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B2B SEO Marketing Articles

4 Common B2B SEO Mistakes

Written by Nick Stamoulis

Being a B2B business owner myself, I understand first-hand what it takes to create, launch, and maintain a successful B2B SEO campaign. And even though I’ve been in the SEO industry for over 13 years I still don’t “know it all,” simply because SEO is still a very young industry and tactics a...

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Participate in LinkedIn Groups to Generate Traffic

Written by Nick Stamoulis

Social media has become an important component of online marketing. Social media is where the people are, so it only makes sense that your business or brand should have a presence there as well. There are plenty of social networks to join, and each organization is different in terms of what network ...

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But My B2B Content is Too Boring!

Written by Nick Stamoulis

Let’s be honest, selling manufacturing equipment or enterprise software isn’t nearly as “sexy” as selling high-end fashion goods or marketing a gourmet restaurant, but that doesn’t mean your B2B industry (and subsequent content) is boring! As Derek Edmond pointed out in his interview, if y...

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Looking For Quick B2B Visitor Growth? Look to LinkedIn

Written by Nick Stamoulis

I was on the phone a few months ago with an SEO client, discussing their first completed link building reports. At one point during our call the client asked me if we had noticed any trends in their organic visitor growth. I pointed out that it’s hard to define a trend with just one month of link ...

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How Trade Shows and Social Media Work Together

Written by Nick Stamoulis

As marketing strategies become more complex and utilize different tactics it’s necessary for all of these tactics to come together to form one integrated campaign. Trade show marketing has long been a B2B marketing staple. For some organizations trade shows may even take up most of the marketing b...

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It’s Time for a High Level B2B SEO Site Audit!

Written by Nick Stamoulis

Before you can begin worrying about social media marketing, content marketing, or even link building you have to get your B2B onsite SEO in order first. After all, what is the point of trying to send more traffic to a website that isn’t ready to handle it? To start the B2B onsite SEO process you (...

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How Long Until I’m Ranking for My B2B Keywords?

Written by Brick Marketing

The other day we were talking with one of our B2B SEO clients, a software company, and the owner of the company wanted to know how long it would take for his site to crack Google’s top ten for a particular list of priority B2B keywords. He mentioned that the last time he ran ranking reports 2-3 of...

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Look at Entrance Keywords for B2B Content Topic Ideas

Written by Nick Stamoulis

In order to be successful with B2B SEO today it’s necessary to create quality content on a regular basis that extends beyond the product/service pages on your website. It’s necessary to have an active blog on your own site and contribute content to other industry websites. One of the most diffic...

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Keeping “Unnatural” B2B Links Under Control

Written by Brick Marketing

By now just about every B2B brand and site owner is very familiar with the Google Penguin update. Penguin goes after sites that are guilty of web spam and have very unnatural link profiles including an over-use of exact match anchor text, low-quality links, link schemes and so forth. These “unnatu...

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Why B2B Content Should be Informational

Written by Nick Stamoulis

A B2B online marketing campaign needs to have a strong content component in order to be successful. B2B decision makers are looking for a service provider or a product that is going to make their job easier. They want to know that they are making the right decision for their company. The content ...

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Buying Domains Counts as B2B Link Building?

Written by Brick Marketing

A few weeks ago I was talking with one of my B2B SEO clients about their ongoing link building campaign and he mentioned that he had several preexisting domains that he had bought several years back that he wanted to redirect to his current site. That counted as link building, right? I’ve heard mo...

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Remove the Politics from Your B2B Blog

Written by Nick Stamoulis

Business blogging is an important element of B2B online marketing for many reasons. A business blog is an outlet to share your expertise on a specific topic and an opportunity to be viewed as a thought leader in your industry. B2B decision makers are conducting research online and if you have an a...

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Making the Case for Unlocking Gated Content

Written by Nick Stamoulis

Content creation is an essential component of a B2B online marketing strategy today. B2B decision makers turn to the web to find information on the products or services that you provide. Before making a decision that will impact their entire company, and likely take a significant amount from their...

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Enough with the Thin B2B Content Already

Written by Nick Stamoulis

B2B SEO is all about content. Creating it, optimizing it, publishing it, sharing it, etc. The content on your website is really just the beginning. In order to be successful long term it’s necessary to follow this process over and over again. We tell all of our B2B clients that if they want to be ...

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Tips for a B2B SEO Content Strategy That Works

Written by Nick Stamoulis

Perhaps the most important tip that an SEO provider will give to a B2B looking to improve their search engine presence is to get involved with online content marketing. Content is what ranks in the search engines for targeted keywords and generates inbound links from other sites. A B2B SEO strategy ...

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4 Rules of B2B Link Building

Written by Nick Stamoulis

B2B link building can be a very time consuming process. After all, even with all the link building tools out there much of researching, finding, creating, building, and outreaching components of any link building campaign are still manual. So why waste your precious time on links that won’t amount...

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Utilize Existing B2B Content for SEO

Written by Nick Stamoulis

Content creation is one of the most difficult aspects of B2B SEO, but it’s also the most necessary. An SEO campaign that has a strong content foundation is going to perform much better than one that doesn’t. Optimized content is what will rank in the search engines for specific keywords over tim...

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What Does B2B SEO Success Look Like?

Written by Nick Stamoulis

What frustrates many clients about B2B SEO is the long term nature of the strategy. It’s just not realistic to think that a brand new SEO campaign is going to yield quick results, even though that’s what clients obviously want. There are many outside factors that control SEO success, which is wh...

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What Should Dictate Your B2B Content Strategy?

Written by Nick Stamoulis

In order to market your business properly online today it’s necessary to be creating quality content on a regular basis. In addition to helping your search and social visibility, the purpose of this content is to share your expertise in a specific industry in order to gain trust among target audie...

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Ways to Incorporate Video into a B2B SEO Campaign

Written by Nick Stamoulis

A B2B SEO strategy relies on content. This is nothing new. Content is what informs target audience members and encourages B2B decision makers to select the product or service that you provide. It’s also what attracts the attention of the search engine spiders, improving your overall footprint onli...

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B2Bs, Who Is Your Biggest Competition Online?

Written by Nick Stamoulis

Let’s start with a very basic marketing question that I’m sure most B2B marketers can answer—what other companies are your biggest competition offline? Who are you neck and neck with when it comes to reaching your target audience? Next marketing 101 question—are those brands the same as your...

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Reasons to Keep B2B SEO Content Evergreen

Written by Nick Stamoulis

A B2B SEO campaign is nothing today without a strong content marketing component. Content is required because it’s essentially what can be optimized and then found in various outlets online, including within the search engines. B2B online marketing content can take many formats and the primary pur...

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Share All B2B Content in Blog Posts

Written by Nick Stamoulis

B2B products and services are different from B2C products and services because often times they serve a specific niche as opposed to being used by the masses. Many B2C products don’t need extensive explanation and the sales cycle is typically much shorter, especially for parity products. In the wo...

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Taking Advantage of the Many Small B2B Keyword Ponds

Written by Nick Stamoulis

I came across this great line in a Search Engine Watch post by Jennifer Van Iderstyne about keyword search volume. She said, “You won’t get traffic by being a small fish in a big lake, but the good news is, small ponds are everywhere you look, if you’re willing to see them.” I thought that w...

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A B2B Social Media Strategy Should be Rooted In Content

Written by Nick Stamoulis

Social media can no longer be ignored by B2Bs. B2B decision makers search for information online and social media has become a critical component of the online landscape. For SEO purposes, social media activity is necessary because social signals feed into the search engine algorithm. When social me...

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How to Mess Up a B2B SEO Campaign

Written by Nick Stamoulis

B2B decision makers are taking advantage of the web when it’s time to research a service or product provider. This means that if you operate a B2B, you need to be active in marketing the business online. SEO is an important aspect of B2B online marketing since one of the first places decision make...

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How Did Your B2B SEO Campaign Go So Wrong?

Written by Brick Marketing

B2B SEO is a long term process. There really is no other way around it. What you do today could impact the overall success of your website for months or even years to come. That’s why Brick Marketing always recommends our full service B2B SEO clients stick to a white hat SEO program. That way you ...

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B2B Content Marketing Is Only As Boring As You Make It

Written by Nick Stamoulis

The number one complaint I hear from many of my full service B2B SEO clients is that they don’t know what to write about. They feel like they don’t have anything new to say; that their industry isn’t exciting enough; that no one actually cares anyway—so their content marketing strategy gets ...

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Do You Have to Justify That B2B Link?

Written by Nick Stamoulis

There are billons upon billions of pages on the Internet, and it’s only getting bigger every day. That means there are billons upon billons of link building opportunities for B2B website owners and marketers. But with that many potential linking opportunities out there how is a site owner or marke...

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How SEO is Impacted by a Branding Change

Written by Nick Stamoulis

All companies evolve over time. At least, they should. In the case of many B2Bs, what the customer or client is looking for now is very different than what they needed even just a few years ago. Businesses need to keep up with the times so they need to purchase products and services that keep up wit...

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How B2B SEO is Like PR

Written by Nick Stamoulis

There are so many ways to market a business, both online and offline. A traditional marketing method that is still very relevant today and that continues to evolve is public relations. PR involves maintaining a positive company reputation among the public and establishing a positive relationship bet...

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B2B Search Engine Rank as a Business Metric

Written by Brick Marketing

There are plenty of posts here on the Brick Marketing blog explaining why B2B search engine rank shouldn’t be a businesses number one metric when it comes to measuring the success of their SEO plan. First off, the search engines are personalizing search results, which means that what I see when I ...

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How B2B SEO Differs from B2C SEO

Written by Nick Stamoulis

The way to market to a fellow business and the way to market to an everyday consumer are usually very different. Sure, many of the methods are the same but the way that you approach them needs to be tweaked based on the audience. The B2B market has very different expectations than the consumer marke...

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B2B SEO Analytics Are Essential

Written by Nick Stamoulis

There are many steps involved in a B2B SEO campaign and there’s a lot of set up work that needs to be done at the start. The website needs to be worth the SEO investment so there’s often some recommended user experience tweaks and then of course social profiles need to be either set up or edited...

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Boost the Visibility of B2B SEO Content

Written by Nick Stamoulis

In order for a B2B SEO campaign to be successful, it must include a strong content component. The static content that exists on a website just isn’t going to cut it these days. The most powerful links to a website/blog are the ones that occur naturally when an outside party decides that what you h...

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What Information is the B2B Customer Looking For?

Written by Nick Stamoulis

The goal of a B2B SEO campaign is to improve a search engine presence for specific keywords in order to generate more traffic to the business website. When it comes to optimizing the static website content, that means that keyword research needs to be conducted and keywords that are relevant and hav...

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Getting More Value from Your Published B2B Content

Written by Nick Stamoulis

Most B2B marketers understand the importance of great content and how it can impact their long term B2B SEO success. However, studies have shown that most B2B marketers are concerned with producing enough content to help drive their SEO and social media marketing campaigns forward…and they should ...

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What Are Your B2B SEO Competitors Doing?

Written by Nick Stamoulis

When you get started with any new marketing initiative one of the first things that you need to consider is the competition in the market and what the competitors are doing to attract attention. This information will then help shape your campaign so that you are able to stand out and compete in the ...

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Achieve Natural Links with B2B Content

Written by Nick Stamoulis

Link building as part of a B2B SEO program has evolved over the years. Inbound links pointing to a site are what help to convey trust to the search engines. If a site has a link from an outside source, it means that the site is trusted by that source. In the early days of SEO the focus was on the nu...

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4 B2B Link Building Ideas

Written by Nick Stamoulis

Most B2B companies understand that in order to have a successful SEO program they can’t just get a few links here and there from random sites and expect to be successful. Although no B2B link building campaign is set in stone, here are four ideas that should definitely be incorporated into your ov...

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Don’t Make These B2B SEO Errors

Written by Nick Stamoulis

While the overall approach to SEO may be similar for B2Cs and B2Bs, B2B SEO often takes additional care since the sales cycle is that much longer. B2C customers make decisions much more quickly, especially if the product is relatively inexpensive. B2B decisions affect an entire organization and ther...

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Making the Case for B2B Blogging

Written by Brick Marketing

In case it wasn’t immediately obvious, Brick Marketing is a huge proponent of B2B blogging. As a B2B business ourselves we go through the same challenges when it comes to content marketing as many of our B2B clients—what are we going to write about? When is the best time to write about certain t...

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Incorporate Competitive B2B Keywords Over Time

Written by Nick Stamoulis

B2B keyword research is a necessary component of a B2B SEO campaign whether you are just getting started with SEO, are looking for ways to improve upon a current campaign, or have added additional pages to your site that need to be optimized. Using the Google keyword research tool, Google will provi...

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Keep B2B SEO Content Fresh

Written by Nick Stamoulis

At the start of a B2B SEO campaign things usually seem to be rolling along just fine. Keyword research is completed and on site optimization recommendations have been implemented. This can result in a small boost in the search engines for targeted keyword phrases if the site had never been optimized...

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Why B2B Content is Essential for Link Building

Written by Nick Stamoulis

Link building is the ongoing component of a B2B SEO campaign. Link building is never really “done” since the search engines like to see that inbound links pointing to a site grow naturally over time. If a site is steadily growing links and then suddenly stops, it will eventually result in a dip ...

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Don’t Focus on B2B Keyword Search Volume

Written by Nick Stamoulis

After industry and competitive research has been completed, the next step in a B2B SEO campaign is keyword research. B2B keyword research is necessary in order to understand how people are searching for the products or services that you provide. Best practice is to conduct keyword research for every...

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