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Visitors Should Come From Many Traffic Sources

Writing by Nick Stamoulis in Inbound Marketing


Web Traffic

As an SEO company we are obviously going to tout the importance of SEO. When target audience members are looking for a product or a service that you sell, there’s a good chance that they will turn to the search engines. If your SEO campaign is working and you have content that matches their search query, you will be more likely to appear for the search and in turn generate traffic to the site. When looking at Analytics data from the site, we like to see that organic traffic from the search engines is one of the top referral sources and is gradually increasing every month because it justifies our work. However, we will also be the first to tell you that you should never rely only on SEO and organic search engine traffic. What is one of the most frustrating things about SEO for website owners and SEO professionals CLICK HERE TO READ MORE...

Inbound Marketing Means SEO, Social, and Content

Writing by Nick Stamoulis in Inbound Marketing


Inbound Marketing Means SEO, Social, and Content

While traditional advertising still has its place in today’s world, it’s much harder to catch and hold someone’s attention long enough to convince them to convert than it is to convert a prospective customer that is actively seeking out what you have to offer. That’s what inbound marketing can do for your website: you set your site and your brand up to be a resource, making it as easy as possible for customers to find you when they need you. I think Larry Kim came up with a great way to explain inbound marketing in his blog post CLICK HERE TO READ MORE...

Don’t Turn Google into Your Only Traffic Source

Writing by Nick Stamoulis in Inbound Marketing


Don’t Turn Google into Your Only Traffic Source

This might sound unusual coming from an SEO provider, but you don’t want to rest the long term success of your website solely on the search engines. I can hear what you’re thinking now; “but if I shouldn’t rely on the search engines than what is the point of SEO?” The point of SEO is to help drive more qualified visitors to your website over time by helping grow your online brand presence (which includes, but is not limited to the search engine results). In my experience, I’ve found that when site owners worry about building their organic traffic from CLICK HERE TO READ MORE...

Inbound Marketing – Be There When Your Audience Is Ready

Writing by Nick Stamoulis in Inbound Marketing


Consumers are hit with thousands of marketing messages each day, both online and off, and it’s exceptionally hard for any one brand to break through that clutter. I might drive by a billboard advertising a nearby jewelry store every day on my way to work for 6 months, but if I’m not looking to buy jewelry any time soon chances are I won’t remember that store or their messaging. Sure, someone might see and make note of the billboard, but unless they get off the highway and actually purchase something was their noticing that company’s message really worth anything? Inbound marketing, CLICK HERE TO READ MORE...

Social and Content Should Work Together

Writing by Nick Stamoulis in Inbound Marketing


There are many components that make up a robust online marketing campaign today. It’s not enough to just have a website. In order for that website to be found you need to participate in numerous online marketing tactics that need to be integrated together into one strategy. Two important parts of an online strategy are content marketing and social media. Content marketing involves creating a variety of content (blog posts, articles, guest blog posts, videos, whitepapers, e-books, guides, webinars, etc.) that will attract target audience members. It’s a form of inbound marketing. Instead of forcing your product upon a potential client CLICK HERE TO READ MORE...

Ways to Ruin the User Experience on Your Site

Writing by Nick Stamoulis in Inbound Marketing


Great SEO cannot save a bad website, no matter how strong off an offsite link building campaign you invest in. If your site doesn’t have a good user experience, you’ll never see the increase in conversions you were hoping for, even if your traffic does improve. Here are 5 ways your site might be ruining the user experience for your visitors: 1. No contact information. While having a “Contact Us” form is great, you really should list your full address, phone number, fax number and company email address. Make sure your “Contact Us” page is easy to find—you don’t want to make it CLICK HERE TO READ MORE...

What is Earned Media and How Does it Impact SEO?

Writing by Nick Stamoulis in Inbound Marketing


Unlike owned media (company website and blog) and paid media (banner ads, PPC campaigns and traditional offline advertising) earned media is content that your customer creates including Facebook Likes, comments and shares, repins on Pinterest, retweets, links to your site, customer testimonials and so forth. You could also call earned media user-generated content. The Holy Grail of earned media is having a piece of content go viral, where hundreds (if not thousands) of consumers are sharing your content in every which way across the Internet. Earned media is what happens when customers are reacting to the content that you create—taking CLICK HERE TO READ MORE...

Push versus Pull Marketing: Is Your Company Using Both Strategies?

Writing by Nick Stamoulis in Inbound Marketing


This is a guest post by Amanda DiSilvestro of Business.com Lately the buzz seems to be surrounding the term “pull marketing.” Because this term is becoming so popular, the term “push” marketing has also been brought to the surface. Push marketing is supposedly an approach that most marketing departments have been using in the past, while pull marketing is the latest and greatest. If you don’t know whether you are pushing or pulling your customers, consider some of the major differences below: Pull marketing is a method of advertising companies use to try and get consumers to find the company on their CLICK HERE TO READ MORE...

Diversify Your Website Traffic Sources

Writing by Nick Stamoulis in Inbound Marketing


This is going to sound strange coming from an SEO professional, but organic SEO alone isn’t enough when it comes to developing an online marketing campaign. While SEO is incredibly important for online success, it is only one piece of the online marketing pie that a website needs to invest in if it wants to build a strong brand and grow as a business. It is important that a website diversify its traffic sources in order to ensure long term success online; relying 100% on the search engines leaves your site in a vulnerable position. Here are a few reasons CLICK HERE TO READ MORE...

How Many Visitors is Enough for My Website?

Writing by Nick Stamoulis in Inbound Marketing


How many visitors a month is good for my website? This is actually a question I get asked fairly frequently from our SEO clients, especially when we are just beginning their SEO campaign. In my professional opinion, visitor growth is the best metric for SEO success, so I can understand why a site owner would want a hard and fast number to be shooting for. Here is the thing though, when it comes to how many unique visitors is “enough” for your website, it’s all relative to your business and is determined by a multitude of factors. We have a range CLICK HERE TO READ MORE...

4 Reasons It’s Time to Redesign a Website

Writing by Nick Stamoulis in Inbound Marketing


Sometimes when a client is about to get started with an SEO campaign, they wonder if they need to also redesign their website. It’s not necessary to redesign a website when implementing an SEO campaign, but in some cases it can’t hurt. SEO works to build visibility in the search engines and online in general to generate more traffic to a site. Once a visitor lands on the site, it’s the quality of the site that will encourage them to convert or to bounce out of there. As long as you are investing in SEO, you CLICK HERE TO READ MORE...

Organizing Your Inbound Marketing Strategy

Writing by Nick Stamoulis in Inbound Marketing


The three major components of an inbound marketing strategy are social media, SEO and content marketing. Many site owners are often worried that they will be overburdened with the amount of work and time it takes to run each of these three components, but it’s usually not as complicated as they think. Here are three organization tips that can help your inbound marketing campaign run more smoothly. Social Media Marketing: Minimize the number of active social profiles. A social profile is only as valuable as you work to make it! In order to keep you inbound marketing strategy under control, I recommend CLICK HERE TO READ MORE...

How to Deal With a Cranky Commenter

Writing by Nick Stamoulis in Inbound Marketing


We all know the importance of inbound marketing techniques and creating content that will educate target audience members. Blog posts, guest blog posts, articles, and video marketing can help build a brand and establish an individual or company as a thought leader in a particular industry. Given that the Internet has become a social place, the majority of inbound marketing content serves to initiate a conversation in the comments section or on social media properties. While the majority of communication is positive and constructive and enhances the quality of the original content, there is always the risk of getting a CLICK HERE TO READ MORE...

Top 5 Video Marketing Myths

Writing by Nick Stamoulis in Inbound Marketing


If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every business has a website and is fighting for a prominent search engine presence, but there aren’t nearly as many businesses fighting for a YouTube presence. That means that creating and posting videos provides you with more opportunities to target specific keywords. Many businesses are hesitant to create videos. Hopefully by clearing up some video marketing myths, you will feel more confident and willing to move forward with a video marketing strategy. Nobody Will Watch It Marketing is about being where the people CLICK HERE TO READ MORE...

Retargeting: Effective Marketing or Creepy?

Writing by Nick Stamoulis in Inbound Marketing


To understand this post you’ll need to know what retargeting is. Here’s a definition of retargeting for those who aren’t in the know: Retargeting “is also referred to as behavioral retargeting or behavioral remarketing. Retargeting allows online advertisers to target consumers based on their previous interactions with their website.” Basically, what happens when you have a retargeting campaign set up is that a visitor to your site (or a certain section of your site) is “cookied”. When they visit websites that are in the display networks that you are running retargeting ads on, they will see your banner ads. Now that you CLICK HERE TO READ MORE...

4 Types of Inbound Marketing

Writing by Nick Stamoulis in Inbound Marketing


Inbound marketing is a relatively new term that refers to marketing that is opt-in. Unlike outbound marketing, which consists of push techniques like TV, print, and radio advertising, public relations, direct mail, and telemarketing, inbound marketing is about joining the conversation that a prospective client or customer is already having with themselves. It’s not about trying to create a want or a need; it’s about satisfying a want or a need that already exists. So what exactly constitutes inbound marketing? Here are some examples: SEO Search engine optimization is the practice of making changes in different areas of your website and website CLICK HERE TO READ MORE...

Negative Keywords Create Positive PPC Results

Writing by Nick Stamoulis in Inbound Marketing


When implementing a pay per click campaign it’s just as important to figure out the keywords that you don’t want to target as it is to figure out the ones that you do. Some keywords and keyword phrases might be related to what you offer, but aren’t 100% accurate. Therefore, it’s important to note the negative keywords of your campaign, or the keywords that you want to exclude. Negative keywords are words or phrases that you don’t want to be associated with your product or brand. One of the most common negative keywords is “free”. For example, if you are a CLICK HERE TO READ MORE...

Learning from Your Search Engine Marketing Mistakes

Writing by Nick Stamoulis in Inbound Marketing


If you are a website owner, you know the importance of traffic. For the most part, traffic comes from proper search engine optimization. If you use SEO well in your marketing, you will see a significant change in the amount of people that come to your site in comparison to times when you don’t use search engine marketing. While you may have tried your hand at this concept, it’s often difficult to figure out just the right strategy to employ for results. The best thing you can do is discover your mistakes and learn from them. Here are some suggestions CLICK HERE TO READ MORE...

The Power of Online Video Marketing

Writing by Nick Stamoulis in Inbound Marketing


Video hosting sites like YouTube have made it easy to upload and share your videos online. Why not implement video into your marketing strategy? While bringing a bit of the traditional TV advertising aspect to the web, producing a video provides an opportunity to give a face and voice to your company. If done correctly, it can make you come across as more relatable and human. Like any other form of marketing communication, content is key. Any video that you decide to produce should have a purpose, even if it is just a tour of your company or a client testimonial. CLICK HERE TO READ MORE...