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B2B SEO Marketing Articles

What to Look for When Researching an SEO Firm

Written by Nick Stamoulis

As a firm that specializes in B2B SEO services we understand the complex process of B2B decision making. Deciding that an SEO firm should be hired to improve the search presence of a business website is a step in the right direction, but it also means that there will be some work involved on the par...

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Use B2B Social Media to Nurture Leads

Written by Nick Stamoulis

Social media often poses more challenges for B2Bs as opposed to B2Cs. B2Cs typically have a wider audience and are more likely to appeal to the masses that are already actively engaged within social media. B2Cs can hold contests in social media and offer coupons, discounts, etc. that keep followers ...

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Don’t Host a Business Blog on a Separate Domain

Written by Nick Stamoulis

One of the best ways to give your SEO program a boost is to become a content marketing machine. Content that includes targeted keywords is what gets noticed by the search engine spiders and content that provides useful information is what gets noticed and shared by target audience members. Win win...

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How Should a B2B Social Profile Be Represented?

Written by Nick Stamoulis

For B2Bs that are looking to improve upon their online visibility and SEO, B2B social media is an important part of the mix. It provides an outlet to share informational content that establishes your business as a thought leader in the industry and improves SEO efforts in the way of building social ...

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How B2Bs Should Use Social Media

Written by Nick Stamoulis

When social media first started gaining momentum as an outlet to promote a business, the first companies that found success were the B2Cs. It makes sense if you think about it. B2Cs typically target a wider audience and since most people have at least one social media account it was a great way to g...

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Getting Organic Links from Your Offline Event

Written by Brick Marketing

If there is anything I have learned during my time working in SEO it is that just about everything you do to market your business, both online and offline, can be leveraged for SEO and used to attract organic links in one way or another. Getting links from an online event like a webinar is typically...

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B2B Conversions Require More than SEO

Written by Nick Stamoulis

Some may argue that B2B marketing is more challenging than B2C. A B2B marketer typically needs to convince more than one person within an organization that their product/service is the right one for the organization. Since multiple employees may have a say in the decision, the sales cycle is typical...

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Get Realistic about B2B Social Attribution

Written by Nick Stamoulis

Most B2B sales cycles are very long; I’ve even worked with some B2B companies where the average sales cycle was 9+ months. When a potential customer is looking to invest in a million dollar piece of equipment or $100,000 enterprise software system it’s usually not a decision they take likely. Th...

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B2B Content Recycling Tips

Written by Nick Stamoulis

Online marketing is content marketing. If you want to succeed and have your business found online, it’s necessary to create quality content that can be shared on a regular basis. Simply setting up a B2B website that has static informational pages is no longer enough. Content is what helps fuel SEO...

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Make Sure B2B Content is Information Based

Written by Nick Stamoulis

Perhaps the most important component of a B2B online marketing campaign is content. The content that is created on behalf of a business allows that business to be presented in a positive light as an industry insider and source of knowledge. Unlike traditional advertising, marketing content is create...

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Get More Value Out of Your B2B Content

Written by Nick Stamoulis

I’ve spoken with many B2B marketers who say that content creation is one of the biggest problems in getting their content marketing strategy off the ground. They just don’t have the time to write as much content as is needed to really have an impact—but it doesn’t have to be that complicated...

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Enterprise SEO Management Tips

Written by Nick Stamoulis

In a perfect world, an enterprise SEO campaign would be integrated completely into every aspect of their business, especially so within the multiple factions of the company’ marketing department. However, many enterprises function more like a connected series of separate entities as opposed to one...

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How to Improve B2B Content Exposure

Written by Nick Stamoulis

If you work for or own a company in the B2B sector, you’ve likely heard of the benefits of content marketing. B2B decision makers are looking for as much information before signing on the dotted line or handing over a payment. This is especially true if your business is somewhat complex in nature ...

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Infographics for the B2B Marketer

Written by Nick Stamoulis

This is a guest post by Jessica Sanders of ResourceNation.com Some days it may seem like your online marketing efforts are endless. From tweeting out every update to answering questions on Facebook and sharing great posts on Google+, you are consumed with social media and the world of online market...

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B2B SEO Success Requires an Investment

Written by Nick Stamoulis

If you are going to do something, you might as well do it right. Unfortunately, many B2Bs don’t see it this way when it comes to SEO. They understand that SEO has its place in the marketing mix but don’t properly invest in it. Marketing budgets can be tight and many B2Bs prefer to spend their mo...

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Utilize LinkedIn Groups as Part of a Social Strategy

Written by Nick Stamoulis

For some reason, LinkedIn tends to get overshadowed by Facebook, Twitter, Google+ and even more recently, Pinterest, in the social media conversation. LinkedIn may not be as “cool” as the other social networks, but it’s not supposed to be. LinkedIn was created with the focus on business and ne...

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B2B Content Should Promote Thought Leadership

Written by Nick Stamoulis

B2B decision makers spend time doing research online. In order to stand out above the rest of your competition and get noticed, it’s important to invest in content marketing. Content is what helps fuel SEO and social media strategies. Without content, it’s difficult to find success online today....

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Enterprise SEO Press Release Link Building Tip

Written by Nick Stamoulis

Large companies typically have a public relations department or firm that handles all of their offline PR. It’s important to integrate offline PR efforts with a search engine optimization campaign to increase exposure and build inbound links to a website. In addition to sharing a press release o...

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Improve A B2B Blog with These 7 Tips

Written by Nick Stamoulis

Operating a B2B blog can be a great way to establish your business as a trusted resource. B2B decision makers spend a lot of time weighing their options before spending their money on the product or service that you provide. If you have proven to “know your stuff” via your blog for many months, ...

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B2Bs Should Leverage the Power of YouTube

Written by Nick Stamoulis

When you think about social media sites to incorporate into your B2B social media marketing strategy you probably immediately think of Facebook, Twitter, Google+, and LinkedIn. But what about YouTube? YouTube may be most commonly known as a place to watch funny videos of cats or babies or new music ...

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Repurpose B2B Content with a Content Recycling Campaign

Written by Nick Stamoulis

Most B2B marketers will agree that creating and maintaining a strong content marketing campaign is hard! Many companies more a lot of time and energy into producing one piece of great content, but once they have the finished product then they don’t fully leverage it! A B2B content recycling campai...

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3 Important Ways B2Bs Should Use Social Media

Written by Nick Stamoulis

B2Bs are starting to come around, but there are still many B2Bs out there that are social media hold outs. Even if they have created Pages in social media (after being hounded to do so by their marketing advisors), those Pages tend to sit inactive because B2Bs are still confused by the medium. They ...

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B2B Content Can Support More Than Your Blog

Written by Nick Stamoulis

If you are looking to improve upon online marketing efforts and build up your online presence, one of the best ways to do so is to start blogging. A B2B blog has many benefits. It’s a way to connect with target audience members and provide them with helpful and useful information that establishes ...

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How to Boost the SEO Potential of B2B Content

Written by Nick Stamoulis

B2B marketers understand the importance of a content marketing strategy. Potential prospects want to learn about a company and its history, products, and practices before doing business with it. Since it’s better for target audience members to learn about your business from you, rather than elsewh...

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3 Ways to Prevent B2B SEO Success

Written by Nick Stamoulis

There are many different parts that make up a B2B SEO campaign. In order for the campaign to be successful, they all need to be implemented properly and be working together. Forgetting a step here or there can result in a campaign that misses the mark. Even the smallest mistake can hinder long term ...

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B2B Content Shouldn’t Be Boring

Written by Nick Stamoulis

Creating valuable content is absolutely essential for B2B success online. B2B consumers spend time researching before making an investment in a product or service and the majority of this research is done online. In order for consumers to make informed decisions, it’s necessary to provide them wit...

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B2B Blogging Shortcuts

Written by Nick Stamoulis

A small B2B marketing team, say 3 people, has just as many responsibilities, deadlines and objectives to meet as a team of 15. With a limited staff, each member of these small teams is responsible for multiple inbound marketing elements, including the business blog. In order to minimize the amount o...

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What Are B2B Marketers Struggling With?

Written by Nick Stamoulis

According to a recent study by MarketingProfs and the Content Marketing Institute , 41% of B2B marketers say “producing the kind of content that engages prospects and customers is their biggest content marketing challenge.” What’s even more interesting is that that 41% is a staggering increas...

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B2B Content Marketing Guidelines to Follow

Written by Nick Stamoulis

Content is the lifeblood of B2B online marketing. The B2B sales cycle tends to be much longer than that of B2C. Potential clients or customers want to know that they are making the right decision in choosing your product or service, since it will have business implications. It’s the content that y...

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Should B2B Blogs Have a Comments Section?

Written by Nick Stamoulis

Yes, we are suggesting that maybe not all blogs need a comments section. To most social media and online marketing strategists this concept may seem blasphemous. “A blog is supposed to be about sharing thoughts and ideas between author and reader!” “How are you supposed to know what your reade...

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Enterprise SEO Best Practices

Written by Nick Stamoulis

The SEO process can sometimes be more challenging for a larger company than for a smaller company. There are more hands in the pot and more red tape that can lengthen the process and sometimes lead to a standstill. While SEO is a long term online marketing strategy, it’s still important for the pr...

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B2B Online Marketing Needs Consistency

Written by Nick Stamoulis

It takes a lot of time and effort to build a robust online presence using inbound marketing strategies like SEO, blogging, social media, article marketing, and opt-in email newsletter distribution. In some cases it may even take years to see the results that you want to see. Once those results final...

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Add LinkedIn Ads to Your B2B PPC Strategy

Written by Nick Stamoulis

Pay per click advertising can be a great way to promote a business or company website online. PPC can be a cost-effective way to get noticed by your target audience. When people think about PPC ads, they typically tend to think about sponsored ads that are located on the top or on the side of a sear...

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