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Be Realistic with Content Marketing Goals

Writing by Brick Marketing in Content Marketing

Without a solid content marketing strategy it’s impossible to have any long term traction with search engine optimization. SEO is the process of creating content (on your website and throughout the web) that will attract the attention of search engines and establish relevance in order for them to deliver targeted visitors to your website. Optimizing on-site content is crucial, but in order to take an SEO content marketing and link building strategy to the next level, it’s important to spread your content real estate farther across the web by participating in activities like article marketing and document sharing, blogging, guest blogging, press release distribution, video marketing, and social media marketing. Obviously, implementing a successful strategic content marketing strategy takes time, effort, and resources. While it may be frustrating, what needs to be understood is that it won’t result in immediate success. Online content marketing is a long term strategy and it’s CLICK HERE TO READ MORE...

The Value of Good Content Writing

Writing by Brick Marketing in Content Marketing

Content is the foundation of everything that you do online. If you don’t have good content on your website, visitors will quickly bounce out of there and be on to the next site. If you don’t have good content spread throughout the web, your SEO and link building efforts will fail. And, if you don’t have good social media content, nobody will share, re-tweet, or “Like” it and you will never be able to build up your brand. Since content creation is no easy task, many companies will outsource the work. Unfortunately some business owners believe that outsourcing means “cheap”. CLICK HERE TO READ MORE...

Where Should a Business Blog be Located?

Writing by Brick Marketing in Content Marketing

When it comes to blogging, the first step is to decide whether or not to do it. While there are many pros to blogging, the time commitment that it takes can sometimes cause would-be bloggers to stay away. For those that decide that to make the commitment to a business blog, the next step is to decide where it should be located. Should the blog be integrated into the business website or should it be its own separate entity? It’s a good question, and there really is no right or wrong answer. Every business is different. A separate blog allows for CLICK HERE TO READ MORE...

Developing a Content Marketing Strategy – SEO Video Lesson

Writing by Brick Marketing in Content Marketing

Before you can start your content marketing campaign, you have to decide what kind of content you need to produce. It could be educational, informative, newsworthy or promotional or a combination of the four. It's important to know what kind of content your audience is looking for and what kind of content is going to be most beneficial for your website before you start writing. Watch this week's SEO video lesson from Nick Stamoulis here! For more content marketing video tips and lessons from Nick Stamoulis, check out the Brick Marketing content marketing video lesson archive CLICK HERE TO READ MORE...

5 Blog Content Topic Sources

Writing by Brick Marketing in Content Marketing

Setting up a business blog is the easy part. The hard part is keeping it active. One of the worst things that a business can do online is set up a blog, and then let it go inactive for months at a time. If you include a link to the company blog on your website, there’s a good chance that your website visitors that are looking for more information will click on it. Do you really want them to see that your last post is from three months ago and discusses a (now) irrelevant subject? Probably not. A blog is CLICK HERE TO READ MORE...

Another Way to Use Press Releases for SEO

Writing by Brick Marketing in Content Marketing

Press release distribution should be a part of the ongoing relevant link building portion of an SEO campaign for any business. Any company information or event that is newsworthy should be covered in a press release and distributed online using services such as PRWeb, PRLeap, 24x7 Press Release, and PRLog. The benefit of online press releases, in addition to sharing news, is that it provides an opportunity to include anchor text and full URL links in the body. As we know, the search engines use links to determine value and relevancy. If a press release gets picked up by a CLICK HERE TO READ MORE...

Stop Outsourcing Content Writing Overseas

Writing by Brick Marketing in Content Marketing

Inbound marketing strategies like SEO are all about the content, but what if you have none? Well, you pretty much have two options. You can hire an in house content writer or outsource the work. Depending on the size of your company, you may not need to hire a full time or even part time staff member and outsourcing may be the best option. However, not all outsourced content writers are good. In fact, many are very bad. Falling into the bad category are overseas content writers. There’s a reason (actually there are many reasons) why an overseas content writer CLICK HERE TO READ MORE...

How to Get Your Content Shared

Writing by Brick Marketing in Content Marketing

Links have always been an important search engine ranking factor. The more relevant, inbound links pointing to a webpage, the better the chances are that that page will show up in a search result for the targeted keywords. In addition, social signals is now an important ranking factor as well. If people are sharing links to content in social media with one another, it tells the search engines that that content is beneficial. What this means is that it’s not good enough to just produce content these days. The content that you produce will carry much more weight in the CLICK HERE TO READ MORE...

4 Ways to Get More Value out of Your Blog

Writing by Brick Marketing in Content Marketing

Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it, and that’s it. In order to get the most out of your blog you need to keep the following four things in mind: Optimize Unless you have no plans on growing the blog, you want it to be found by those that don’t already know about your blog or your CLICK HERE TO READ MORE...

Additional Things to Consider When Blogging

Writing by Brick Marketing in Content Marketing

The decision to blog shouldn’t be made lightly. Obviously, you need to know who your target audience is and understand what kind of content they want to read. It’s also important to keep SEO in mind and optimize the posts by including keywords naturally in the headline and body of the content. Next, it’s time to figure out how to promote the blog posts. These are the basics, but there are actually a few more important things to consider when you make the decision to blog. #1 – Should you allow comments? Blogs are the original social media networking outlet. Long before CLICK HERE TO READ MORE...

3 More Sources of Content Topics

Writing by Brick Marketing in Content Marketing

One of the biggest frustrations of content marketers is coming up with quality topic ideas on a consistent basis. A robust content strategy includes inbound marketing tactics like article marketing, blogging, social media networking, whitepaper and EBook distribution, and webinars. After awhile it sometimes gets to the point of wondering, “OK, what do I write about now? I’ve already covered everything.” Well, chances are pretty good that that’s not true. Content writing goes hand in hand with marketing, but it’s important to look to other departments of the company for inspiration. The first place to start is with the CLICK HERE TO READ MORE...

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