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Blog Comments Work Both Ways for SEO

Writing by Nick Stamoulis in SEO

There are numerous link building strategies to implement into an SEO campaign to attract a target audience and gain trust amongst the search engines. One popular strategy is to research industry related blogs and leave comments that include a link, essentially connecting your site to the blog in which you are commenting. Obviously, this helps the blog commentator from an SEO standpoint, but blog comments also assist in optimizing the blog post itself.

Let’s face it, blogging is tough. It takes a lot of time and effort to manage a blog that produces good content on a consistent basis. With everything else that’s going on, it’s sometimes hard to think of good topics, write about them, edit them, and optimize them. Once the blog has been posted, the work still isn’t over. Next, it’s time to monitor its activity, which includes analyzing the comments to check for spam and accepting and responding to the legitimate ones. It’s easy to think, “What’s the point?” and disable comments because it will be one less thing to worry about. However, that is the wrong approach.

Allowing blog comments is a great way to network and make connections with other people in your industry, but it also has SEO benefits. Think about it. The search engines love content, and they love new content. A post will gain more traction in the search engines if it receives 25 comments over time than if it only includes 300 words in the body. Blog comments can also help to optimize a blog post by incorporating more keywords onto the page. Good blog comments discuss the content of the post and will probably include some of the same keywords or keyword phrases. This means that the blog post will be more likely to be found for those words or phrases. Blog comments might also include keywords that weren’t targeted in the post, but are related, and will result in the post being found for additional keywords which will bring in more traffic.

Monitoring blog comments might be tedious at times, but it really is worth the extra effort. Blogs are a form of social media, and were originally created as a way to share ideas with one another, long before the days of Facebook and Twitter. By spending a little extra time monitoring blog comments you will be able to foster relationships with your readers and gain a little extra SEO boost.

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