On Site SEO Checklist of Things to Remember!

Written by Nick Stamoulis

An SEO campaign is comprised of many steps. The first phase is the research phase. It’s necessary to scope out the competition and figure out which keywords would be the best fit to target. Once keyword research has been completed the next phase is on site optimization. This involves going through a site page by page and making changes that will improve its search engine visibility. It’s important to be thorough when it comes to on site optimization.

Perform a Technical SEO Audit

Search Engine Optimization flat icon illustration SEO conceptAs a full service SEO firm, we always perform the technical SEO audit in the early stages because this gives us a chance to assess what is working or not working. After we perform the audit, we can form a strategy that will take your SEO program to the next level. We look for things such as 404 errors, improper 301 redirects, duplicate content, items that could cause penalties, search engine indexing issues, and more. Our goal is to see where things stand because any preexisting issues will need to be addressed as part of your new SEO strategy. This is essentially the first step to performing the on-site optimization. This gives you a sense of exactly what you’ll need to change.

Optimize Meta Information

SEO has changed in many ways since people first began optimizing sites for the search engines. Back in the day, search results were much more easily manipulated. The search engines placed significance on the meta information of each page, including the “keyword” tag. Sites that stuffed popular keywords, relevant or not, into the keyword tag would rank for those keywords. As the search engines have become more sophisticated, this no longer works. In fact, the search spiders don’t even pay attention to the keyword tag. However, the search engine spiders do pay attention to the title tag and the description helps convey what the page is about to a potential website visitor. It’s still best practice to properly utilize all of the meta information.

Optimize Page Content

A well optimized title tag is important but it’s often not enough. It’s important to include relevant keywords throughout the content on the page since the search spider will scan that too. Keywords should be added naturally, so that they flow within the existing context. You never want to force a keyword or feel like you need to reach a certain quota.

Include “H” Tags

It’s a smart idea to separate content on a web page for multiple reasons. First, it’s much more visually appealing to the visitor. They can easily scan the page and find the information that they are looking for. Second, it helps from an SEO perspective. The H tag, or , signifies importance to the search spider that is crawling the page. It stands out more than the other content that appears under the heading. The H tag is another good place to target keywords if it makes sense to do so.

Create Inner Links

internet 3d conceptFor SEO there is much talk about inbound links, but the links within the architecture of your site are also important. When the search spider lands on a page of a website it will continue on to crawl other pages of the website that are linked to it. Incorporate some keyword anchor text links that point to other pages of the site. This also helps visitors easily navigate the site to find what they are looking for.

It’s important to perform the on-site SEO before you move forward with creating the SEO strategy. Once the work is complete, you’ll want to begin your new SEO plan. Tasks such as publishing new content and sharing this content on social media are crucial for your ongoing SEO success. It’s not simply enough to perform all the on-site SEO tasks and then leave the website to sit. Forward progress is only made with consistent effort.

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: