Established Brands Should Invest More Into SEO

Written by Nick Stamoulis

Company Brand Improves Awareness and Perception of ValueWe get asked the following question from time to time:

If we’re a solid brand in a thriving industry, is it worth it to invest money into an SEO program to rank for other keywords in the search engines?

In other words, they’re asking if it is worthwhile to invest money into an SEO program so that they could rank for a variety of keywords, not just branded ones. The answer is, yes, it is incredibly important to invest additional money. As a full service SEO firm, we understand how important it is to rank for a variety of keywords. If you only rank for keywords that pertain to your brand, you could be missing out on potential business. Here are reasons why you should invest in a B2B SEO program that does more than just help you rank for keywords within your brand:

It’s Even More Important for an Established Brand

Did you know that it is even more important for an established brand to rank for non-branded searches? These days, prospects expect that if you really are as established of a brand that you claim to be, that you’ll also rank for keywords that have nothing to do with your brand. In fact, there have been instances where, after talking to you at a trade show or other industry event, prospects will search online without you noticing to make sure that your company comes up on the first page for unbranded searches. If you don’t, they’ll wonder if you really have the credibly you claim to have.

Your Prospects Will Definitely Shop Around

Even if you’re a leader in your industry, every prospect you have will be compelled to shop around. This is why you need to rank not just for your brand’s specific keywords, but also for the keywords that relate to your industry as a whole. For instance, if you are a software company who develops operational programs for manufacturing companies, chances are pretty good that after you make contact with your prospect, they’ll dig a little bit online not only to check up on you, but also to assess how you stack up against you r competitors. If you’re ranking well for industry, unbranded keywords, your prospects will look at you favorably. However, if you don’t rank for these keywords, this will reflect poorly on your company and you would have lost their business.

Know the Difference Between Short Term and Long Term Results

Another reason why you’ll want to rank for both unbranded and branded keywords is because this is a much better approach for long-term results. Sure, by ranking well for branded keywords, this could generate leads quickly. However, these results will only take you so far. If you want to gain a steady flow of leads from organic search results, you absolutely need to focus on unbranded keywords. In other words, the unbranded keywords support the branded keywords. They both work together to create a much more effective long-term strategy.

When we put together an SEO strategy for our full time B2B SEO clients, we always take this into consideration because we know how important it is to have both types of keywords in the mix.

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: