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Social and Content Should Work Together

Writing by Brick Marketing in Inbound Marketing

There are many components that make up a robust online marketing campaign today. It’s not enough to just have a website. In order for that website to be found you need to participate in numerous online marketing tactics that need to be integrated together into one strategy. Two important parts of an online strategy are content marketing and social media. Content marketing involves creating a variety of content (blog posts, articles, guest blog posts, videos, whitepapers, e-books, guides, webinars, etc.) that will attract target audience members. It’s a form of inbound marketing. Instead of forcing your product upon a potential client or customer in a pushy, traditional format (like advertising), content is created for people to find when they want to and on their terms. Creating quality content that is informative and provides target audience members with beneficial information or helps them solve a CLICK HERE TO READ MORE...

Ways to Ruin the User Experience on Your Site

Writing by Nick Stamoulis in Inbound Marketing

Great SEO cannot save a bad website, no matter how strong off an offsite link building campaign you invest in. If your site doesn’t have a good user experience, you’ll never see the increase in conversions you were hoping for, even if your traffic does improve. Here are 5 ways your site might be ruining the user experience for your visitors: 1. No contact information. While having a “Contact Us” form is great, you really should list your full address, phone number, fax number and company email address. Make sure your “Contact Us” page is easy to find—you don’t want to make it CLICK HERE TO READ MORE...

What is Earned Media and How Does it Impact SEO?

Writing by Nick Stamoulis in Inbound Marketing

Unlike owned media (company website and blog) and paid media (banner ads, PPC campaigns and traditional offline advertising) earned media is content that your customer creates including Facebook Likes, comments and shares, repins on Pinterest, retweets, links to your site, customer testimonials and so forth. You could also call earned media user-generated content. The Holy Grail of earned media is having a piece of content go viral, where hundreds (if not thousands) of consumers are sharing your content in every which way across the Internet. Earned media is what happens when customers are reacting to the content that you create—taking CLICK HERE TO READ MORE...

Push versus Pull Marketing: Is Your Company Using Both Strategies?

Writing by Brick Marketing in Inbound Marketing

This is a guest post by Amanda DiSilvestro of Business.com Lately the buzz seems to be surrounding the term “pull marketing.” Because this term is becoming so popular, the term “push” marketing has also been brought to the surface. Push marketing is supposedly an approach that most marketing departments have been using in the past, while pull marketing is the latest and greatest. If you don’t know whether you are pushing or pulling your customers, consider some of the major differences below: Pull marketing is a method of advertising companies use to try and get consumers to find the company on their CLICK HERE TO READ MORE...

Diversify Your Website Traffic Sources

Writing by Nick Stamoulis in Inbound Marketing

This is going to sound strange coming from an SEO professional, but organic SEO alone isn’t enough when it comes to developing an online marketing campaign. While SEO is incredibly important for online success, it is only one piece of the online marketing pie that a website needs to invest in if it wants to build a strong brand and grow as a business. It is important that a website diversify its traffic sources in order to ensure long term success online; relying 100% on the search engines leaves your site in a vulnerable position. Here are a few reasons CLICK HERE TO READ MORE...

How Many Visitors is Enough for My Website?

Writing by Nick Stamoulis in Inbound Marketing

How many visitors a month is good for my website? This is actually a question I get asked fairly frequently from our SEO clients, especially when we are just beginning their SEO campaign. In my professional opinion, visitor growth is the best metric for SEO success, so I can understand why a site owner would want a hard and fast number to be shooting for. Here is the thing though, when it comes to how many unique visitors is “enough” for your website, it’s all relative to your business and is determined by a multitude of factors. We have a CLICK HERE TO READ MORE...

4 Reasons It’s Time to Redesign a Website

Writing by Brick Marketing in Inbound Marketing

Sometimes when a client is about to get started with an SEO campaign, they wonder if they need to also redesign their website. It’s not necessary to redesign a website when implementing an SEO campaign, but in some cases it can’t hurt. SEO works to build visibility in the search engines and online in general to generate more traffic to a site. Once a visitor lands on the site, it’s the quality of the site that will encourage them to convert or to bounce out of there. As long as you are investing in SEO, you CLICK HERE TO READ MORE...

Organizing Your Inbound Marketing Strategy

Writing by Nick Stamoulis in Inbound Marketing

The three major components of an inbound marketing strategy are social media, SEO and content marketing. Many site owners are often worried that they will be overburdened with the amount of work and time it takes to run each of these three components, but it’s usually not as complicated as they think. Here are three organization tips that can help your inbound marketing campaign run more smoothly. Social Media Marketing: Minimize the number of active social profiles. A social profile is only as valuable as you work to make it! In order to keep you inbound marketing strategy under control, I recommend CLICK HERE TO READ MORE...

How to Deal With a Cranky Commenter

Writing by Brick Marketing in Inbound Marketing

We all know the importance of inbound marketing techniques and creating content that will educate target audience members. Blog posts, guest blog posts, articles, and video marketing can help build a brand and establish an individual or company as a thought leader in a particular industry. Given that the Internet has become a social place, the majority of inbound marketing content serves to initiate a conversation in the comments section or on social media properties. While the majority of communication is positive and constructive and enhances the quality of the original content, there is always the risk of getting CLICK HERE TO READ MORE...

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