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Business Blogging Is Not a Hobby

Writing by Brick Marketing in Content Marketing

Blogging for business and blogging for fun are two different things. This is an important concept that needs to be understood before developing an inbound marketing strategy that will include blogging. While a blog is a less formal way to market than say, a white paper, a business blogger needs to realize that it represents how the brand is viewed by a target audience. Here are 3 ways that business blogs and personal blogs differ: Commitment A blog that someone creates in their spare time to write about their favorite sports team or vacation destination doesn’t need to be updated consistently if the blogger isn’t trying to monetize the site. Readers understand that it’s just for fun. A business blog on the other hand should have implications on marketing success. If it doesn’t- what’s the point? Business blogs are created to support business goals and initiatives. That means that it needs to be CLICK HERE TO READ MORE...

Share Your Content on Social Bookmarking Sites – SEO Video Tip

Writing by Brick Marketing in Content Marketing

Producing great content is only half the battle. Even great content needs a little push and promotion. Brands cannot afford to hope that someone will find their content and share it with others. Leverage your own assets to help promote and share your content, including sharing it on social bookmarking sites. Not only a great link source, social bookmarking sites can help drive traffic. Watch this week's SEO video lesson from Brick Marketing President, Nick Stamoulis! For more social media video tips and lessons from Nick Stamoulis, check out the Brick Marketing social media video lesson archive CLICK HERE TO READ MORE...

Should You Accept Guest Blog Submissions?

Writing by Brick Marketing in Content Marketing

Blogging is an effective inbound marketing tactic. It’s a great way to establish credibility in a given industry or niche, build a loyal following, and make connections with others in the industry. It also has keyword and link building SEO benefits. Guest blogging has become a popular strategy in the blogging world because it provides new opportunities for both the guest blogger and the blog owner. One of the most important things that a blog can do is help build a brand and establish an online reputation of an individual or a company. As we know, an online CLICK HERE TO READ MORE...

Content Overload: Is It Possible?

Writing by Brick Marketing in Content Marketing

A big part of marketing yourself online is content distribution. Content marketing helps to build brand awareness, build a positive online reputation, generate sales and leads, and build links to improve SEO and visibility. Content is really anything that’s put out there on the web. It includes the content of your actual website, articles, press releases, blog posts, blog comments, videos, white papers, EBooks, webinars, email newsletters, and anything shared on social media (tweets, posts, comments, likes, etc.) Anything that is seen publicly online and represents your brand is content. A popular phrase in marketing circles is “Content is King”. CLICK HERE TO READ MORE...

Content Recycling Tips – SEO Video Lesson

Writing by Brick Marketing in Content Marketing

Content recycling takes one piece of content and reuses the central message and style across a variety of other formats. Unlike article spinning, content recycling means creating unique pieces of content that best fits each medium. Here some content recycling tips to help you get the most out of your content marketing. Watch this weeks SEO video lesson from Brick Marketing President, Nick Stamoulis, here! For more content recycling video tips and lessons from Nick Stamoulis, check out the Brick Marketing content recycling video lesson archive CLICK HERE TO READ MORE...

Get New Blog Post Ideas from Old Content

Writing by Brick Marketing in Content Marketing

If you’ve been blogging for awhile, chances are you’ve experienced writers block. Let’s face it, sometimes it isn’t easy to brainstorm ideas that will translate into quality blog posts. If you’re ever stuck, why not look back at some old posts that you’ve written for inspiration? While the old posts may be dated, that doesn’t mean that they’ve lost all of their value. As time has gone on and your blog has seen an increase in traffic it’s likely that you are more knowledgeable about your blog topic than you were when you first started. Use that knowledge to your advantage CLICK HERE TO READ MORE...

SEO Content Topic Idea Generation Tips

Writing by Brick Marketing in Content Marketing

A big part of SEO and other online marketing techniques like blogging and social media marketing is content. The goal of these inbound marketing tactics is to establish yourself as an industry leader and expert while building a robust link portfolio that points back to pages of your website. Online content is really anything that you create and share on the web. It consists of everything from articles, white papers and eBooks, to Facebook posts and Twitter tweets. In order for content marketing to be effective, content needs to be distributed on a regular basis. One of the CLICK HERE TO READ MORE...

Is Your SEO Content Royal Enough?

Writing by Brick Marketing in Content Marketing

Yes, we all know that content is king. However, for SEO purposes, the only content that is mighty enough to be called “King” is content that is also keyword rich. Here are 3 tips to creating SEO content royalty: Conduct SEO Keyword Research People use search engines every day to find products, services, and information. They search using keywords or keyword phrases. In order to show up in a search result, your website (and web presence overall) needs to be optimized for these keywords. In order to determine how your target audience is searching, you will need to conduct keyword research. This CLICK HERE TO READ MORE...

4 Press Release Headline Writing Tips

Writing by Brick Marketing in Content Marketing

The main purpose of a press release is to announce a newsworthy event to members of the media to attract attention and gain publicity. The goal is to get the news picked up by as many sources as possible. In addition, press release distribution online serves SEO purposes by building links from legitimate and relevant sources and increasing the chances that a company appears on a search engine results page. The first thing that gets noticed by a target audience, including reporters, is the headline of the press release. Therefore, it needs to stand out. Here are 4 press release headline CLICK HERE TO READ MORE...

The Two Sides of Article Marketing – Video Lesson

Writing by Brick Marketing in Content Marketing

In the world of Internet marketing and SEO, content is king. Writing well-written, researched and informative articles is a great way to help build your brand, establish your company as an expert and industry thought leader and provide valuable one-way links to your website. In this video, Nick Stamoulis, President and Founder of Brick Marketing, discusses the two sides of article marketing and how the two approaches can help your business grow. Watch the SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive CLICK HERE TO READ MORE...

Where Your Blog Went Wrong

Writing by Brick Marketing in Content Marketing

Publishing a company blog is a great way to engage your audience. If you’re routinely updating it, that means you are pushing out new content, which helps with a website’s relevancy. A blog is one more profile that a search engine can rank and use to drive traffic to your site. A blog is a place where you can have conversations with your customers, establishing more meaningful connections. So why isn’t your blog delivering on these promises? Here are a few things to consider: Ads, Ads, Ads There is nothing wrong with trying to monetize your blog. But let’s keep the AdSense CLICK HERE TO READ MORE...

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