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	<title>Internet, Web and Online Marketing Blog by Brick Marketing &#187; Content Marketing</title>
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		<title>Getting Everyone Involved in the B2B Content Creation Process</title>
		<link>http://www.brickmarketing.com/blog/b2b-content-creation.htm</link>
		<comments>http://www.brickmarketing.com/blog/b2b-content-creation.htm#comments</comments>
		<pubDate>Mon, 13 May 2013 11:33:00 +0000</pubDate>
		<dc:creator>Shawna Wright</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=7546</guid>
		<description><![CDATA[A while back Brick Marketing had the honor of interviewing B2B marketing expert Michael Brenner, author of B2B Marketing Insider, co-founder of the social news site Business 2 Community, and Editor-in-Chief of SAP’s “innovation” blog. He’s is in some way responsible for dozens, if not hundreds, of pieces of B2B content going live every day. [...]]]></description>
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		<title>What is Content Rejuvenation and How Does It Affect SEO?</title>
		<link>http://www.brickmarketing.com/blog/content-rejuvenation.htm</link>
		<comments>http://www.brickmarketing.com/blog/content-rejuvenation.htm#comments</comments>
		<pubDate>Fri, 10 May 2013 07:00:56 +0000</pubDate>
		<dc:creator>Brick Marketing</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=8179</guid>
		<description><![CDATA[This is a guest post by Amanda DiSilvestro of HigherVisibility. Content rejuvenation is what happens when a company goes back and edits content for improvement. Content that gets rejuvenated means that it is content that has already been published on your site, and it is also typically content that is doing surprisingly well when it [...]]]></description>
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		<title>Limited Content Marketing Budget? Focus On Foundational Content!</title>
		<link>http://www.brickmarketing.com/blog/content-marketing-budget.htm</link>
		<comments>http://www.brickmarketing.com/blog/content-marketing-budget.htm#comments</comments>
		<pubDate>Fri, 03 May 2013 12:30:42 +0000</pubDate>
		<dc:creator>Nick Stamoulis</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=7480</guid>
		<description><![CDATA[SMB marketing budgets, especially for content marketing, is usually pretty tight. I have come across more than a few studies that indicate many B2B SMBs have plans to increase their content marketing budget this year but even then, going from zero dollars to a couple hundred doesn’t give marketers much wiggle room. If you have [...]]]></description>
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		<title>Give King Content the Support It Needs</title>
		<link>http://www.brickmarketing.com/blog/king-content.htm</link>
		<comments>http://www.brickmarketing.com/blog/king-content.htm#comments</comments>
		<pubDate>Thu, 18 Apr 2013 07:00:39 +0000</pubDate>
		<dc:creator>Brick Marketing</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=7986</guid>
		<description><![CDATA[This is a guest post by Steve Klinghoffer of WPI Communications, Inc. Bill Gates once famously said that “content is king.” At the risk of making a chess metaphor, while the king is the most important piece on the board, it isn’t the most powerful. To win at the game of chess, one must be [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Newsletters Inform AND Promote Your Small Business</title>
		<link>http://www.brickmarketing.com/blog/newsletters-small-business.htm</link>
		<comments>http://www.brickmarketing.com/blog/newsletters-small-business.htm#comments</comments>
		<pubDate>Fri, 29 Mar 2013 07:00:45 +0000</pubDate>
		<dc:creator>Brick Marketing</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=7777</guid>
		<description><![CDATA[This is a guest post by Steve Klinghoffer of WPI Communications, Inc. When it comes to marketing your practice or small business, it can be tempting to compartmentalize your thinking. You might put useful and educational information in one category and marketing into another category. But in my decades of experience in newsletter marketing, I’ve [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Don’t Let Google Catch You Plagiarizing</title>
		<link>http://www.brickmarketing.com/blog/plagiarizing.htm</link>
		<comments>http://www.brickmarketing.com/blog/plagiarizing.htm#comments</comments>
		<pubDate>Wed, 27 Mar 2013 12:00:11 +0000</pubDate>
		<dc:creator>Brick Marketing</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=7543</guid>
		<description><![CDATA[It’s something we all learned in elementary school. Don’t copy the work of others! During exams teachers kept an eye on the classroom to make sure that students weren’t taking a peek at the answers of their neighbors and when correcting essays made sure that it wasn’t copied word for word from a friend. In [...]]]></description>
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		<title>Content Marketing vs. Content Strategy: The Differences and Why They Matter</title>
		<link>http://www.brickmarketing.com/blog/content-marketing-strategy.htm</link>
		<comments>http://www.brickmarketing.com/blog/content-marketing-strategy.htm#comments</comments>
		<pubDate>Fri, 08 Mar 2013 08:00:55 +0000</pubDate>
		<dc:creator>Brick Marketing</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=7540</guid>
		<description><![CDATA[This is a guest post by Amanda DiSilvestro of HigherVisibility. Content is one of the most interesting aspects of online marketing because it has to walk the fine line between Google bots and humans. It’s a no-brainer that writing for your readers should be your number one priority, but there is no denying that optimizing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Go From No Blog to 6 Posts a Month in 3 Easy Steps</title>
		<link>http://www.brickmarketing.com/blog/no-blog.htm</link>
		<comments>http://www.brickmarketing.com/blog/no-blog.htm#comments</comments>
		<pubDate>Wed, 06 Mar 2013 13:30:08 +0000</pubDate>
		<dc:creator>Nick Stamoulis</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=6821</guid>
		<description><![CDATA[I realize that a lot more goes into designing and building a blog so there are a few extra steps that will need to be taken in the beginning to ensure your blog is properly launched. And once you get the blog up and running there is also the issue of content promotion and social [...]]]></description>
		<wfw:commentRss>http://www.brickmarketing.com/blog/no-blog.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Long Term Impact of Evergreen Content</title>
		<link>http://www.brickmarketing.com/blog/evergreen-content.htm</link>
		<comments>http://www.brickmarketing.com/blog/evergreen-content.htm#comments</comments>
		<pubDate>Wed, 27 Feb 2013 13:30:53 +0000</pubDate>
		<dc:creator>Nick Stamoulis</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=6756</guid>
		<description><![CDATA[Evergreen content is content (blogs, articles, white papers, videos, etc) that will be useful and informative for your readers for a long time to come. The beauty of well-written evergreen content is that it will continue to naturally attract visitors, links and social shares long after its initial publication and promotion. The graph below shows [...]]]></description>
		<wfw:commentRss>http://www.brickmarketing.com/blog/evergreen-content.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Your Bloggers to Write for SEO</title>
		<link>http://www.brickmarketing.com/blog/write-for-seo.htm</link>
		<comments>http://www.brickmarketing.com/blog/write-for-seo.htm#comments</comments>
		<pubDate>Fri, 15 Feb 2013 13:30:49 +0000</pubDate>
		<dc:creator>Nick Stamoulis</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=6171</guid>
		<description><![CDATA[Even the best writers and in-house bloggers may not fully understand how to write for SEO, especially if they have never really done it before. Most of the time, well-written content is easily 60% of the way there when it comes to naturally being optimized, but a few small tweaks can make a big difference [...]]]></description>
		<wfw:commentRss>http://www.brickmarketing.com/blog/write-for-seo.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Should You Outsource Your Guest Blogging and Outreach?</title>
		<link>http://www.brickmarketing.com/blog/guest-blogging-outreach.htm</link>
		<comments>http://www.brickmarketing.com/blog/guest-blogging-outreach.htm#comments</comments>
		<pubDate>Wed, 13 Feb 2013 13:28:51 +0000</pubDate>
		<dc:creator>Nick Stamoulis</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=6601</guid>
		<description><![CDATA[There is no shortage of reasons for a company to add guest blogging and outreach to their content marketing strategy—it helps builds quality links, gets your brand introduced to a wider audience, help you connect with potential customers, grows your online authority and much, much more. But many small to mid-sized companies seem to struggle [...]]]></description>
		<wfw:commentRss>http://www.brickmarketing.com/blog/guest-blogging-outreach.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What to Look for When Hiring an SEO Copywriter</title>
		<link>http://www.brickmarketing.com/blog/seo-copywriter.htm</link>
		<comments>http://www.brickmarketing.com/blog/seo-copywriter.htm#comments</comments>
		<pubDate>Fri, 08 Feb 2013 13:30:59 +0000</pubDate>
		<dc:creator>Nick Stamoulis</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=6530</guid>
		<description><![CDATA[Not every business owner or marketing manager is going to be a great writer, and that’s okay! For some people writing just comes naturally—they know how to craft a story, make a point, teach the reader something and keep someone engaged for 1500+ words. Others struggle to come up with even a 500 word blog [...]]]></description>
		<wfw:commentRss>http://www.brickmarketing.com/blog/seo-copywriter.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Is Your Business Blog Conveying the Wrong Message?</title>
		<link>http://www.brickmarketing.com/blog/business-blog-message.htm</link>
		<comments>http://www.brickmarketing.com/blog/business-blog-message.htm#comments</comments>
		<pubDate>Wed, 30 Jan 2013 13:00:29 +0000</pubDate>
		<dc:creator>Brick Marketing</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=6837</guid>
		<description><![CDATA[Business blogging is highly recommended for any business that is looking to improve upon its SEO efforts, social media efforts, and online marketing efforts overall. For SEO purposes, a blog post is an opportunity to target relevant keywords. Each blog post is a new page of content on the website and can rank in the [...]]]></description>
		<wfw:commentRss>http://www.brickmarketing.com/blog/business-blog-message.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It’s OK to be Picky about Guest Posts</title>
		<link>http://www.brickmarketing.com/blog/guest-posts.htm</link>
		<comments>http://www.brickmarketing.com/blog/guest-posts.htm#comments</comments>
		<pubDate>Fri, 25 Jan 2013 13:00:54 +0000</pubDate>
		<dc:creator>Brick Marketing</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=6784</guid>
		<description><![CDATA[If you want your business and website to be found online today it’s necessary to have a content marketing strategy. The content that is published on the web on behalf of your company is what can be found in the search engines and in social media. Incorporating a blog on your website is a great [...]]]></description>
		<wfw:commentRss>http://www.brickmarketing.com/blog/guest-posts.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Digital Sharecropping?</title>
		<link>http://www.brickmarketing.com/blog/digital-sharecropping.htm</link>
		<comments>http://www.brickmarketing.com/blog/digital-sharecropping.htm#comments</comments>
		<pubDate>Fri, 18 Jan 2013 13:30:16 +0000</pubDate>
		<dc:creator>Nick Stamoulis</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=6340</guid>
		<description><![CDATA[Back in August 2011 I came across this post on Copyblogger about digital sharecropping and it has stuck with me ever since. In a nutshell, digital sharecropping means you create content but then publish it on a site you have no control over, such as Facebook. You may “own” the content as the original author, [...]]]></description>
		<wfw:commentRss>http://www.brickmarketing.com/blog/digital-sharecropping.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make Content Creation a Top Priority</title>
		<link>http://www.brickmarketing.com/blog/content-priority.htm</link>
		<comments>http://www.brickmarketing.com/blog/content-priority.htm#comments</comments>
		<pubDate>Fri, 18 Jan 2013 13:00:52 +0000</pubDate>
		<dc:creator>Brick Marketing</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=6715</guid>
		<description><![CDATA[If you want to grow your business it’s necessary to have an online marketing presence today. If you want to succeed in online marketing it’s necessary to create quality content on a regular basis. Content is really at the foundation of an online marketing strategy. Without good content you really can’t execute an SEO campaign, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is “Too Much Guest Blogging” Possible?</title>
		<link>http://www.brickmarketing.com/blog/guest-blogging-possible.htm</link>
		<comments>http://www.brickmarketing.com/blog/guest-blogging-possible.htm#comments</comments>
		<pubDate>Wed, 16 Jan 2013 13:00:36 +0000</pubDate>
		<dc:creator>Brick Marketing</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=6702</guid>
		<description><![CDATA[One of the best ways to build inbound links and generate traffic to your site is to write useful content that can be published across the web. Blogs are great places to publish this content. While it’s important for a business today to operate its own blog in order to share knowledge and become a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Offer Your Referral Sources Lasting Value Throughout the Year</title>
		<link>http://www.brickmarketing.com/blog/referral-sources.htm</link>
		<comments>http://www.brickmarketing.com/blog/referral-sources.htm#comments</comments>
		<pubDate>Wed, 16 Jan 2013 08:00:10 +0000</pubDate>
		<dc:creator>Brick Marketing</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=6808</guid>
		<description><![CDATA[This is a guest post by Steve Klinghoffer, President of WPI Communications, Inc. Many people base the bulk of their purchasing decisions on relationships and on things like social proof (e.g., a friend’s recommendation, a colleague’s referral or a glowing review), good customer service, or how they—or someone important to them—feel about a business or [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Guest Blogging Isn’t Just for Link Building</title>
		<link>http://www.brickmarketing.com/blog/guest-blogging-link.htm</link>
		<comments>http://www.brickmarketing.com/blog/guest-blogging-link.htm#comments</comments>
		<pubDate>Thu, 20 Dec 2012 13:00:16 +0000</pubDate>
		<dc:creator>Brick Marketing</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=6366</guid>
		<description><![CDATA[One of the best ways to build links to your site is to participate in content marketing. After all, content based links are very valuable. As long as the content is good it will get noticed by the search engine spiders and target audience members. When speaking to anyone in the SEO industry about building [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Expert Interviews Are Great for Content Marketing</title>
		<link>http://www.brickmarketing.com/blog/expert-interviews.htm</link>
		<comments>http://www.brickmarketing.com/blog/expert-interviews.htm#comments</comments>
		<pubDate>Mon, 17 Dec 2012 13:30:36 +0000</pubDate>
		<dc:creator>Nick Stamoulis</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.brickmarketing.com/blog/?p=6149</guid>
		<description><![CDATA[Every industry has its experts/gurus/mavens/mavericks/godfathers/ninjas—these are the men and women that have been around the longest and know your niche inside and out; they are always one step ahead of the curve, or have revolutionized your industry in one way or another. When these people talk the whole community listens because what they say carries [...]]]></description>
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