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Internet Marketing Articles

Is It Time to Cut and Run from Your Website?

Written by Nick Stamoulis

We once worked with a client that had a .net website which was hit hard by both Penguin 2.0 AND 2.1 for link spam. Their previous SEO firm, which was based on India, had relied totally on article spinning, directory submissions, and exact-match anchor text to build this client's link profile up--and...

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Maybe Your Website is the Missing Link

Written by Nick Stamoulis

A former client of ours had SEO growth like I had never seen before. Year-over-year their organic traffic jumped from around 450 visitors to 2,000 a month. That’s over 400% growth in just one year! In my 13+ year career in online marketing and SEO I don’t ever remember seeing a single website do...

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Who Are Your Real Online Competitors?

Written by Nick Stamoulis

Marketing 101 involves identifying your competitors and analyzing their strengths and weaknesses compared to your own. What are they better at than you? What unique niche can you carve out for yourself? How can you steal away some of their market share? Who is trying to steal away your own market sh...

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What’s New in SEO for February 24, 2014

Written by Brick Marketing

Want to see what's new in SEO? We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Thank You, and Welcome to the New Google Maps With the new and improved Google Maps it i...

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What Does Your Digital Marketing Budget Look Like?

Written by Nick Stamoulis

Unless you are Nike or Starbucks most companies don't have a multi-million dollar digital marketing budget. Most companies don't even have a multi-million dollar budget for all of their online and offline marketing efforts combined. But whether you have a million dollars to spend on digital marketin...

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Can You Ever Have Too Much Website Security?

Written by Nick Stamoulis

A few weeks ago I was poking around in a client’s Google Analytics account, just to see how things were progressing when I noticed a distributing drop in organic traffic. I quickly logged into their Google Webmaster Tools account to see if there were any messages and sure enough, there was an aler...

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The Wrong Reasons to Redesign Your Website

Written by Nick Stamoulis

Website owners are faced with many decisions as their website grows and their company and or industry undergoes changes both online and offline. One of the most important decisions to make is whether or not it is time for a website redesign. It’s important that your website looks current and is ...

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Blog Posts to Read for July 25, 2013

Written by Nick Stamoulis

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! The 3 Core Elements of SEO in 2013: Content, Links, and Social Media By: Jayson De...

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Five Tips to Perfect Your E-mail Newsletter

Written by Nick Stamoulis

This is a guest post by Steve Klinghoffer of WPI Communications, Inc. Good is never good enough when it comes to marketing your professional practice. Are you satisfied with your newsletter marketing program? Following these five tips could make your eNewsletter even better. 1. Use A Blink Test. ...

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Don’t Let Your Domain Name Expire

Written by Nick Stamoulis

When you first start a business or decide to launch a website or blog for personal use, the first thing that you need to do is decide what you want the domain name to be. For a business, it makes the most sense to use the business name or a memorable variation of the business name. Avoid keyword r...

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What’s New in SEO for July 15, 2013

Written by Nick Stamoulis

We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: A New Google Maps App for Smartphones and Tablets Google is rolling out a new version of Google Maps for Android with enha...

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How Often Should Website Content Change?

Written by Nick Stamoulis

Content is obviously a huge component of SEO, since it’s what gets crawled and indexed by the search spiders and then appears in the SERP for relevant keyword searches. The on site component of SEO involves going through an entire website, page by page, and improving the content for search by add...

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Who Has Access to Your Website?

Written by Shawna Wright

This post is a little off the beaten SEO path, but website security is no joke and something that every site owner (no matter how big or how small) should take very seriously. You don’t want anyone having any kind of access to your website, blog, social profiles, etc without your explicit permissi...

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Redirecting an Old Domain Name

Written by Nick Stamoulis

A few weeks ago one of my SEO clients came to me and mentioned that over the years he had purchased a handful of domain names that he felt were great domains to have in his industry, but he had never really bothered to do anything with them. They didn’t have any links over to his main company webs...

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How to Build Online Relationships

Written by Nick Stamoulis

“It’s all about who you know.” Sound familiar? The connections that you have with other people no doubt make a huge impact on every aspect of your life, but this is often a phrase that is used in the business world. Whether you are looking for a new job opportunity or trying to move your busin...

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Changing Your Site Structure Can Impact Your SEO

Written by Shawna Wright

Sooner or later you’re going to want to update your site and chances are that will involve changing your site structure in one way or another. But while you’re working on the usability of your site, the new design and layout, freshening up the content and making sure your messaging doesn’t get...

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Blog Posts to Read for May 23, 2013

Written by Nick Stamoulis

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 5 Ways to Bond with Your Blog’s Audience By: Henneke of Copyblogger 5 tips to he...

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What is the Focus of Your Website?

Written by Nick Stamoulis

When a prospective SEO client fills out a lead form or calls in to inquire about our services the first thing that we do is take a look at their website. Obviously we want to know what we might be dealing with. The first question that we hope the website will answer is, “what do they do?” The...

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Treat Your Website like the Asset That It Is

Written by Nick Stamoulis

People are connected to the web 24/7 and the growing popularity of Smartphones and tablets means that people are even connected as they are “on the go”. A business website is an absolute necessity in order to remain relevant in the business world today. Even if someone hears about your busines...

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Should I Redesign My Site?

Written by Nick Stamoulis

Even though we are SEO experts and not web design or usability experts, clients will still often ask us whether or not they should redesign their site. This question can come at any time. It can be during an initial sales call before the paperwork has even been signed or after we’ve been working w...

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Blog Posts to Read for March 14, 2013

Written by Nick Stamoulis

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Content Marketing Should Never Be Advertising By: Ardath Albee of Marketing Intera...

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Get Personal with Digital Marketing

Written by Nick Stamoulis

This is a guest post from Steve Klinghoffer of WPI Communications. Do you feel as though the world is getting less and less personal every day? Technology has been blamed for reducing the all-important human factor. That’s why it’s critical for small businesses to stand out with a personal to...

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What Happens When You Redesign Your Link Architecture?

Written by Nick Stamoulis

Here’s a quote direct from the Google Webmaster Central blog, “Link architecture—the method of internal linking on your site—is a crucial step in site design if you want your site indexed by search engines. It plays a critical role in Googlebot's ability to find your site's pages and ensures...

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Blog Posts to Read for February 21, 2013

Written by Nick Stamoulis

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Why SEO Means More Than Keyword Rank By: Virginia Bussey of Lynton Read how SEO is...

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The Internet Never Forgets Your Brand’s Reputation

Written by Nick Stamoulis

Over a year ago I wrote a blog post about Ocean Marketing, a marketing company owned by Paul Christoforo that went from relative online obscurity to Internet sensation overnight…and for all the wrong reasons. You know things are bleak when someone makes a YouTube video about your “epic douchebag...

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How to Explain a Drop In Traffic

Written by Nick Stamoulis

If you’re a marketing manager that is responsible for your company’s SEO campaign you know that with each month comes reporting. How many visitors did the site get this month from organic search? What keywords are being used to drive traffic and which of those are converting the best? How many r...

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Blog Posts to Read for December 20, 2012

Written by Nick Stamoulis

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! What’s In Store for Content Marketing in 2013? More than 80 marketers weigh in w...

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Building Online Partnerships With Offline Efforts

Written by Nick Stamoulis

Building online partnerships with other websites is a great way to get new links to your site while exposing your content to new audiences. Guest blogging, creating partnerships with other businesses, and conducting interviews with industry experts are all ways to improve your SEO, however each acti...

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How to Flush Your Reputation down the Toilet

Written by Nick Stamoulis

One of the biggest stories in social media and online reputation management recently is the story of Jane Perez and Christopher Dietz of Dietz Development LLC. Jane Perez is being sued for $750,000 by Christopher Dietz in defamation charges because she posted a negative review of the building contra...

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Quality Visitors are More Valuable Than the Link Itself

Written by Nick Stamoulis

A lot of site owners got into some trouble thanks to the Google Penguin update that went live in early 2012. The update went after sites there were guilty of web spam tactics like overuse of exact match anchor text, low-quality link building, link schemes and more. Getting nailed with a search engin...

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The Problem with SEO Packages

Written by Nick Stamoulis

We get a lot of phone calls from people looking for “SEO packages.” They want to know right off the bat what they will be getting for SEO services and how much it will cost. The truth is it is very hard to package SEO services into bundles. If presented with a Gold, Silver, and Platinum package,...

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What’s New in SEO for December 4, 2012

Written by Nick Stamoulis

We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Look up Medications More Quickly and Easily on Google To make it quick and easy for to learn about medications, Google will...

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Blog Posts to Read for November 29, 2012

Written by Nick Stamoulis

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! B2B marketing’s 6 Most Common Design Mistakes Following these tested design rule...

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Are You Looking to Buy a Pre-Existing Domain?

Written by Nick Stamoulis

You don’t need a brick and mortar storefront to do business anymore. There are thousands of businesses all over the world that only exist online (and maybe in someone’s home office) which means that every day pre-existing domains are being sold like any other storefront, retail or office space. ...

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SalesPortal

Keep Your Sales Pipeline Full with SalesPortal

Written by Nick Stamoulis

Full disclosure - SalesPortal is a full service SEO client of Brick Marketing. I’d like to be able to say that the only goal of SEO is to drive more targeted traffic to your website. Anything that happens after that is completely up to your website itself—how user friendly is it? Is it easy for...

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3 Easy Ways to Differentiate Your Target Market

Written by Nick Stamoulis

This is a guest post by Courtney Mills of ineedhits. Online marketing, specifically pay-per-click marketing (PPC), is all about targeting. It’s no use setting up a broad online marketing campaign; it will only be a waste of your hard earned dollars. You want to know exacting who you want to targe...

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Features of a Trustworthy Website

Written by Nick Stamoulis

A good SEO campaign can help generate traffic to your website over time, however that’s pretty much as far as it can get you. Once the visitors come to the site, the SEO campaign has done its job. It’s the quality of the website and the information that it provides that will determine whether ...

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What to Do When Website Traffic Hits a Wall

Written by Nick Stamoulis

When you first get started with an online marketing campaign it can take some time to see an improvement in website traffic. But after some time has been spent on optimizing a website, building links, creating blog posts, and being active in social media there should be a slow uptick in traffic. T...

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A/B Testing Revisited: Are You Doing It Right?

Written by Nick Stamoulis

This is a guest post by Amanda DiSilvestro of Higher Visibilty. In the past, companies would associate A/B testing with tangible products; however more and more companies are realizing the importance of A/B testing in regards to Internet marketing. Collecting data and testing different SEO or marke...

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Planning a Website Redesign so You Don’t Lose Your SEO

Written by Nick Stamoulis

Making minor tweaks to your site or content is usually no big deal, but when you start planning a major website redesign it’s important to take your time and actually plan it out! I’ve worked with many site owners during the website redesign process to help ensure that the new site has just as m...

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Internet Yellow Pages (IYP): Good for SEO?

Written by Nick Stamoulis

Way back in the day if people were looking for a business they took out their trusted Yellow Pages phone directory. As times have changed, very few people use the phone book. Instead, they look online to find products or services that they need. Before Google completely dominated the Internet peo...

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The New Face of the Online Spammer

Written by Nick Stamoulis

When you think of an online spammer, what kinds of ugly images come to mind? Creepy people lurking around corners, being sneaky and crafting their next evil plan? In reality, spammers are increasingly just everyday people that go to their job and complete tasks to get their website to rank. They don...

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Put an Old Website to Good Use

Written by Nick Stamoulis

It’s not uncommon for a business owner to have more than one website. Maybe when they first started out they weren’t sure what the direction of the company would be, so they launched a few different sites that went after a few different kinds of products or services. As time went on they found...

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Hyper Local Keywords and PPC Ads

Written by Nick Stamoulis

I was recently doing keyword research for a new SEO client when I came across about 15 pages buried fairly deep in their navigation (so deep that I almost missed them!) that were obviously created to target hyper local keywords. For instance, it would be like if the Brick Marketing website had a bun...

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Get In Touch With Your Online Local Marketing

Written by Nick Stamoulis

Guest post by Jessica Sanders of ResourceNation.com With the online business world seeing it’s highest levels of engagement with online marketing, it’s easy to forget about the customers right in your backyard. While social networks are still a smart way to reach these customers, there are a va...

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Can a Keyword Rich Domain Also be a Brand?

Written by Nick Stamoulis

I was talking with a prospective SEO client a few weeks ago whose domain name was essentially citystatelawyer.com (imagine something like BostonMALaywerLLC.com). She had registered the domain name a few years prior because she read/heard/someone told her that a good way to rank well in the search en...

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Finding an Ad Program to Support SEO

Written by Nick Stamoulis

SEO is an excellent long term strategy to build up a website presence in the search engines and online in general. However, at times it may be necessary to invest in an online advertising program to support the SEO, especially if you are looking for a short term boost or have a product or service th...

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Things to Consider When Your Website Traffic Dips

Written by Nick Stamoulis

If your traffic dips down this month, don’t assume the world is crashing in around you. Unless your traffic vanished overnight and happened to coincide with a Google update like Penguin or Panda it doesn’t mean all hope is loss. I’m constantly reminding my SEO clients that you can’t make SEO...

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Should Your Site Include a Search Feature?

Written by Nick Stamoulis

Your website is the hub of all of your online activity. Obviously you want to have a site that is easy to use to provide visitors with a good experience. If they have a good experience on your site they will be more likely to buy, fill out a form, convert in some other way, or bookmark it to retur...

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Building Your Online Brand Presence

Written by Nick Stamoulis

If a customer is looking for your brand by name, your website and business profiles should be the only things coming up in the search results. For instance, when someone searches for “Brick Marketing” in Google the first 10 results include the Brick Marketing website, social profiles, the compan...

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How Often Should I Check Analytics?

Written by Nick Stamoulis

Every business today should have a website, but just setting up a website really isn’t good enough. If you’re going to invest in website design and hosting, it’s important to monitor the success of the website in order to look for ways to improve it. That’s why it’s necessary to set up a...

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A High Bounce Rate Isn’t Always Bad

Written by Nick Stamoulis

Many website owners that notice a high bounce rate in their analytics start to panic. A high bounce rate means that a website isn’t good, right? Not exactly. A website bounce rate is the rate at which a website visitor lands on a page of a website and then leaves (bounces) without visiting anot...

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How to Gain Consumer Trust Online

Written by Nick Stamoulis

The power is in the hands of the consumer. They know that they have options and they are going to take their time to ensure that they make the right choice before spending their money. Besides getting recommendations from trusted friends, family, or colleagues consumers are spending time researchi...

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Google Autocomplete Feature for Online Marketing

Written by Nick Stamoulis

If you are a frequent user of Google search (who isn’t?) you’ve noticed that Google likes to try and guess what it is that you are searching for with its autocomplete feature. According to Google these search suggestions or predicted queries “are algorithmically determined based on a number o...

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What is a Newsworthy Press Release Topic?

Written by Nick Stamoulis

Online PR is a great addition to any link building campaign. Much like blog posts or articles, individual online press releases can rank in the search engines, increasing your overall online brand presence for both branded and non-branded keywords. When published through a trusted and paid distribut...

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Moving to a New Website Domain? Remember These Tips!

Written by Nick Stamoulis

If you are moving to a new website domain anytime soon, you want to make sure the transition goes as smoothly as possible. Even small bumps in the road can have a major impact on the performance of your website and online business. Here are 6 things to keep in mind while moving to a new domain: 1. ...

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Control What You Can of Your Online Reputation

Written by Nick Stamoulis

The online reputation of your business is everything. Besides talking with trusted friends, family members, and co-workers, people turn to the search engines when they are looking for information about products or services. If they find positive sentiments about your company, they will be more lik...

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How Becoming a Thought Leader Helps SEO

Written by Nick Stamoulis

The Internet is a competitive place for businesses within any industry. People turn to the Internet, and more specifically to the search engines, every day to find information about products or services. If you want to stand out, you need to establish your business as a thought leader in your indu...

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Connecting Online Touch Points

Written by Nick Stamoulis

The best search engine optimization campaigns build your brand’s online presence in a multitude of ways. It’s not enough to just have a well optimized website (although that is step number one), you also have to create other touch points where customers can interact with your brand. These online...

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5 Ways to Generate More Traffic to Your Blog

Written by Nick Stamoulis

It takes a lot of effort to operate a business blog. It’s certainly not easy, which is why many businesses end up failing at their blogging attempt. One of the most common complaints is that the time spent doesn’t seem to show any return. “Why should I commit to blogging if nobody is readin...

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Why is My Website Failing to Convert?

Written by Nick Stamoulis

Traffic and conversions are two different things. Website traffic is great but ultimately you want to operate a website that generates traffic that turns into conversions, meaning that website visitors take some kind of action. You want your visitor to buy something or fill out a lead form before ...

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Are You Letting Your Analytics Drive You Crazy?

Written by Nick Stamoulis

Website analytics can be a marketer’s best friend or worst enemy depending how much you let them dictate your day-to-day life. If you find yourself panicking over small changes, spending hours a day combing through page after page of data and making drastic SEO changes to your site based on a few ...

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Why is My Website Still Failing to Convert?

Written by Nick Stamoulis

Keep in mind that “converting” can mean something different for every website. Obviously we would all like to increase our sales, but maybe you’re measuring your conversion rate by how many people sign up for your company newsletter, download a trial version or fill out a lead form. Converting...

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Evaluate Your Hosting for the New Year

Written by Nick Stamoulis

When it comes to hosting your website, you have options. Hosting can be relatively inexpensive, but when it comes to your business website- do you really want to rely on a cheap hosting service? A business website is the foundation of an online marketing strategy and the first place that people look...

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The Importance of Monitoring an Online Reputation

Written by Nick Stamoulis

Nobody blindly hires a services company or purchases a product these days. Before spending any money consumers want to know who or what they are dealing with. So, what’s the first thing they do before doing business with your company? That’s right, the Google you. If they see anything negative t...

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SEO Approve – Compare Top SEO Companies

Written by Nick Stamoulis

One of the biggest issues with many SEO review and comparison sites is that they have adopted a “pay to play” model. In order to even be reviewed, SEO companies have to pay a certain fee to the review site. There are some SEO review sites that charge members over $1,000 dollars a month to be rev...

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Don’t Miss the Raleigh Internet Summit 2011!

Written by Nick Stamoulis

Brick Marketing is one of the proud sponsors of this year’s Internet Summit in Raleigh, NC, November 15th-16th at the brand new Raleigh Convention Center. The Fourth Annual Internet Summit promotes forward thinking and thought leadership with sessions on social media, mobile marketing, SEO, analyt...

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