lynn Sharafeddine of Market 8 Responsive web design is no longer a luxury if you want your company to keep moving forward. Creating CLICK HERE TO READ MORE...

The Internet Never Forgets Your Brand’s Reputation

Writing by Nick Stamoulis in Internet Marketing

Over a year ago I wrote a blog post about Ocean Marketing, a marketing company owned by Paul Christoforo that went from relative online obscurity to Internet sensation overnight…and for all the wrong reasons. You know things are bleak when someone makes a YouTube video about your “epic douchebaggery” and it gets over 760,000 views. It’s an extra big problem when someone searches for your brand and your website ISN’T ranked in the number one spot, another site lampooning your brand is. All of this went down in December 2011 and guess what—it still looks that way in CLICK HERE TO READ MORE...

Content Marketing for SEO Tips

Writing by Brick Marketing in Internet Marketing

In this week’s SEO video lesson, Nick Stamoulis gives some advice on how to optimize your Content Marketing efforts for your site’s overall SEO. From varying your anchor text to going after long tail keywords in your blog posts, Nick lays out some tips on how to optimize your great content so the search engines can find it. Always remember to write your content for your audience first, and then optimize second. Your great content combined with the proper optimization can drive traffic to your site for weeks after it published. Watch this week's SEO video lesson from Nick Stamoulis here! To learn more CLICK HERE TO READ MORE...

How to Explain a Drop In Traffic

Writing by Nick Stamoulis in Internet Marketing

If you’re a marketing manager that is responsible for your company’s SEO campaign you know that with each month comes reporting. How many visitors did the site get this month from organic search? What keywords are being used to drive traffic and which of those are converting the best? How many referring links did you build this month and did any of them send substantial traffic? When traffic is up then life is good, right? What happens when there is a drop in traffic one month? Or worse, for a few months in a row. How can you explain a CLICK HERE TO READ MORE...

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