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Does Your Blog Have Any Personality?

Writing by Brick Marketing in Content Marketing

Business blogging is great for many reasons. It helps to establish your company as a thought leader in your industry, gain trust among target audience members, generate traffic to your website, and build natural inbound links to your content. What sets business blogging apart from other content marketing initiatives is that a blog is more informal than, for example, a whitepaper. It’s OK to show some personality, in fact, it’s recommended to do so. People want to connect with and learn from other people, not a nameless company logo. Here are a few ways to inject some personality into your blog: Include Author Bios Within each blog post, include the name of the author, their photo, and a link to a bio page to learn more about them. Each blog author should include a few non work related tid bits about themselves in the bio. CLICK HERE TO READ MORE...

Guidelines for Accepting Guest Blog Posts

Writing by Brick Marketing in Content Marketing

Guest blog posts can be mutually beneficial for both parties involved. The guest blog post author is able to share their opinions and knowledge with a new group of people and the blog owner gets fresh content that will keep their blog active and thriving. However, if you own a blog and accept guest blog posts, don’t think that you can just sit back, relax, and merely hit “publish”. Here are some guidelines to follow when a blogger submits a guest post to you: Research the author You don’t want any old Joe Schmo writing on your blog. Check out their background CLICK HERE TO READ MORE...

Places to Share Content After Publishing

Writing by Brick Marketing in Content Marketing

Content is an important piece of an online marketing strategy. Every business has an informational website and that often isn’t enough to compete or get noticed by target audience members or the search engines. Potential customers or clients are spending time researching online and the content that you produce provides the opportunity to stand apart from your competitors and be viewed as a trusted source of information in the industry. Creating content such as blog posts, guest blog posts, articles, press releases, eBooks, guides, white papers, etc. is really only the first part of a content CLICK HERE TO READ MORE...

Could Blog Syndication Hurt Your SEO?

Writing by Nick Stamoulis in Content Marketing

In most circumstances, having your company blog picked up and syndicated by another industry blog is a huge win for both your SEO and content marketing campaigns. Not only is it a great source of inbound links, it also helps build your industry reputation and introduces your brand to a new audience time and time again. Especially in a B2B world, the more times you can connect with a potential lead the better, so blog syndication creates multiple touch points for your brand to engage your target audience. However, I recently noticed a potential hazard with blog syndication that could actually CLICK HERE TO READ MORE...

5 Content Marketing Research Tips

Writing by Nick Stamoulis in Content Marketing

Coming up with new topics for your content marketing campaign can be tricky, but it’s not nearly as hard and most site owners and marketers seem to think it is! Here are five content marketing research tips to help you take your content marketing to the next level and always have a source of great topics on hand. 1. Read popular industry blogs. By following popular industry blogs, you’ll get a better idea of the kind of content being created. What industry trends are getting a lot of attention? Who are the biggest names in your niche? What topics have been written CLICK HERE TO READ MORE...

5 Tips to Improve Blog Conversion Rate

Writing by Brick Marketing in Content Marketing

What is the point of having a business blog? Well, there are many reasons to have a business blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche. Just getting someone to visit your blog is important, but ultimately you want that person to not only become a regular visitor, but also to take some kind of action when they visit the blog. You want them to convert. Here are 5 tips to improve the conversion rate of CLICK HERE TO READ MORE...

Roundup Blog Posts Help Your Content Marketing

Writing by Nick Stamoulis in Content Marketing

First off, what exactly is a “roundup” blog post? A roundup blog post is when you take a group of articles/white papers/blogs that you DIDN’T write and do a short little recap about each with links to the original source. Here on the Brick Blog, we publish two roundup blog posts each week—one is related to SEO news (and we just share the latest updates from the search engines) and the other is some of the best SEO blogs we’ve read recently. So why write roundup blog posts? Here are a few reasons: 1. It’s good “filler” content is you CLICK HERE TO READ MORE...

Don’t Make These 5 Content Marketing Mistakes

Writing by Brick Marketing in Content Marketing

Inbound marketing tactics, like content marketing, have proven to be effective ways to attract and engage target audience members. Online marketing strategists constantly sing the praises of content marketing and businesses are finally starting to listen. However, bad content marketing is even worse than no content marketing. If you are going to spend time creating and sharing content, it’s important to avoid the following mistakes: Spelling/Grammar If you have a good idea and the words are flowing quickly, that’s great, but that’s also often when spelling and grammar errors pop up. It’s amazing that some content marketers CLICK HERE TO READ MORE...

Improve Blog Traffic from Your Target Audience

Writing by Brick Marketing in Content Marketing

It takes a lot of time and effort to build and operate a business blog. Obviously, you want to generate traffic to the blog over time. However, the goal shouldn’t just be to get any kind of traffic. You want your visitor traffic to consist of people that have the potential to become prospects and to convert by becoming a lead or making a purchase. You want your blog traffic to consist of target audience members. Here are 3 ways to get more relevant traffic to your business blog: Keep Content Focused A business blog should be CLICK HERE TO READ MORE...

Why Don’t You Have a Video Marketing Strategy?

Writing by Brick Marketing in Content Marketing

In order to compete online today it’s important to produce engaging content that will be found by the search engines and by target audience members. When it comes to content marketing, businesses are still limiting themselves. Creating a blog and getting involved in social media is a good start. But it’s not enough. The businesses that really succeed in content marketing are utilizing all of the channels that are available to them, which includes video. Are you one of the businesses that is hesitant to get into video marketing? Why? Incorporating video into your CLICK HERE TO READ MORE...

5 Tips to Keep Your Content Constant

Writing by Brick Marketing in Content Marketing

Content is an extremely important component of an Internet marketing and SEO campaign. Inbound marketing tactics (like publishing informative content) consistently prove to be effective in attracting consumer attention. For SEO purposes, each piece of content that is well optimized for the search engines improves the chances of being found on a search engine results page. In order for a content marketing strategy to be successful, it needs to be ongoing. Don’t think that you can get away with publishing one or two white papers a year. Of course, content marketing is a time CLICK HERE TO READ MORE...

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