How to Spread the Word and Build Your Links

Written by Nick Stamoulis

We all know what press releases are and the purpose that they serve. But did you know that they can also help with your search engine optimization efforts? Distributing a press release online using professional services like PRWeb, Business Wire, or PRLeap not only gets newsworthy information out there to be picked up by the media, but it’s also a way to build your links. The search engines view sites favorably that have inbound links coming from high-quality, relevant websites. If your press release gets picked up, you will have links coming in from numerous places.

Press releases should be distributed on a regular basis if possible. Not every day, but once a month is reasonable. Remember, the press release needs to be well-written, provide value and be newsworthy. Don’t bother writing and submitting something that doesn’t provide any new information. Be sure to incorporate one or two links, using anchor text and full HTML, into the body of the release.

Once your press release has been distributed, it’s time to spread the word. Link to it on your social media pages like Facebook and LinkedIn, but not all at once. Have a promotion strategy set in place for a week to a week and a half out. Mention it in your blog one day, tweet about it a few days later, etc. When promoting your press release it’s a good idea to use the same keywords that the press release was optimized for. One way to do this is to use the keywords as the anchor text in the link.

Writing a press release takes time, but the potential buzz and “link juice” is worth it. The more it gets promoted, the more likely it is that it will be noticed and your target audience will click over to your website for more information. If implemented correctly, a press release strategy should lead to a sale or two (or many).

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