Where Your Blog Went Wrong
Publishing a company blog is a great way to engage your audience. If you’re routinely updating it, that means you are pushing out new content, which helps with a website’s relevancy. A blog is one more profile that a search engine can rank and use to drive traffic to your site. A blog is a place where you can have conversations with your customers, establishing more meaningful connections. So why isn’t your blog delivering on these promises? Here are a few things to consider:
Ads, Ads, Ads
There is nothing wrong with trying to monetize your blog. But let’s keep the AdSense ads to a minimum. Too many ads will clutter the blog, bury the content and looks spammy to your readers. It takes away from the user-experience, meaning visitors will leave just as fast as they come.
Too Much Time between Posts
While you don’t have to produce a new blog post every day, you should aim for at least once a week. This help keeps the blog fresh and relevant and gives your readers a reason to come back. It also produces more content for the search engines to index. If you let weeks or months lapse between blog posts, why bother having one? It isn’t doing you or your customers any good.
No Unique Content
While reposting and responding to exceptionally good blogs is ok to do once in a while, filling your pages with other people’s content isn’t providing any value to your readers. It shows a lack of commitment and you run the risk of getting accused of plagiarism if the posts aren’t cited properly. A blog can help build your reputation as an industry expert. Only using other people’s writing is actually going to detract from that reputation.
Maybe you aren’t the best writer at your company. That’s fine, but you should probably hand the blog writing reigns over to someone who is. If you don’t have someone on staff with the appropriate writing skills, consider hiring an outside source to handle the blogging for you. Just make sure to see samples before you hand your company blog over!
Categorized in: Content Marketing
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