What Does Blogging Have to Do with SEO?
When you’re researching SEO, you’ll find that there’s a lot of talk about blogging. Every reputable SEO firm/consultant/trainer etc. will recommend it. So, you might be wondering, what exactly does blogging have to do with SEO? A lot, actually. Here are the top reasons why blogging is an important part of an SEO campaign:
Adds pages that can rank
The search engines don’t rank websites as a whole. They rank individual web pages. Which means that the more pages you have on your website that include useful content, the more chances there are to rank for specific search queries. Blog posts aren’t necessarily created for transactional searches, but they’re going to capture traffic for informational searches and it’s a great way to introduce people to your company/brand and your expertise.
Target long tail keywords
Keywords remain one of the most important parts of SEO. Incorporating keywords into website content is going to match your website up with more search queries. As search has evolved, more searches are being conducted using long tail keywords, or keywords that include more than a few words. Many people are searching for the exact question they want answered, and targeting these queries in a blog post is a way to drive traffic. For example, this blog post is aiming to generate organic traffic for someone searching for, “what does blogging have to do with SEO?”
Inbound links pointing to a website are one of the top SEO ranking factors. A website that has lots of inbound links from relevant, high-quality sources is going to perform better than a website that doesn’t have these inbound links. Another website owner is more likely to reference (and link to) an interesting and informative blog post rather than a product or service page on a website.
Creates a better website experience
A website that has an active blog will keep people on the website longer, which is telling the search engines that there is something of value on the website. The search engines like websites that are “fresh” and updated frequently and keeping a website blog active is a great way to keep a website fresh.
As you can see, there are many SEO reasons to blog. However, outside of strictly SEO, blogging makes sense from a pure business perspective. Blogging is a way to showcase your knowledge, gain trust from target audience members, and keep your website and company name top of mind among decision makers. Is it possible to do SEO without blogging? Sure. But the campaign will be limited in scope, which is going to result in limited results.
Categorized in: SEO
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