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Inbound Marketing Articles

Visitors Should Come From Many Traffic Sources

Written by Nick Stamoulis

As an SEO company we are obviously going to tout the importance of SEO. When target audience members are looking for a product or a service that you sell, there’s a good chance that they will turn to the search engines. If your SEO campaign is working and you have content that matches their search...

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Inbound Marketing Means SEO, Social, and Content

Written by Nick Stamoulis

While traditional advertising still has its place in today’s world, it’s much harder to catch and hold someone’s attention long enough to convince them to convert than it is to convert a prospective customer that is actively seeking out what you have to offer. That’s what inbound marketing c...

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Don’t Turn Google into Your Only Traffic Source

Written by Nick Stamoulis

This might sound unusual coming from an SEO provider, but you don’t want to rest the long term success of your website solely on the search engines. I can hear what you’re thinking now; “but if I shouldn’t rely on the search engines than what is the point of SEO?” The point of SEO is to he...

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Social and Content Should Work Together

Written by Nick Stamoulis

There are many components that make up a robust online marketing campaign today. It’s not enough to just have a website. In order for that website to be found you need to participate in numerous online marketing tactics that need to be integrated together into one strategy. Two important parts of ...

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Ways to Ruin the User Experience on Your Site

Written by Nick Stamoulis

Great SEO cannot save a bad website, no matter how strong off an offsite link building campaign you invest in. If your site doesn’t have a good user experience, you’ll never see the increase in conversions you were hoping for, even if your traffic does improve. Here are 5 ways your site might b...

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What is Earned Media and How Does it Impact SEO?

Written by Nick Stamoulis

Unlike owned media (company website and blog) and paid media (banner ads, PPC campaigns and traditional offline advertising) earned media is content that your customer creates including Facebook Likes, comments and shares, repins on Pinterest, retweets, links to your site, customer testimonials and ...

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Diversify Your Website Traffic Sources

Written by Nick Stamoulis

This is going to sound strange coming from an SEO professional, but organic SEO alone isn’t enough when it comes to developing an online marketing campaign. While SEO is incredibly important for online success, it is only one piece of the online marketing pie that a website needs to invest in if i...

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How Many Visitors is Enough for My Website?

Written by Nick Stamoulis

How many visitors a month is good for my website? This is actually a question I get asked fairly frequently from our SEO clients, especially when we are just beginning their SEO campaign. In my professional opinion, visitor growth is the best metric for SEO success, so I can understand why a site ow...

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4 Reasons It’s Time to Redesign a Website

Written by Nick Stamoulis

Sometimes when a client is about to get started with an SEO campaign, they wonder if they need to also redesign their website. It’s not necessary to redesign a website when implementing an SEO campaign, but in some cases it can’t hurt. SEO works to build visibility in the search engines and on...

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Organizing Your Inbound Marketing Strategy

Written by Nick Stamoulis

The three major components of an inbound marketing strategy are social media, SEO and content marketing. Many site owners are often worried that they will be overburdened with the amount of work and time it takes to run each of these three components, but it’s usually not as complicated as they th...

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How to Deal With a Cranky Commenter

Written by Nick Stamoulis

We all know the importance of inbound marketing techniques and creating content that will educate target audience members. Blog posts, guest blog posts, articles, and video marketing can help build a brand and establish an individual or company as a thought leader in a particular industry. Given tha...

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Top 5 Video Marketing Myths

Written by Nick Stamoulis

If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every business has a website and is fighting for a prominent search engine presence, but there aren’t nearly as many businesses fighting for a YouTube presence. That means that creating a...

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Retargeting: Effective Marketing or Creepy?

Written by Nick Stamoulis

To understand this post you’ll need to know what retargeting is. Here’s a definition of retargeting for those who aren’t in the know: Retargeting “is also referred to as behavioral retargeting or behavioral remarketing. Retargeting allows online advertisers to target consumers based on thei...

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4 Types of Inbound Marketing

Written by Nick Stamoulis

Inbound marketing is a relatively new term that refers to marketing that is opt-in. Unlike outbound marketing, which consists of push techniques like TV, print, and radio advertising, public relations, direct mail, and telemarketing, inbound marketing is about joining the conversation that a prospec...

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Negative Keywords Create Positive PPC Results

Written by Nick Stamoulis

When implementing a pay per click campaign it’s just as important to figure out the keywords that you don’t want to target as it is to figure out the ones that you do. Some keywords and keyword phrases might be related to what you offer, but aren’t 100% accurate. Therefore, it’s important to...

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Learning from Your Search Engine Marketing Mistakes

Written by Nick Stamoulis

If you are a website owner, you know the importance of traffic. For the most part, traffic comes from proper search engine optimization. If you use SEO well in your marketing, you will see a significant change in the amount of people that come to your site in comparison to times when you don’t use...

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The Power of Online Video Marketing

Written by Nick Stamoulis

Video hosting sites like YouTube have made it easy to upload and share your videos online. Why not implement video into your marketing strategy? While bringing a bit of the traditional TV advertising aspect to the web, producing a video provides an opportunity to give a face and voice to your compan...

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