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Content Marketing Articles

6 Steps to Achieve Guest Posting Opportunities

Written by Nick Stamoulis

Guest blog posting is an extremely effective online marketing tactic. Getting a guest blog post published has many benefits. It improves the exposure of your content marketing efforts, helps to generate traffic to your own website or blog, and builds inbound links from relevant sites to boost the ...

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4 SEO Copywriting Tips for Site Owners

Written by Nick Stamoulis

The rules of SEO copywriting pretty much follow the same basic rules for any English class you ever took. Double check for spelling and grammar errors; have a point and organize your thoughts so you actually arrive at it, flush out your ideas fully, don’t try to squeeze too many ideas into one sen...

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Create Content That People Want to Read

Written by Nick Stamoulis

Content marketing online is a huge component of SEO. Content is what helps generate natural inbound links back to a website. Of course, if the content that’s created isn’t resonating with people (more specifically, the right people) it’s pretty useless. It’s necessary to create content th...

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Top 5 Reasons to Start Blogging for Business

Written by Nick Stamoulis

Blogging has been around for years and has evolved from personal online journals to an important way to market a business. However, there has been debate recently as to whether blogs are still relevant in the world of social media. While social media has become an essential function of marketing a...

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5 Ways to Make a Bigger Impact with Blog Posts

Written by Nick Stamoulis

There is so much content out there on the web that it can be very difficult to get yours noticed. You may be writing high quality posts on a regular basis, but so is everybody else. Well, maybe not everybody else, but it’s doubtful that you are the only one doing so within your niche. If you ar...

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The Qualities of Successful SEO Content

Written by Nick Stamoulis

SEO has evolved a great deal within the last few years. It’s no longer a technical function of website development and the individuals/businesses that succeed at SEO are the ones that understand marketing and consumer behavior. The search engines now favor websites that provide visitors with gre...

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A Successful Blog Requires More Than Writing

Written by Nick Stamoulis

One of the most important things to understand about business blogging is that it can be a challenging endeavor. It takes time to brainstorm a post topic idea, research the topic, write a post, edit a post, publish a post, and then monitor the post once it’s gone live. All of that may seem like ...

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A Business Blog is for More Than News

Written by Nick Stamoulis

The decision to launch a business blog should not be taken lightly. It’s a big commitment. Perhaps the most difficult thing about owning a business blog is keeping it active. So many businesses set out with good intentions only to leave their blog hanging after a few months. If a website visit...

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Blog to Boost Website Traffic

Written by Nick Stamoulis

If you’ve optimized your site and started link building, but still aren’t seeing the increase in traffic that you’d like- what options do you have? If you don’t currently have a business blog that is attached to your website, that’s the first place to start. An active business blog has t...

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Does Your Blog Have Any Personality?

Written by Nick Stamoulis

Business blogging is great for many reasons. It helps to establish your company as a thought leader in your industry, gain trust among target audience members, generate traffic to your website, and build natural inbound links to your content. What sets business blogging apart from other content ma...

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Places to Share Content After Publishing

Written by Nick Stamoulis

Content is an important piece of an online marketing strategy. Every business has an informational website and that often isn’t enough to compete or get noticed by target audience members or the search engines. Potential customers or clients are spending time researching online and the content tha...

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Improve Blog Traffic from Your Target Audience

Written by Nick Stamoulis

It takes a lot of time and effort to build and operate a business blog. Obviously, you want to generate traffic to the blog over time. However, the goal shouldn’t just be to get any kind of traffic. You want your visitor traffic to consist of people that have the potential to become prospects and ...

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Why Don’t You Have a Video Marketing Strategy?

Written by Nick Stamoulis

In order to compete online today it’s important to produce engaging content that will be found by the search engines and by target audience members. When it comes to content marketing, businesses are still limiting themselves. Creating a blog and getting involved in social media is a good start. B...

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5 Tips to Keep Your Content Constant

Written by Nick Stamoulis

Content is an extremely important component of an Internet marketing and SEO campaign. Inbound marketing tactics (like publishing informative content) consistently prove to be effective in attracting consumer attention. For SEO purposes, each piece of content that is well optimized for the search en...

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Build Your Brand by Guest Blogging

Written by Nick Stamoulis

Long before Facebook and Twitter came along, individuals and businesses set up blogs to share information and participate in conversations with one another. For business, it was a great way to establish a brand identity and voice. Since the search engines rank pages based on content, blogging was ...

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How a Business Blog Can Hurt Your Marketing

Written by Nick Stamoulis

A content marketing strategy is essential for online marketing success today. People are online looking for information and if you aren’t publishing any content on behalf of your business, there is much less of a chance that you will be found and noticed in the competitive online space. A business...

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Should Your Blog Include Paid Reviews?

Written by Nick Stamoulis

It takes awhile to build up a business blog. You need to spend time developing it, brainstorming topics, writing great content, monitoring comments, etc. The work that goes into a blog never really ends as long as you want to keep your audience coming back for more. If you’ve taken the time to ...

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Website Content Mistakes that Affect Conversion

Written by Nick Stamoulis

A search engine optimization strategy, if implemented correctly, will help to generate targeted traffic to a website. Traffic is great, but what you ultimately want is website conversions. Once SEO and other online marketing efforts get a visitor to the site, it’s the content on the site that wi...

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Getting Controversial with Your Content

Written by Nick Stamoulis

A few weeks ago I wrote a post called “Search Rankings a Dead.” I wrote it because I was inspired by the topic of another blog post I had found on Search Engine Land (a great SEO industry blog) called “Search Rankings are Dead: Long Live Search Placements.” I don’t think it’s any great s...

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Make These Changes to Improve a Blog

Written by Nick Stamoulis

If you’re going to invest in operating a business blog, you might as well do it right. After all, blogging is hard work. If you’re going to put time, effort, and other resources into the blog you want to make sure that people are actually visiting the blog. Since there are plenty of other blo...

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4 WordPress SEO Tips

Written by Nick Stamoulis

I am a huge fan of using WordPress for a business blog. WordPress is incredibly user-friendly, which means it’s very easy to customize your settings and make small changes whenever you need to. If you are using WordPress for your business blog and are looking for ways to get SEO value from it, her...

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A Simple Blog is Better

Written by Nick Stamoulis

The purpose of a business blog is to engage website visitors and provide them with useful information that they will find beneficial. It’s the content of the blog posts that matters the most. It’s amazing the number of businesses that litter their blogs with too much “stuff”. A business b...

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Why Content Matters for SEO

Written by Nick Stamoulis

Any discussion about search engine optimization will bring up the topic of content and how important it is for SEO. Novices think that this just pertains to the content on their website, but in order to execute a really good SEO strategy it’s about publishing content elsewhere on the web as well. ...

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Business Blogging: Less Isn’t More

Written by Nick Stamoulis

Every website or business owner has a different idea of what their business blog should look like. When first starting out, they can go in with high expectations. They think that a business blog needs to meet specific standards and that posts should be a minimum of 1,000 words, thoroughly research...

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How to Be a Better Business Blogger

Written by Nick Stamoulis

With a newfound focus on social networking, business blogging seems to have lost some of the attention that it rightly deserves. Social networking is important for business today, but it should never replace blogging. A business blog that is part of a company website is valuable because for many rea...

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Keep Free Content Off Your Homepage

Written by Nick Stamoulis

Unless you’re writing a personal blog, chances are the goal of your website is to generate new leads for your business. Although it is not the only possible landing page (that’s why it’s important to optimize every page of your site!), your homepage usually get’s the lion’s share of links ...

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Don’t Over Think Content Marketing

Written by Nick Stamoulis

A good SEO campaign relies on good content. Without quality content that prospective clients or customers would actually want to read, there really isn’t much to optimize. Online content begins with website content but in order to build real estate across the web, improve visibility, and develop a...

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How to Build Your Online Website Real Estate

Written by Nick Stamoulis

There are millions of websites out there, maybe even trillions, and yours is only one of them. Talk about competition. While it’s true that not everyone is interested in or looking for the same things, that’s still a lot of distraction. It’s necessary to have a business website in today’s da...

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Be Realistic with Content Marketing Goals

Written by Nick Stamoulis

Without a solid content marketing strategy it’s impossible to have any long term traction with search engine optimization. SEO is the process of creating content (on your website and throughout the web) that will attract the attention of search engines and establish relevance in order for them to ...

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Where Should a Business Blog be Located?

Written by Nick Stamoulis

When it comes to blogging, the first step is to decide whether or not to do it. While there are many pros to blogging, the time commitment that it takes can sometimes cause would-be bloggers to stay away. For those that decide that to make the commitment to a business blog, the next step is to decid...

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How to Get Your Content Shared

Written by Nick Stamoulis

Links have always been an important search engine ranking factor. The more relevant, inbound links pointing to a webpage, the better the chances are that that page will show up in a search result for the targeted keywords. In addition, social signals is now an important ranking factor as well. If pe...

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4 Ways to Get More Value out of Your Blog

Written by Nick Stamoulis

Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it...

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Do You Have the Right Video Marketing Priorities?

Written by Nick Stamoulis

YouTube has made it very easy for anyone to create a video, upload it, and share it with others. Millions of people visit the site on a daily basis, which has resulted in numerous “YouTube sensations”: people featured in videos that have gone viral and achieved an astounding number of views in a...

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Additional Things to Consider When Blogging

Written by Nick Stamoulis

The decision to blog shouldn’t be made lightly. Obviously, you need to know who your target audience is and understand what kind of content they want to read. It’s also important to keep SEO in mind and optimize the posts by including keywords naturally in the headline and body of the content. N...

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Top 3 Video Marketing Musts

Written by Nick Stamoulis

If we’ve learned anything from the success of YouTube it’s that people love to watch videos about just about anything. No matter what the content of the video is, it somehow seems more interesting or entertaining to watch a video about something rather than read about it. Marketers have realized...

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Get New Blog Post Ideas from Old Content

Written by Nick Stamoulis

If you’ve been blogging for awhile, chances are you’ve experienced writers block. Let’s face it, sometimes it isn’t easy to brainstorm ideas that will translate into quality blog posts. If you’re ever stuck, why not look back at some old posts that you’ve written for inspiration? While t...

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Is Your SEO Content Royal Enough?

Written by Nick Stamoulis

Yes, we all know that content is king. However, for SEO purposes, the only content that is mighty enough to be called “King” is content that is also keyword rich. Here are 3 tips to creating SEO content royalty: Conduct SEO Keyword Research People use search engines every day to find products...

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Where Your Blog Went Wrong

Written by Nick Stamoulis

Publishing a company blog is a great way to engage your audience. If you’re routinely updating it, that means you are pushing out new content, which helps with a website’s relevancy. A blog is one more profile that a search engine can rank and use to drive traffic to your site. A blog is a place...

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Don’t Ditch Your Blog!

Written by Nick Stamoulis

It’s no secret that blogging can be tough at times. After all, it takes time to brainstorm ideas of what to write about and make sure that the content is engaging and relevant to what your audience wants to read. Then, once you decide on a topic it takes more time to actually write it while ensuri...

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