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B2B SEO Marketing Articles

Create SEO Content for the Entire B2B Sales Cycle

Written by Nick Stamoulis

We know how important content is for SEO. It’s what the search engines “see” and use to determine web page rank. While B2B website owners understand this, many are making the mistake of having a narrow focus to SEO content creation and only targeting prospects that are at the bottom of the sal...

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Have Realistic B2B SEO Goals

Written by Nick Stamoulis

It’s necessary to take a strategic approach to B2B SEO. In the campaign planning process a business needs to determine what the goals of the campaign will be to measure the success of the campaign as it moves along. The important thing to remember when setting B2B SEO goals is that they need to be...

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Attending a Trade Show Can Improve B2B SEO

Written by Nick Stamoulis

B2B marketing can be quite complex. In order to be found, and remembered, by business decision makers it requires many touchpoints. Trade shows have always been a main staple of a B2B marketing program. Presenting or speaking at a trade show provides businesses with the opportunity to network with o...

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Optimize Every Page of a B2B Website

Written by Nick Stamoulis

After reviewing the competition and the industry online, the next phase of a B2B SEO campaign is to conduct keyword research for every page of the business website and then incorporate selected keywords into the content and meta tags naturally in order to generate organic search engine traffic. Whil...

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5 B2B Social Media Tips to Follow

Written by Nick Stamoulis

Even though social media has been a huge part of our lives for years now and has become a key marketing tool, there are still some B2Bs that have largely remained hold outs. They still think it’s more for B2Cs and aren’t quite sure how to leverage it. The truth is, social media is an important p...

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B2B Link Building is Reputation Building

Written by Nick Stamoulis

Besides asking trusted friends and family members, where is the first place that people usually go to in order to find out more information about a company or brand? That’s right, they head straight to the computer or take out their mobile device and start searching online. Information about just ...

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Winning Approach to B2B Content Marketing

Written by Nick Stamoulis

When it comes to the B2B sector, consumers are looking for as much information about a product, service, business, or brand before making a decision as to whether to spend their money. Since the sales cycle can be rather long with B2B, the content has an even more important role - to keep brand enga...

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Turn a Product Launch into B2B Content Marketing Gold

Written by Nick Stamoulis

Content is perhaps one of the most important components of a good B2B social media strategy today. B2B decision makers are looking for as much information as possible and it’s the content that they find online that helps guide their purchase decisions. While most B2B marketers understand this conc...

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B2B Social Engagement Is About Lead Nurturing

Written by Nick Stamoulis

Social media is different for every business and there is no one size fits all strategy. For B2B companies, social media is all about lead nurturing, and it will serve a similar purpose as email marketing does. Since the sales cycle is fairly long for most B2B companies, your goal should be to not o...

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SEO Challenges Faced by Large Corporations

Written by Nick Stamoulis

For the most part, the SEO process is what it is regardless of the size of the website that is being optimized. The process begins with industry and keyword research, then moves on to on site optimization, then continues on to link building. In some special instances on site optimization and link bu...

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B2B Social Media Guidelines to Follow

Written by Nick Stamoulis

It’s advisable for businesses of all sizes and industries to be involved in social media. After all, social media is where the people are. It’s a misunderstanding that social media is better suited for B2C marketers, because B2B decision makers are still consumers too- aren’t they? B2Bs can fi...

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B2B FAQ Page Tips for SEO

Written by Nick Stamoulis

Potential customers and clients visit a B2B website for more information both about the company and about the products or services. Unlike a B2C focused website, a B2B product or service has business implications and it’s important to choose the product or service that is just right for the busine...

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CEOs Need to Buy Into B2B SEO Programs

Written by Nick Stamoulis

As a marketing professional, you know that it is important that the CEO of the company is on board with everything that you do. Even though your CEO may not be concerned with the details, it is his responsibility to make sure that every decision that is made supports your long-term growth. This is ...

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B2B SEO vs. B2C SEO

Written by Nick Stamoulis

Business to business and business to consumer markets are treated differently in many ways, including the ways in which that they are marketed. In fact, because the two types of business are different, the two approaches shouldn't be the same. Each market includes very different target audiences ...

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Important B2B Content Marketing Tips

Written by Nick Stamoulis

In order to be successful in the B2B world, it’s important to share information. Gone are the days of hiding away all of your “secrets”. People turn to the web for information. If you don’t provide any, but your competitor has a robust portfolio of informative content that’s easily accessi...

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B2B SEO Keyword Research Tips

Written by Nick Stamoulis

Before starting any kind of search engine optimization, it’s vital to conduct keyword research for every page of a B2B website. The search engines rank pages individually, so it’s important to focus on all pages, not just the homepage. By targeting relevant keywords across the website as a whol...

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Do B2B Companies Need a Mobile App?

Written by Nick Stamoulis

Are you wondering if you should develop a mobile app for your B2B business? With the growing dependence on our smartphones and tablets to perform business-related tasks, it’s no wonder that B2B businesses are thinking of jumping on the app bandwagon. Should B2B businesses jump on the trend and cre...

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Whitepaper Marketing Can Build Your SEO

Written by Nick Stamoulis

Do you engage in whitepaper marketing to help build your business? If you don't, you should seriously consider it. Whitepapers can help your business in a variety of ways. A good whitepaper marketing campaign will drive leads, encourage newsletter subscribers, and add value to your product or servic...

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B2B SEO Should NOT Push the Envelope

Written by Nick Stamoulis

More than once a B2B SEO client has come to me after a year or so of work (and great success I might add!) and asked "what else should we be doing?" It's as if there was some secret level 2 SEO tactic that I had been holding back from them! But here's the real secret to SEO; it's not sexy, it's not ...

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Is Your Content Covering the Whole B2B Buying Cycle?

Written by Danielle Bachini

If you’re a B2B marketer looking to grab the attention of B2B decision makers that would be interested in your product or service, there’s no better way to do so than to be publishing quality online content on a regular basis. This excerpt from a Forbes article says it all: Consumers tune...

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How Content Generates B2B Sales

Written by Nick Stamoulis

The B2B sales cycle doesn’t begin when a prospect fills out a lead form or calls the sales department. It begins when the prospect first learns about your brand and starts conducting research on their own. Very few people will blindly call a sales team. They want to know what they are dealing with...

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New B2B Social Followers Aren’t Ready to Buy

Written by Danielle Bachini

There are plenty of differences between B2C social media marketing and B2B social media marketing. One difference that B2B marketers need to keep in mind is the demographic of their social media followers. For B2Cs, social followers mostly consist of current customers- people that have been happy wi...

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SEO and the Long B2B Sales Cycle

Written by Nick Stamoulis

One of the biggest differentiators between B2C marketing and B2B marketing is understanding the nature of the sales cycle. Many B2C marketing campaigns are developed for the short term, generating quick sales from a promotion. In the B2B world, it’s often more complicated. That’s because the sal...

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B2B Link Building Doesn’t Have to Be Boring

Written by Brick Marketing

A lot of B2B site owners and marketing managers feel like their products/services aren't "sexy" enough to really earn any high-quality natural links. They aren't selling fashion, home design and decor, food, or other visually appealing and consumer-friendly goods that typically get a lot of attenti...

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What to Do After Publishing Your B2B Blog Post

Written by Nick Stamoulis

So you’ve spent a significant amount of time writing a great blog post that resonates with your B2B target audience. You’ve optimized the post, uploaded it, and published it. That’s a great start, but don’t think that now you can just sit back and watch as people naturally find your post and...

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Your B2B Blog Really is Worth It

Written by Brick Marketing

One of our clients works in the medical technology field. And while the product they’ve created is actually pretty cool (and makes me feel like we are living in the future!), medical technology isn’t exactly the “sexiest” of industries. In my experience that’s something most B2B websites s...

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Getting Smart with Your B2B Blogging

Written by Nick Stamoulis

According to HubSpot, companies that blog have 97% more inbound links than those that do not. HubSpot research also indicates that 92% of companies who blogged multiple times a day have acquired a customer through their blog. But it’s important to mention that just because you publish something th...

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B2B Social Advertising is For Long Term Leads

Written by Danielle Bachini

A business is expected to have a social media presence today. In addition to looking at a company’s website for more information, a prospect will also check out social media pages while they are conducting their research. A social media page is where a company can share updates and links to conten...

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Capture Attention During the Long B2B Sales Cycle

Written by Danielle Bachini

The B2B sales cycle tends to be longer than the B2C sales cycle due to the lengthy decision making process. Organizations want to make sure that they are making the right choice for their business. The products or services that you offer must be the best match. Since many B2B products and services a...

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Not All B2B Content Should be Gated

Written by Nick Stamoulis

An important component of a B2B online marketing campaign is sharing informational content with your target audience. Unlike many B2C products that are fairly straightforward in nature, B2B products and services tend to be more complex and in order for target audience members to understand what it i...

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Share B2B Content on LinkedIn

Written by Nick Stamoulis

An Internet marketing campaign should be well rounded in order to increase website visitors from a variety of sources. SEO is an important component, however it’s a long-term strategy. Optimizing B2B content doesn’t mean that it will shoot to the top of the search engine results page. In additio...

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Decide Who Takes Ownership of Your B2B Blog

Written by Nick Stamoulis

A B2B blog is an important marketing tool. B2B marketing success online largely depends on the amount of quality content that is being published on behalf of a business on a regular basis. Content is what showcases a business as a thought leader and what gives decision makers the information that th...

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B2B Content Quality Shouldn’t Suffer to Meet Quotas

Written by Nick Stamoulis

B2B marketing, specifically online, requires ongoing publication of quality content. B2B decision makers are deciding what product or solution is best for their business and the result will impact the entire organization. It’s not a decision that is taken lightly, especially if the product or solu...

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A B2B Social Media Connection Is Far From a Sale

Written by Nick Stamoulis

B2Bs have always had a much trickier relationship with social media than B2Cs have. B2Cs typically have a much larger target audience than B2Bs, which tend to operate on a niche scale. The broad target audience is much better suited for the major social media outlets, which also appeal to the masses...

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Consider the B2B Sales Cycle When Measuring SEO Success

Written by Nick Stamoulis

During initial conversations with potential new SEO clients we always try our best to convey that an SEO strategy is built for the long term. A client might not see much movement within the first few months, or even within the first year if it’s a competitive niche. New clients often claim that ...

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Why Content Matters for the B2B Sales Cycle

Written by Brick Marketing

According to The Corporate Executive Board, 60% of the sales cycle is over before you speak with a prospect. This means that long before you ever know that potential customer exists, before they download a white paper, register for a webinar or signup for a demo, they are well aware of your company ...

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Trade Shows As a Source of B2B SEO Content

Written by Nick Stamoulis

Perhaps the most difficult part of delivering B2B SEO content on a regular basis isn’t the actual writing itself; it’s mostly deciding what to write about. B2B SEO clients often over think the content marketing component of SEO. What it really comes down to is simply creating content that your t...

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Content is the Most Important Component of B2B SEO Today

Written by Nick Stamoulis

With all of the SEO rules changing as often as they do, and SEO tactics that were once beneficial now on the “bad” list, website owners that want to improve their search engine presence are now left wondering, “what can we do?” What we always tell our clients is that the most important thin...

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Recognizing the Small B2B SEO Successes

Written by Nick Stamoulis

Depending on what B2B niche your company operates in there might be a ceiling when it comes to how much new organic traffic you can pull to your site for certain keywords. For instance, “live chat software” has a monthly search volume of 5,400. If your website is already pulling in 3,500 visitor...

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Using Your Blog to Create B2B Demand

Written by Nick Stamoulis

Many B2B companies rely heavily on their content marketing and SEO campaigns to generate new leads. After all, content marketing and SEO help a B2B brand connect with potential customers at the exact moment those customers need them. Unlike traditional advertising, which relies on interruptive tacti...

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3 Common B2B Blogging Mistakes

Written by Nick Stamoulis

Content is an essential component of an online marketing strategy, specifically in the B2B sector. One of the best content outlets for a B2B is a business blog hosted on the business website which will help to improve both SEO and social media efforts. Each post is an opportunity to target relevant ...

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How to Find Relevant LinkedIn Groups

Written by Nick Stamoulis

As a B2B marketer, LinkedIn should be an important part of your online marketing efforts. Unlike the other primary social networks, it is focused on business and there is much less distraction. When signed into a LinkedIn account, business professionals are more receptive to hearing your message com...

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Stop Working With Your B2B Keyword Blinders On!

Written by Nick Stamoulis

Many B2B websites have a short list of “money” keywords they want to do well for organically. These keywords are usually considered to be the most valuable to their business, the most potential profit, the most possible traffic, the “big” player industry keywords and so forth. And while it...

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Show the Long Term Impact of B2B Content

Written by Brick Marketing

A few weeks ago I was pulling monthly SEO reports for a client, all of which includes organic traffic reports, social referral reports and a look at how content on their blog is doing, among other things. I noticed that their most visited blog post that month was not actually a fresh piece of B2B co...

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Multiple Touchpoints Contribute To B2B Conversions

Written by Nick Stamoulis

There are many differences between businesses that target other businesses and businesses that target consumers. One of the key differences that need to be considered throughout the marketing process is that the B2B sales cycle is typically much longer than B2C. B2B decisions have implications that ...

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Consider Unlocking Your Gated B2B Content

Written by Nick Stamoulis

Many B2B companies use their long-form content, such as white papers and on-demand webinars, as a form of lead generation. Readers simply give their email address in exchange for access to this gated content and they get great (hopefully!) information and the B2B website gets a new email address to ...

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4 Common B2B SEO Mistakes

Written by Nick Stamoulis

Being a B2B business owner myself, I understand first-hand what it takes to create, launch, and maintain a successful B2B SEO campaign. And even though I’ve been in the SEO industry for over 13 years I still don’t “know it all,” simply because SEO is still a very young industry and tactics a...

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