Blog Commenting: Think Beyond the Link
Link building is an important part of SEO since websites that have lots of relevant inbound links are viewed favorably by the search engines. Blog commenting has become a popular link building strategy since it’s relatively easy to do. Research authority blogs in your industry, read the blog posts, and submit a comment that links to your website or blog. That’s it, right? Well, not really. In order to get the most out of your comments you need to realize that blog commenting has many more benefits than getting a link.
Here’s how to maximize your blog commenting efforts:
I don’t mean in an obvious, sales speak-y kind of way. Don’t ever use the blog commenting space as a sales pitch outlet. Also, don’t simply write “Thanks for the information!” just to get a link. Instead, take the time to read the whole post and write a thoughtful comment of at least three sentences that contributes to the conversation. Blog commenting provides a great opportunity to promote your knowledge and your experience and build your brand. It’s a great form of advertising in a less obvious way.
Connect with the Blogger
If you find a blog that you enjoy reading and find valuable, try and establish a relationship with that blogger. Follow them on Twitter and promote their work. If you enhance the quality of their blog by providing insightful comments, they will be more likely to start reading and promoting your blog as well.
Connect with the Community
It’s very possible that the readers of a particular blog are not readers of your blog (yet). Blog commenting provides a way to share your expertise with a whole new audience and make a name for yourself within the community. If they see your name regularly and like what you have to say, it could potentially lead to new opportunities. A great way to get noticed by other blog readers is to respond directly to one of their comments and start a discussion or debate about a particular topic. This tactic works particularly well for visibility purposes if you respond to one of the first five comments.
Return the favor
Always allow comments on your blog. Monitor them daily and allow the good comments to be posted. Take the time to respond to the people that read your post and asked a question. Many people that comment on blogs are bloggers themselves, so it’s important to maintain a reputation as a “good apple” in the blogging community.
Blog commenting certainly does have SEO benefits, but it’s really about so much more than that. It’s about networking, making connections, and building your brand.
Categorized in: Link Building
Like what you've read? Please share this article